Webbiquity

Trending Sources

The 23 Best Content Ideation Tools

Webbiquity

Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. What are the best tools for finding great content ideas? 14) Popurls.

Tools 113

Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity

Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? Your employees are one of the most valuable marketing assets available, and if you’re not putting them to use as part of an overall marketing strategy, you’re missing out on an incredible opportunity to increase revenue. It’s simple. Identify. Willingness to help. Educate.

Best 114

The Six Best Google+ Marketing Tools

Webbiquity

Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. Cool Web Tools Google+ Social Media Marketing best Google Plus tools BuzzBlogger Catherine Pham CircleCount Circloscope Do Share Chrome Friends+Me Google+ tools GPlusData Katie Lance Post Editor for Google+ RazorSocial

Tools 84

The 24 Best Online Writing Tools and Apps

Webbiquity

This was the sixth post in the Best Online Business Tools series. #1: Best Online Business Tools Series Kicks Off Today. #2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: The Nine Best Facebook Marketing Tools. #4: The 14 Best Content Planning and Research Tools. #5: The 23 Best Content Ideation Tools. #6: The 24 Best Online Writing Tools and Apps.

Content Methodology: A Best Practices Report

Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.

Five Top-Rated Social Media Management Tools for 2016 [Infographic]

Webbiquity

What is the “best” social media management tool out right now? All in all, they are very important tools to use, and it’s important when choosing a social media management tool to find out the one that is perfect for you and best suited to your particular needs. Guest post by Lilach Bullock. The results in this infographic came from examining detailed customer reviews.

Rate 100

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g.,

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

68% of best-in-class companies use lead scoring (a marketing automation feature), in comparison with 28% of laggard firms. As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B messaging gets personal.

Stats 143

22 Tantalizing Content Marketing Stats and Facts

Webbiquity

Traditional digital content mediums still work best for reaching global business leaders. With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Image credit: MarketingProfs. Already widespread, content marketing will continue to grow. Video is vital.

Stats 130

Study: How Much of Your Content Marketing Is Effective?

idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. All rights reserved. content. 68% 16.7%

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. So once you or your team have developed topic ideas, planned content , and researched those subjects,  it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

More than three-quarters of companies that have a blog report a positive ROI for inbound marketing, and 79% of best-in-class marketers rank blogs as the most effective marketing tactic. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. Image credit: Association of National Advertisers. Meghan M.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

What are the best practices and frameworks for creating such a strategy? Discover the answers to those questions are more here in 18 of the best guides to crafting a content marketing strategy of the past year. Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. But where does one begin? Content Marketing Strategy Guides.

Best 141

6 Tips for Encouraging Your Team to Blog

Webbiquity

One of the best solutions to this problem is including your employees in the content marketing strategy. The ability to work remotely for the best bloggers can also be a great incentive. Guest post by Jill Phillips. When it comes to search engine optimization and conversion rates, content marketing is an absolute necessity. Ask Each Employee Personally. Give Them a List of Topics.

Staffing and Launching Your Content Marketing Program

from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

But Snapchat isn’t the best place for marketers (at least not yet). Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 billion last year to 2.5 billion by 2018.

Stats 126

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best. 67 percent of marketers say that email is ke3y for attracting and engaging prospects, and the best path to increase marketing ROI. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson. General Marketing Stats. 1.

28 (of the) Best Business Blogging Guides and Tips of 2013

Webbiquity

Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy. Best Business Blogging Guides and Tips.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

What are the best strategies for promoting social content (and which bad ideas should be avoided)?  Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. ” stage to the “how do I do it?” ” phase. 90% of Inc. by Social-Hire. Email can work.

5 New B2B Sales and Marketing Strategies

your best people are working blind.”. challenging at best. 5 New B2B Sales and Marketing. Strategies. Overground. 2. The traditional B2B sales and marketing model is typically depicted in the shape. of a funnel; flow starts with marketing and then transitions to sales. Pretty. standard, right? Well, the model has shifted with the customer now in control and. disconnect. Consistent.

