Creating a Continuously Improving Content Strategy
JANUARY 6, 2014
Content strategies are no different from any other marketing strategy — they should also be measured, analyzed and improved for the best results. Even with all the best data and tools available, certain assumptions have to be made as to what will spark an audience’s interest.
Thesis vs Genesis – Comparing Premium WordPress Themes
SEPTEMBER 6, 2011
Since Genesis does charge additionally for developers who are creating websites for their clients using their framework, this makes the Pro Plus Package by StudioPress the best option for developers. For developers who are designing websites for clients, the one time $299 investment in the Pro Plus Package for StudioPress’ Genesis Framework plus Child Themes is the best way to go.
Behind-the-Scenes Content a Big Win for NYFW
FEBRUARY 25, 2015
May the best win! Whether or not you’re a New Yorker — and whether you care about fashion or not — it’s hard to ignore the glitz and glamour that surrounds the global event that is New York Fashion Week. Selfie before leaving ! Oscar night ! Love Diane. photo posted by DVF (@dvf) on Feb 22, 2015 at 4:49pm PST. Here are a few examples: Snapchat. GoPro. Twitter. Speechless, indeed.
How to Utilize Mind Maps to Enhance Your Inbound Marketing
DECEMBER 11, 2014
See which one of the many available mind mapping apps and software are the best fit for you. Who isn’t looking for more effective inbound marketing in today’s content saturated society? Dating back to a third century BC philosopher named Porphyry of Tyre , mind mapping is now being successfully utilized online to open new doors to our internet audience. So, what exactly is mind mapping?
Content Methodology: A Best Practices Report
Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.
5 Tools to Measure Digital Influence
MAY 29, 2012
In such a case, itís best to spend time analyzing your list of influencers, and finding who would be the correct fit for your brand. English: Jack Dorsey and Barack Obama at Twitter Town Hall in July 2011 (Photo credit: Wikipedia). The age that we live in is dictated by multiple forms of digital communication. Listed below are five tools that measure social influence: Klout. PeerIndex.
How Brands Use Social Media to Enhance the Customer Experience
JANUARY 22, 2015
JetBlue ultimately retained a customer and showed others how the company does its best to address all concerns. Social media is no longer optional for businesses wishing to grow and compete in their industry. survey published by eMarketer last October found that 88 percent of companies with 100-plus employees currently utilize social media for marketing purposes. JetBlue Rapid Response.
Interview with David T. Scott — Author of The New Rules of Lead Generation
MAY 20, 2013
Also, many marketers don’t know which lead generation tactics will provide them with the best leads, or help them to reach their target customers. also show them how to determine which lead generation tactics are the best for their type of organization. 5. This is an interview with David T. Scott, author of The New Rules of Lead Generation (amazon link). and how to use them.
Best of 2010 – 13 Twitter Tips for Increasing Engagement
DECEMBER 22, 2010
We’re posting the best articles from the year to help you get 2011 off to the right start! Best Of Content Marketing Social Media Social Networks Strategy2010 in Review! original on increasing engagement posted October 18, 2010) A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. Comment - Reach out to people.
Best Business Uses for Instagram
OCTOBER 6, 2014
The post Best Business Uses for Instagram appeared first on Sazbean. Short break for a small craft project… (Photo credit: sazbean). They say that a picture is worth a thousand words. But in the blink-and-you’ll-miss-it rapidity of this modern world, social media suggests that a photo might be worth much more than a thousand words. Show off your goods. How thoughtful of them!
How Typography Affects Your Internet Marketing
APRIL 21, 2014
The best-selling Harry Potter book series used Garamond, a serif typeface, as do many popular novels. While there is no clear answer on which typeface is best for your website, using the right one really can make a difference in how readers perceive and remember information. English: Example of Tahoma typeface (Photo credit: Wikipedia). Overview of Typesetting. Font Personality.
Study: How Much of Your Content Marketing Is Effective?
idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. All rights reserved. content. 68% 16.7%
3 Tips for the Best Use of Video in Mobile Marketing
JULY 22, 2014
Neil Fleming, the New Zealand professor best known for developing the VARK learning model, estimates that 65 percent of all people are visual learners. The post 3 Tips for the Best Use of Video in Mobile Marketing appeared first on Sazbean. Nielsen’s 2013 Digital Consumer Report should pique the interest of every marketing executive in the country. Create A Logo And Slogan.
6 Ways to Increase Word of Mouth Referrals with Social Media
JULY 28, 2011
While there’s nothing wrong with growing slowly, and referrals are the best kind of business lead, social media can help make more people aware of your services. Improve Loyalty – The best way to increase referrals from your current customers is to have happy customers who are loyal to your organization. Social media can also help you track (and give back) for referrals.
