| | | The Content Factor | |  Best | 7 articles |
| Page 1 of 1 | Previous | Next | THE CONTENT FACTOR MARCH 15, 2013 When you don’t have time for an elevator pitch. So my advice is to go forth and tell your stories on the Internet as best you can. A recent story entitled Five Lessons on Compelling Content from Australian Football from the Content Marketing Institute caught my attention. With an intriguing title like that I couldn’t resist. One of the lessons discussed was about the power of storytelling to attract and retain loyal fans. As the article points out: “Storytelling is at the heart of content marketing No matter the company or the communication goals, every brand has a story. Whoosh and you are gone! Can All yes. | THE CONTENT FACTOR APRIL 30, 2010 Craft Content to the Buying Cycle: Stage 2, the Tentative Buyer This is the Tentative Buyer, and she wants to learn as much as possible about the best solution—without being sold anything. Is your buyer standing quietly on the edge of the market, trying not to be noticed? Research shows that most B2B projects start without a budget or purchase authority—when the potential buyer does a web search. read more. | | | | | |
| | | THE CONTENT FACTOR AUGUST 31, 2011 Solving the Content Creation Conundrum At The Content Factor, we have already been ebedding many of these best practices for years As usual, Sirius Decisions is spot-on with some of their marketing and sales alignment insights. Here is a recent newsletter on how to solve the content creation issues. | THE CONTENT FACTOR MAY 28, 2010  Avoid Paralysis of the B2B Buyer also know that I won't be happy until I have done exhaustive research to assure myself that I have purchased the perfect machine for me: the right compromise of weight and power, the best video for my needs, the right-sized keyboard, and so on. I need a new laptop. read more. | THE CONTENT FACTOR JANUARY 8, 2010 Great Web Content is Authoritative Read the full white paper, or view all the blog posts in the series.Hallmark of Great Web Content #7: Great Web content is authoritative.Great Web content puts your company’s best foot forward. Here's #7 of a 10-part series on the "The 10 Hallmarks of Great Web Content." It is original and demonstrates your company’s expertise, not lifted from outsiders or distilled from brochures. It is in-depth. | | | | | | | |
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THE CONTENT FACTOR | WEDNESDAY, NOVEMBER 11, 2009 Thought Leadership: A Spirit of Generosity
Five Best-Practices." We've received some interesting questions in response to our white paper, "Is Anybody Following Your Thought Leadership? One, in particular, describes the dilemma marketing departments face: How can we prevent our thought leadership efforts from being interpreted as sales propaganda?The The answer lies in the fact that thought leadership isn't built, it's nurtured. It is up to. MORE >>
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