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Creating a Continuously Improving Content Strategy

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Content strategies are no different from any other marketing strategy — they should also be measured, analyzed and improved for the best results. Even with all the best data and tools available, certain assumptions have to be made as to what will spark an audience’s interest.

Thesis vs Genesis – Comparing Premium WordPress Themes

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Since Genesis does charge additionally for developers who are creating websites for their clients using their framework, this makes the Pro Plus Package by StudioPress the best option for developers. For developers who are designing websites for clients, the one time $299 investment in the Pro Plus Package for StudioPress’ Genesis Framework plus Child Themes is the best way to go.

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Behind-the-Scenes Content a Big Win for NYFW

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May the best win! Whether or not you’re a New Yorker — and whether you care about fashion or not — it’s hard to ignore the glitz and glamour that surrounds the global event that is New York Fashion Week. Selfie before leaving ! Oscar night ! Love Diane. photo posted by DVF (@dvf) on Feb 22, 2015 at 4:49pm PST. Here are a few examples: Snapchat. GoPro. Twitter. Speechless, indeed.

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Best of 2010 – 13 Twitter Tips for Increasing Engagement

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We’re posting the best articles from the year to help you get 2011 off to the right start! Best Of Content Marketing Social Media Social Networks Strategy2010 in Review! original on increasing engagement posted October 18, 2010) A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. Comment  - Reach out to people.

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Six Key Steps to Successful Marketing Automation Adoption

With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.

How Brands Use Social Media to Enhance the Customer Experience

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JetBlue ultimately retained a customer and showed others how the company does its best to address all concerns. Social media is no longer optional for businesses wishing to grow and compete in their industry. survey published by eMarketer last October found that 88 percent of companies with 100-plus employees currently utilize social media for marketing purposes. JetBlue Rapid Response.

Interview with David T. Scott — Author of The New Rules of Lead Generation

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Also, many marketers don’t know which lead generation tactics will provide them with the best leads, or help them to reach their target customers. also show them how to determine which lead generation tactics are the best for their type of organization. 5. This is an interview with David T. Scott, author of The New Rules of Lead Generation  (amazon link). and how to use them.

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6 Ways to Increase Word of Mouth Referrals with Social Media

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While there’s nothing wrong with growing slowly, and referrals are the best kind of business lead, social media can help make more people aware of your services. Improve Loyalty – The best way to increase referrals from your current customers is to have happy customers who are loyal to your organization. Social media can also help you track (and give back) for referrals.

Top Internet Marketing Strategy Links for the Week of January 6, 2014

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Get Elastic eCommerce) Google, Car Companies to Bring Android to Cars (CIO) Pebble vs. Google Glass: Why The New May Triumph Over The Radical (ReadWrite) Why your brand should use social listening right now (eConsultancy) How Facebook news feed changes will affect your brand (eConsultancy) WHERE IS MARKETING AND WHERE IS IT HEADED? News & Notes

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

5 Strategies for Managing the Twitter Firehose

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Try them all out and find that one that works best for your needs. Twitter can be very difficult to use, especially for new users. A lot of the difficulty comes in trying to manage the fire hose worth of incoming information. Just following a small number of people, even 5 or 10 can lead to a lot of tweets (depending on their frequency). What strategies do you use to manage Twitter?

3 Tips for the Best Use of Video in Mobile Marketing

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Neil Fleming, the New Zealand professor best known for developing the VARK learning model, estimates that 65 percent of all people are visual learners. The post 3 Tips for the Best Use of Video in Mobile Marketing appeared first on Sazbean. Nielsen’s 2013 Digital Consumer Report should pique the interest of every marketing executive in the country. Create A Logo And Slogan.

Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction

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Twitter is best used for short and simple responses to straightforward inquiries. Image Courtesy of Youssef Rahoui on Flickr.com. Social media has completely changed the way brands communicate with their customers. Instead, a customer can hop on his computer or pick up his smartphone to fire off a quick tweet voicing dissatisfaction with a company. What do users think about this?

