The CRAP Report

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Sales Managers, and Why Yours May Need to Move On

The CRAP Report

During their meeting, Tom’s not doing that great of a job selling himself and what he does at Initech, and his frustration gets the best of him.  One of my favorite scenes from Office Space is when the Bob’s (you know, the pair of consultants whom Lumbergh brings in to weed out the non-essential employees), meet with middle manager Tom Smykowski.  Can they get the job done? 

Before You Build an In-House Teleprospecting Team

The CRAP Report

Do you know the type of candidate who makes the best teleprospecting rep? 3. Do you know the type of candidate who makes the best teleprospecting rep? If you’re going to build a team in-house, you’ve got to know who the best candidate is before you can start. So you’re thinking about building an in-house teleprospecting team, huh? mean, someone has to follow up on all of those inbound leads you’re getting, right? Maybe you’re hosting webinars and need those attendees followed up on, right? You could give them to your sales guys, no doubt. Have you done it before? 2.

Hiring for Sales and Teleprospecting

The CRAP Report

Additionally, my colleague, Craig Ferrara , hosted a webcast about best practices for hiring teleprospectors.  In it, Craig shares his thoughts on setting up a teleprospecting profile, implementing an interview process that focuses on the phone role play, and his evaluation process.  Check out the Perspectives on Teleprospecting – Best Practices for Hiring Teleprospectors webcast here.  .

How Do You Maintain a High Performing Teleprospector?

The CRAP Report

Thomas Edison said that, “genius is 1% inspiration and 99% perspiration.”  If that is true (and if you’ll allow me the stretch of “genius” being analogous to “high performing”), and you’re not inspiring your BDR’s to be better today than they were yesterday, than you really can’t expect them to be at their best. Now, I’m not really much of a racing fan, car, horse or otherwise.  Even for a flat tire, they’re so fast at changing them!  They have to be though, right?  I mean, there’s a ton of money riding on those races.  You can see where this analogy is going, right?  What do you think? 

Content Methodology: A Best Practices Report

Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.

Interview with David Meerman Scott

The CRAP Report

You have to figure out what are the best ways to reach those people.  Saturday mornings are the best, that’s when we don’t have anything to do, that’s when we’d come here.”  You can’t make that stuff up.  Not to just to reach the media, but to get into the search engines.  No one was talking about that at that time.  There were actually people in tears!  Doing what you’re doing now. 

Keep Your Teleprospectors from Becoming LOST

The CRAP Report

Appointment setting guru Mike Damphousse blogged about the best time to make lead gen calls after reading sales management expert Gerhard Gschwandther ’s highlights on an MIT/InsideSales.com study of outbound prospecting lead conversion.  Ensure they know who they’re calling. Know when to call your prospects. Help them to control the conversation. Okay – big red flag here! 

Teleprospecting Lessons from Guns N’ Roses

The CRAP Report

Let’s go with this:  Make sure that your BDR’s are armed with the best tools you can give them.  Whether it’s subscriptions to great contact generation sources, a great CRM, or even greater teleprospecting messages, your BDR’s need to be outfitted with the best if you want them to generate great leads for you.  guess for starters, let’s take a look at the title of the album.  You need to have an appetite for destruction if you’re going to be in sales, and teleprospecting is no different.  Nobody wants to work with a sales rep or a BDR with an appetite for niceness. 

Top 100 Qualities of a Great Teleprospecting Rep – #63: Tenacity

The CRAP Report

love that scene from Top Gun when Viper, (played by Tom Skerrit) asks Maverick (played by pre-couch jumping Tom Cruise) if he thinks his name will be on the plaque of the best pilots from the fighter academy.  Now this guy is in some pretty decent company; the best of the best of all Naval fighter pilots are surrounding him, and without skipping a beat, Maverick replies, “Yes sir.”  He’s confident, he’s determined, and he’s tenacious.  If you’re going to have great teleprospecting reps (TPR’s), they’ve got to be tenacious , too. .

