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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic. How does your current lead nurturing.

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5 Common Multi-Channel Marketing Challenges and How to Overcome Them

Marketing Insider Group

In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To overcome multi-channel marketing challenges, you have to know how you’re going to address these challenges when they appear in front of you.

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How marketers can mitigate bias in generative AI

Martech

Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address concerns about the effects of bias in datasets used to train AI systems. Organizations must develop best practices across customer facing functions, data and analytics teams, and legal to avoid damage to their brands and organizations.

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B2B Marketing Tools for Working Remotely

SendX

Consequently, the b2b marketing and business activities are effortlessly taking place in the work from home environment. In this blog, we will discuss marketing tools that will boost your company’s productivity, collaboration and communication. Google Meet Check out Google Meet, a video conferencing software developed by Google.

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5 Trends for the Future of Marketing in 2020 and Beyond

Marketing Insider Group

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities.

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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

Competing within an existing market is not always easy. After all, it would be far too time-consuming and costly to compare all your marketing activities against every possible competitor at once. Tip: Use business intelligence tools such as Owler and Google Alerts. In this article, we’ll focus on the last of the three.

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8 Surprising B2B Use Cases for Chatbots

The Point

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And now that chat is becoming a staple of the B2B tech stack, creative marketers are finding ever more innovative ways for leveraging their investment to drive engagement throughout the lead lifecycle.