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Savvy Speaks: White Paper Writing Best Practices

Savvy B2B Marketing

What are your best practices for white papers? These days everyone has a white paper or an ebook they'd like you to download. What makes a white paper stand out from the crowd? The Savvy Sisters have some ideas. Jamie. It solves my problem. not your lead gen problem - but my problem. Blah-blah-blah. Your download needs to clearly and plainly state it's "promise." Michele.

10 Must-Dos for Successful B2B Lead Generation

Savvy B2B Marketing

Businesses are now realising the power of content, but the real challenge is deciding what type of content best engages your audience. Always allow sufficient time to test your campaigns, and where possible, set up multi variant testing of the same campaign running side by side to measure which message is delivering the best conversions. 8. We are pleased to present this guest post by Clare Moorhouse, Search Manager for Torpedo Group in the UK, named one of the top B2B marcomms agencies in 2012. Read on for ways you can set yourself up for lead-gen success.

The Top 5 Reasons Your Great Content Fails

Savvy B2B Marketing

Your content is doing its best impersonation of a desert island, albeit a very pretty one! One of the best ways to generate organic visibility for your content is to make sure it's optimized for search. We're pleased to present this guest post by Chris Fell, managing director and owner of g2m solutions in Australia. Sometimes your truly great content flops. No one can find it.

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8 Ways to Make Your Content More Like Personal Conversations

Savvy B2B Marketing

We take the next best steps by developing outstanding content and delivering it to the right prospects via the right media formats defined in our outbound/inbound marketing mixes. We're pleased to present this guest post by Dan McDade of PointClear. Read on to hear Dan's suggestions for creative ways to infuse your content with conversational elements. Personal connection. Serving.

Content Methodology: A Best Practices Report

Methodology: A Best. by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.

Savvy Speaks: Web Site Pet Peeves (and Best Practices)

Savvy B2B Marketing

We've all received emails or visited websites that left us wanting. Here we share some of our annoyances. But this isn't just a rant. We also offer ways you can turn that negative into a positive. Read on for insight and inspiration! Wendy. Stop the noise. Music and animation. Or sometimes I go to a site and loud music starts playing. Not cool. Solution?: Stop it. Stop it right now. Jamie.

After The Trade Show: How To Stop Your Leads from Disappearing

Savvy B2B Marketing

The best way to start this process is to have a post-show communication prepared. We're pleased to present the following post from guest submitter Daniel Frank: So it was great show, you have enough business cards to sink a small ship and you’re looking forward to all the sales you’ll be able claim in few months. Why did this person come to your stand? Lead score. Reminders.

10 Ways Customer Stories Help Companies Sell

Savvy B2B Marketing

Close sales – How do you best counter questions and objections in the sales process? Pull your best customer success stories into industry awards submissions – and win – and you and your customer benefit from immediate and ongoing exposure. We're pleased to present this guest post by Casey Hibbard , customer success story specialist, to kick off the new year.

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If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

Savvy B2B Marketing

How Do You Compare to the Best Content Marketers We're pleased to present this guest post by Tom Pisello, also known as The ROI Guy. Read on for Tom's ideas on how marketers can regain confidence in -- and prove the value of -- their content marketing efforts. Since content marketing is such a significant – and growing – budget line item, the need to prove ROI is high.

Study: How Much of Your Content Marketing Is Effective?

idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. All rights reserved. content. 68% 16.7%

6 Ways To Win As A B2B Social Media Turtle

Savvy B2B Marketing

Plug in the key terms that best identify your industry, your products and services, and your customers. This week's guest post is by Billy Mitchell, president of MLT Creative based in Georgia. Read on for the first in his multi-post series on how to succeed with social media marketing. Others, let’s call them the turtles, are taking their time and moving very slow or not at all.

Top 10 Rules of B2B Blogging from DemandCon Social Media Panel

Savvy B2B Marketing

We are all flattered when our post appears on a “best of” list or is quoted in another piece. The best 5-8 posts about white papers, social media, case studies, etc. #2 – Get a great editor. Being part of the Savvy team has been one of the best professional experiences I have ever had. Here is a copy of the presentation that I promised to all the attendees.

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Savvy Week in Review: April 27

Savvy B2B Marketing

Welcome to our smorgasbord of the best B2B blogging tidbits this week. TGIF, people! Another week, another tasty selection of fabulous posts from around the blogosphere. We hope you enjoy them and then go unplug for the weekend - spring is coming into full swing all over the place and you ought to go out and have some fun in it. Happy reading & see you next week! Key words.

