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DECEMBER 13, 2011 Bernie Fine, Communications, and PR Crisis Management
We directed them towards their personal accounts to discuss their views on an open forum – within the “best-practices” of our ongoing discussions on personal branding and recognizing that they’re a public face on campus. In case you hadn’t heard, we’ve been dealing with a… well…little PR issue at Syracuse University. Social Media Team.
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AD YOUR COMMENT HERE The Rise of the Individual Brand
| SUNDAY, FEBRUARY 20, 2011
CEOs are being called upon to be “private sector diplomats and driving forces within their industry to shape best
and policies. According to Edelman’s 2011 Trust Barometer , there has been a significant shift from trust in a brand to trust in organizations leadership. Consumers are now demanding authority and accountability of corporate leadership. This means that online visibility and reputation of high-profile individuals within organizations will be increasingly important, as will their engagement and communication with consumers and customers. MORE >>
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