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Creating a Continuously Improving Content Strategy


Content strategies are no different from any other marketing strategy — they should also be measured, analyzed and improved for the best results. Even with all the best data and tools available, certain assumptions have to be made as to what will spark an audience’s interest.

Thesis vs Genesis – Comparing Premium WordPress Themes


Since Genesis does charge additionally for developers who are creating websites for their clients using their framework, this makes the Pro Plus Package by StudioPress the best option for developers. For developers who are designing websites for clients, the one time $299 investment in the Pro Plus Package for StudioPress’ Genesis Framework plus Child Themes is the best way to go.

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Behind-the-Scenes Content a Big Win for NYFW


May the best win! Whether or not you’re a New Yorker — and whether you care about fashion or not — it’s hard to ignore the glitz and glamour that surrounds the global event that is New York Fashion Week. Selfie before leaving ! Oscar night ! Love Diane. photo posted by DVF (@dvf) on Feb 22, 2015 at 4:49pm PST. Here are a few examples: Snapchat. GoPro. Twitter. Speechless, indeed.

Best of 2010 – 13 Twitter Tips for Increasing Engagement


We’re posting the best articles from the year to help you get 2011 off to the right start! Best Of Content Marketing Social Media Social Networks Strategy2010 in Review! original on increasing engagement posted October 18, 2010) A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. Comment  - Reach out to people.

Content Methodology: A Best Practices Report

Methodology: A Best. by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.

How Brands Use Social Media to Enhance the Customer Experience


JetBlue ultimately retained a customer and showed others how the company does its best to address all concerns. Social media is no longer optional for businesses wishing to grow and compete in their industry. survey published by eMarketer last October found that 88 percent of companies with 100-plus employees currently utilize social media for marketing purposes. JetBlue Rapid Response.

Interview with David T. Scott — Author of The New Rules of Lead Generation


Also, many marketers don’t know which lead generation tactics will provide them with the best leads, or help them to reach their target customers. also show them how to determine which lead generation tactics are the best for their type of organization. 5. This is an interview with David T. Scott, author of The New Rules of Lead Generation  (amazon link). and how to use them.

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6 Ways to Increase Word of Mouth Referrals with Social Media


While there’s nothing wrong with growing slowly, and referrals are the best kind of business lead, social media can help make more people aware of your services. Improve Loyalty – The best way to increase referrals from your current customers is to have happy customers who are loyal to your organization. Social media can also help you track (and give back) for referrals.

Top Internet Marketing Strategy Links for the Week of January 6, 2014


Get Elastic eCommerce) Google, Car Companies to Bring Android to Cars (CIO) Pebble vs. Google Glass: Why The New May Triumph Over The Radical (ReadWrite) Why your brand should use social listening right now (eConsultancy) How Facebook news feed changes will affect your brand (eConsultancy) WHERE IS MARKETING AND WHERE IS IT HEADED? News & Notes

Study: How Much of Your Content Marketing Is Effective?

idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. All rights reserved. content. 68% 16.7%

5 Strategies for Managing the Twitter Firehose


Try them all out and find that one that works best for your needs. Twitter can be very difficult to use, especially for new users. A lot of the difficulty comes in trying to manage the fire hose worth of incoming information. Just following a small number of people, even 5 or 10 can lead to a lot of tweets (depending on their frequency). What strategies do you use to manage Twitter?

3 Tips for the Best Use of Video in Mobile Marketing


Neil Fleming, the New Zealand professor best known for developing the VARK learning model, estimates that 65 percent of all people are visual learners. The post 3 Tips for the Best Use of Video in Mobile Marketing appeared first on Sazbean. Nielsen’s 2013 Digital Consumer Report should pique the interest of every marketing executive in the country. Create A Logo And Slogan.

Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction


Twitter is best used for short and simple responses to straightforward inquiries. Image Courtesy of Youssef Rahoui on Social media has completely changed the way brands communicate with their customers. Instead, a customer can hop on his computer or pick up his smartphone to fire off a quick tweet voicing dissatisfaction with a company. What do users think about this?

15 Sources of New Content for Your Social Media Strategy


You can even feature the best every week as a round-up post or create a contest. Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. Coming up with new ideas for content doesn’t have to be difficult, though. Influencer Blogs – Most industries have acknowledged and respected experts.

12 Tips for Creating a Social Media Content Strategy


What types of content seem to work best? Consider what types of content work best on the places you’ll be distribute and sharing that content on. Having a content strategy is vital to the success of any social media strategy. Without a content strategy, it’s difficult to plan for and create great content. It is also difficult to create the right content for your audience.

Staffing and Launching Your Content Marketing Program

from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.

Best Business Uses for Instagram


The post Best Business Uses for Instagram appeared first on Sazbean. Short break for a small craft project… (Photo credit: sazbean). They say that a picture is worth a thousand words. But in the blink-and-you’ll-miss-it rapidity of this modern world, social media suggests that a photo might be worth much more than a thousand words. Show off your goods. How thoughtful of them!

Top Internet Marketing Strategy Links for the Week of September 23rd, 2013


Best Of News & Notes

How Valuable is a Social Media Audience, Really?


To understand that audience — and best optimize its experience and potential for returns — we must understand the individual. Much has been said about the state of digital audiences today, and even more about the myriad ways to build and engage these loyal consumers across social environments like Facebook, Twitter, Foursquare, Pinterest and more. Contests are Not a Substitute for Content An audience is simply a group comprised of individuals that share a common affinity or activity. – How Valuable is a Social Media Audience, Really? by Spencer Richardson. News & Notes

How to Ensure Your Social Media Campaign Succeeds


In this article we will examine a few best practices of successful social media campaigns to gain further insight on how to ensure your social media campaign not only succeeds but also thrives. This is a guest post by Sean Gallahar from i7 Marketing. There are a few things that you can incorporate into your social media campaign to ensure that it succeeds and is profitable. News & Note

Content Marketing 2016: Staffing, Measurement, and Effectiveness

latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.

Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans


In fact, one in 12 of Dell’s more than 105,000 employees have attended its Social Media & Community University, which encompasses up to 12 hours of training on how to best represent Dell online. Just because you’re a B2B company doesn’t mean that you can’t excel at using social media marketing. Marketing

5 Tips for Better Twitter Advertising


The promoted account campaign (followers campaign) is best for increasing your followers and building audience for the long term. Just like any advertising, testing will help you optimize the ads to get the best results for your budget and goals. (Photo credit: Wikipedia). Advertising on Twitter can be effective for increasing the size of your audience and also for sending traffic to your website. Besides knowing what your goal is, these tips will help you advertise better on Twitter… 1. Goal Impacts Type of Campaign. Targeting Usernames vs Interest Categories.

Must-Have Tools to Help Monitor Your Business Remotely


If a manager needs a quick response, but knows the boss’s cell service is spotty, texting or instant messaging is the best way to communicate without sending roaming charges through the roof. Owners need the flexibility to monitor their business while they are on the go. How can you be hands-on when you are away? Skype for conducting meetings remotely.

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Top Internet Marketing Strategy Links for the Week of November 11, 2013


Here are the top Internet strategy, marketing and technology links for the week of November 11th, 2013… 5 Analytics Focal Points for Proactive SEO Tacticians (Search Engine Watch) The Bluebird is Flying High – How About Your Twitter Lead Gen? Marketing

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. brands.

What Makes #ungeeked So Special


Ungeeked Elite in Chicago was all of these things and they certainly made it one of the best conferences I’ve ever attended. You could say it’s the speaker lineup and that they lead discussions instead of giving presentations. You could say it was the variety and depth of topics — or that the price for a 3 day conference  was very reasonable. Friendly & Open.

What Works with Twitter Today


For my view some Twitter best practices look like this. Image via CrunchBase Twitter has been with us for a while now – about a century in Internet years. While it has changed and grown and evolved into a staple of the media landscape, many marketers have grown to effectively tap Twitter in a handful of useful ways as well. know, blogging about Twitter? How 2007 of me. [.]

Why Your Content Always Need Images


Besides using your own images, which is a great idea if you have quality photos, there are also paid sites like istockphoto and shutterstock.   Or sites that let you search for free photos — ones with creative commons licensing are best. Human eye (Photo credit: dullhunk) Posts with images are more attractive to the human eye. They are more likely to be shared and liked.

Amplify Your Business with Social Media Giveaways


Creating a giveaway simply for the sake of having a giveaway may not be your best bet. By now, most companies are engaging their customers in some way through social media. But while generating content for the Twitter, LinkedIn and Facebooks of the world can be a fruitful effort in and of itself, there’s more to using social media than just expressing opinions and posting infographics.

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2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce

The Art and Value of Repurposing Content


Now that the content industry seems to have come to the agreement that high-quality, regularly updated content is the best way to get traffic, webmasters are left with a dilemma. In a way, it’s a version of the same dilemma that has frustrated content creators (or as we used to call them, artists ) since time immemorial: what to write? What to photograph? What to feature? Read on!

7 Interesting Approaches to Blog Comments: Which is Best?


Which is Best? by Matt Owen The post 7 Interesting Approaches to Blog Comments: Which is Best? Latte_Blog (Photo credit: digitalrob70) Whether comments are made on a blog, or spread across the social web, every business wants customers to make a (positive) noise about them. But while they are great for increasing engagement, comments come with problems of their own. Content Strategy

Top Internet Marketing Strategy Links for the Week of October 28th, 2013


Best Of News & Notes Mashable) How You can Win at Social Media Right Now (Entrepreneur) That’s So Awkward: Why You Should Use Humor in Your Email Campaigns (Email Marketing) 20 Critical Dos and Don’ts of LinkedIn Networking ( The post Top Internet Marketing Strategy Links for the Week of October 28th, 2013 appeared first on Sazbean.

How and Why to Get Started with Video Advertising


Examine their practices ruthlessly, and don’t feel like you are cheating by copying their best practices. Print ads, online display and text ads, video ads. My how advertising has progressed. If you are still depending on the written word and photographs to drive your marketing campaigns, you really need to keep reading. This article can change the face of your business. million views.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Top Internet Marketing Strategy Links for the Week of October 21st, 2013


Best Of News & Notes Here are the top Internet strategy, marketing and technology links for the week of October 21st, 2013… Which Industries, Brands Excel at Answering Questions on Facebook? What Are You Doing About It? TopRank) Will Economic Worries Affect Holiday E-commerce?

Top Internet Marketing Strategy Links for the Week of October 7th, 2013


Best Of News & Notes Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media?

Top Internet Marketing Strategy Links for the Week of September 16th, 2013


Best Of News & Notes

Top 5 Tips for a Successful Kickstarter Campaign


The best place to do this is by having a great social media presence across a few of the social networks. The best way to do this is to introduce creative and worthwhile rewards for your backers. Why are you the best person to make it happen? This is a guest post by Phil Treagus, co-founder of Giraffe Social Media. The answer is: lots of people. Just use your common sense.

Content Marketing Playbook: Strategy and Roadmap

approach delivers the best results: Target a primary and. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. conference.