How to Incorporate Video Into Your Website for Better Conversion
NOVEMBER 6, 2013
When you’re shooting your video, shoot the same scenes from a couple of different angles so that you can splice together the best versions for the final product. Many business owners balk at the idea of making a video for their websites. They feel insecure about being on camera, or they worry that they can’t make a sophisticated animation with a voiceover. Create a slideshow.
How to Ensure Your Social Media Campaign Succeeds
JUNE 11, 2013
In this article we will examine a few best practices of successful social media campaigns to gain further insight on how to ensure your social media campaign not only succeeds but also thrives. This is a guest post by Sean Gallahar from i7 Marketing. There are a few things that you can incorporate into your social media campaign to ensure that it succeeds and is profitable. News & Note
Staffing and Launching Your Content Marketing Program
from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.
Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction
SEPTEMBER 9, 2014
Twitter is best used for short and simple responses to straightforward inquiries. Image Courtesy of Youssef Rahoui on Flickr.com. Social media has completely changed the way brands communicate with their customers. Instead, a customer can hop on his computer or pick up his smartphone to fire off a quick tweet voicing dissatisfaction with a company. What do users think about this?
12 Tips for Creating a Social Media Content Strategy
FEBRUARY 1, 2011
What types of content seem to work best? Consider what types of content work best on the places you’ll be distribute and sharing that content on. Having a content strategy is vital to the success of any social media strategy. Without a content strategy, it’s difficult to plan for and create great content. It is also difficult to create the right content for your audience.
Top Internet Marketing Strategy Links for the Week of January 6, 2014
JANUARY 11, 2014
Get Elastic eCommerce) Google, Car Companies to Bring Android to Cars (CIO) Pebble vs. Google Glass: Why The New May Triumph Over The Radical (ReadWrite) Why your brand should use social listening right now (eConsultancy) How Facebook news feed changes will affect your brand (eConsultancy) WHERE IS MARKETING AND WHERE IS IT HEADED? News & Notes
Amplify Your Business with Social Media Giveaways
DECEMBER 17, 2014
Creating a giveaway simply for the sake of having a giveaway may not be your best bet. By now, most companies are engaging their customers in some way through social media. But while generating content for the Twitter, LinkedIn and Facebooks of the world can be a fruitful effort in and of itself, there’s more to using social media than just expressing opinions and posting infographics.
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
service to your business goals -- is the best way. best: “We are 100 years old with more than 103,000 employees working all over the world. software from Dynamic Signal to collect best-practice content from knowledgeable accountants. saying “thank you” are the simplest and best ways to keep advocates engaged, as Blackbaud’s. Advocate Marketing Creates B2B Customer.
The Art and Value of Repurposing Content
NOVEMBER 5, 2014
Now that the content industry seems to have come to the agreement that high-quality, regularly updated content is the best way to get traffic, webmasters are left with a dilemma. In a way, it’s a version of the same dilemma that has frustrated content creators (or as we used to call them, artists ) since time immemorial: what to write? What to photograph? What to feature? Read on!
5 Strategies for Managing the Twitter Firehose
APRIL 27, 2011
Try them all out and find that one that works best for your needs. Twitter can be very difficult to use, especially for new users. A lot of the difficulty comes in trying to manage the fire hose worth of incoming information. Just following a small number of people, even 5 or 10 can lead to a lot of tweets (depending on their frequency). What strategies do you use to manage Twitter?
15 Sources of New Content for Your Social Media Strategy
AUGUST 4, 2011
You can even feature the best every week as a round-up post or create a contest. Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. Coming up with new ideas for content doesn’t have to be difficult, though. Influencer Blogs – Most industries have acknowledged and respected experts.
How and Why to Get Started with Video Advertising
SEPTEMBER 4, 2014
Examine their practices ruthlessly, and don’t feel like you are cheating by copying their best practices. Print ads, online display and text ads, video ads. My how advertising has progressed. If you are still depending on the written word and photographs to drive your marketing campaigns, you really need to keep reading. This article can change the face of your business. million views.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.
How Valuable is a Social Media Audience, Really?
