| | | Social Marketing Forum | |  Best | 20 articles |
| Page 1 of 1 | Previous | Next | SOCIAL MARKETING FORUM NOVEMBER 27, 2010  Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals told him I always thought marketing ROI was about forecasting and measuring at both micro-levels and macro-levels to get the overall picture and that the best way to do it was to measure everything, starting from the tiniest metric and KPI to have a global view of the incremental revenue for every dollar spent. What can be measured and what can’t? Sentiment is indeed hard to measure. | SOCIAL MARKETING FORUM NOVEMBER 25, 2010 Listen to Your Super-Consumers and Engage the Engaged to Grow Sales also guess that you do everything you can to serve these ‘super-consumers’ who might be your best brand advocates. Social media marketing is, among many other things, about dialogues with people. At first they are connections, some can be or become fans, followers and ‘friends’. And sometimes they become relationships. Relationships matter much more than connections in business. relationship occurs between two people. In a relationship people talk and listen. Many marketers forget that behind all their social media connections, there are real people. Talk to them. If you listen well. | | | | | |
| SOCIAL MARKETING FORUM NOVEMBER 29, 2010  Sarah Evans: Social Media Allows Us to Break Boundaries Journchat, for example, allows journalists, bloggers and public relations practitioners to interact on a microblogging platform by sharing best practices, discussing current issues and building industry connections. Sarah Evans is a public relations and new media consultant, working with many non profit, social good and technology companies. An interview. Don’t over think it. Absolutely. | SOCIAL MARKETING FORUM NOVEMBER 25, 2010 Top Ten Features of Successful Social Media and Email Marketing If you’ve already ‘taken the plunge’, then I hope you will think of some new ideas on how to exploit some email best practice within your social media marketing for Facebook and Twitter. Take a look at your traffic referred from Facebook and Twitter in your analytics and see which time of day, or day of week your messages work best for you. haven’t seen research on it, but we can be sure that compelling social messages work best too. Many email marketers I speak to are wary of creating a social media presence on Twitter and Facebook since it’s a big step into the unknown. | SOCIAL MARKETING FORUM JUNE 2, 2011 Top Ten Features of Successful Social Media and Email Marketing If you’ve already ‘taken the plunge’, then I hope you will think of some new ideas on how to exploit some email best practice within your social media marketing for Facebook and Twitter. Discover how social media marketing on two of the main social channels shares much in common with email marketing. Cross-channel Email marketing Social media marketing email marketing Facebook social media marketing Twitter | SOCIAL MARKETING FORUM NOVEMBER 26, 2010  Primer: Understanding Word-of-Mouth Marketing in the Social Media Age Through analyzing what happens on social media you can also see which users your should best aim your campaign at and also who has the most influence. Word-of-mouth is not something new. People have always talked about their experiences, emotions, needs and also products, services and brands. However, the rules of word-of-mouth marketing have changed and evolved and they continue to evolve. | | | | | | | |
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SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010 The Digital Leverage Effect of Social Media and Email Marketing Integration
Forget the best day to do this or the best frequency to do that. Earlier this month I read an interesting post by Karen Talavera on The eMail Guide blog , a great resource for those who want to be kept well informed of every new development in the email marketing world. It made me think more than I already do about the role of content, e-mail marketing and social media from a cross-channel perspective. wrote a post about it on my blog. Here it is. And it’s all about people, right? Introducing “digital leverage&#. What matters more is ‘leverage’. or content marketing. MORE >> -
SOCIAL MARKETING FORUM | SATURDAY, AUGUST 18, 2012 How to Write Blog Headlines People (and your Goals) Deserve
You can write the most interesting and best content in the world but if your blog headline doesn’t attract attention, appeal and convince people to read on, why even bother? You wouldn’t be doing yourself, your content and your readers a favor, right? Brian Clark says that “on average, 8 out of 10 people will [.]. Blogging Content marketing blogging Brian Clark Gerry McGovern keyword research writing blog headlines MORE >> -
SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 27, 2010  How Social Media are Challenging the Old Media Business Models
In this case the newspaper would be a personal brand which would have to provide best social engagement possible. There are quite a few media business (revenue) models which come in different classifications and structures, but I find this diagram organized by Paul Bradshaw most suitable to discuss the subject, mainly because it is very clear, informative and well structured. Source: Paul Bradshaw ). According to Paul Bradshaw, “Social value” model revenue is generated through social interaction by brand community (in the form of donations, support or spin-off). Madness? The outcomes. MORE >> -
SOCIAL MARKETING FORUM | MONDAY, MARCH 14, 2011 Email vs Social: Channels Aren’t Social, Humans Are
The people we market to will make the decision as to what channel is best suited to their needs and that’s the only choice which matters. Everything else is simply politics and drama. Email marketing Social media marketing cross-channel marketing email marketing social media marketing MORE >> -
SOCIAL MARKETING FORUM | WEDNESDAY, MARCH 16, 2011 Top Ten Features of Successful Social Media and Email Marketing
If you’ve already ‘taken the plunge’, then I hope you will think of some new ideas on how to exploit some email best practice within your social media marketing for Facebook and Twitter. Discover how social media marketing on two of the main social channels shares much in common with email marketing. Cross-channel Email marketing Social media marketing email marketing Facebook social media marketing Twitter MORE >>
- Five Tips to Improve SEO Using YouTube SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010
- Ten Lessons Social Media Marketers Can Learn from Email Marketers SOCIAL MARKETING FORUM | WEDNESDAY, NOVEMBER 24, 2010
- Email vs Social: Channels Aren’t Social, Humans Are SOCIAL MARKETING FORUM | TUESDAY, JUNE 14, 2011
- Word-of-Mouth Marketing: The Ostrich Factor SOCIAL MARKETING FORUM | SUNDAY, MAY 15, 2011
- Remaining Professional with Social Media SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010
- Quick Guide to Indirect Sales Increases via Social Media Marketing SOCIAL MARKETING FORUM | SUNDAY, NOVEMBER 28, 2010
- Reactivating and Engaging Inactive Email Recipients in 8 Steps SOCIAL MARKETING FORUM | TUESDAY, NOVEMBER 23, 2010
- Getting S.M.A.R.T on Social Media Data SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 20, 2010
- Marketing Dialogues: From Dating to Real Relationships SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 27, 2010
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