| | | Sales Lead Insights | |  Best | 41 articles |
| Page 1 of 1 | Previous | Next | SALES LEAD INSIGHTS OCTOBER 24, 2011 How to Improve Your Marketing Automation ROI Improved focus on the best targets raises the response rate to roughly four percent. Effective B2B marketing processes plus automation yield outsized returns. recent research study by Sirius Decisions (sponsored by Marketo), Calculating the Return on Marketing Automation , shares a framework for establishing a return on marketing automation, and discusses why the purchase of a Marketing Automation Platform (MAP) alone - without the proper processes and skills wrapped around it - will likely produce disappointing results. Marketing Automation with no/weak processes. No MAP / No Processes. | SALES LEAD INSIGHTS APRIL 13, 2009 Is social media effective for B2B lead generation? Michael Stelzner , best known as the author of Writing White Papers: How to Capture Readers and Keep Them Engaged , recently released his report on the results of a survey on social media marketing that he’s using as bait for the Social Media Success Summit he’s producing in May. I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. Yet many of these same companies eventually come to the realization that not every prospective customer is ready to buy now. Not bad! | | | | | |
| SALES LEAD INSIGHTS AUGUST 12, 2009 B2B Lead Generation Checklist: 22 Success Tips What do I like best about being a B2B lead generation consultant? The fun part is I get to work with some of the best people at the best companies in the business. The rewarding part is I get to see first-hand what works best (and what doesn’t) when it comes to generating, nurturing and identifying the qualified, sales-ready leads that salespeople, reps, resellers and distributors need. Speaking of what works best, here are 22 tips for getting better results from your B2B lead generation programs: ? Aim where your prospects are. ? | | SALES LEAD INSIGHTS NOVEMBER 3, 2009 B2B Email Marketing: Interview with Stephanie Miller This is true for even the best of marketers. This last option is available to only the best senders who qualify. Can you share some email best practices that B2B marketers should be following? Note: My employer is NOT in this business, but we do partner with the best ESPs to provide inbox deliverability data.). Then seek out four to five of the ESPs who best serve marketers with your size lists and ask them to show you how they would address that most important requirement. My guest today is Stephanie Miller , email expert and co-author of Sign me up! Yikes! | SALES LEAD INSIGHTS AUGUST 31, 2009 Want To Generate More Leads? Leverage Your Prospects’ Five Senses Sight: Many of your prospects process information best visually. It seems I’m always trying to show her something, as I process information best visually. To communicate best with these auditory people, have a conversation with them; either out loud with spoken words or in their heads with written words. If you want your B2B lead generation campaigns to be as successful as possible, you need your lead generating messages to break through the clutter, get your prospects’ attention and provide them with compelling reasons to respond. | | | | | | | |
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SALES LEAD INSIGHTS | MONDAY, MAY 23, 2011  B2B Marketing Automation: Crawl, Walk, Run, Win
Test your offers to see which work best. Feed this “closed-loop” results information back into the system, using it to make better decisions, eliminating or fixing the things that are not working and doing more of what is working best. B2B marketing automation, if done right, is an efficient and cost-effective tactic for engaging your prospects and helping them move forward in their buying process; ultimately generating more of the qualified, sales-ready leads that your salespeople and channel partners need to meet your company’s sales, revenue and growth goals. The good news? MORE >> -
SALES LEAD INSIGHTS | WEDNESDAY, MAY 25, 2011  Email tips from one of our B2B lead generation and marketing automation experts
No email marketing campaign is the best it can be on the first iteration. Test your timing, subject lines, content and layouts to find what works best for your audience. This is the first in an ongoing series of tips from experts in B2B marketing , B2B lead generation and B2B marketing automation. We’ll start off with tips from some of the experts who provide our sales lead management consulting , marketing training , marketing automation and lead-generation services. Altaf Shaikh. First up is Altaf Shaikh , our email expert. Email Marketing is Not Standalone. Learn more here. MORE >> -
SALES LEAD INSIGHTS | THURSDAY, MARCH 31, 2011  When it comes to using B2B marketing to generate leads, Nike’s right.
