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The 23 Best Content Ideation Tools

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Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. What are the best tools for finding great content ideas? 14) Popurls.

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The 17 Best Keyword Research Tools for SEO and SEM

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query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. So once you or your team have developed topic ideas, planned content , and researched those subjects,  it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic.

Your Employees May Be Your Best Untapped Brand Advocates

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Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? Your employees are one of the most valuable marketing assets available, and if you’re not putting them to use as part of an overall marketing strategy, you’re missing out on an incredible opportunity to increase revenue. It’s simple. Identify. Willingness to help. Educate.

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The Six Best Google+ Marketing Tools

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Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. Cool Web Tools Google+ Social Media Marketing best Google Plus tools BuzzBlogger Catherine Pham CircleCount Circloscope Do Share Chrome Friends+Me Google+ tools GPlusData Katie Lance Post Editor for Google+ RazorSocial

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Six Key Steps to Successful Marketing Automation Adoption

With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.

5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

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The BIG List Of 50 Domain Name Providers (And Which Give The Best Deals). Guest post by Tom Hunt. So you have set up a blog and social media profiles…. You are pumping out multiple articles per week and sharing them furiously…. And yes you see some small traffic spikes (though they quickly drop off when you stop posting right?). Trust me, I know, I have been there… multiple times.

The Five Best Infographic Creation Tools and Services

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Here are four of the best such tools…plus services to call on if you have the budget and really want to make sure your infographics look original and great. Content Marketing Cool Web Tools Marketing Infographics best infographic tools Easel.ly Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Visual.ly.

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The 24 Best Online Writing Tools and Apps

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This was the sixth post in the Best Online Business Tools series. #1: Best Online Business Tools Series Kicks Off Today. #2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: The Nine Best Facebook Marketing Tools. #4: The 14 Best Content Planning and Research Tools. #5: The 23 Best Content Ideation Tools. #6: The 24 Best Online Writing Tools and Apps.

33 Thought-Provoking B2B Social Media and Marketing Stats

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68% of best-in-class companies use lead scoring (a marketing automation feature), in comparison with 28% of laggard firms. As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B messaging gets personal.

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B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

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Indeed, to best engage global consumers, brands need more than online linguistic fluency. It’s a best practice for companies to translate their social media posts for new global markets. Indeed, the best times to engage these consumers via social and email marketing shifts, too. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets.

18 of the Best Content Marketing Strategy Guides of 2013

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What are the best practices and frameworks for creating such a strategy? Discover the answers to those questions are more here in 18 of the best guides to crafting a content marketing strategy of the past year. Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. But where does one begin? Content Marketing Strategy Guides.

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What is Inbound Marketing? The Idiot’s Guide [Infographic]

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Yet, while inbound marketing is essential to the success of most businesses, the application of its best practices can be a bit daunting. Guest post by Andy Beohar. Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. Talk about fish in a barrel!

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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The best musicians practice on a regular schedule. That said, there’s no magic formula—do whatever works best for you. Or, if your blog is more of a part-time endeavor, a couple of hours every Saturday morning.  Do whatever works best for you. Which is why posts like 95 Experts Reveal Best SEO Tools by Robbie Richards generate a lot of shares and a lot of blog visits.

15 Questions to Ask When Hiring an SEO Professional (Seriously)

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If you’re hiring SEO expertise from the outside, how do you make sure you’ve found the best expert or agency for your needs? These are often your best leads. But beware of guides written by SEO professionals that are really more about why you should hire them than about making the best choice. Second, do some online research. Visits to top pages from search.

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B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

22 Tantalizing Content Marketing Stats and Facts

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Traditional digital content mediums still work best for reaching global business leaders. With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Image credit: MarketingProfs. Already widespread, content marketing will continue to grow. Video is vital.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best. 67 percent of marketers say that email is ke3y for attracting and engaging prospects, and the best path to increase marketing ROI. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson. General Marketing Stats. 1.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

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What are the best strategies for promoting social content (and which bad ideas should be avoided)?  Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. ” stage to the “how do I do it?” ” phase. 90% of Inc. by Social-Hire. Email can work.

The Single Most Important Element for Increasing B2B Lead Gen and Sales

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Better example: while the vast majority of us have only a rudimentary understanding at best of the inner workings of a smart phone, any moderately bright gradeschooler can use one. This post originally appeared on MarketingProfs. McKinsey’s David Edelman has referred to the consumerization of B2B marketing and sales as a “massive disruption” on the horizon. Mixed messages.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

What are the Best Social Networks for B2B Marketing? (Research)

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There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. But are these efforts paying off in terms of website traffic and leads? And if so, which social networks are most productive?

28 (of the) Best Business Blogging Guides and Tips of 2013

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Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy. Best Business Blogging Guides and Tips.

