| | | Sazbean | |  Best | 191 articles |
| Page 1 of 2 | Previous | Next | SAZBEAN SEPTEMBER 6, 2011  Thesis vs Genesis – Comparing Premium WordPress Themes Since Genesis does charge additionally for developers who are creating websites for their clients using their framework, this makes the Pro Plus Package by StudioPress the best option for developers. For developers who are designing websites for clients, the one time $299 investment in the Pro Plus Package for StudioPress’ Genesis Framework plus Child Themes is the best way to go. | SAZBEAN DECEMBER 22, 2010  Best of 2010 – 13 Twitter Tips for Increasing Engagement We’re posting the best articles from the year to help you get 2011 off to the right start! Best Of Content Marketing Social Media Social Networks Strategy2010 in Review! original on increasing engagement posted October 18, 2010) A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. Comment - Reach out to people. | | | | | |
| SAZBEAN FEBRUARY 1, 2011  12 Tips for Creating a Social Media Content Strategy What types of content seem to work best? Consider what types of content work best on the places you’ll be distribute and sharing that content on. Having a content strategy is vital to the success of any social media strategy. Without a content strategy, it’s difficult to plan for and create great content. It is also difficult to create the right content for your audience. | SAZBEAN AUGUST 24, 2011  Benchmark AdWords Campaigns Against PPC Best Practices with WordStream’s New Free Tool We’ve witnessed how many hands-on marketers have not yet mastered fundamental best practices of PPC ad campaigns,” said Larry Kim, WordStream Founder and Chief Technology Officer. PPC best practices. WordStream’s new AdWords Performance Grader helps marketers evaluate how their AdWords campaigns are performing and identify where to make improvements. Click-through rates. | SAZBEAN MAY 17, 2011  Using Game Mechanics to Increase Engagement & Participation Where else do you see gamification and how do you think it’s used best? One of my favorite discussions at UnGeeked Elite in Chicago was by Tom Tentoglou about Gamification, or adding game mechanics into business in order to increase engagement and participation. It’s not really news that people are motivated by achieving things (just look at high-powered stock brokers). | SAZBEAN DECEMBER 15, 2010  Using Social Media to Increase Brand Loyalty Which is why we see people using sites like Priceline and Expedia to check for the best prices. Every company wishes for brand loyalists like Apple attracts. Airlines use frequent flier programs to try to increase loyalty. Local restaurants and coffee shops use stamp cards (buy 10 and get one free). Loyalty vs. Repurchasing There’s a difference between brand loyalty and repurchasing. | | | | | | | |
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SAZBEAN | TUESDAY, OCTOBER 12, 2010  WordStream Helps Advertisers Generate More Qualified Traffic with New Tools
WordStream’s new Quality Score tools help advertisers improve their campaign structures according to proven best practices which will increase exposure in search results for lower costs and increase traffic as well as better qualified leads. Most PPC (pay-per-click) software is focused on helping advertisers manage bids on keywords, WordStream’s new AdWords Quality Score Management Tools are designed to boost quality scores in Google AdWords campaigns while driving costs down. You can check out WordStream’s AdWords Quality Score Management Tools for free at: [link]. MORE >> -
SAZBEAN | FRIDAY, DECEMBER 31, 2010  Best of 2010 – My Favorite WordPress Plugins
