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What Marketing Org Charts Tell You About The Business

The Effective Marketer

The question of how to best structure your marketing department shouldn’t be the thing that keeps you up at night.The Organizational charts are an interesting thing. Every company has an official one and also a few “unofficial” charts. marketing org chart can give you clues about how a company goes to market. Sending a Message Through the Marketing Org Chart.

A Primer on Sales Competitive Battle Cards

The Effective Marketer

The internet is your best friend for finding a trove of information about competitors. If your competitor is of the type that offers a free trial, getting access to their product is the best primary information source you can get. Competitive Battle Cards (BTW I’ve seen them spelled together, battlecards, and separate – battle cards) are a staple of product marketing. If

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The State of Demand Generation

The Effective Marketer

Best Practice B2B Company Rates: Inquiries to MQL: 9.3%. Best practice companies, on the other hand, will typically close 14 deals out of 1,000 inquiries. How do you get to be a “best practice” company and increase your efficiency? Best in class companies are auditing their assets. Here are some of my notes. The State of Demand Generation 2012. deals.

The New Rules of Lead Generation: Book Review

The Effective Marketer

He says “You are constantly testing and anlyzing your results to see which lead generation tactic works best for you” This is important, because you don’t want to go ahead and spend money on certain tactics just because your competitor is doing it or because it is being talked about in the media. Scott, for review. The author, David T. New and Old Rules. Measure.

Content Methodology: A Best Practices Report

Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.

What My Paper Route Taught Me about Content Marketing

The Effective Marketer

Facilitating easy content consumption means adhering to best practices for typography, navigation, page layout and design. Note: This is a guest post by Brad Shorr. See his bio at the end. My career in content marketing started at age 12. Every day I’d load up my red Schwinn Varsity bicycle with The Aurora Beacon News and head out to make deliveries, learning valuable lessons about digital content marketing that just starting to sink in lately. Here are a few of these lessons, which I’m sure you will pick up a lot faster than I did! 1.     Content Marketing Is Hard Work. Theming.

Getting Started Guide for Marketing Automation

The Effective Marketer

Before you jump into it head first and spend countless hours setting up all the landing pages, workflows, and start messing with scoring models it’s best to take a step back and make sure you and all your team are in sync. If you did your marketing automation purchase following best practices, the sales team (or at least sales management) was involved to help make the selection. Content drives marketing automation, so the best starting point is to understand what you already have. Now what? Getting Started with Marketing Automation. Step 2: Buyer Personas. Rinse and repeat.

A Content Framework for Sales Enablement

The Effective Marketer

The best way I found to get the conversation started is to follow a simple framework that looks at the buyer’s journey, the sales person’s needs, and matches that up with different types of content that helps sales take the prospect through the sales cycle up to closing the deal. Sales Enablement Content. But how do you know what content to create and how to prioritize?

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A Buyer Persona Template for the B2B Marketer

The Effective Marketer

Afterall, as Stefannie Tilton best said, “ You can’t make a connection with your audience unless you know who you’re trying to reach “ Personas Drive Content Quality. With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case.

Study: How Much of Your Content Marketing Is Effective?

idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. All rights reserved. content. 68% 16.7%

How to Maintain Great Content Curation

The Effective Marketer

In fact, in the best possible cases, it can make you an indispensable part of your niche’s ecosystem. If you’re not selecting the best posts to share, you miss out on adding value to your readers or community. Bad curation is, at best, mere spam and at worst copyright infringing. A guest post by Lior Levin. Here are a few tips to help you get started. 1. Don’t Automate.

6 Content Marketing Channels Missing From Your Plan

The Effective Marketer

The best way is to give them something they don’t expect and that they will have use for. Although much deserved attention is given to Blogs, eBooks, Webinars, Data Sheets, Press Releases, Videos, and other typical channels when talking about content creation, you shouldn’t forget to include the following touchpoints in your content marketing plan. 1. On-Hold Messages: Ditch the on-hold music and the typical sales pitch for something your customers, prospects, and partners will actually enjoy listening to. Customize the message for each department. The Forgotten Content Channels.

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. In their research they also classify companies according to their results in email marketing usage.

Marketing Automation is More Than Technology

The Effective Marketer

The best way to think about it is to imagine the traditional funnel. A new research study by Sirius Decisions , “ Calculating the Return on Marketing Automation “, sponsored by Marketo talks about the different levels of companies implementing marketing automation platforms (or MAP, as they call it). “Companies using technology alone to solve their demand creation issues may actually experience negative return where it matters most&#. The report breaks down companies into three segments: No Marketing Automation, and no processes. Increasing Response Rates.

Staffing and Launching Your Content Marketing Program

from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.

When Inbound Marketing Goes Wrong

The Effective Marketer

Sometimes, despite your best efforts you can’t seem to move the marketing needle enough. The combination of the right programs based on their effectiveness for your particular situation is what will generate the best results. The fact that Inbound Marketing is taking over traditional marketing methods is not news. It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers. Marketing is evolving , there is no denying that. Why Your Inbound Program Isn’t Working.

Why Seeding Your Content is Key to Making it Viral

The Effective Marketer

It pays off then for companies to mine the data they already have about their customers in order to determine the best people to seed your campaign. Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). Problem is, many research papers contradict each other. The Optimal Seeding Strategy.