15 Sources of New Content for Your Social Media Strategy

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You can even feature the best every week as a round-up post or create a contest. Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. Coming up with new ideas for content doesn’t have to be difficult, though. Influencer Blogs – Most industries have acknowledged and respected experts.

12 Tips for Creating a Social Media Content Strategy

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What types of content seem to work best? Consider what types of content work best on the places you’ll be distribute and sharing that content on. Having a content strategy is vital to the success of any social media strategy. Without a content strategy, it’s difficult to plan for and create great content. It is also difficult to create the right content for your audience.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Best Business Uses for Instagram

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The post Best Business Uses for Instagram appeared first on Sazbean. Short break for a small craft project… (Photo credit: sazbean). They say that a picture is worth a thousand words. But in the blink-and-you’ll-miss-it rapidity of this modern world, social media suggests that a photo might be worth much more than a thousand words. Show off your goods. How thoughtful of them!

Top Internet Marketing Strategy Links for the Week of September 23rd, 2013

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Best Of News & Notes

How Valuable is a Social Media Audience, Really?

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To understand that audience — and best optimize its experience and potential for returns — we must understand the individual. Much has been said about the state of digital audiences today, and even more about the myriad ways to build and engage these loyal consumers across social environments like Facebook, Twitter, Foursquare, Pinterest and more. Contests are Not a Substitute for Content An audience is simply a group comprised of individuals that share a common affinity or activity. – How Valuable is a Social Media Audience, Really? by Spencer Richardson. News & Notes

How to Ensure Your Social Media Campaign Succeeds

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In this article we will examine a few best practices of successful social media campaigns to gain further insight on how to ensure your social media campaign not only succeeds but also thrives. This is a guest post by Sean Gallahar from i7 Marketing. There are a few things that you can incorporate into your social media campaign to ensure that it succeeds and is profitable. News & Note

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans

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In fact, one in 12 of Dell’s more than 105,000 employees have attended its Social Media & Community University, which encompasses up to 12 hours of training on how to best represent Dell online. Just because you’re a B2B company doesn’t mean that you can’t excel at using social media marketing. Marketing

5 Tips for Better Twitter Advertising

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The promoted account campaign (followers campaign) is best for increasing your followers and building audience for the long term. Just like any advertising, testing will help you optimize the ads to get the best results for your budget and goals. (Photo credit: Wikipedia). Advertising on Twitter can be effective for increasing the size of your audience and also for sending traffic to your website. Besides knowing what your goal is, these tips will help you advertise better on Twitter… 1. Goal Impacts Type of Campaign. Targeting Usernames vs Interest Categories.

What Makes #ungeeked So Special

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Ungeeked Elite in Chicago was all of these things and they certainly made it one of the best conferences I’ve ever attended. You could say it’s the speaker lineup and that they lead discussions instead of giving presentations. You could say it was the variety and depth of topics — or that the price for a 3 day conference  was very reasonable. Friendly & Open.

Top Internet Marketing Strategy Links for the Week of November 11, 2013

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Here are the top Internet strategy, marketing and technology links for the week of November 11th, 2013… 5 Analytics Focal Points for Proactive SEO Tacticians (Search Engine Watch) The Bluebird is Flying High – How About Your Twitter Lead Gen? Marketing

Must-Have Tools to Help Monitor Your Business Remotely

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If a manager needs a quick response, but knows the boss’s cell service is spotty, texting or instant messaging is the best way to communicate without sending roaming charges through the roof. Owners need the flexibility to monitor their business while they are on the go. How can you be hands-on when you are away? Skype for conducting meetings remotely.

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What Works with Twitter Today

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For my view some Twitter best practices look like this. Image via CrunchBase Twitter has been with us for a while now – about a century in Internet years. While it has changed and grown and evolved into a staple of the media landscape, many marketers have grown to effectively tap Twitter in a handful of useful ways as well. know, blogging about Twitter? How 2007 of me. [.]

