Remove best best-practice

Digital B2B Marketing

article thumbnail

Email Best Practice or Recipe for Disaster?

Digital B2B Marketing

“Hey…” was the best subject line in Barack Obama’s fundraising emails. Not long at all… Your Turn Is email personalization a true best practice or a tactic that will backfire on marketers that don’t dramatically increase the value of their email at the same time?

Practices 100
article thumbnail

Marketers Ruin Good Marketing Opportunities

Digital B2B Marketing

Innovative marketers constantly put new ideas into practice, and some of the most effective new ideas quickly become marketing best practices or emerging trends. Early adopters are not looking at a best practice and checklist, they are focused on reaching their audience in a way they believe will deliver marketing results.

Planning 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Which Social Network is Right For B2B Marketing?

Digital B2B Marketing

Each audience is different, and the question for your business is not what is best, but what is best for you. Here are three quick practical ways you can tell what social networks may be right for your business and focus additional research. Filed under: In Practice , Research , Social Media , Uncategorized.

article thumbnail

9 Marketing Words That Have Lost Their Meaning

Digital B2B Marketing

Is it perspectives on where your industry is going, best practices, or technical expertise? A best practice guide, vendor comparison, industry perspective and even a sell sheet have been lumped under the heading of whitepaper by many marketers. Unfortunately much of it reflects zero thought and leads no where.

article thumbnail

Content Curation: The Oldest Media Activity

Digital B2B Marketing

With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. Curating content reduces the burden of original content creation , allowing marketers to pull from the best information available for their audience, regardless of source. Good is no longer good enough.

Curation 100
article thumbnail

Understanding Intent Behind Content Consumption

Digital B2B Marketing

Your best potential prospects won’t read just one high-level piece of content, but you need to give them the opportunity to find the next piece of content through you, not by going back to Google, by linking to your own more granular content for more specific or detailed information throughout your content. In Practice.

Intent 100
article thumbnail

B2B Marketers Are Begging For Bad Data

Digital B2B Marketing

According to SiriusDecisions , companies with the best quality data drive 70% more revenue through marketing programs than those with simply average data quality. Despite the cost of bad data, the practice of the average marketer guarantees bad data, and it may be getting worse each year.