Email by the Numbers

Savvy B2B Marketing

” A quick glance at the first paragraph and, “Ummm…” I mean 450 words on a product description and company history might be considered by some to be outside the bounds of best practice. Again, specific is best. The best subject lines emphasize the core benefit rather than the offer format. It was one of those, “How do you like my new sweater?”

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4 Reasons to Use More Numbers in Your Writing

Savvy B2B Marketing

Look at any compilation of “best of” or most-popular blog posts and articles and you’ll see lots of them with numbers in the title: “Top 10 Tactics for…”, “7 Ways to…,” “101 Ideas for…,” etc. Read on for his thoughts on the power of using numbers in your writing. newspapers, and heaven forbid—books! Go ahead.

Staffing and Launching Your Content Marketing Program

from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.

Weekly Wrap-up: March 23rd

Savvy B2B Marketing

Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind by @ DerekEdmond via @ sengineland. Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. We get the same charge from certain blog posts we stumble across. Enjoy!

Six Mistakes to Avoid In Selecting a Marketing Automation System

Savvy B2B Marketing

Choosing the System with the Most / Best / Coolest Features. It seems so logical to simplify your search by limiting it to a few leaders: after all, they must be the best choices, right? There are lots of ways for companies to become leaders, and having the best product is only one of them – and probably not even the most common. Here are some errors to avoid along the way. 1.

49 Social Marketing Terms Explained for Newbies & Social Media Challenged

Savvy B2B Marketing

designed the course with "homework" for each of them both before the course, between classes and afterwards intended to be they physical work they each needed to do to implement the best practices we were discussing. All the women in the community are mothers and most are in their 30's - 50's. So many successful, inspiring women enrolled.

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Savvy Speaks: Case Study Writing Best Practices

Savvy B2B Marketing

This week the Savvy Sisters share their best tips on making them more effective. What are your best practices for case studies? Whether you call it a case study, a success story, or something else, these little action-packed workhorses go a long way toward helping your buyers down the sales cycle. Heather. Consider Video. Like all B2B marketers I struggle to get the attention of busy decision makers and influencers. You can lift quotes directly from the client and write up a traditional case study. Wendy. Give it value. " Stephanie. Find the unique angle. Jamie.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.

How to Fascinate -- and Better Connect With -- Your Audience

Savvy B2B Marketing

how others have addressed this), and guidance on the best option (or how the reader can choose the best option for his or her situation). I’ve previously written about how marketers can deliver better white papers by applying the “triggers for compliance” laid out in Robert Cialdini’s Influence: The Psychology of Persuasion.

Sales Enablement 101: Treat Salespeople Like Customers

Savvy B2B Marketing

Building Best Practices. Do you have documented processes and best practices in place? Because sales enablement is a new discipline within most companies, building best practices can be a challenge. (In fact, there are more than 1,600 sales enablement positions open right now.) We're pleased to present this guest post by Jody Canavan, president of Launch International.

Savvy Week in Review: March 30

Savvy B2B Marketing

Mobile email best practice: ask the experts – via @Econsultancy. Even though temperatures have returned to “normal” for us, we still have a bit of spring fever. It’s that time of year when we want to get everything in order! If you want to get your marketing in order, check out some of these great posts from around the web this week. Happy Friday! Relax. by @JayBaer.

5 Keys for Better Collaboration Between Sales and Marketing

Savvy B2B Marketing

For instance, they can shed light on potential customers’ top concerns, what types of content attract the best prospects, and what kinds of feedback they’re hearing straight from customers. We''re pleased to present this guest post by Sam Narisi of Frost & Sullivan. Read on for concrete tips to help unite sales and marketing. All business units are under increasing pressure to show the real value they provide to the organization, and marketing is no different. What can marketers do to meet those new demands? Aligning those schedules will help get everyone on the same page.

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. brands.

Savvy Week in Review - June 1

Savvy B2B Marketing

One thing you probably don't have is time to troll the web for tbe best posts out there. If you are parent with kids at home like many of us, you're probably excited and slightly anxious about all of the summer excitemnet and time home from school. To make your like easier, here are our favorites for when you have a minute or two to spare. Happy weekend, everyone! Email is important.

B2B Videos: Go Beyond Humdrum to Engage & Enthrall

Savvy B2B Marketing

In fact, the video won in three categories of the 2011 Beagle Research Short Tale awards: Best Story Telling , Best Video with an Educational Theme and Best Animation. Your best bet is to engage a creative firm with the chops to pull it off, such as Velocity Partners or JESS3 , the agency that developed several of the videos that won Beagle awards.

