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5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

B2B Marketing Campaign Strategy Lead Management Lead Nurturing Marketing Automation choozle lead nurturing agency lead nurturing best practices lead nurturing consultant lead nurturing tips printingforless social PPCThat’s not because email is going away any time soon. But direct mail doesn’t have to be a “batch” process. through ads on display, video, mobile and social networks.

[Infographic] 10 Ways to Generate More Leads from Your Business Blog

The Point

B2B Marketing blog marketing Blogs Inbound marketing Interactive Design lead generation Social Media blog best practices blog design blog lead generation blog leads blog ROI blog subscribers social media design social media ROIThe social media landscape is littered with business blogs that, on the surface, do everything right. Click on the infographic to view full size.

How Do We Find People Who Are Ready to Buy Our Product?

The Point

A prospective client asks: “What are the best demand generation strategies for finding people who are ready to buy our product?”. My response: Finding highly-qualified, late-stage prospects has less to do with demand generation channels or tactics, and much more to do with content. Does that mean you should only ever use late stage content? No it doesn’t. appeared first on The Point.

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Please Don’t Let Your Sales Reps Nurture Leads

The Point

Sales Enablement lead nurturing agency lead nurturing consultant lead nurturing success lead nurturing tips sales best practices sales enablement sales productivityBear with me as I relate a quick story about lead nurturing: A few months back I became a sales lead. talked to an account executive, got pricing, and told her I’d be in touch. question: at this point, what kind of lead am I?

Content Methodology: A Best Practices Report

Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.

Infographic: 29 Tips to Improve B2B Email Campaign Performance

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B2B Marketing Demand Generation E-mail email design email marketing Graphic Design B2B email marketing email copywriting tips email deliverability email design tips email marketing best practices email marketing tips An email campaign that fails to perform up to expectations could be failing on any number of fronts. The offer could be uninspiring, or buried deep in the email, or both.

B2B Copywriting: 5 Common Terms & Phrases to Avoid

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Submit” is a marketing term best resigned to campaign plans and performance reports (as in: “the campaign generated 53 form submits”.) It should never make it into a copy deck. B2B Marketing Copywriting Creative Landing Pages b2b marketing agency b2b copywriting b2b copywriting tips b2b creative b2b copywriting best practices b2b copywriter b2b copywriting successFor More Information.

Infographic: The State of Marketing Automation Maturity

The Point

As the infographic below illustrates, results from the survey suggest that, while the typical marketing automation user makes full use of some functionality, many more are failing to follow even the most basic lead management best practices , best practices that represent some of the most compelling business rationale for investing in marketing automation in the first place.

5 Key Tips for Driving Attendance at Field Events

The Point

Key to convincing prospective attendees that your event can be – without question – the best possible use of their time, is to offer specific, concrete details. Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Whatever the reason, in-person events are starting to be more of a fixture on demand gen calendars.

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Study: How Much of Your Content Marketing Is Effective?

idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. All rights reserved. content. 68% 16.7%

A Simple 2-Step Technique for Improving Lead Follow Up

The Point

The best opportunity for converting raw inquiries to sales-ready status is at the very top of the funnel, immediately upon the prospect expressing interest. In an era when “demand generation” and “content marketing” are virtually synonymous, most B2B sales leads are the result of a prospect downloading or requesting content. There is a better way. Step 1: Fulfill marketing content via email.

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Bad Copy is Your Campaign’s Weakest Link

The Point

Ad Agencies B2B Marketing Copywriting Creative Marketing Technology B2B agency b2b copywriter b2b copywriting b2b copywriting best practices B2B demand generation agency copywriting best practices marketing agency marketing copy marketing copywritingIn the days of Mad Men, advertising clients wouldn’t dream of writing their own copy. In the digital age, all that has changed.

