Writing on the Web

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7 Social Media Mistakes Bloggers Should Avoid

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Simply put, the best way to get more likes and followers is to engage your audience. 3. One of the best things about social media is that it can help you understand what your customers think about your products and services. A Note from Patsi: This week’s guest post is about social media  and it’s really important. ssets (free). ocial Media. Like-baiting. Buying followers and likes.

5 Ways Blog Analytics Improve Your Business Blog

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Ensure your subscribe buttons are near the top of your blog post, and encourage readers to subscribe. I’m not an expert in blog analytics software and systems, but I know it’s important to understand what gets the best results and invest your time accordingly. How do you use your blog analytics ? There ssets (free). ocial Media. Post views/clicks. Which title types get more clicks?

How Do You Choose a Blog Platform?

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how do you know which is best for you? Which is best? Which one is best? Which is “best” really boils down to what you’re setting out to do, how much freedom you want, and how much of a budget you’ve got. So, which WordPress is best for you? How do you choose a blog platform ? . WordPress.com or WordPress.org? WordPress.com. WordPress.org. Author Bio.

Better Business Blogs: Correct Those Broken Links

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Try a few, compare results and pick the one that best serves your needs. Are you keeping your business blog fresh? If If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. Ah, yes, nirvana.

Content Methodology: A Best Practices Report

Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.

Newsletters, Social Media, Blogs: What’s Best?

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Whats Best?" width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? Ask other professionals if they’re getting results from an e-newsletter , and then judge for yourself if it’s worth the time and effort (and money). He told me that the employees (the ones I coach) forward him my newsletter. my success.

5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

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Goal #5, Attracting new visitors from search engines,  has become a moving target over the past fifteen years.  I am not an expert on search engine optimization (SEO) or algorithms, but I do know that the best way to draw traffic to your blog is simply to write useful information that real people want to read. What goals have you identified for your  blog and website for 2015?

Business Blog Writing: How to Avoid Time-Suck

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It happens to the best of us. How do you avoid time-sucking traps when it comes to blog writing ? If you’re anything like me, you may have found yourself (a time or two!) with nothing to show after sitting in front of your screen for 90 minutes. You sit down with your coffee, open email, and an hour later still haven’t posted on your blog. Sound familiar? Speeches, presentations.

How Content Marketing Works on Pinterest

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Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. For a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm. So how does your content marketing strategy work for this site? What to Share. Inspire your followers!

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

We create content, put it on the airwaves and hope for the best. Training reps on how to best use each piece of content with built-in content navigation tools. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Additionally, 77% of marketers say content is core to business success.

The ABC’s of Business Blogging:How to be Heard above the Noise

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Sometimes saying what you mean is the best route to attracting readers. How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging. When you’re competing online with other experts in your field, what makes you stand out? You can too. great headline. B.

How to Start a Blog: 7 Steps BEFORE You Blog

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We really wanted to know how we could best be of service. How do I start a blog ? . hear it all the time:  smart professionals, who are great at what they do, don’t know how to start a business blog , and probably wouldn’t have time to blog even if they did start one. Last fall Kris and I spent some time interviewing clients. hope this never happens to you. Loud and clear. Well, no.

5 Ways to Get Readers to Respond

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Consider the tips mentioned above, and as always, observe what other blogs are doing so that you can best respond to a growing hunger for interaction. You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Your Blog as an Interactive Tool. Polls. External Links.

A Checklist for a Good Blog

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But some weren’t really optimized for best results. To me, a good blog is the best darned marketing tool on the planet! After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles ! Of course, as writers, they all had important things to say on their blogs.

Study: How Much of Your Content Marketing Is Effective?

idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. All rights reserved. content. 68% 16.7%

Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

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Blogs are still the best darn marketing tool on the planet!The Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? Snap, crackle and publish? Or are you a little blocked, maybe even constipated? And sometimes, blog writing just fizzles out, altogether.

6 Easy Tips to Write a Blog Post in 30 Minutes

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In fact, I’ve recycled best posts at least two or three times. Can you write a blog post and publish in under an hour? How about 20 minutes? That’s my record. But as anyone who’s ever made love knows, fast isn’t always better. And sometimes it is. There’s usually too much for small business professionals to handle. ” and do it fast. Catch you later.

Better Blog Writing: Getting Hooked by Your Own Hook

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Sometimes saying what you mean is the best route to attracting readers. When you’re collaborating with coworkers or clients on a piece of writing, it’s best to take the ‘no pride of ownership’ route. The goal, after all, is to produce the best writing possible. It must have been the coffee. But there I was at 5 a.m. After all, my morning tennis partners were waiting for me.

