However, blogs work best as referral generating machines when they get updated regularly with exciting, innovative, search engine friendly content.Say you want to take a three-month business trip (or, God forbid, well earned vacation). Guest post by  Adam Kosloff. You’re swamped. You barely have time to scan the headlines of your favorite news feeds. Probably the only reason you clicked on this article was to check out whether it might provide instant value to you. Can this article save you time and/or money and/or hassle? Hopefully, it can. Not convinced? Let’s do the math. MORE >>

Best Tip for Using Twitter? Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! I checked it out because I valued Patsi’s advice. At the time the Twitter home page question was something such as: “Let your family and friends know what you are doing now.&#   I thought to myself: Why should they care about this and why should I join the site?  Thus I didn’t join. Another few days later I got my business partner Yael K. Digg this! MORE >>

Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. For a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm. study done by Shopify , shows the growth of this site is better than Facebook and Twitter at the same point in their history. So how does your content marketing strategy work for this site? So, how do these online marketing professionals incorporate content marketing while on Pinterest? What to Share. MORE >>

stumbled upon The Content Factor and found their approach to blog writing and white papers refreshing: The Content Factor provides good advice for content marketing strategies: But to be successful with blogging , you have to recognize some key differences: The best blogs are personified. I’m glad to see that there are more agencies focusing on content marketing for small businesses. Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. Blogs have to be kept up. Once you fall behind, you are dead. My advice? MORE >>

And yet, if these same professionals realized that a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients , they might see things a little differently. What’s your favorite excuse for not blogging for your business? Here are some that I hear: “I don’t have time to blog.&#. “My clients aren’t surfing the Web reading blogs.&#. “Oh, that means I’ve got to write about my business every week?&#. I’m not saying that. Share this on Bebo. Digg this! MORE >>