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9 Proven Ways to Increase Webinar Response

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B2B Marketing Campaign Strategy Demand Generation Event Marketing Event Promotion Integrated Marketing Webinar Invitations Webinars event marketing increasing webinar response marketo Webinar attendance Webinar best practices webinar promotion webinar registration webinar response Webinar success Webinar tipsLet’s face it: most business inboxes get flooded every day with Webinar invitations.

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10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog. No problem.

Top 10 Marketing Automation Mistakes

The Point

One of the first steps we recommend to new marketing automation users is to develop a library of custom email and landing page templates that not only reflect their brand but that also adhere to best practices for deliverability, responsive design, etc. (We normally advise a template version for each major use case – say: white paper campaigns, Webinar invitations, and newsletters.). 9.

Staffing and Launching Your Content Marketing Program

from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.

5 Sales Tips My Kids Learned from Watching Shark Tank

The Point

telemarketing telesales negotiation tips sales tips selling best practices selling tips shark tank Confession: at our house, we watch a LOT of reality TV. One of our favorite series – and one of the few reality shows that’s also family-friendly – is ABC’s Shark Tank. love the brash personalities, the high-stakes negotiation, and seeing entrepreneurs achieve their life’s dream. And wait.

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4 Key Takeaways from the 2015 SiriusDecisions Summit

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Equally interesting is that the share allotted to tech-related services (implementation, management, best practice consultation, campaign development) has increased 200 percent in the same period. Even as B2B marketers aren’t always getting the most from their new investments , many are leveraging outside expertise to put the technology to best use. Outbound is the New Inbound.

Measure Your Way to Lead Nurturing Success

The Point

This new report shares insights, ideas, best practices, and real-life examples of how to measure lead nurturing performance beyond basic email metrics like open and click rates. We audited their lead management process from end-to-end and recommended a few key changes: • revamping email creative to better adhere to best practice standards. The results were dramatic.

Steal This Technique for Your Next Sales Email

The Point

telemarketing telesales email copywriting email copywriting tips inside sales best practices sales email best practices sales emails sales techniques One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific. In other words, it’s always better to present the reader with a very precise, preferably tangible reason to respond. Thanks!

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.

Forrester thinks Content Marketing Isn’t Working – They’re Half Right

The Point

More specifically, there’s a great deal of bad content out there (especially on social media), and many companies who haven’t quite figured out yet how to best leverage the content they have. It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag. But though I quibble with the general sentiment, Ms. They simply want information of value.

A Follow-Up Strategy for Content Syndication Leads

The Point

By far the best approach to content syndication leads, however, is to bypass sales altogether, and instead direct those leads into a series of nurturing emails designed to identify (via further engagement) those prospects that indeed merit direct sales follow-up. It’s important to recognize that content syndication leads are not like most sales leads.

Are Agencies the Future of Marketing Automation?

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But I suggest that companies are more interested in a consultative relationship, in the acquisition of best practices, and in achieving knowledge transfer to a fledgling marketing operations staff, than they are in telling their agency: “Here, YOU manage this stuff.”. This isn’t exactly new but what once seemed like a niche strategy now looks more like a standard approach. But, actually: no.

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10 Tips for a Successful Trade Show Follow-up Campaign

The Point

The best use of a follow-up campaign is to qualify leads by offering a range of options for further engagement. Usually, marketing best practice dictates that an email focus on one offer and one call to action. Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. Prompt response to show leads is critical.

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. brands.

Does Creative Still Matter in B2B Marketing?

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Without either of those two factors in place, even the best creative will suffer. Conversely, even the best data and the perfect offer can be undone by subpar copy and design. At Marketo’s Marketing Nation Summit last month in San Francisco, there was much talk about the shifting function of marketing towards a more strategic, data-driven role within the modern corporation. List. 2.

Is Marketing Automation Right for Every Company?

The Point

Earlier this month, I was interviewed by James Obermayer of the Sales Lead Management Association (SLMA) as we discussed how companies can decide when marketing automation is a fit for their organization, and how best to take the plunge. For those of us who work in and around the technology every day, it can seem like marketing automation is already pervasive.

