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The Demise of the White Paper is Greatly Exaggerated

The Point

B2B Marketing Content marketing Content Syndication Demand Generation White Paper Marketing White Paper Syndication White Papers content marketing agency content marketing best practices content marketing strategy content marketing tips white paper best practices white paper marketingIf you can say anything about marketers, it’s that we love obituaries. Inbound Marketing? The MQL?

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Email 101: Tell Me Something I Don’t Already Know

The Point

Account-Based Marketing B2B Marketing Campaign Strategy Content marketing Demand Generation email marketing lead generation Uncategorized Azalead B2B email creative B2B email marketing b2b email marketing agency B2B email marketing best practices B2B email strategy email best practices email marketing best practices email marketing tipsSounds obvious, right? Get to the point.

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7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

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Tip: math challenges work best vs. general knowledge because the answer can’t be googled.). Use blog posts as “teasers” for speaking slots, show floor presentations, and scheduled demos by either a) excerpting a planned presentation or b) writing to a related topic/trend/best practice. In a previous post, I discussed key strategies for following up with trade show leads.

Which Comes First: Lead Nurturing or Inside Sales?

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telesales inside sales best practices lead follow-up lead nurturing agency lead nurturing best practices lead nurturing consultant lead nurturing strategy lead response sales lead follow-upFor a long time, “ lead nurturing ” was thought of as something you did with the leads that sales didn’t want. Today, of course, a comprehensive lead nurturing strategy is much more than that.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Infographic: Top 10 Types of Demand Generation Content

The Point

Some content types are best-suited for early stage offers, while others will only appeal to those buyers in the very latter stages of the buying cycle. Whether you’re focused on generating net new inquiries, or nurturing existing leads through the funnel, it’s often best to utilize a mix of content types, the better to appeal to a range of prospects.

Please Don’t Let Your Sales Reps Nurture Leads

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Sales Enablement lead nurturing agency lead nurturing consultant lead nurturing success lead nurturing tips sales best practices sales enablement sales productivityBear with me as I relate a quick story about lead nurturing: A few months back I became a sales lead. I talked to an account executive, got pricing, and told her I’d be in touch. A question: at this point, what kind of lead am I?

Infographic: 29 Tips to Improve B2B Email Campaign Performance

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B2B Marketing Demand Generation E-mail email design email marketing Graphic Design B2B email marketing email copywriting tips email deliverability email design tips email marketing best practices email marketing tips An email campaign that fails to perform up to expectations could be failing on any number of fronts. The offer could be uninspiring, or buried deep in the email, or both.

7 Steps to a Successful Account-Based Marketing (ABM) Strategy

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Account-Based Marketing B2B Marketing Campaign Planning Campaign Strategy Demand Generation Integrated Marketing Uncategorized ABM Account Based Marketing Account Based Marketing Best Practices Account Based Marketing Tips b2b demand generation Key Account Strategies Successful Account Based Marketing target account strategies– Economic Buyer. – Technical Buyer.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Infographic: The State of Marketing Automation Maturity

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As the infographic below illustrates, results from the survey suggest that, while the typical marketing automation user makes full use of some functionality, many more are failing to follow even the most basic lead management best practices , best practices that represent some of the most compelling business rationale for investing in marketing automation in the first place.

A Simple 2-Step Technique for Improving Lead Follow Up

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The best opportunity for converting raw inquiries to sales-ready status is at the very top of the funnel, immediately upon the prospect expressing interest. In an era when “demand generation” and “content marketing” are virtually synonymous, most B2B sales leads are the result of a prospect downloading or requesting content. There is a better way. Step 1: Fulfill marketing content via email.

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Why Are People Not Engaging With Our Content?

The Point

If you’re going to include multiple calls to action throughout your email (a best practice), then text links should either be a specific reference to the content (the title of the ebook itself, or a phrase such as “new ebook from the content marketing experts at Contently”) or it should be action-oriented, such as “download the ebook now.”. They may be correct. appeared first on The Point.

B2B Copywriting: 5 Common Terms & Phrases to Avoid

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Submit” is a marketing term best resigned to campaign plans and performance reports (as in: “the campaign generated 53 form submits”.) B2B Marketing Copywriting Creative Landing Pages b2b marketing agency b2b copywriting b2b copywriting tips b2b creative b2b copywriting best practices b2b copywriter b2b copywriting successWhy should I click on your ad? What happens when I do? Submit.

Six Key Steps to Successful Marketing Automation Adoption

With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.

How Do We Find People Who Are Ready to Buy Our Product?

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A prospective client asks: “What are the best demand generation strategies for finding people who are ready to buy our product?”. My response: Finding highly-qualified, late-stage prospects has less to do with demand generation channels or tactics, and much more to do with content. Does that mean you should only ever use late stage content? No it doesn’t. appeared first on The Point.

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Moving Past Responsive Design to a Mobile-First Email Strategy

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Or is it because responsive design, broadly accepted as “best practice” when it comes to mobile-friendly email, is no longer enough? By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. But no problem – you’re using responsive design for all your email campaigns, so you’ve got that covered, right? Well, not so fast.

10 Ways to Generate More Leads from Your Business Blog

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If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog. No problem.

9 Proven Ways to Increase Webinar Response

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B2B Marketing Campaign Strategy Demand Generation Event Marketing Event Promotion Integrated Marketing Webinar Invitations Webinars event marketing increasing webinar response marketo Webinar attendance Webinar best practices webinar promotion webinar registration webinar response Webinar success Webinar tipsLet’s face it: most business inboxes get flooded every day with Webinar invitations.

