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B2B marketing as media: Six ways to think like an editor

Reputation to Revenue

What types of content work best in your world? B2B marketers in great numbers have jumped on the content marketing bandwagon and embraced the idea that marketing needs to be more like media. We have to focus on providing "readers" and "viewers" (i.e., Despite the onslaught of "four simple ways" for this and "12 surefire tips" for that, it's just not that easy! Who's In, Who's Out.

Customer references and solutions marketing: Building blocks for business impact

Reputation to Revenue

Benchmarking the Best. Comparing the best with the rest, six programmatic building blocks are particularly important for programs that provide substantial business impact. Team Integration: Reference programs rely heavily on support from other groups to identify the right customers, document the right information, and make the best use of the resulting references and content.

Four levels of B2B content sharing: Publishing isn't everything

Reputation to Revenue

Syndicating your best content is the fourth element of an integrated approach. But content remains an essential component, and it continues to bedevil even the best B2B marketers. Consistently creating engaging content is one of those programmatic challenges that strikes fear in the hearts of many B2B marketers looking to take more advantage of social media. Do you agree?

Sustainability best practices can guide social media too

Reputation to Revenue

The leaders in social media have moved far beyond a few staff and programs in the last few years and invested heavily in social media training, centers of excellence to document and share guidelines and best practice, and active support for integrated action and culture change. . Focus on what matters. Social media is similar. Build the business case and continually refresh it. Do you agree?

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Why is customer-centric marketing still more talk than action?

Reputation to Revenue

These are your best customers, folks! Michael Shrage’s recent Harvard Business Review post, Great Customers Inspire Great Innovations , got me thinking: Why, amid so much evidence of the power of customer-centric business, are so many companies still mired in inside-out operations? Why do we hear so much talk but see so little action? It is happening to some extent, of course.

The four engines of B2B marketing success

Reputation to Revenue

He knows that's not enough, and is definitely interested in doing more with thought leadership and social media, but how best to reshape the overall strategy is not entirely clear. A friend recently had the good fortune not only to take over marketing for a successful B2B firm, but to do so with a mandate to build a new strategy that ensures a much greater impact on the business.

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Editorial strategy: Why do B2B customers need your information?

Reputation to Revenue

And it's not about which format is best (white papers vs. videos vs. blog posts, etc.). Are you an aggregator of everyone else's best content?   A new report from the always excellent Project for Excellence in Journalism got me thinking a bit differently about thought leadership and content marketing and marketing as media. But they also differ greatly from each other."

Four steps to strengthening B2B customer connections

Reputation to Revenue

An even higher number of the best performing CEOs, 95%, stressed the point.   Is this really news?   IBM's hot-off-the-press 2010 CEO Study confirms again what solutions marketers already know: getting closer to customers is a strategic priority. Isn't this just Marketing 101? Well, sort of. The idea is basic, but making it happen, especially in large organizations, is not so easy.

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B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Lessons from IBM's CIO community program

Reputation to Revenue

Sharing best practices and lessons learned from peers and experts they trust. The focus here is on sharing of best practices and success stories within a highly accomplished peer group of technology leaders. If CIOs want to share best practices and success stories, ensure a private and safe environment to enable them to do this with relevant and credible peers.

Marketing lessons from the Grateful Dead

Reputation to Revenue

Put your best customers first. Rather than offer special deals to new prospects, the lesson here is to provide preferential treatment to your best existing customers. Crazy week last week, but it was hard to resist the HubSpot webinar, Marketing Lessons from the Grateful Dead -- at least for me and 800+ other Dead-loving marketers. Lots of people never liked them, and that was fine.

Master narratives and framing the debate with B2B marketing

Reputation to Revenue

Politicians understand this the best. Years ago, when I was a lowly graduate student at MIT, I learned an essential lesson about communications while taking a course on "framing" the news. The lesson, as my professor Bill Gamson so ably taught, was that he who frames the terms of the discussion is halfway home with a public debate before it even begins.  Delivered." Make sense?