Study: How Much of Your Content Marketing Is Effective?

idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. All rights reserved. content. 68% 16.7%

Top 100 Qualities of a Great Teleprospecting Rep – #63: Tenacity

The CRAP Report

love that scene from Top Gun when Viper, (played by Tom Skerrit) asks Maverick (played by pre-couch jumping Tom Cruise) if he thinks his name will be on the plaque of the best pilots from the fighter academy.  Now this guy is in some pretty decent company; the best of the best of all Naval fighter pilots are surrounding him, and without skipping a beat, Maverick replies, “Yes sir.”  He’s confident, he’s determined, and he’s tenacious.  If you’re going to have great teleprospecting reps (TPR’s), they’ve got to be tenacious , too. .

Why Blog Now?

The CRAP Report

Why blog now?   The InterWeb is flooded with blogs about everything that goes on in Wall Street to the wild cat-herders of the mid-West.  I guess the reason for blogging about sales prospecting is because I wanted to share what I’ve found to be some best practices on running a lead generation machine that is made up of, at its base level, people; people who can be really funny in ways that completely throw off the unintentional-comedy scale. . If you have any questions, please feel free to email at csnell@agsalesworks.com and I’ll do my best to get back to you. Posted in Blogging.

Why Blog Now?

The CRAP Report

Why blog now?   The InterWeb is flooded with blogs about everything that goes on in Wall Street to the wild cat-herders of the mid-West.  I guess the reason for blogging about sales prospecting is because I wanted to share what I’ve found to be some best practices on running a lead generation machine that is made up of, at its base level, people; people who can be really funny in ways that completely throw off the unintentional-comedy scale. . If you have any questions, please feel free to email at csnell@agsalesworks.com and I’ll do my best to get back to you. Posted in Blogging.

Invest in Your Investment

The CRAP Report

You’ve got to put the time in on the front end of this process so that you can ensure it’s kicked off as best as possible. . So you’ve gone ahead and spent money outsourcing your sales opportunity generation process.  Now what?  Speaking from experience, the one thing that I would tell each and every future customer is this:  invest in your investment. . The most successful partnerships I’ve been a part of have been ones where my clients understand that they are going to get out of a campaign that which they put into it.  What else do you need?”

Staffing and Launching Your Content Marketing Program

from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.

Invest in Your Investment

The CRAP Report

You’ve got to put the time in on the front end of this process so that you can ensure it’s kicked off as best as possible. . So you’ve gone ahead and spent money outsourcing your sales opportunity generation process.  Now what?  Speaking from experience, the one thing that I would tell each and every future customer is this:  invest in your investment. . The most successful partnerships I’ve been a part of have been ones where my clients understand that they are going to get out of a campaign that which they put into it.  What else do you need?”

The 23 Best Content Ideation Tools

Webbiquity

Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. What are the best tools for finding great content ideas? 14) Popurls.

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The Six Best Google+ Marketing Tools

Webbiquity

Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. Cool Web Tools Google+ Social Media Marketing best Google Plus tools BuzzBlogger Catherine Pham CircleCount Circloscope Do Share Chrome Friends+Me Google+ tools GPlusData Katie Lance Post Editor for Google+ RazorSocial

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The 24 Best Online Writing Tools and Apps

Webbiquity

This was the sixth post in the Best Online Business Tools series. #1: Best Online Business Tools Series Kicks Off Today. #2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: The Nine Best Facebook Marketing Tools. #4: The 14 Best Content Planning and Research Tools. #5: The 23 Best Content Ideation Tools. #6: The 24 Best Online Writing Tools and Apps.

5 New B2B Sales and Marketing Strategies

your best people are working blind.”. challenging at best. 5 New B2B Sales and Marketing. Strategies. Overground. 2. The traditional B2B sales and marketing model is typically depicted in the shape. of a funnel; flow starts with marketing and then transitions to sales. Pretty. standard, right? Well, the model has shifted with the customer now in control and. disconnect. Consistent.

