What are the best tools for finding and eliminating broken links? Which tools work best outside the U.S.? Find the answers to these questions and many more here in almost a dozen of the best guides to SEO tools and keyword research of the past year. Search Engine Tools:Some of the Best SEO Tools are Free…Take a Look! Search Engine Optimization (SEO) Aaron Wall Adam Whittles best keyword research guides best SEO tools Dave Davies Derek Edmond Duncan Parry Google Farmer Jim Boykin Mark Gottlieb Panda Penguin Rand Fishkin Ron Jones Sig Ueland Ted Ives MORE >>

As marketers, we sometimes get pulled into the black hole of thinking that best practices are the answer. If a campaign or advertisement works for one product or company, labeling it a “best practice” does not ensure it will work for another. It will quickly be apparent that the discovered “best practice” on our desk is for a company with a different variable. Relying on best practices will not only take a marketing team down the wrong path but it will set them up for future failure. So what do we do about it? When do I send out my message? MORE >>

Last week we opened up public access to Eloqua’s best practices community portal where the biggest and most vibrant community of marketers gets to work, tackles challenging business problems, and builds the lead management processes that power their businesses. Given the response to the last post, I wanted to share with you our thinking on transparency, social CRM, and best practice knowledge. The knowledge, best practices, tips, tricks, analysis, and ideas are all there. This is where the best marketers shine. Tags: Social media Best Practices Community MORE >>

So what are the best ways to use Twitter for business? You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. How-To Guides and Best Practices. be conversant, and retweet others among his best practices. Amy-Mae Elliott offers guidance on writing a great bio, selecting a Twitter picture, making the best use of your URL link and using lists to optimize your Twitter profile. Twitter SEO Best Practices by SEOptimise. How you can use it most effectively? Crabs. MORE >>

This is the first of a two-part series on B2B best practices for photo driven sites by Erica Bell of Business.com. While your strategies for each social media site vary, you shouldn’t write off any network until you’ve applied the best practices and analyzed the results each has on your business. B2B Best Practices for Instagram. As your marketing team develops a plan on how to best leverage this platform, consider how you can reach other businesses and what they will find most valuable. Applying those same strategies to photo-sharing sites can be an obstacle. MORE >>