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B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

5 Sales Tips My Kids Learned from Watching Shark Tank

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telemarketing telesales negotiation tips sales tips selling best practices selling tips shark tank Confession: at our house, we watch a LOT of reality TV. One of our favorite series – and one of the few reality shows that’s also family-friendly – is ABC’s Shark Tank. I love the brash personalities, the high-stakes negotiation, and seeing entrepreneurs achieve their life’s dream. And wait.

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4 Key Takeaways from the 2015 SiriusDecisions Summit

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Equally interesting is that the share allotted to tech-related services (implementation, management, best practice consultation, campaign development) has increased 200 percent in the same period. Even as B2B marketers aren’t always getting the most from their new investments , many are leveraging outside expertise to put the technology to best use. Outbound is the New Inbound.

Forrester thinks Content Marketing Isn’t Working – They’re Half Right

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More specifically, there’s a great deal of bad content out there (especially on social media), and many companies who haven’t quite figured out yet how to best leverage the content they have. It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag. 51% responded “somewhat effectively”. • 14% responded “very effectively”.

10 Tips for a Successful Trade Show Follow-up Campaign

The Point

The best use of a follow-up campaign is to qualify leads by offering a range of options for further engagement. Usually, marketing best practice dictates that an email focus on one offer and one call to action. Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. Prompt response to show leads is critical.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Steal This Technique for Your Next Sales Email

The Point

telemarketing telesales email copywriting email copywriting tips inside sales best practices sales email best practices sales emails sales techniques One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific. In other words, it’s always better to present the reader with a very precise, preferably tangible reason to respond. Thanks!

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Bad Copy is Your Campaign’s Weakest Link

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Ad Agencies B2B Marketing Copywriting Creative Marketing Technology B2B agency b2b copywriter b2b copywriting b2b copywriting best practices B2B demand generation agency copywriting best practices marketing agency marketing copy marketing copywritingIn the days of Mad Men, advertising clients wouldn’t dream of writing their own copy. In the digital age, all that has changed.

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Winning B2B Email Campaign Keeps it Simple

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But what’s the best way to get the most from your Facebook advertising investment?”. Learning benefits are best when they’re concrete and specific. In B2B email marketing , does short copy always win over long? Not necessarily. The answer depends on your audience, the complexity of your message, and how well the copy maintains the reader’s interest and drives action. But they didn’t.

Top 10 Marketing Automation Mistakes

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One of the first steps we recommend to new marketing automation users is to develop a library of custom email and landing page templates that not only reflect their brand but that also adhere to best practices for deliverability, responsive design, etc. (We Many of the pitfalls that cause the returns on marketing automation to fall short can be distilled into a handful of common issues.

Are Agencies the Future of Marketing Automation?

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But I suggest that companies are more interested in a consultative relationship, in the acquisition of best practices, and in achieving knowledge transfer to a fledgling marketing operations staff, than they are in telling their agency: “Here, YOU manage this stuff.”. This isn’t exactly new but what once seemed like a niche strategy now looks more like a standard approach. But, actually: no.

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A Follow-Up Strategy for Content Syndication Leads

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By far the best approach to content syndication leads, however, is to bypass sales altogether, and instead direct those leads into a series of nurturing emails designed to identify (via further engagement) those prospects that indeed merit direct sales follow-up. It’s important to recognize that content syndication leads are not like most sales leads. references the specific content asset.

Measure Your Way to Lead Nurturing Success

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This new report shares insights, ideas, best practices, and real-life examples of how to measure lead nurturing performance beyond basic email metrics like open and click rates. We audited their lead management process from end-to-end and recommended a few key changes: • revamping email creative to better adhere to best practice standards. percentage of MQLs that convert to SQL. …

Does Creative Still Matter in B2B Marketing?

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Without either of those two factors in place, even the best creative will suffer. Conversely, even the best data and the perfect offer can be undone by subpar copy and design. At Marketo’s Marketing Nation Summit last month in San Francisco, there was much talk about the shifting function of marketing towards a more strategic, data-driven role within the modern corporation. List.

Infographic: Mobile-Friendly vs. Responsive Email Design

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B2B Marketing Creative E-mail email design email marketing Graphic Design Infographics Mobile Marketing B2B email marketing email best practices email creative email marketing agency mobile marketing responsive design responsive email design It’s not hard to imagine a time, probably in the not too distant future, when all marketing emails will be responsive by default.

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Video Tech Company Leverages SEM to Drive Enterprise Leads

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The audit recommended some fundamental changes in strategy and application of SEM best practices across the board, including: • Tighter ad groups to improve ad relevance and therefore quality score (decreasing CPC). The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views. Aggressive testing of ad copy.

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29 Tips to Improve B2B Email Campaign Performance

The Point

In general, social links are best relegated to the landing page, thank you page or confirmation email. B2B Marketing Copywriting Creative E-mail email design email marketing Graphic Design B2B email marketing email best practices email copywriting email marketing agency email mistakes Email results not what they should be? Define alt tags for images that include your CTA or headline.

5 Key Tips for Driving Attendance at Field Events

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Key to convincing prospective attendees that your event can be – without question – the best possible use of their time, is to offer specific, concrete details. Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Whatever the reason, in-person events are starting to be more of a fixture on demand gen calendars.

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Is Marketing Automation Right for Every Company?

The Point

Earlier this month, I was interviewed by James Obermayer of the Sales Lead Management Association (SLMA) as we discussed how companies can decide when marketing automation is a fit for their organization, and how best to take the plunge. For those of us who work in and around the technology every day, it can seem like marketing automation is already pervasive.

Infographic: 17 Tips for Generating Leads from Social PPC Advertising

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Is it best to start with CPM, or CPC? Looking to include social media advertising as part of your demand generation mix in the new year? Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter. Which social media platform makes most sense for your business?

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