More evidence that give-to-get is the key to success

Reputation to Revenue

Interestingly the top answer was not the cheapest or the supplier with the best/longest relationship, or even the one who could prove ROI. Reaching out to your best customers with offers to provide legitimately useful briefings and demos (i.e., It's pretty much a cliche to say that marketing today is all about give-to-get. The executives in the survey are saying "help me." 

Six Key Steps to Successful Marketing Automation Adoption

With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.

The hard questions about social media for B2B solutions providers

Reputation to Revenue

Are we confident that we're not taking too narrow or broad a view of how this might work best? I'm not sure it's possible to define "best practice" for solutions marketing in such a new and fast-changing arena as social media, but answering the hard questions above will certainly go a long way toward developing a strategy with a good chance of success. How do we get their attention?

Marketing as service: Samsung and Best Buy put customers first

Reputation to Revenue

As explained today in Clickz, the "Brand Answers" feature (based on technology from Bazaarvoice ) has just finished a five-month trial and almost doubled views of Samsung products on the Best Buy site: When visitors click a button on the brand's products details pages, a pop-up FAQ feature that's called "Mr. I love this new effort from Samsung  to generate helpful user questions and answers on the BestBuy.com. Samsung" appears. Then, visitors can read pages of questions and answers that were previously supplied by other viewers.

Smarter marketing at IBM: Big Blue's latest green consulting launch

Reputation to Revenue

In these ways, IBM's new offering reflects the best of strategic marketing -- focused on how to drive growth for the company in responsible and intelligent ways, with great potential for short- and longer term success. Pardon me for talking about IBM yet again, but the company continues to impress me with its ability to ride the green wave with intelligent and high-potential offerings.

The continuing rise of Account-Based Marketing: Four keys to success

Reputation to Revenue

Client Collaboration: The best ABM programs are not only transparent to the client (i.e., Over the last 10 years, more and more B2B firms have invested in account-based marketing: treating individual accounts as "markets" and devising focused campaigns just for them. Back when my partners and I were developing some of the early methodology for account-based marketing in the early 2000s at ITSMA , it was a tough sell. We had seen strong results from ABM pioneers, such as Accenture, IBM, Xerox , and HP, but the costs of doing ABM were clearer to many marketers than the benefits.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

The Best Content Marketing Examples

B2B Marketing Insider

But if you are you looking for the best content marketing examples you’ve come to the right […]. The post The Best Content Marketing Examples appeared first on Marketing Insider Group. Last year we published 99 Amazing Content Marketing Examples. There were actually 106 examples there but “99+” felt better. This year, the list has almost doubled.

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Best all-in-one SEO tool suites. One is to assemble a collection of best of breed tools; previous posts here have covered  tools for  competitive intelligence , content planning , keyword research , rank tracking , and special-purpose SEO tools  for functions like technical SEO, link research, and video SEO. Which approach is best for your organization depends on a variety of factors.

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The 29 Best Social Media Monitoring Tools

Webbiquity

Cool Web Tools Social Media Marketing Alianzo Attentio best social media monitoring tools Blogging Wizard Brand24 BrandMentions BrandWatch Buffer Social BuzzBlogger Catherine Pham Cision Comms Axis Crowdbooster CrowdTangle Curalate Entrepreneur Geckoboard Iconosquare iMedia Connection Inc. Social media monitoring is vital for virtually every B2B or B2C brand. 58% Google Review Count:  345.

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The 23 Best Content Ideation Tools

Webbiquity

Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. What are the best tools for finding great content ideas? 14) Popurls.

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B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

The 32 Best Twitter Marketing Tools

Webbiquity

Analyzes your tweets and your followers’ tweets to show you the best times to be active on Twitter. Sample review:  “You can work out the best tweeting times for your followers with Tweroid; this maximizes the exposure of your content. Tweroid can produce reports that reveals the best days and times to tweet based on your followers activity.” —  like it.” — 

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The 15 Best Special-Purpose SEO Tools

Webbiquity

Sample review: “Broken links are the best way to drive traffic away from your website and blog. Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. Google Review Count:  600. Pricing:  free. Pricing:  free.