Instead, I’ve had to teach myself, and my clients, to aim for the best results possible by a pre-determined deadline… and launch. A B2B lead generation campaign that’s sitting on the drawing board has zero ROI. have to admit that I’m a bit of a perfectionist. could easily find myself fiddling with my marketing communications plans, campaigns or materials for months. I've learned that you can continue to tweak things, often without gaining any real improvement as a result. In my Marketing for Leads and Sales™ seminars and workshops , I like to quote Nike’s slogan: “Just do it”. MORE >> -
SALES LEAD INSIGHTS | THURSDAY, MAY 12, 2011  Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo
Marketo provides the tools, thought leadership, and best practices to change how Marketing and Sales work, and how they work together, to help companies adopt RPM and accelerate predictable revenue growth. The fact is the current sales and marketing model is at best obsolete, and at worst, totally dysfunctional. To do this, best practice companies are measuring performance indicators in order to continuously improve their revenue-producing processes in the same ways they did on the cost side. What's your take on the current state of Marketing and Sales? MORE >> -
SALES LEAD INSIGHTS | MONDAY, SEPTEMBER 28, 2009 An Interview With Mike Damphousse About B-to-B Appointment Setting
believe I’ve heard you say that to get the best results, B-to-B telemarketing should be part of an integrated marketing and sales program. This is the first in a series of occasional interviews with top practitioners in the field of B-to-B demand generation. Today’s guest is Michael Damphousse , CEO/CMO of Green Leads, LLC , a firm that specializes in using the phone to get qualified appointments for its clients’ salespeople on a pay-per-performance basis. Mike is an experienced marketer, having served as CMO of two software companies before starting Green Leads. MORE >>
- Responsible for B2B marketing or lead generation? Be my guest at B2B University in Boston on May 18th SALES LEAD INSIGHTS | FRIDAY, APRIL 16, 2010
- Marketing for leads and sales: What’s working for technology companies today SALES LEAD INSIGHTS | MONDAY, MAY 16, 2011
- Web Inquiry Management: Interview with Mike Wallen SALES LEAD INSIGHTS | WEDNESDAY, NOVEMBER 11, 2009
- B2B e-newsletters: Three bits of advice SALES LEAD INSIGHTS | TUESDAY, FEBRUARY 23, 2010
- Sales and Marketing Integration: An Interview with Elizabeth Vanneste, CMO of Miller Heiman SALES LEAD INSIGHTS | MONDAY, JUNE 21, 2010
- What B2B marketing automation is all about, and why you should care: An Executive Breakfast Briefing near Boston on June 29, 2010 SALES LEAD INSIGHTS | MONDAY, JUNE 21, 2010
- Webinar Leads Demystified: Free webinar on April 28, 2010 at 2:00 pm EDT SALES LEAD INSIGHTS | TUESDAY, APRIL 13, 2010
- Learn the secrets to generating more B2B leads and sales for less SALES LEAD INSIGHTS | FRIDAY, JANUARY 7, 2011
- B2B Marketing Summit: Learn what’s really working best in today’s difficult business environment SALES LEAD INSIGHTS | MONDAY, AUGUST 24, 2009
- B2B Marketing University: See you in Palo Alto on April 7th… SALES LEAD INSIGHTS | WEDNESDAY, MARCH 24, 2010
- B2B Marketing University 2010 Kicks Off March 3rd in Washington DC SALES LEAD INSIGHTS | MONDAY, FEBRUARY 8, 2010
- How to maximize your online lead-generation conversion rate – a complimentary webinar SALES LEAD INSIGHTS | SUNDAY, FEBRUARY 13, 2011
- Business Software Marketers: Finally a Conference Designed Just For You! SALES LEAD INSIGHTS | FRIDAY, AUGUST 21, 2009
- Get up to speed on B2B marketing automation in an hour for free SALES LEAD INSIGHTS | MONDAY, DECEMBER 6, 2010
- Can you join me for breakfast or lunch in Chicago at Harry Caray’s on August 25th? SALES LEAD INSIGHTS | THURSDAY, AUGUST 4, 2011
- The B2B Lead Generation Benchmark Study Report: Useful data and advice SALES LEAD INSIGHTS | THURSDAY, AUGUST 27, 2009
- B2B Marketing University: 3/3 in DC and 4/7 in Palo Alto SALES LEAD INSIGHTS | MONDAY, MARCH 1, 2010
- Business Marketing Association Renames its Marketing Awards Competition the B2s SALES LEAD INSIGHTS | THURSDAY, FEBRUARY 25, 2010
- B-to-B Lead generation: What Enterprise-size Companies Should be Doing Differently in 2010 SALES LEAD INSIGHTS | TUESDAY, JANUARY 5, 2010
- Planning B2B Lead Generation for 2010? Attend this Webcast on January 27th SALES LEAD INSIGHTS | MONDAY, DECEMBER 21, 2009
- Be my guest at B2B Marketing University in Dallas on June 23, 2010 SALES LEAD INSIGHTS | THURSDAY, JUNE 10, 2010
- B2B product marketing professionals: This might interest you SALES LEAD INSIGHTS | WEDNESDAY, NOVEMBER 17, 2010
- Marketing-for-Leads Guide: Step 10 - How will you reach the best prospects? SALES LEAD INSIGHTS | TUESDAY, MARCH 10, 2009
- In British Columbia? Consider attending a live, half-day workshop about driving more leads and sales with marketing SALES LEAD INSIGHTS | FRIDAY, FEBRUARY 18, 2011
- B2B Lead Generation Benchmark Study 2009 SALES LEAD INSIGHTS | MONDAY, APRIL 20, 2009
- Marketing-for-Leads Guide: Step 9 – Who are your best prospects? SALES LEAD INSIGHTS | MONDAY, MARCH 2, 2009
- Marketing-for-Leads Guide: Step 10 – How will you reach the best prospects? SALES LEAD INSIGHTS | TUESDAY, MARCH 10, 2009
- Is social media effective for B2B lead generation? SALES LEAD INSIGHTS | MONDAY, APRIL 13, 2009
- B2B Lead Generation Benchmark Study 2009 SALES LEAD INSIGHTS | MONDAY, APRIL 20, 2009
- Marketing-for-Leads Guide: Step 9 - Who are your best prospects? SALES LEAD INSIGHTS | MONDAY, MARCH 2, 2009
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