We’re posting the best articles from the year to help you get 2011 off to the right start! Best Of Content How To Marketing Strategy Usability2010 in Review! original on wordpress plugins posted on August 19, 2010) I’ve been using WordPress for several years now — I’m a big fan. It makes it really easy to run a blog (or website) and it keeps getting better. One of the advantages of WordPress is the ability to add your own plugins to improve the functionality of your site. Here are some of my favorite WordPress plugins… (for now). MORE >> -
SAZBEAN | WEDNESDAY, AUGUST 18, 2010  Just the Right Amount of SEO
The right amount of SEO will follow best practices and help search engines more effectively index and catalog your site without making the text (or site) unreadable by people. Follow Best Practices. Best practices for SEO include things like using header tags (h1, h2, etc), having descriptive titles and descriptions and just the right amount of important keywords within the text. If you follow best practices, your site will be more effectively indexed by search engines, but it should not overly affect the readability of your site. Choose Only Important Keywords. MORE >> -
SAZBEAN | THURSDAY, DECEMBER 30, 2010  Best of 2010 – Increase Sales by Improving Customer Touchpoints
We’re posting the best articles from 2010 to help you get 2011 off to the right start! Best Of Marketing StrategyThe year in review! original on customer touchpoints posted on November 30, 2010) You may think improving your website or your point of sale system or even your after-sales service will help increase your sales. They most likely will. But there usually are more places that customers (and potential customers) interact with your brand (touchpoints). Ignoring these other customer touchpoints may counter-act the good you’re trying to do. MORE >> -
SAZBEAN | TUESDAY, DECEMBER 21, 2010 Best of 2010 – Pricing Based on Customer Expectations
We’re posting the best articles from the year to help you get 2011 off to the right start! Best Of Marketing Strategy2010 in Review! original on pricing posted May 26, 2010). Pricing, when done properly, is one of the most difficult tasks any business faces. Yet it is usually only given a perfunctory once-over. Customers have a range in mind that they’re willing to pay, but if you ask them, cheaper is always better. Ask a customer what they paid for something after the fact, and they’ll probably have a hard time remembering exactly. Same as a high quality level. MORE >>
- Delivering the Best Online Shopping Experience SAZBEAN | MONDAY, NOVEMBER 5, 2012
- Best of 2010 – Understanding Facebook Page Insights SAZBEAN | MONDAY, DECEMBER 20, 2010
- 8 Ways to Increase Social Media Interaction SAZBEAN | THURSDAY, SEPTEMBER 2, 2010
- Five Ways To Increase Engagement On Social Media SAZBEAN | MONDAY, SEPTEMBER 17, 2012
- Redeeming Customers that Bypassed Your Search Results SAZBEAN | FRIDAY, OCTOBER 5, 2012
- Best of 2010 – Measurable Effects of Old Spice Viral Campaign SAZBEAN | FRIDAY, DECEMBER 24, 2010
- How To Improve B2B Lead Generation On LinkedIn SAZBEAN | FRIDAY, NOVEMBER 9, 2012
- Best of 2010 – How-To: Setup Social Media Monitoring in HootSuite SAZBEAN | TUESDAY, DECEMBER 28, 2010
- Best of 2010 – How-to: Use Netvibes for Social Media Monitoring SAZBEAN | THURSDAY, DECEMBER 23, 2010
- Top Internet strategy, marketing and technology links for the week of November 10, 2012 SAZBEAN | SATURDAY, NOVEMBER 10, 2012
- Top Internet strategy, marketing and technology links for the week of October 13, 2012 SAZBEAN | SATURDAY, OCTOBER 13, 2012
