There are however a number of compelling reasons why this may not be the best strategy. eCommerce best practices Email marketing marketing strategyAsk anyone who’s been marketing a product or service via email for a while and they’ll tell you that their email database is their most valuable asset. The people on your list are your fans, friends, brand ambassadors, former and future customers. For a business starting out and eager to get their message to as many possible customers as possible, it’s tempting to buy or rent a list that you found online or through a service. MORE >>

Content Management Digital Strategy Web Solutions best practices intranet web designIntranet sites are quite different from external public-facing sites in a number of ways: Intranets are usually used only by internal employees vs. public sites which are used by customers, prospective employees, and other constituents. Intranet content and tools are tailored towards employees and other internal stakeholders. There is not as much focus on product information which is usually found on external customer-facing sites. Contact information. Human Resources information. Ease of access. MORE >>

Digital Strategy Ethics and Law best practices deliverability Email marketing marketing strategy spamAccording to a recent study, less than 75% of commercial B2B emails actually make it in to the targeted inboxes [1]. If this seems surprising to you, take a look in the spam folder that your email client most likely provides – you’ll probably see lots of fairly legitimate business offerings mixed in there with the Viagra offers and Nigerian bank deals. In the category of things over which we have little direct control, is filtering at the ISP level. Enter black lists. Content. MORE >>

While certainly the content of your video should appeal to prospects at the top of your funnel, what can you do to give your video the best chance of being found by people who will be using search engines to research your product or service? Check out this presentation that outlines several best practices to get the most SEO Juice out of online video. More and more marketers are realizing the importance of including video content on their websites. According to Dr. James McQuivey of Forrester Research - watching a minute of video is the equivalent of reading 1.8 MORE >>

In earlier blogs I’ve discussed some ways to identify the best opportunities for companies to increase profits with mobile apps. You can even allow your employees to share their own best practices so that individual efficiencies can be scaled across your enterprise. The onset of mobility and BYOD in the enterprise has created an enormous opportunity for large-scale companies to take advantage of their employees’ eagerness to use their own technology in the doing of their jobs. They want to be in touch and share and have fun and enjoy convenience. MORE >>