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The 23 Best Content Ideation Tools

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Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. What are the best tools for finding great content ideas? 14) Popurls.

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Your Employees May Be Your Best Untapped Brand Advocates

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Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? Your employees are one of the most valuable marketing assets available, and if you’re not putting them to use as part of an overall marketing strategy, you’re missing out on an incredible opportunity to increase revenue. It’s simple. Identify. Willingness to help. Educate.

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The Six Best Google+ Marketing Tools

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Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. Cool Web Tools Google+ Social Media Marketing best Google Plus tools BuzzBlogger Catherine Pham CircleCount Circloscope Do Share Chrome Friends+Me Google+ tools GPlusData Katie Lance Post Editor for Google+ RazorSocial

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20 Tremendous Digital Marketing Stats and Facts

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Content Marketing Marketing Research Social Media Marketing Ann Handley BannerSnack Branding Bricks Business2Community digital marketing digital marketing budgets digital marketing statistics 2016 HubSpot iMedia Connection Laurie Sullivan MarketingProfs MediaPost Payfirma The CMO Survey which digital marketing channels perform best for B2B marketersImage credit: MarketingProfs. combined.

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Content Methodology: A Best Practices Report

Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.

5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

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The BIG List Of 50 Domain Name Providers (And Which Give The Best Deals). Guest post by Tom Hunt. So you have set up a blog and social media profiles…. You are pumping out multiple articles per week and sharing them furiously…. And yes you see some small traffic spikes (though they quickly drop off when you stop posting right?). Trust me, I know, I have been there… multiple times.

The 24 Best Online Writing Tools and Apps

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This was the sixth post in the Best Online Business Tools series. #1: Best Online Business Tools Series Kicks Off Today. #2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: The Nine Best Facebook Marketing Tools. #4: The 14 Best Content Planning and Research Tools. #5: The 23 Best Content Ideation Tools. #6: The 24 Best Online Writing Tools and Apps.

The 12 Best Competitive Intelligence and Benchmarking Tools

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To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g.,

33 Thought-Provoking B2B Social Media and Marketing Stats

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68% of best-in-class companies use lead scoring (a marketing automation feature), in comparison with 28% of laggard firms. As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B messaging gets personal.

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22 Tantalizing Content Marketing Stats and Facts

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Traditional digital content mediums still work best for reaching global business leaders. With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Image credit: MarketingProfs. Already widespread, content marketing will continue to grow. Video is vital.

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16 Enigmatic Business Blogging and Other Marketing Stats

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More than three-quarters of companies that have a blog report a positive ROI for inbound marketing, and 79% of best-in-class marketers rank blogs as the most effective marketing tactic. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. Image credit: Association of National Advertisers. Meghan M.

Study: How Much of Your Content Marketing Is Effective?

idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. All rights reserved. content. 68% 16.7%

18 of the Best Content Marketing Strategy Guides of 2013

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What are the best practices and frameworks for creating such a strategy? Discover the answers to those questions are more here in 18 of the best guides to crafting a content marketing strategy of the past year. Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. But where does one begin? Content Marketing Strategy Guides.

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47 Superb Social Media Marketing Stats and Facts

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But Snapchat isn’t the best place for marketers (at least not yet). Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 billion last year to 2.5 billion by 2018.

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Five Top-Rated Social Media Management Tools for 2016 [Infographic]

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What is the “best” social media management tool out right now? All in all, they are very important tools to use, and it’s important when choosing a social media management tool to find out the one that is perfect for you and best suited to your particular needs. Guest post by Lilach Bullock. The results in this infographic came from examining detailed customer reviews.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best. 67 percent of marketers say that email is ke3y for attracting and engaging prospects, and the best path to increase marketing ROI. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson. General Marketing Stats. 1.

Staffing and Launching Your Content Marketing Program

from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.

28 (of the) Best Business Blogging Guides and Tips of 2013

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Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy. Best Business Blogging Guides and Tips.

Content Marketing Strategy? Think Like A Reporter

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Just as no single social media marketing strategy works for every type of B2B company, no single model is best in all cases for developing a strategy. Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. So—creating a content marketing strategy is vital. Another promising approach is to think like a journalist. The Inverted Pyramid.

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21 of the Best Social Media Marketing Guides of 2013 (So Far)

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What are the best strategies for promoting social content (and which bad ideas should be avoided)?  Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. ” stage to the “how do I do it?” ” phase. 90% of Inc. by Social-Hire. Email can work.

What are the Best Social Networks for B2B Marketing? (Research)

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There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. But are these efforts paying off in terms of website traffic and leads? And if so, which social networks are most productive?

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

service to your business goals -- is the best way. best: “We are 100 years old with more than 103,000 employees working all over the world. software from Dynamic Signal to collect best-practice content from knowledgeable accountants. saying “thank you” are the simplest and best ways to keep advocates engaged, as Blackbaud’s. Advocate Marketing Creates B2B Customer.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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Pay Customers: If satisfied with your service, your customers can be your best salespersons! Avoid clichés: In the world of e-commerce, every business is “unique, offers the best services and has 100% customer satisfaction ratios”. Hire Freelancers: If you only have a few customers who are unwilling to offer reviews and testimonials, it is best to hire the experts for this job.