Get Found Online: 6 Principles of Quality Content

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Be best of breed.  Your goal should be to write and publish the very best content in your field available online. How to get found online. That was one of the most common answers we heard to the question, “What is your biggest struggle?” during our recent client interviews. In my last post , I shared why SEO and content marketing fit together.  Isn’t it subjective? Be human. 

Staffing and Launching Your Content Marketing Program

from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.

6 Big Content Marketing Challenges of 2016

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And, I am not really convinced that goal setting, even marketing goals , is always the best thing, either. We really wanted to know how we can best be of service. Content marketing is challenging, but it’s also the most rewarding work I’ve ever done. What more satisfying way to market professional services than by writing from the heart? Research has proven this.).

6 Tips for Easy Ebook Promotion with Social Media

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One of the best ways in which to promote your expert ebook is to give away a chapter or just an excerpt from the book.  with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Really? Yes, I did say “easier.”. Set Your Social Media in Motion.

2 Goals for Experts Who Write Ebooks

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The experts I know want to write because it’s time to share their message, regardless of whether their book reaches best seller status. Before you write a single word of your expert ebook , step back and reconsider your goals in becoming an author. They’ve developed a unique approach or specialized niche that would help more people if they only knew about it.

How to Write an Expert Ebook

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thought I’d put my best steps for writing an expert ebook into a blog post here, and create an ebook later. I get calls from executive coaches and consultants who want to publish an ebook. They ask me for help, to ghost write either for or with them. The answer is yes : in certain fields, I am a ghost writer. Some people have clear ideas of what they want to say. some say). story?

Content Strategy for Marketing

strengths and opportunities • Apply best practices • Consider trends in the content. We synthesize insights from our analysis with best practices and industry. Content. Strategy for. Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. right content in the right place at the right time. content is critical.

4 Tips to Attract More Readers to Your Business Blog

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As such, it is in your best interest to promote your blog using pictures. How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them. Use SlideShare.

Expert Ebook Writing: Prepare or Just Do It?

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They want to write an ebook about their expertise because that’s what they know best. Starting to write your expert ebook is not the first step. What comes before ebook writing is key -. Research what readers want most. Find out what other books have been done. Decide what you have to say that will make a difference. Survey tools like SurveyMonkey makes polling easy. Make a List.

Should Thought Leadership Content Be Ghostwritten?

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All contract writers should do their best to encourage the people they write for to add their own stories and perspectives. As author John Hall says, “The best content comes from combining a thought leader’s experience and expertise with a writer’s ability to develop, edit, and polish content. “Ghostwriting content is not inherently bad. Their personality.

Who’s an Expert, and Why Experts Write Ebooks

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The Kindle is now available at Target and Best Buy. They’ll establish credibility by writing about what they know best. In my current series of posts about writing ebooks , I’m primarily addressing the challenges of experts who want to write and publish a digital book, for example, on Amazon. Who, exactly, is an expert? They’re experts. Source: R.R. Bowker.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.

Basic Human Motivation: 4 Ways to Engage Readers

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What are the best ways to market to you, considering your nature? If you are writing content designed to persuade and influence, you need to know what makes people tick. photo courtesy of digitalart/FreeDigitalPhotos.net ). There are  universal drives  that are common in all human beings, across cultures, across the globe. We can learn a lot from  evolutionary studies. What about you?

The Scariest Blog: No Personality

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Storytelling is the best way to do that. What’s the scariest blog post you have ever read?  For me it’s a blog or website without any personality. Storytelling and personalization  is the key piece in  content marketing  as I see it. People are good at writing about  what   they know. They aren’t as good about expressing  who   they are   and  why   they do what they do. He had to care.

Business Blogging: 4 Tips PLUS 1 Great Video on Creativity

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find that establishing a time for creativity, and one for checking problem-solving relevancy works best for me. Business blogging can be frustrating for professionals. Does this happen to you? You sit down to (finally!) talk to professionals all the time who are ‘blog publishing shy’ Perhaps the most crucial stage of business blogging is implementation: PUBLISH THE POST!

Blog to Book: The Secret Behind Expert Ebooks

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Or you may need an ghost writer to flush out the best posts, polish sentences, and help create the book for you. Turning a blog into a book is nothing new. There are software programs that will help you do this. Experts, however, will need a more polished ebook if they want to create credibility as a thought leader. Record an interview and turn it into a podcast.

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. brands.

Your Business Blog Year 10: Is It Still Worth It?

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Ten years ago, when I first started blogging I declared a blog to be “The best darn marketing tool on the planet!” Blogs that are supported by a solid, customer-focused strategy and that are integrated with social media efforts still have every opportunity to help a brand become and stay “the best answer” for topics that matter most to their customers. What do you think?