The 24 Best Interactive Websites of 2015

ScribbleLive

These are some of the best and brightest stars in a constellation of excellent interactive websites (we’re spending a lot of time in the dark this time of year—apologies for using a ridiculous metaphor). Best interactive qualities: Dynamic backgrounds lead into video segments documenting Kelly’s travel and work. Best interactive qualities: Data visualizations overlaid on a U.S.

The world’s best creativity technique

grow - Practical Marketing Solutions

want to share with you the absolute best, can’t-miss technique for truly breakthrough thinking I have ever used. That sounds like a cheesy affiliate ad or something, but there’s no catch here. I am simply giving you one of my best leadership ideas. This is also the best documented business case for workplace diversity I have ever seen. Not this one. But it gets better. Always!

The best salesman ever?

Biznology

Because one of the problems was that the programmers were not delivering the features clients needed, I asked to tag along on a few client calls, and the company sent me with their best salesman. In fact, they told me that this was the best salesman that they had ever worked with, and that he was responsible for most of the company’s revenue, selling client after client.

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Lead Generation Best Practices

Salesfusion

You may first partner with us because we offer the best partner compensation and benefits in the industry. But, you’ll stay with us because we offer the best partner experience in the industry. The post Lead Generation Best Practices appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Partner Portal.

Definitive Guide to Planning a New Content Initiative

That’s the best. THE DEFINITIVE GUIDE 18 Never Run Out of Ideas: Exercises & Best Practices Start With a Good Base When starting a new content initiative, we always recommend that marketers brainstorm. Marketing Institute, said it best… “Our goal is to create the least amount of content. to plan and produce effective content for their respective companies. In that time, we’ve.

The 10 best big company blogs in the world

grow - Practical Marketing Solutions

Important? A few years ago, I did a comprehensive study of the best company blogs in America and I thought it was time to re-consider this channel. What are the best company blogs today? So this is a list of the best  NON-TECH INDUSTRY blogs from the Fortune 500 (in no particular order):   Coca-Cola Unbottled. The best resource is Born to Blog. Consistency of publishing.

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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g.,

The 18 Best Infographics of 2015

ScribbleLive

At Visually, we don’t believe in wasting time, so we’ve pulled together all the best and brightest infographics in one place. To give the search for the best a little direction, we tried to select infographics that: Use design to succinctly tell a story that images, data, or words couldn’t have conveyed on their own. 2014’s best information designers and animators.

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6 Social Media Publishing Best Practices

It's All About Revenue

" Regardless of where you fall in the social media marketing chain, there are best practices and things to remember when it comes to social media publishing. 1. You know those studies out there that proclaim to tell you what is the best day and time to post to Facebook or Twitter to achieve maximum engagement? the social media platforms that work best for you and your brand.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.

Target Your Best Prospects by Segmenting Your Best Customers

Modern B2B Marketing

The best customers are those that last a lifetime , and by segmenting your current customers and identifying which are the most profitable, stay the longest, expand service, and refer new customers, you can allocate more of your marketing dollars to acquiring similar prospects. Identify Your Best Customers to Find Your Best Prospects. Calculate the Customer Value.

Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity

Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? Your employees are one of the most valuable marketing assets available, and if you’re not putting them to use as part of an overall marketing strategy, you’re missing out on an incredible opportunity to increase revenue. It’s simple. Identify. Willingness to help. Educate.

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The Best Marketing Automation Software

Salesfusion

The post The Best Marketing Automation Software appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Website Tracking

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

Today I would like to introduce a few high level ideas to help you decide where to put your time for the best results for your business. ” This post contains broad generalizations — you still have to use common business sense to determine what fits best for you.  OK? The post What are the best social media platforms for your business? Let’s get started.

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. brands.

Your Best Events Ever

Salesfusion

The post Your Best Events Ever appeared first on Salesfusion. Events

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