B2B Marketing Traction

OCTOBER 8, 2012

If you are following marketing best practices and generating content that adds value for your clients and customers, you probably need a resource with marketing writing skills. For specialized tasks, such as website and marketing video development, you may outsource, unless the volume of work is so great it warrants an employee.

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

APRIL 9, 2012

Some of the best blogs I have seen use multiple voices, but they do so in a systematic way. In developing your blogging voice, follow some blogs you like and make note of the “voice” they use. Why do you like it? Could you adopt similar tone and approach? That way, a changing voice is expected and perhaps looked forward to.

PR 100

PR Opinions Planning Blogger 100

B2B Marketing Traction

AUGUST 16, 2010

” But now in 2010 I am seeing SEO and web development practices that aren’t right, and I’m going to continue to blog about them and consult with my clients to protect them and save them money.

SEO 100

SEO Work Management Marketing Management B2B 100

B2B Marketing Traction

MAY 20, 2010

According the Aberdeen Group , 78% of best practice companies track and measure their marketing results, compared to just 42% of companies that perform at industry average and 37% of companies defined as laggards. It’s amazing to me that very few B2B marketers track marketing ROI, let alone any other marketing performance stats.

ROI 100

ROI Cost per Lead Trade Show Paid Search Agency 100

B2B Marketing Traction

OCTOBER 15, 2010

There are more sophisticated tools you can use to gather information on your business strengths and weaknesses, such as QuadRed ‘s QuadStrat program , developed with UCLA and Pepperdine University, with which executives and employees rank their company’s performance on best practice statements.

SWOT 100

SWOT Analysis Marketing Management Planning 100

B2B Marketing Traction

JULY 1, 2015

Read my post here for a practical approach to social media.). Studies on the different generational traits can be really helpful in understanding what messages and what marketing will work best to reach different age audiences. But, social media is a place where many people spend time. What do our customers need?

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

JULY 2, 2014

It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action. In this post I paint a picture and show and explain the eight elements of the perfect post, so it’s easy for bloggers to visualize.

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

APRIL 20, 2010

Years ago it was considered a standard marketing practice to create marketing programs with demographics in mind. He’s very connected with his peers and follows the best thought industry leaders online. You had a profile based on age, gender, income, ethnicity, and other factual data and you marketing to that profile.

Buyer Personas 100

Buyer Personas Rules B2B Marketing Psychographics 100

B2B Marketing Traction

NOVEMBER 9, 2009

The book expressed what I believe I want to embody in my consulting practice, but I didn’t realize that some of my behaviors and thoughts didn’t support my intent. I read the chapter on client types first.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

OCTOBER 1, 2009

Do you know what tone your communications should have and what images and colors best appeal to your prospects? Know how to best communicate with your prospects. Using the wrong message and images will turn off your prospects very quickly. Do you plan to do a drip campaign by email? Don’t do it!

Psychographics 100

Psychographics Campaigns Planning RSS 100

B2B Marketing Traction

JULY 20, 2016

But, I mention this because the ethics in marketing that has always been part of my practice became a central focus when I was teaching the class. When B2B Marketers Copy Your Stuff, Remember Imitation is the Best Form of Flattery. It’s always best to take a little time to check references before you enter into a contract.

B2B Marketing 100

B2B Marketing Ethics Work Management B2B 100