What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. But are these efforts paying off in terms of website traffic and leads? And if so, which social networks are most productive?

Content Marketing Strategy? Think Like A Reporter

Webbiquity

Just as no single social media marketing strategy works for every type of B2B company, no single model is best in all cases for developing a strategy. Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. So—creating a content marketing strategy is vital. Another promising approach is to think like a journalist. The Inverted Pyramid.

Report 100

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

Webbiquity

Pay Customers: If satisfied with your service, your customers can be your best salespersons! Avoid clichés: In the world of e-commerce, every business is “unique, offers the best services and has 100% customer satisfaction ratios”. Hire Freelancers: If you only have a few customers who are unwilling to offer reviews and testimonials, it is best to hire the experts for this job.

12 (of the) Best Content Marketing Infographics of 2013

Webbiquity

What are the best practices for creating effective infographics? What are some of the best tools and resources to help marketers create compelling infographics? Content marketing is more than just text of course,  and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

Definitive Guide to Planning a New Content Initiative

That’s the best. THE DEFINITIVE GUIDE 18 Never Run Out of Ideas: Exercises & Best Practices Start With a Good Base When starting a new content initiative, we always recommend that marketers brainstorm. Marketing Institute, said it best… “Our goal is to create the least amount of content. to plan and produce effective content for their respective companies. In that time, we’ve.

34 Compelling Content Marketing Stats and Facts

Webbiquity

And 60% of corporate marketers say they have no to very little understanding of what the best practices are for buyer persona development. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Based on the research detailed below, here are five key takeaways: •  Tell, don’t sell. TopRank ). 2.

Stats 137

How To Turn Video Marketing Into a Successful SEO Strategy

Webbiquity

By creating high-quality video content, you are going to receive higher quality traffic that Google will take note of.American Relocation Connections spent a lot of time creating a video on the topic, “Best Tips for Hiring a Mover.” { Watch video }. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. Watch video }.This

Video 139

35 Stupendous Social Networking Facts and Stats

Webbiquity

But keep in mind that “LinkedIn’s best-in-class marketers post 3-4 updates per day, which could mean up to 80 posts per month” (though only if your content supports this). And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. Image credit: The Wonder of Tech. MediaPost ).

Stats 128

How to Use Storytelling for More Effective Content Marketing

Webbiquity

As part of your planning, decide on the best way to address your target audience – your overarching theme, the emotions you wish to evoke, and the goals you want to achieve. Guest post by Natalie Smith. While communicating offers to your clients, you can use advertisements and sales pitches, but you can also use other tools, including content marketing. Image credit: 742680 on Pixabay.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.

The Four Best Online Education Tools For Business Pros

Webbiquity

Udemy (is best) for mastering a particular subject before hiring someone else to do it.” Coursera provides free, universal access to some of the world’s best education, partnering with top universities and organizations to offer courses online. Ongoing education has always been essential to staying current on the knowledge and latest practices across professional fields.

Six Best Practices for Marketing with White Papers

Webbiquity

At their best, white papers accomplish two mutually beneficial goals: • They provide readers with valuable, actionable, vendor-agnostic (or at least mostly agnostic) information about a trend, concept or topic. Though the format is sometimes misused (i.e., In the hierarchy of lead generating assets and activities, white papers form the vital base, as illustrated below. Solve a real problem.

Paper 119

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Many of this year’s best posts about Google’s newest social platform were written early in the year. What are the best practices for business use of the platform? Find those answers and more here in two dozen of the best Google+ guides, tips, rants and raves of the past year. Since then, though the user base has continued to grow, enthusiasm seems to have waned.

Google 143

13 Great Guides to Growing Your Blog Audience

Webbiquity

Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so. You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Email?

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. brands.

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity

What type of content works best on LinkedIn? What are the best practices for utilizing Showcase pages? Find the answers to those questions and many others here in more than two dozen of the best LinkedIn guides of the past year. Image credit: Cox Business. How can you maximize the exposure of your content published there? How can you make the most of LinkedIn groups? Kevin J.