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The 15 Best Special-Purpose SEO Tools

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Sample review: “Broken links are the best way to drive traffic away from your website and blog. Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. Google Review Count:  600. Pricing:  free. Pricing:  free.

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The 26 Best All-in-One SEO Tool Suites

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Best all-in-one SEO tool suites. One is to assemble a collection of best of breed tools; previous posts here have covered  tools for  competitive intelligence , content planning , keyword research , rank tracking , and special-purpose SEO tools  for functions like technical SEO, link research, and video SEO. Which approach is best for your organization depends on a variety of factors.

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The 29 Best Social Media Monitoring Tools

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Cool Web Tools Social Media Marketing Alianzo Attentio best social media monitoring tools Blogging Wizard Brand24 BrandMentions BrandWatch Buffer Social BuzzBlogger Catherine Pham Cision Comms Axis Crowdbooster CrowdTangle Curalate Entrepreneur Geckoboard Iconosquare iMedia Connection Inc. Social media monitoring is vital for virtually every B2B or B2C brand. 58% Google Review Count:  345.

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The 24 Best Visual Content Creation Tools

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Best part about it is that it’s free. You simply choose from millions of photos, and it’ll put together what looks like the best presentation in the world.” ” Sample review: “Memes are a fun, lighthearted way to add variety to your content marketing, and when you use Meme Generator, yours can be some of the best on the web.” Pricing:  free.

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Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

The 17 Best Keyword Research Tools for SEO and SEM

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query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. So once you or your team have developed topic ideas, planned content , and researched those subjects,  it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic.

The 21 Best Content Curation Tools

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Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). Curate online content by creating focused “bags” containing the best links on your favorite topics. A bag is a hybrid media container that allows you to organize the links you find most interesting into a cohesive unit, then share your bags. Pricing:  free.

Your Employees May Be Your Best Untapped Brand Advocates

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Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? Your employees are one of the most valuable marketing assets available, and if you’re not putting them to use as part of an overall marketing strategy, you’re missing out on an incredible opportunity to increase revenue. It’s simple. Identify. Willingness to help. Educate.

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The 29 Best Web Analytics Tools

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This is one of the best event tracking web analytics tool which can be really helpful for any business site. While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it. ” Analytics tools can ultimately help measure ROI. Google Review Count:  600. ” —  Hunter & Bard. Pricing:  free.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

The 20 Best SEO Rank Tracker Tools

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Which one is best suited for your company depends on your specific needs and what other tools you have in place. This (AccurRanker) is by far the best to date. Management guru Peter Drucker famously said  “You can’t manage what you don’t measure.” ” Search engine optimization offers a broad array of measurable elements. Google Review Count:  217.

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3 Tips for Using Social Media for B2B Marketing

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While this is helpful for many of the other positions you need to fill, this is not always the best approach to achieving social media success. Guest post by Larry Alton. Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. Image credit: Jason Howle on Flickr. Here are three tips for using social media more effectively in your B2B marketing.

The Six Best Google+ Marketing Tools

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Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. Cool Web Tools Google+ Social Media Marketing best Google Plus tools BuzzBlogger Catherine Pham CircleCount Circloscope Do Share Chrome Friends+Me Google+ tools GPlusData Katie Lance Post Editor for Google+ RazorSocial

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Five Strategies for Improving Customer Experience

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Your marketing message must explain why customers should use your product instead of your competitors’ The best way to highlight your competitive advantage is to make your marketing efforts tell a story about your customers, not your products. Guest post by Brooke Cade. As a marketing professional, you understand customers are your firm’s most valuable assets. Price and Value.

Six Key Steps to Successful Marketing Automation Adoption

With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.

The 12 Best Competitive Intelligence and Benchmarking Tools

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To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g.,

The 28 Best Influencer Marketing Tools

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Here are 28 of the best tools for influencer research and outreach. 1) Klout. Discover compelling content for sharing, identify key influencers (blogs and video), analyze social signals to determine what works best with your audience, and measure user engagement. Interest in influencer marketing is skyrocketing. Google Review Count:  217,000. ” —  ViralBlog. Pricing:  free.

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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

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Indeed, to best engage global consumers, brands need more than online linguistic fluency. It’s a best practice for companies to translate their social media posts for new global markets. Indeed, the best times to engage these consumers via social and email marketing shifts, too. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets.

The 26 Best WordPress Plugins

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Here are more than two dozen of the best WordPress plugins to optimize the performance, appearance, and popularity of your website or blog. 1) Publicize. This plugin automatically shows different titles to different visitors when they share your posts, then over time selects the best-performing title to maximize traffic. There are many reasons for this dominance. Pricing:  free.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

The Five Best Infographic Creation Tools and Services

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Here are four of the best such tools…plus services to call on if you have the budget and really want to make sure your infographics look original and great. Content Marketing Cool Web Tools Marketing Infographics best infographic tools Easel.ly Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Visual.ly.

