Writing on the Web

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5 Ways Blog Analytics Improve Your Business Blog

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Ensure your subscribe buttons are near the top of your blog post, and encourage readers to subscribe. I’m not an expert in blog analytics software and systems, but I know it’s important to understand what gets the best results and invest your time accordingly. How do you use your blog analytics ? There ssets (free). ocial Media. Post views/clicks. Which title types get more clicks?

7 Social Media Mistakes Bloggers Should Avoid

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Simply put, the best way to get more likes and followers is to engage your audience. 3. One of the best things about social media is that it can help you understand what your customers think about your products and services. A Note from Patsi: This week’s guest post is about social media  and it’s really important. ssets (free). ocial Media. Like-baiting. Buying followers and likes.

How Do You Choose a Blog Platform?

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how do you know which is best for you? Which is best? Which one is best? Which is “best” really boils down to what you’re setting out to do, how much freedom you want, and how much of a budget you’ve got. So, which WordPress is best for you? How do you choose a blog platform ? . WordPress.com or WordPress.org? WordPress.com. WordPress.org. Author Bio.

Best Kept Secret of an Email Newsletter Bio

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What’s the best kept secret of a newsletter bio? As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. The same is true for an email newsletter bio. Unfortunately, I see many coaches and consultants use their resumes for their sidebar bio. (“Dr. ”). ” (WIIFM).

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce

Great Newsletters: 5 Must-Haves for Better Design

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Click on the video on the right hand side of the blog that says “ Newsletters 4 Leaders “… In the meantime, let me know what elements you think make up the best newsletter. I’d love to hear from you,  contact me here. Have you noticed what great business newsletters have in common?  Is it easy to read? And is it easy to find information they’re looking for?

Business Blog Writing: How to Avoid Time-Suck

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It happens to the best of us. How do you avoid time-sucking traps when it comes to blog writing ? If you’re anything like me, you may have found yourself (a time or two!) with nothing to show after sitting in front of your screen for 90 minutes. You sit down with your coffee, open email, and an hour later still haven’t posted on your blog. Sound familiar? Speeches, presentations.

5 Ways to Get Readers to Respond

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Consider the tips mentioned above, and as always, observe what other blogs are doing so that you can best respond to a growing hunger for interaction. You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Your Blog as an Interactive Tool. Polls. External Links.

5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

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Goal #5, Attracting new visitors from search engines,  has become a moving target over the past fifteen years.  I am not an expert on search engine optimization (SEO) or algorithms, but I do know that the best way to draw traffic to your blog is simply to write useful information that real people want to read. What goals have you identified for your  blog and website for 2015?

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

The ABC’s of Business Blogging:How to be Heard above the Noise

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Sometimes saying what you mean is the best route to attracting readers. How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging. When you’re competing online with other experts in your field, what makes you stand out? You can too. great headline. B.

How to Start a Blog: 7 Steps BEFORE You Blog

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We really wanted to know how we could best be of service. How do I start a blog ? . hear it all the time:  smart professionals, who are great at what they do, don’t know how to start a business blog , and probably wouldn’t have time to blog even if they did start one. Last fall Kris and I spent some time interviewing clients. hope this never happens to you. Loud and clear. Well, no.

How Content Marketing Works on Pinterest

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Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. For a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm. So how does your content marketing strategy work for this site? What to Share. Inspire your followers!

Work 115

A Checklist for a Good Blog

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But some weren’t really optimized for best results. To me, a good blog is the best darned marketing tool on the planet! After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles ! Of course, as writers, they all had important things to say on their blogs.

Managing Your Newsletter Email List:5 Must-Do’s

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Using the database that best fits your needs can exponentially improve team collaboration, productivity, customer service, and even sales. The key is to choose the best fit for your business; your newsletter database, no matter what form it takes, should be a tool for efficiency, not an obstacle to maintaining relationships. Creating a newsletter email list  is no exception.

Six Key Steps to Successful Marketing Automation Adoption

With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.

Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

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Blogs are still the best darn marketing tool on the planet!The Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? Snap, crackle and publish? Or are you a little blocked, maybe even constipated? And sometimes, blog writing just fizzles out, altogether.

6 Easy Tips to Write a Blog Post in 30 Minutes

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In fact, I’ve recycled best posts at least two or three times. Can you write a blog post and publish in under an hour? How about 20 minutes? That’s my record. But as anyone who’s ever made love knows, fast isn’t always better. And sometimes it is. There’s usually too much for small business professionals to handle. ” and do it fast. Catch you later.

6 Tips for Easy Ebook Promotion with Social Media

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One of the best ways in which to promote your expert ebook is to give away a chapter or just an excerpt from the book.  with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Really? Yes, I did say “easier.”. Set Your Social Media in Motion.

Get Found Online: 6 Principles of Quality Content

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Be best of breed.  Your goal should be to write and publish the very best content in your field available online. How to get found online. That was one of the most common answers we heard to the question, “What is your biggest struggle?” during our recent client interviews. In my last post , I shared why SEO and content marketing fit together.  Isn’t it subjective? Be human. 

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Should Thought Leadership Content Be Ghostwritten?

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All contract writers should do their best to encourage the people they write for to add their own stories and perspectives. As author John Hall says, “The best content comes from combining a thought leader’s experience and expertise with a writer’s ability to develop, edit, and polish content. “Ghostwriting content is not inherently bad. Their personality.