How Viral Marketing Can Kill You

The Effective Marketer

It is the best example I’ve seen so far of a)someone owning to his mistakes , and b)a marketing idea backfiring really bad. Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. You create a video or a campaign and everyone starts talking about it. You go home happy and maybe even get a promotion. Start Engaging.” Here’s why.

Getting the most out of conferences and events « The Effective.

The Effective Marketer

And the best way is to use a systematic approach to attending conferences. Once you’re back and the emails pile up, the phone rings, and people walk into your office there’s not much you can do. All the good intentions you had of applying what you learned when you were out end up being nothing but notes in a drawer. You will suddenly realize not all sessions are really good.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.

A Brief History of Marketing

The Effective Marketer

Although interesting, I am not sure the infographic format is the best way to visualize this information. I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. It provides you an interesting look back through time showing some key moments in marketing history and, of course, it ends with the advent of marketing automation. First, there is a lot of text, a lot of data, and you have to scroll through infinity to reach the end. Maybe I am being too picky. What do you think?

What Do Buyers Want?

The Effective Marketer

The best way to start cleaning up your content is to review it with a buyer’s eyes. You have created all that content, invested in a marketing automation system, and still the leads are not converting. Who is to blame? First, take a closer look at your content and answer the following questions: 1. Does it have your product name sprinkled throughout? 2. Does it focus on what your product does and describe features? 3. Does it use technical terms and acronyms? If you answered “yes” to at least one question, your content might be the one to blame. What do buyers want?

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Are you in search of inspiration? Or just want to see what’s out there? Well, this post may be the answer! Too confusing.

Proven Tactics to Increase Blog Traffic

The Effective Marketer

Aggregate the Best of Your Niche. Thanks to Christopher S. Penn and his newsletter  I read this amazing post by SEOmoz  on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. The tactics discussed in the article are: Target Your Content to an Audience Likely to Share. Participate in the Communities Where Your Audience Already Gathers. Make Your Blog’s Content SEO-Friendly. Install Analytics and Pay Attention to the Results. You know what?

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. brands.

Email Adoption High But Lacking Best Practices

The Effective Marketer

Best Practices in Email Marketing. Maybe a surprising finding from the research is that despite high adoption, marketers at B2C and B2B companies still don’t use best email marketing practices such as cleaning the database, letting users select what products and services they want information about, and running welcome routines for newly registered users. Online Video.

A Content Framework for Sales Enablement

The Effective Marketer

The best way I found to get the conversation started is to follow a simple framework that looks at the buyer’s journey, the sales person’s needs, and matches that up with different types of content that helps sales take the prospect through the sales cycle up to closing the deal. Sales Enablement Content. But how do you know what content to create and how to prioritize?

Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

The research was for UK based email marketers only, but the results are enlightening and can be transferred to any country, especially when it comes to best practices and ROI. Email Marketing adestra econsultancy email best practices email marketing effectiveness industry censusWhy is email still a major force in the marketer’s arsenal? 52% engage in regular list cleaning.

How to Include Webinars in Your Content Plan

The Effective Marketer

To get the most out of it, make sure to include it as part of your content planning efforts and use the best type of webinar to the best type of persona. Focus: Step-by-step product walkthrough, business scenarios, best practices. The same result was voiced by Focus Research , pointing to webinars as one of the most valuable tools for B2B marketers. What: Customer training.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce

Making the Most of Your Webinars

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Making the Most of Your Webinars A recent report from On24, “ Webcast Benchmarks and Best Practices for Lead Generation “,  has some interesting numbers when it comes to how webinars are being used and their effectiveness at lead generation.

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Marketing Technology Focus in New Startup Competition

The Effective Marketer

The best thing about the event, though, is that it will attempt to pair big brands with promising marketing technologies. I’m excited about a new startup competition coming up soon. Instead of looking for the next mobile-social-facebookish-type startup, the winner will be a marketing technology startup. If you are a startup founder developing some cool software or service for marketing or big brands, this is worth checking out. Read more about the EXPANDMYBRAND startup competition in this blog post at Startup Grind.

6 Ways to Spice Up Boring Email Marketing Campaigns

The Effective Marketer

In addition to be instantaneous and simple, it’s a personal medium that can be tailored to every person, it’s opt-in, meaning that you’re reaching an already-engaged audience and, best of all, the cost of sending each email is effectively zero. Note: This is a guest post by Lior Levin. See Lior’s bio at the end of the article. For a marketer, email is possibly the most powerful medium ever created. However, the problem with email marketing is that it’s very much like a relationship, difficult to keep the excitement and enthusiasm up for a long period of time. Take a Survey.

The Fun Theory: How to Change Behavior

The Effective Marketer

Books and theories exist on how to get people to perform their best or to change the way they behave (“ Bringing Out The Best In People &# comes to mind) but rarely we see those in action. Corporate America usually relies on some form of compensation system which basically uses a reward/punishment method that tries to coerce people into doing what the company wants.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

Some of the best webcasts I’ve watched were the ones where a moderator would interject at some points to feed a question that was relevant to the slide being presented or to make a comment that would help with a transition to the next section of the webinar. 5. How do you avoid the same mistakes you see people committing all the time when delivering web presentations? Practice.