47 Superb Social Media Marketing Stats and Facts

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But Snapchat isn’t the best place for marketers (at least not yet). Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 billion last year to 2.5 billion by 2018.

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6 Tips for Encouraging Your Team to Blog

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One of the best solutions to this problem is including your employees in the content marketing strategy. The ability to work remotely for the best bloggers can also be a great incentive. Guest post by Jill Phillips. When it comes to search engine optimization and conversion rates, content marketing is an absolute necessity. Ask Each Employee Personally. Give Them a List of Topics.

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The Five Best Pinterest and Instagram Marketing Tools

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Here are a handful of the best tools for growing your brand’s following and monitoring your results on Instagram and Pinterest. 1)   ScheduGram. Content Marketing Cool Web Tools Pinterest Social Media Marketing best Instagram marketing tools best Pinterest marketing tools Layout from Instagram Rebekah Radice ScheduGram TailWind Viraltag viralWootGoogle Review Count:  269.

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Six Best Practices for Marketing with White Papers

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At their best, white papers accomplish two mutually beneficial goals: • They provide readers with valuable, actionable, vendor-agnostic (or at least mostly agnostic) information about a trend, concept or topic. Though the format is sometimes misused (i.e., In the hierarchy of lead generating assets and activities, white papers form the vital base, as illustrated below. Solve a real problem.

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How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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Pay Customers: If satisfied with your service, your customers can be your best salespersons! Avoid clichés: In the world of e-commerce, every business is “unique, offers the best services and has 100% customer satisfaction ratios”. Hire Freelancers: If you only have a few customers who are unwilling to offer reviews and testimonials, it is best to hire the experts for this job.

12 (of the) Best Content Marketing Infographics of 2013

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What are the best practices for creating effective infographics? What are some of the best tools and resources to help marketers create compelling infographics? Content marketing is more than just text of course,  and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

How Does Content Marketing Help with SEO?

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It usually spreads across a variety of websites and is best done when receiving “earned” editorial links from reputable websites. This is why content marketing and SEO work best when a strategy is put in place to implement both simultaneously. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. What is the difference?

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The Seven Best File Sharing Tools

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Here are seven of the best file sharing tools according to expert reviewers. Content Marketing Cool Web Tools Anders Orsander best file sharing tools Dropbox Ge.tt Sharing large files like videos or graphic-intensive documents used to be painful. Depending on the size of the file, email was impractical if not downright impossible. Google Review Count:  699,000. ” — Johnny Lists.

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How To Turn Video Marketing Into a Successful SEO Strategy

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By creating high-quality video content, you are going to receive higher quality traffic that Google will take note of.American Relocation Connections spent a lot of time creating a video on the topic, “Best Tips for Hiring a Mover.” { Watch video }. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. Watch video }.This

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

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Many of this year’s best posts about Google’s newest social platform were written early in the year. What are the best practices for business use of the platform? Find those answers and more here in two dozen of the best Google+ guides, tips, rants and raves of the past year. Since then, though the user base has continued to grow, enthusiasm seems to have waned.

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16 Enigmatic Business Blogging and Other Marketing Stats

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More than three-quarters of companies that have a blog report a positive ROI for inbound marketing, and 79% of best-in-class marketers rank blogs as the most effective marketing tactic. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. Image credit: Association of National Advertisers. Meghan M.

34 Compelling Content Marketing Stats and Facts

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And 60% of corporate marketers say they have no to very little understanding of what the best practices are for buyer persona development. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Based on the research detailed below, here are five key takeaways: •  Tell, don’t sell. TopRank ). 2.

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7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)

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You can always set up a Facebook page or establish a company Twitter account, but these platforms may not be the best for every type of business. Guest post by Eric Brantner. Having an online presence is all but a necessity for businesses today. Some would even go as far as saying that if you’re not online with a regular stream of fresh content, you don’t exist. Blogs are hard work.

Five Top-Rated Social Media Management Tools for 2016 [Infographic]

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What is the “best” social media management tool out right now? All in all, they are very important tools to use, and it’s important when choosing a social media management tool to find out the one that is perfect for you and best suited to your particular needs. Guest post by Lilach Bullock. The results in this infographic came from examining detailed customer reviews.

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Seven Ways to Humanize B2B Marketing

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” Determining the best messages requires really knowing your buyers, and using exercises like empathy mapping or creating buyer personas as detailed in the work of Tony Zambito and others. Sometimes (rarely) B2B marketing is simple: it’s about having the clearly best product, lowest price, or widest distribution network. Those are vital benefits to be sure. Tell stories.

13 Great Guides to Growing Your Blog Audience

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Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so. You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Email?

35 Stupendous Social Networking Facts and Stats

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But keep in mind that “LinkedIn’s best-in-class marketers post 3-4 updates per day, which could mean up to 80 posts per month” (though only if your content supports this). And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. Image credit: The Wonder of Tech. MediaPost ).

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