Prospects DO Judge Your White Paper by its Cover

Savvy B2B Marketing

Here’s how a white paper cover with profile information impacts everything from likelihood of opening and reading the paper to sharing it with others: While this finding isn’t groundbreaking, it supports best practices with research-based evidence. Download the IDG Connect report or view a video presentation of the results and best practices.

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Dryers and marketing the best we can

Savvy B2B Marketing

But like a mom, there are times you need to just make peace with the fact that you're doing the best you can. Sometimes, even when we think we're not doing the best job we can, we are. Trying to market yourself is kind of like being a mom. No matter what you do, you never think it's enough. should have paid more attention. Sometimes, that's okay.

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2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce

Come Together.the Best of Collaboration

Savvy B2B Marketing

COLLABORATE: to work jointly with others or together especially in an intellectual endeavor (source: Merriam-Webster). If you've followed our blog this week, you've noticed we've got collaboration on the brain. Truth is, as a group of independent freelancers who interact almost daily to produce the Savvy B2B Marketing blog, the concept of collaboration is never far from our minds. Read on! Surprising Things We've Learned in Two Years of B2B Blogging. Keeping Content Fresh: 7 Ideas for Group-Managed Blogs. Savvy Speaks: Collaboration Tools That Rock.

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Integrated Marketing and a Chat with Gini Dietrich

Savvy B2B Marketing

For example, can this approach work even when the company is weeks away from filing for bankruptcy? G: I'd argue the best time to make a serious change like this is when the company is about to crash. Best of luck with the book. G: Thank you. You are a B2B marketer. And for quite some time, life has not been a bed of roses. Your leads are drying up. Gini Dietrich says no. Mobile.

3 Quick Ideas to Improve B2B Blogging Productivity

Savvy B2B Marketing

And, you want it to result in the best possible outcome for your organization. Like many people, I’m motivated to get organized and be more productive in 2013. At the Content Marketing Institute, one of the things we work on is a daily blog. Even if you are not publishing 365 posts per year, your blog probably takes a substantial amount of time. if you rememeber to link at all.

Establishing A Formal Approach to Thought Leadership: Interview with Chris Koch

Savvy B2B Marketing

The carrot can be something like a contest for the best idea with a prize of an iPod or recognition through a newsletter, award, or a seat on an “eminence council.” In March, I attended ITSMA’s road show on Thought Leadership Marketing: Moving from Ideas to Revenue. You can have a terrific idea, but if it doesn’t map to your offerings, it won’t lead anywhere.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Savvy Week in Review - June 17

Savvy B2B Marketing

The Best Blog Posting Schedule Ever: Finally Proof and Real Numbers! School may be out for summer for the kids, but there is no lack of idea sharing from the B2B marketing community! Here are some of our favorite posts from the week. And if you're a Dad in the US, enjoy your Father's Day weekend! The Problem with Content Marketing [infographic] by @juntajoe. by @TheSalesLion.

Savvy Wrap Up: July 29

Savvy B2B Marketing

Here's an interesting infographics on when it's best to send emails If you find yourself lolling about in the dog days of summer, perhaps you need a little pick-me-up. Read on for some posts sure to recharge your batteries! And be sure to share your own inspirations from the week! Outbound vs. Inbound: The Risk Management Issue in the Complex Sale by @PointClearPD.

Savvy Speaks: Web Copywriting Best Practices

Savvy B2B Marketing

The Savvy Sisters give you some of their best web copywriting strategies: Wendy. Put your best foot forward. The best web copy in the whole world won't be read if is buried below the "fold" on a standard browser. What are your best practices for web copy? Everyone has a website these days. Some of them really catch your attention, while others make you click away faster than a speeding bullet. What makes the difference? Keep it Clean. You don't need loud noises, flashy animation, and pop-ups to get attention. Instead try using restraint. Stephanie.

Hog-tieing Social Media

Savvy B2B Marketing

start everyday with the best of intentions. Then there's Linkedin, Google+ , comments on my blog, email, and by the time I'm ready to start my writing day, the morning hours have wasted away to literally nothing. I end up squandering my best writing time (the morning) by spending it doing what I think I should be doing - all the Social Media stuff that's important to my success.

Content Marketing Playbook: Strategy and Roadmap

approach delivers the best results: Target a primary and. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. conference.