- 5 Tools to Measure Digital Influence SAZBEAN | TUESDAY, MAY 29, 2012
- Best of 2010 – The Wrong Way to Social Network SAZBEAN | WEDNESDAY, DECEMBER 29, 2010
- Top Internet strategy, marketing and technology links for the week of April 7, 2012 SAZBEAN | SATURDAY, APRIL 7, 2012
- 15 Sources of New Content for Your Social Media Strategy SAZBEAN | THURSDAY, AUGUST 4, 2011
- Top Internet strategy, marketing and technology links for the week of March 31, 2012 SAZBEAN | SATURDAY, MARCH 31, 2012
- 17 Reasons Why No One is Following You on Twitter SAZBEAN | THURSDAY, DECEMBER 2, 2010
- Common Sense Guidelines for the Legal Use of Social Media SAZBEAN | TUESDAY, JANUARY 4, 2011
- Top Internet strategy, marketing and technology links for the week of September 15, 2012 SAZBEAN | SATURDAY, SEPTEMBER 15, 2012
- How Closed-Loop Marketing Works SAZBEAN | FRIDAY, APRIL 13, 2012
- 6 Ways to Increase Word of Mouth Referrals with Social Media SAZBEAN | THURSDAY, JULY 28, 2011
- Is Social Media a Waste of Time? SAZBEAN | THURSDAY, AUGUST 26, 2010
- 6 Best Practices For Small Business YouTube Marketing SAZBEAN | MONDAY, NOVEMBER 7, 2011
- What Makes #ungeeked So Special SAZBEAN | MONDAY, MAY 16, 2011
- 5 Strategies for Managing the Twitter Firehose SAZBEAN | WEDNESDAY, APRIL 27, 2011
- 10 Traits of Highly Effective Blogs SAZBEAN | FRIDAY, NOVEMBER 12, 2010
- How Valuable is a Social Media Audience, Really? SAZBEAN | MONDAY, DECEMBER 3, 2012
- Tips for Finding the Right People on Twitter SAZBEAN | FRIDAY, DECEMBER 3, 2010
- Why the Interest Graph Is a Marketer’s Best Friend SAZBEAN | WEDNESDAY, JUNE 20, 2012
- Beyond Klout: Better Ways To Measure Social Media Influence SAZBEAN | THURSDAY, OCTOBER 25, 2012
- Top Internet strategy, marketing and technology links for the week of October 7, 2012 SAZBEAN | SUNDAY, OCTOBER 7, 2012
- Which Social Media Tool is Best for My Small Business? SAZBEAN | MONDAY, APRIL 29, 2013
- How P&G Designed Success with the Old Spice Guy Campaign SAZBEAN | WEDNESDAY, NOVEMBER 17, 2010
- Social Media in an Hour a Day SAZBEAN | WEDNESDAY, SEPTEMBER 8, 2010
- Building Media Relationships & Maximizing Positive Coverage SAZBEAN | MONDAY, SEPTEMBER 10, 2012
- Social Media is NOT One-Size Fits All SAZBEAN | MONDAY, APRIL 11, 2011
- Is Your Online Reputation Costing You Customers? SAZBEAN | WEDNESDAY, SEPTEMBER 26, 2012
- Top Internet strategy, marketing and technology links for the week of June 23, 2012 SAZBEAN | SATURDAY, JUNE 23, 2012
- Top Internet strategy, marketing and technology links for the week of May 19, 2012 SAZBEAN | SATURDAY, MAY 19, 2012
- Build a Social Network and Do Amazing Things SAZBEAN | FRIDAY, OCTOBER 29, 2010
- 7 Social Media Resolutions to Improve Customer Engagement SAZBEAN | MONDAY, JANUARY 3, 2011
- The 1 Billion Dollar Question: How Can I Use Instagram for My Business? SAZBEAN | THURSDAY, MAY 10, 2012
- Top Internet strategy, marketing and technology links for the week of January 28, 2012 SAZBEAN | SATURDAY, JANUARY 28, 2012
- How to Bring Content Strategy to Life SAZBEAN | WEDNESDAY, OCTOBER 31, 2012
- Top Internet strategy, marketing and technology links for the week of June 30, 2012 SAZBEAN | SATURDAY, JUNE 30, 2012
- How Businesses Can Increase Word-of-Mouth Recommendations SAZBEAN | WEDNESDAY, JUNE 6, 2012
- Five Steps to Finding Your Best Kind of Marketing SAZBEAN | WEDNESDAY, AUGUST 22, 2012
- How to Use Facebook Timeline Without Reworking Your Brand Strategy SAZBEAN | TUESDAY, APRIL 17, 2012
- Why Regularly Updated Content is so Important SAZBEAN | THURSDAY, SEPTEMBER 30, 2010
- Should You Use Foursquare for Your Business? SAZBEAN | MONDAY, JUNE 7, 2010