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In case you missed it, the best marketing posts of 2016

grow - Practical Marketing Solutions

In any event, even the biggest fans of the blog miss a lot of the best ideas every year. So I’ve summarized some of the best writing on {grow} for 2016 by. a) reader popularity and. b) my personal favorites. This is the episode you liked the best this year: The silver lining in the bad news about content marketing. By Mark Schaefer. really have no idea. That’s OK.

Lead Generation Best Practices

Salesfusion

You may first partner with us because we offer the best partner compensation and benefits in the industry. But, you’ll stay with us because we offer the best partner experience in the industry. The post Lead Generation Best Practices appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Partner Portal.

The 21 Best Content Curation Tools

Webbiquity

Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). Curate online content by creating focused “bags” containing the best links on your favorite topics. A bag is a hybrid media container that allows you to organize the links you find most interesting into a cohesive unit, then share your bags. Pricing:  free.

The 20 Best SEO Rank Tracker Tools

Webbiquity

Which one is best suited for your company depends on your specific needs and what other tools you have in place. This (AccurRanker) is by far the best to date. Management guru Peter Drucker famously said  “You can’t manage what you don’t measure.” ” Search engine optimization offers a broad array of measurable elements. Google Review Count:  217.

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The 29 Best Web Analytics Tools

Webbiquity

This is one of the best event tracking web analytics tool which can be really helpful for any business site. While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it. ” Analytics tools can ultimately help measure ROI. Google Review Count:  600. ” —  Hunter & Bard. Pricing:  free.

The 26 Best WordPress Plugins

Webbiquity

Here are more than two dozen of the best WordPress plugins to optimize the performance, appearance, and popularity of your website or blog. 1) Publicize. This plugin automatically shows different titles to different visitors when they share your posts, then over time selects the best-performing title to maximize traffic. There are many reasons for this dominance. Pricing:  free.

The 28 Best Influencer Marketing Tools

Webbiquity

Here are 28 of the best tools for influencer research and outreach. 1) Klout. Discover compelling content for sharing, identify key influencers (blogs and video), analyze social signals to determine what works best with your audience, and measure user engagement. Interest in influencer marketing is skyrocketing. Google Review Count:  217,000. ” —  ViralBlog. Pricing:  free.

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The Six Best Google+ Marketing Tools

Webbiquity

Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. Cool Web Tools Google+ Social Media Marketing best Google Plus tools BuzzBlogger Catherine Pham CircleCount Circloscope Do Share Chrome Friends+Me Google+ tools GPlusData Katie Lance Post Editor for Google+ RazorSocial

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. So once you or your team have developed topic ideas, planned content , and researched those subjects,  it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic.

The 24 Best Visual Content Creation Tools

Webbiquity

Best part about it is that it’s free. You simply choose from millions of photos, and it’ll put together what looks like the best presentation in the world.” ” Sample review: “Memes are a fun, lighthearted way to add variety to your content marketing, and when you use Meme Generator, yours can be some of the best on the web.” Pricing:  free.

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The 24 Best Interactive Websites of 2015

ScribbleLive

These are some of the best and brightest stars in a constellation of excellent interactive websites (we’re spending a lot of time in the dark this time of year—apologies for using a ridiculous metaphor). Best interactive qualities: Dynamic backgrounds lead into video segments documenting Kelly’s travel and work. Best interactive qualities: Data visualizations overlaid on a U.S.

The 10 best big company blogs in the world

grow - Practical Marketing Solutions

Important? A few years ago, I did a comprehensive study of the best company blogs in America and I thought it was time to re-consider this channel. What are the best company blogs today? So this is a list of the best  NON-TECH INDUSTRY blogs from the Fortune 500 (in no particular order):   Coca-Cola Unbottled. The best resource is Born to Blog. Consistency of publishing.

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