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The 24 Best Online Writing Tools and Apps

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This was the sixth post in the Best Online Business Tools series. #1: Best Online Business Tools Series Kicks Off Today. #2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: The Nine Best Facebook Marketing Tools. #4: The 14 Best Content Planning and Research Tools. #5: The 23 Best Content Ideation Tools. #6: The 24 Best Online Writing Tools and Apps.

How Does Content Marketing Help with SEO?

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It usually spreads across a variety of websites and is best done when receiving “earned” editorial links from reputable websites. This is why content marketing and SEO work best when a strategy is put in place to implement both simultaneously. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. What is the difference?

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20 Tremendous Digital Marketing Stats and Facts

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Content Marketing Marketing Research Social Media Marketing Ann Handley BannerSnack Branding Bricks Business2Community digital marketing digital marketing budgets digital marketing statistics 2016 HubSpot iMedia Connection Laurie Sullivan MarketingProfs MediaPost Payfirma The CMO Survey which digital marketing channels perform best for B2B marketersImage credit: MarketingProfs. combined.

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B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

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In some cases, they may even need some persuasion from vendors to make the best decision. He always keeps an eye on the marketing sector to implement the best innovations into the strategies that he builds. Guest post by Anthony Bergs. Customers are the heart and soul of any business. To survive in the long run, companies need to have a sound customer acquisition and service strategy.

Five Tips to Help You Write Outstanding Content For Your Blog

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Content is king, and blogs often make the best castles. Even the best content won’t attract people to your blog if they can’t find it. Unfortunately, many people struggle to consistently write the type of high-quality content that attracts and holds readers, and stands out in search. These five tips can help you more dependably write outstanding content for your blog.

The Six Best Screen Capture Tools

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Here are half a dozen of the best free or low cost options for quickly grabbing, saving, and sharing single images or animated actions. 1 ) Amit Argawal – Screen Capture. It’s easy to use; yet it provides the best-looking screenshot annotating tools I’ve ever seen.” Screen capture apps can be a simple yet valuable addition to any content marketer’s toolbox. HubSpot.

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What is a Q&A Case Study? And Why is it Great for B2B Marketing?

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Which of your customers are best for your case study? The best participants are relatable. Include the best answers that will help your customers the most. What’s the best thing about working with our company? The best part is our list shows no sign of slowing down. question and answer case study is one of the best case studies for small businesses. Title.

What is Inbound Marketing? The Idiot’s Guide [Infographic]

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Yet, while inbound marketing is essential to the success of most businesses, the application of its best practices can be a bit daunting. Guest post by Andy Beohar. Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. Talk about fish in a barrel!

33 Thought-Provoking B2B Social Media and Marketing Stats

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68% of best-in-class companies use lead scoring (a marketing automation feature), in comparison with 28% of laggard firms. As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B messaging gets personal.

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18 of the Best Content Marketing Strategy Guides of 2013

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What are the best practices and frameworks for creating such a strategy? Discover the answers to those questions are more here in 18 of the best guides to crafting a content marketing strategy of the past year. Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. But where does one begin? Content Marketing Strategy Guides.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best. 67 percent of marketers say that email is ke3y for attracting and engaging prospects, and the best path to increase marketing ROI. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson. General Marketing Stats. 1.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

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What are the best strategies for promoting social content (and which bad ideas should be avoided)?  Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. ” stage to the “how do I do it?” ” phase. 90% of Inc. by Social-Hire. Email can work.

22 Tantalizing Content Marketing Stats and Facts

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Traditional digital content mediums still work best for reaching global business leaders. With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Image credit: MarketingProfs. Already widespread, content marketing will continue to grow. Video is vital.

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What are the Best Social Networks for B2B Marketing? (Research)

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There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. But are these efforts paying off in terms of website traffic and leads? And if so, which social networks are most productive?

15 Questions to Ask When Hiring an SEO Professional (Seriously)

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If you’re hiring SEO expertise from the outside, how do you make sure you’ve found the best expert or agency for your needs? These are often your best leads. But beware of guides written by SEO professionals that are really more about why you should hire them than about making the best choice. Second, do some online research. Visits to top pages from search.

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28 (of the) Best Business Blogging Guides and Tips of 2013

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Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy. Best Business Blogging Guides and Tips.

Six Best Practices for Marketing with White Papers

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At their best, white papers accomplish two mutually beneficial goals: • They provide readers with valuable, actionable, vendor-agnostic (or at least mostly agnostic) information about a trend, concept or topic. Though the format is sometimes misused (i.e., In the hierarchy of lead generating assets and activities, white papers form the vital base, as illustrated below. Solve a real problem.

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