- Review: Actionly for Social Media Monitoring & Measurement SAZBEAN | MONDAY, JANUARY 31, 2011
- 10 Traits of Highly Effective Blogs SAZBEAN | TUESDAY, NOVEMBER 16, 2010
- Top Internet strategy, marketing and technology links for the week of August 25, 2012 SAZBEAN | SATURDAY, AUGUST 25, 2012
- Should Your Small Business Be on Google+? SAZBEAN | WEDNESDAY, AUGUST 8, 2012
- Using social media monitoring to identify the influencers relevant to you SAZBEAN | FRIDAY, DECEMBER 21, 2012
- 5 Email Engagement Lessons from the Big Social Networks SAZBEAN | TUESDAY, OCTOBER 9, 2012
- 6 Resolutions for your 2013 Internet Marketing SAZBEAN | WEDNESDAY, JANUARY 2, 2013
- Top 5 Tips for a Successful Kickstarter Campaign SAZBEAN | THURSDAY, APRIL 25, 2013
- The Best Advertising is Sincere SAZBEAN | WEDNESDAY, MARCH 6, 2013
- Best Ways to Market Locally: Facebook vs Foursquare vs Groupon SAZBEAN | THURSDAY, SEPTEMBER 1, 2011
- Content Curation vs. Content Creation SAZBEAN | TUESDAY, JANUARY 25, 2011
- Five Reasons to Begin Podcasting Today SAZBEAN | FRIDAY, MARCH 16, 2012
- Top Internet strategy, marketing and technology links for the week of December 10, 2011 SAZBEAN | SATURDAY, DECEMBER 10, 2011
- What Does Your Website’s Design Say About Your Company? SAZBEAN | FRIDAY, OCTOBER 1, 2010
- Does Your Social Media Personality Fit Your Brand? SAZBEAN | THURSDAY, SEPTEMBER 9, 2010
- Using Technology to Write about Technology SAZBEAN | WEDNESDAY, JULY 20, 2011
- 17 Social Media Cheat Sheets SAZBEAN | TUESDAY, OCTOBER 16, 2012
- Transitional Marketing and the Connected Interface SAZBEAN | FRIDAY, FEBRUARY 1, 2013
- Why marketing should not lead the drive towards authentic customer-centricity SAZBEAN | MONDAY, NOVEMBER 19, 2012
- Why Fans Share and How Brands Can Capitalize On It SAZBEAN | WEDNESDAY, JUNE 13, 2012
- Top Internet strategy, marketing and technology links for the week of March 16, 2013 SAZBEAN | SATURDAY, MARCH 16, 2013
- How to Align the Right Social Media Networks with Your Unique Marketing Objectives SAZBEAN | FRIDAY, AUGUST 24, 2012
- Interview with David T. Scott — Author of The New Rules of Lead Generation SAZBEAN | MONDAY, MAY 20, 2013
- Top Internet strategy, marketing and technology links for the week of May 12, 2013 SAZBEAN | SATURDAY, MAY 11, 2013
- 12 Best Email Marketing Tips for Professionals SAZBEAN | WEDNESDAY, MAY 2, 2012
- 6 Creative Ways to Make Content More Visual SAZBEAN | FRIDAY, NOVEMBER 4, 2011
- Social Business vs. Social Marketing: Understanding the fight over “content” SAZBEAN | THURSDAY, NOVEMBER 3, 2011
- 63% of B2B Companies Don’t Generate Leads From Social Media SAZBEAN | TUESDAY, MARCH 27, 2012
- Top Internet strategy, marketing and technology links for the week of March 10, 2012 SAZBEAN | SATURDAY, MARCH 10, 2012
- Top Internet Strategy, Marketing & Technology Links – Week of July 1, 2011 SAZBEAN | SATURDAY, JULY 2, 2011
- Providing Content Your Customers Want SAZBEAN | TUESDAY, JUNE 14, 2011
- How Your Products Influence Your Brand SAZBEAN | WEDNESDAY, FEBRUARY 2, 2011
- Networking on Steroids SAZBEAN | WEDNESDAY, OCTOBER 27, 2010
- Connecting Communities at #140conf #detroit SAZBEAN | THURSDAY, OCTOBER 21, 2010
- Caution! What value message are you sending with Groupon? SAZBEAN | MONDAY, MAY 9, 2011
- Social Media Insights from a Newbie SAZBEAN | MONDAY, JULY 12, 2010
- 11 Ways to Improve Your Business Website SAZBEAN | WEDNESDAY, MAY 25, 2011
- How to Turn Website Visitors Into Buyers SAZBEAN | FRIDAY, NOVEMBER 16, 2012
- How to Be a Guru: 6 Paths to Blogging Stardom SAZBEAN | MONDAY, JUNE 4, 2012
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