34 Compelling Content Marketing Stats and Facts

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And 60% of corporate marketers say they have no to very little understanding of what the best practices are for buyer persona development. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Based on the research detailed below, here are five key takeaways: •  Tell, don’t sell. TopRank ). 2.

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12 (of the) Best Content Marketing Infographics of 2013

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What are the best practices for creating effective infographics? What are some of the best tools and resources to help marketers create compelling infographics? Content marketing is more than just text of course,  and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

How to Use Storytelling for More Effective Content Marketing

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As part of your planning, decide on the best way to address your target audience – your overarching theme, the emotions you wish to evoke, and the goals you want to achieve. Guest post by Natalie Smith. While communicating offers to your clients, you can use advertisements and sales pitches, but you can also use other tools, including content marketing. Image credit: 742680 on Pixabay.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.

How To Turn Video Marketing Into a Successful SEO Strategy

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By creating high-quality video content, you are going to receive higher quality traffic that Google will take note of.American Relocation Connections spent a lot of time creating a video on the topic, “Best Tips for Hiring a Mover.” { Watch video }. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. Watch video }.This

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35 Stupendous Social Networking Facts and Stats

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But keep in mind that “LinkedIn’s best-in-class marketers post 3-4 updates per day, which could mean up to 80 posts per month” (though only if your content supports this). And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. Image credit: The Wonder of Tech. MediaPost ).

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Six Best Practices for Marketing with White Papers

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At their best, white papers accomplish two mutually beneficial goals: • They provide readers with valuable, actionable, vendor-agnostic (or at least mostly agnostic) information about a trend, concept or topic. Though the format is sometimes misused (i.e., In the hierarchy of lead generating assets and activities, white papers form the vital base, as illustrated below. Solve a real problem.

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13 Great Guides to Growing Your Blog Audience

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Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so. You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Email?

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. brands.

22 Expert Guides and Reviews of 200+ Social Media Tools

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15 Best Social Media Tools by CodeGeekz. The English is a tad rough but the list is solid as Gavin Matteo reviews “a list of Best Social Media Tools for our audience,” from Mention (Google Alerts on steroids) and BuzzSumo to Rapportive (which displays LinkedIn profiles for your contacts from inside Gmail) and Tagboard , a “multi-platform, free and highly useful tool.

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28 (of the) Best LinkedIn Marketing Guides of 2014

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What type of content works best on LinkedIn? What are the best practices for utilizing Showcase pages? Find the answers to those questions and many others here in more than two dozen of the best LinkedIn guides of the past year. Image credit: Cox Business. How can you maximize the exposure of your content published there? How can you make the most of LinkedIn groups? Kevin J.

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

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Many of this year’s best posts about Google’s newest social platform were written early in the year. What are the best practices for business use of the platform? Find those answers and more here in two dozen of the best Google+ guides, tips, rants and raves of the past year. Since then, though the user base has continued to grow, enthusiasm seems to have waned.

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Small Business Marketing Optimization Tips for 2016

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Your growth in the coming year will depend on the strategic decisions you make   now , so make sure the choices you make give your business’ bottom line the best chance for growth. Guest post by John Oechsle. The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. Data Management. Social media.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

23 Outstanding Social Media Marketing Guides

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How are social media marketing best practices evolving? How can marketers make the best use  of visual content? Find the answers to these questions and more here in some of the best guides to social media marketing and measurement of the past year. Brian Solis’ Conversation Prism Catalogs The Best Social Platforms by Search Engine Journal. ** 5 STARS. do that for me?”

The Basics of B2B Social Media Marketing Strategy

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Twitter is best for sharing news-oriented content and links; LinkedIn for industry research and business insights; and Facebook for more informal, humorous or fun content. For companies and brands, Facebook works best for sharing casual workplace and event photos, videos, entertaining or humorous content, or content showcasing company culture and the lighter side of business.

Funny Business: The Best Digital Marketing Humor, 2014 Edition

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Kick back, relax for a few minutes, and check out these 24 examples of some of the best marketing and business humor of the past year or so. Air New Zealand celebrates it’s tie in with the popular Hobbit Trilogy movie franchise by creating quite possibly the best airplane safety video ever (though Southwest Airlines does a pretty awesome job with this as well). Really.

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23 (More) of the Best Social Media Guides, Tips and Resources of 2012

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As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. Research] by Heidi Cohen.

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Content Marketing Playbook: Strategy and Roadmap

approach delivers the best results: Target a primary and. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. conference.

29 (of the) Best Twitter Guides, Tips and Infographics of 2013

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What are the best ways to drive website or blog traffic with Twitter? Find the answers to those questions and many more here in more than two dozen of the best Twitter guides, tips and helpful infographics of the past year. Twitter Best Practices: 11+ Tips for Tweeting Well by Social Media Today. Best Twitter Infographics. To grow your company’s Twitter following?

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