Better Blog Writing: Getting Hooked by Your Own Hook

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Sometimes saying what you mean is the best route to attracting readers. When you’re collaborating with coworkers or clients on a piece of writing, it’s best to take the ‘no pride of ownership’ route. The goal, after all, is to produce the best writing possible. It must have been the coffee. But there I was at 5 a.m. After all, my morning tennis partners were waiting for me.

2 Goals for Experts Who Write Ebooks

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The experts I know want to write because it’s time to share their message, regardless of whether their book reaches best seller status. Before you write a single word of your expert ebook , step back and reconsider your goals in becoming an author. They’ve developed a unique approach or specialized niche that would help more people if they only knew about it.

Expert Ebook Writing: Prepare or Just Do It?

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They want to write an ebook about their expertise because that’s what they know best. Starting to write your expert ebook is not the first step. What comes before ebook writing is key -. Research what readers want most. Find out what other books have been done. Decide what you have to say that will make a difference. Survey tools like SurveyMonkey makes polling easy. Make a List.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Basic Human Motivation: 4 Ways to Engage Readers

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What are the best ways to market to you, considering your nature? If you are writing content designed to persuade and influence, you need to know what makes people tick. photo courtesy of digitalart/FreeDigitalPhotos.net ). There are  universal drives  that are common in all human beings, across cultures, across the globe. We can learn a lot from  evolutionary studies. What about you?

The Scariest Blog: No Personality

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Storytelling is the best way to do that. What’s the scariest blog post you have ever read?  For me it’s a blog or website without any personality. Storytelling and personalization  is the key piece in  content marketing  as I see it. People are good at writing about  what   they know. They aren’t as good about expressing  who   they are   and  why   they do what they do. He had to care.

Who’s an Expert, and Why Experts Write Ebooks

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The Kindle is now available at Target and Best Buy. They’ll establish credibility by writing about what they know best. In my current series of posts about writing ebooks , I’m primarily addressing the challenges of experts who want to write and publish a digital book, for example, on Amazon. Who, exactly, is an expert? They’re experts. Source: R.R. Bowker.

How to Write an Expert Ebook

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thought I’d put my best steps for writing an expert ebook into a blog post here, and create an ebook later. I get calls from executive coaches and consultants who want to publish an ebook. They ask me for help, to ghost write either for or with them. The answer is yes : in certain fields, I am a ghost writer. Some people have clear ideas of what they want to say. some say). story?

4 Tips to Attract More Readers to Your Business Blog

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As such, it is in your best interest to promote your blog using pictures. How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them. Use SlideShare.

5 Reasons Content Marketing is Getting Harder

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Here are a few suggestions to think about: Sit down and try to figure out what you need to do the most to get best results, make a list of your content marketing strategies. I hate to be a purveyor of gloom, there’s too much of that around these days. But I’ve been thinking about this and want to share my thoughts with you. Here are some reasons content marketing is getting more challenging. There exists: A shift away from focusing on your products and services (what you know well). shift towards the reader/customer and their needs (what you may not know very well).

Blog to Book: The Secret Behind Expert Ebooks

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Or you may need an ghost writer to flush out the best posts, polish sentences, and help create the book for you. Turning a blog into a book is nothing new. There are software programs that will help you do this. Experts, however, will need a more polished ebook if they want to create credibility as a thought leader. Record an interview and turn it into a podcast.

Social Business Success Starts at the Top

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Once one is in place, metrics should be used to measure the effectiveness of social media campaigns in order to make the best use of company time. Twitter is not just for kids. Smart business tweeters know that the social network is a great tool in promotion, brand recognition and customer interaction. Image: FreeDigitalPhotos.net ). Someone should send the boss a memo.

Business Blogging: 4 Tips PLUS 1 Great Video on Creativity

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find that establishing a time for creativity, and one for checking problem-solving relevancy works best for me. Business blogging can be frustrating for professionals. Does this happen to you? You sit down to (finally!) talk to professionals all the time who are ‘blog publishing shy’ Perhaps the most crucial stage of business blogging is implementation: PUBLISH THE POST!

Your Business Blog Year 10: Is It Still Worth It?

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Ten years ago, when I first started blogging I declared a blog to be “The best darn marketing tool on the planet!” Blogs that are supported by a solid, customer-focused strategy and that are integrated with social media efforts still have every opportunity to help a brand become and stay “the best answer” for topics that matter most to their customers. What do you think?

SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do

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There’s an excellent explanation of how to determine the best keywords to use for your business here on this blog. Additionally, you may want to look into taking an online course or training that will familiarize you with keyword research best practices. One of the best tools for mastering SEO basics is a subscription to ScribeSEO Tool. This article explains the basics.

3 Networking Tips with LinkedIn Groups for Business

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LinkedIn is unique in that it allows senior executives, professionals with decades of experience, to connect and discuss best practices, new strategies, or anything else important.  Group discussions will generate some of the best ideas out there, ideas that wouldn’t be possible without the collaboration that LI Groups offers. 2. Salesmen and women (10% of all users). Learn.

Business Blogging: How to Optimize Older Posts

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This is probably the best way to get people to go look through your older content. Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. But what about those older blog posts that are hanging out on your blog somewhere? Why not make good use of older content? It uses the YARPP plugin. Business blogs can be tricky creatures.

Content Rules: Secrets of Writing Compelling Content

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My best clients are the ones who found me and called me. Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. What exactly is going to interest your ideal readers and clients? Many experts echo: tell stories. You’re not selling widgets or software. solve these problems.