Email Critique: When a Good Offer Just Isn’t Enough

The Point

B2B Marketing Copywriting Creative E-mail email design email marketing lead generation Offer Strategy Uncategorized B2B email marketing email copywriting email copywriting best practices email copywriting tips email marketing agency email marketing tipsThe offer image. Yeah, that’s about it. Seriously though, that is one gorgeous white paper. It looks real and tangible and worth downloading.

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Infographic: Mobile-Friendly vs. Responsive Email Design

The Point

B2B Marketing Creative E-mail email design email marketing Graphic Design Infographics Mobile Marketing B2B email marketing email best practices email creative email marketing agency mobile marketing responsive design responsive email design It’s not hard to imagine a time, probably in the not too distant future, when all marketing emails will be responsive by default.

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2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce

Infographic: 17 Tips for Generating Leads from Social PPC Advertising

The Point

Is it best to start with CPM, or CPC? Looking to include social media advertising as part of your demand generation mix in the new year? Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter. Which social media platform makes most sense for your business?

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29 Tips to Improve B2B Email Campaign Performance

The Point

In general, social links are best relegated to the landing page, thank you page or confirmation email. B2B Marketing Copywriting Creative E-mail email design email marketing Graphic Design B2B email marketing email best practices email copywriting email marketing agency email mistakes Email results not what they should be? But action verbs (Download, Register) often work well also. 9.

Why This Holiday Email Campaign Misses the Mark

The Point

There’s literally no other detail mentioned – nothing about what I’ll learn, perhaps about ecommerce trends or security best practices or Web merchandising – that communicates the benefit of downloading the paper. I may as well be asked to download a product brochure. Take the email campaign below from security vendor Symantec. If your offer is a Webinar, sell the value of that event.

How to Measure Email Success in 2015: A Call to ROI

The Point

And best of all, the revenue that the campaign delivered to the business. No matter what your marketing resolutions this year – more content, better creative, etc. – no improvement matters if you can’t measure it. Unless you’re measuring true email performance – no change you make to copy, design, mobile-friendliness, offer, deliverability, etc. Nothing else really matters. Opens/Open Rate.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

More Evidence That Waiting Even 5 Seconds to Contact a New Sales Lead Can Be Disastrous

The Point

B2B Marketing inside sales Lead Management Lead Nurturing inside sales best practices Marketing Automation Software Advice telesales telesales best practices Relatively little attention is paid to the very front end of the lead lifecycle – namely, responding to a new lead in the first place. And that lack of focus can be a big mistake. You can read the complete report here.

Why is Inside Sales So Scared of Lead Nurturing?

The Point

B2B Marketing inside sales Lead Management Lead Nurturing Marketing Automation Marketo telesales Uncategorized autoresponders inside sales case study lead nurturing best practices lead nurturing strategy lead nurturing tips marketo Whatever the motivation, any “push back” from Inside Sales to marketing automation and automated lead nurturing/qualification is misplaced. Wait 2 weeks. 4.

Case Study: How One Tech Company Used Humor to Launch a New Brand

The Point

Even under the best of circumstances, it usually takes a compelling business message, and information of significant value, to coax a response from an audience that is constantly bombarded with promotional emails. Typically, best practice frowns upon large images in emails, so this approach was a significant departure.). This presented a challenge. The results were startling.

Is Technology Making Marketing Agencies Obsolete?

The Point

Here’s where I think today’s B2B marketing agency can best compete: • Helping clients get the most out of marketing technology. Providing fresh ideas, new insights, and proven best practices. Hint: Maybe Not)”. Specifically: • IDC reports that digital marketing spend by technology companies will surpass non-digital spend by the end of 2016. Redefining what makes great creative.

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Content Marketing Playbook: Strategy and Roadmap

approach delivers the best results: Target a primary and. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. conference.