DECEMBER 3, 2012
To understand that audience — and best optimize its experience and potential for returns — we must understand the individual. Much has been said about the state of digital audiences today, and even more about the myriad ways to build and engage these loyal consumers across social environments like Facebook, Twitter, Foursquare, Pinterest and more. Contests are Not a Substitute for Content An audience is simply a group comprised of individuals that share a common affinity or activity. – How Valuable is a Social Media Audience, Really? by Spencer Richardson. News & Notes
Must-Have Tools to Help Monitor Your Business Remotely
FEBRUARY 27, 2015
If a manager needs a quick response, but knows the boss’s cell service is spotty, texting or instant messaging is the best way to communicate without sending roaming charges through the roof. Owners need the flexibility to monitor their business while they are on the go. How can you be hands-on when you are away? Skype for conducting meetings remotely.
5 Tips for Better Twitter Advertising
JULY 15, 2014
The promoted account campaign (followers campaign) is best for increasing your followers and building audience for the long term. Just like any advertising, testing will help you optimize the ads to get the best results for your budget and goals. (Photo credit: Wikipedia). Advertising on Twitter can be effective for increasing the size of your audience and also for sending traffic to your website. Besides knowing what your goal is, these tips will help you advertise better on Twitter… 1. Goal Impacts Type of Campaign. Targeting Usernames vs Interest Categories.
Doing Business on Pinterest
NOVEMBER 10, 2014
When it comes to matters of social media, it’s best to not count anyone out too quickly. As anyone who has invested in Myspace knows, the social media game has no safe bets. site you thought would’ve been around forever is already a ghost town while another you thought was doomed from the start slowly builds into a zeitgeist-grabbing juggernaut. Except maybe Myspace.
Evangelizing a Content Marketing Program
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. brands.
7 Interesting Approaches to Blog Comments: Which is Best?
SEPTEMBER 27, 2013
Which is Best? by Matt Owen The post 7 Interesting Approaches to Blog Comments: Which is Best? Latte_Blog (Photo credit: digitalrob70) Whether comments are made on a blog, or spread across the social web, every business wants customers to make a (positive) noise about them. But while they are great for increasing engagement, comments come with problems of their own. Content Strategy
What Makes #ungeeked So Special
MAY 16, 2011
Ungeeked Elite in Chicago was all of these things and they certainly made it one of the best conferences I’ve ever attended. You could say it’s the speaker lineup and that they lead discussions instead of giving presentations. You could say it was the variety and depth of topics — or that the price for a 3 day conference was very reasonable. Friendly & Open.
Top Internet Marketing Strategy Links for the Week of November 11, 2013
NOVEMBER 16, 2013
Here are the top Internet strategy, marketing and technology links for the week of November 11th, 2013… 5 Analytics Focal Points for Proactive SEO Tacticians (Search Engine Watch) The Bluebird is Flying High – How About Your Twitter Lead Gen? Marketing
Top Internet Marketing Strategy Links for the Week of September 23rd, 2013
SEPTEMBER 28, 2013
Best Of News & Notes
B2B Marketing Trends for 2016
them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.
Avoid Sites That Sell Followers
DECEMBER 22, 2014
At best, you can hope for a superficial list of friends and followers, one that’s inflated like a balloon—big and hollow. It’s a practice as old as business but when it comes to the social media game, paying to play just doesn’t cut it. Buying followers from “businesses” outside of Facebook, Twitter, et al. will not get you the results you desire. And even if they do?
Why Your Content Always Need Images
DECEMBER 4, 2013
Besides using your own images, which is a great idea if you have quality photos, there are also paid sites like istockphoto and shutterstock. Or sites that let you search for free photos — ones with creative commons licensing are best. Human eye (Photo credit: dullhunk) Posts with images are more attractive to the human eye. They are more likely to be shared and liked.
4 Ways Your Marketing Fails
AUGUST 14, 2014
The best marketing sums this up in a short phrase that can often be used as a tagline. 2. Trier (Photo credit: sazbean). Marketing is easy, right? Well, it doesn’t really have to be difficult, but it does require some forethought and planning. More importantly, it means understanding the entire point of marketing: explaining to potential customers what your product can do for them.
Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans
MAY 6, 2013
In fact, one in 12 of Dell’s more than 105,000 employees have attended its Social Media & Community University, which encompasses up to 12 hours of training on how to best represent Dell online. Just because you’re a B2B company doesn’t mean that you can’t excel at using social media marketing. Marketing
Content Marketing Playbook: Strategy and Roadmap
approach delivers the best results: Target a primary and. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. conference.
19 Reasons to Use Google Analytics for Your Business
MARCH 16, 2011
The Price Arguably the best feature of Google Analytics is its cost: $0. This is a guest post by David Murton, whose company, a small orange, provides personal and business hosting services. Let’s get down to business! 1. Easily Export to Excel Virtually any report you create in Google Analytics can be exported as a CSV file. image by Search Engine People Blog , on Flickr).