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Why Your Content Always Need Images

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Besides using your own images, which is a great idea if you have quality photos, there are also paid sites like istockphoto and shutterstock.   Or sites that let you search for free photos — ones with creative commons licensing are best. Human eye (Photo credit: dullhunk) Posts with images are more attractive to the human eye. They are more likely to be shared and liked.

Amplify Your Business with Social Media Giveaways

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Creating a giveaway simply for the sake of having a giveaway may not be your best bet. By now, most companies are engaging their customers in some way through social media. But while generating content for the Twitter, LinkedIn and Facebooks of the world can be a fruitful effort in and of itself, there’s more to using social media than just expressing opinions and posting infographics.

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The Art and Value of Repurposing Content

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Now that the content industry seems to have come to the agreement that high-quality, regularly updated content is the best way to get traffic, webmasters are left with a dilemma. In a way, it’s a version of the same dilemma that has frustrated content creators (or as we used to call them, artists ) since time immemorial: what to write? What to photograph? What to feature? Read on!

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7 Interesting Approaches to Blog Comments: Which is Best?

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Which is Best? by Matt Owen The post 7 Interesting Approaches to Blog Comments: Which is Best? Latte_Blog (Photo credit: digitalrob70) Whether comments are made on a blog, or spread across the social web, every business wants customers to make a (positive) noise about them. But while they are great for increasing engagement, comments come with problems of their own. Content Strategy

Top Internet Marketing Strategy Links for the Week of October 28th, 2013

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Best Of News & Notes Mashable) How You can Win at Social Media Right Now (Entrepreneur) That’s So Awkward: Why You Should Use Humor in Your Email Campaigns (Email Marketing) 20 Critical Dos and Don’ts of LinkedIn Networking (Inc.com) The post Top Internet Marketing Strategy Links for the Week of October 28th, 2013 appeared first on Sazbean.

Top Internet Marketing Strategy Links for the Week of October 21st, 2013

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Best Of News & Notes Here are the top Internet strategy, marketing and technology links for the week of October 21st, 2013… Which Industries, Brands Excel at Answering Questions on Facebook? What Are You Doing About It? TopRank) Will Economic Worries Affect Holiday E-commerce?

How and Why to Get Started with Video Advertising

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Examine their practices ruthlessly, and don’t feel like you are cheating by copying their best practices. Print ads, online display and text ads, video ads. My how advertising has progressed. If you are still depending on the written word and photographs to drive your marketing campaigns, you really need to keep reading. This article can change the face of your business. million views.

Top Internet Marketing Strategy Links for the Week of October 7th, 2013

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Best Of News & Notes Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media?

Top Internet Marketing Strategy Links for the Week of September 16th, 2013

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Best Of News & Notes

Top 5 Tips for a Successful Kickstarter Campaign

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The best place to do this is by having a great social media presence across a few of the social networks. The best way to do this is to introduce creative and worthwhile rewards for your backers. Why are you the best person to make it happen? This is a guest post by Phil Treagus, co-founder of Giraffe Social Media. The answer is: lots of people. Just use your common sense.

Top Internet strategy, marketing and technology links for the week of March 31, 2012

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Here are the top Internet strategy, marketing and technology links for the week of March 31, 2012… Mascots Are Brands’ Best Social-Media Accessories  (AdAge). Ways to Increase Visibility for Your Best Blog Content  (HubSpot). Consumers are Demanding Customer Service on Social Media  (New Media Knowledge). Is Social Media Strategy Required or Redundant? GigaOM).

Top Internet strategy, marketing and technology links for the week of April 7, 2012

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Best Practices for Creating Viral Branded Videos  (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of April 7, 2012… The Total Package: A Marketing Message That Resonates  (Small Biz Trends). Fight Premature Monetization – Add a Second Step to Your Content Marketing  (Convince and Convert). Websites Have to Get Better  (ReadWriteWeb).

Caution! What value message are you sending with Groupon?

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If you pride yourself on customer service, if your current customers come to you because of that level of service, how will future sales be impacted if you provide less than your best because there are too many people? Social discounting sites like GroupOn , Living Social , Facebook deals, etc. are all the rage. Consumers love a great deal and businesses get more traffic. Win win, right?