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B2B marketing as media: Six ways to think like an editor

Reputation to Revenue

What types of content work best in your world? B2B marketers in great numbers have jumped on the content marketing bandwagon and embraced the idea that marketing needs to be more like media. We have to focus on providing "readers" and "viewers" (i.e., Despite the onslaught of "four simple ways" for this and "12 surefire tips" for that, it's just not that easy! Who's In, Who's Out.

Customer references and solutions marketing: Building blocks for business impact

Reputation to Revenue

Benchmarking the Best. Comparing the best with the rest, six programmatic building blocks are particularly important for programs that provide substantial business impact. Team Integration: Reference programs rely heavily on support from other groups to identify the right customers, document the right information, and make the best use of the resulting references and content.

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Four levels of B2B content sharing: Publishing isn't everything

Reputation to Revenue

Syndicating your best content is the fourth element of an integrated approach. But content remains an essential component, and it continues to bedevil even the best B2B marketers. Consistently creating engaging content is one of those programmatic challenges that strikes fear in the hearts of many B2B marketers looking to take more advantage of social media. Do you agree?

Sustainability best practices can guide social media too

Reputation to Revenue

The leaders in social media have moved far beyond a few staff and programs in the last few years and invested heavily in social media training, centers of excellence to document and share guidelines and best practice, and active support for integrated action and culture change. . Focus on what matters. Social media is similar. Build the business case and continually refresh it. Do you agree?

Content Methodology: A Best Practices Report

Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.

The four engines of B2B marketing success

Reputation to Revenue

He knows that's not enough, and is definitely interested in doing more with thought leadership and social media, but how best to reshape the overall strategy is not entirely clear. A friend recently had the good fortune not only to take over marketing for a successful B2B firm, but to do so with a mandate to build a new strategy that ensures a much greater impact on the business.

Why is customer-centric marketing still more talk than action?

Reputation to Revenue

These are your best customers, folks! Michael Shrage’s recent Harvard Business Review post, Great Customers Inspire Great Innovations , got me thinking: Why, amid so much evidence of the power of customer-centric business, are so many companies still mired in inside-out operations? Why do we hear so much talk but see so little action? It is happening to some extent, of course.

Editorial strategy: Why do B2B customers need your information?

Reputation to Revenue

And it's not about which format is best (white papers vs. videos vs. blog posts, etc.). Are you an aggregator of everyone else's best content?   A new report from the always excellent Project for Excellence in Journalism got me thinking a bit differently about thought leadership and content marketing and marketing as media. But they also differ greatly from each other."

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Four steps to strengthening B2B customer connections

Reputation to Revenue

An even higher number of the best performing CEOs, 95%, stressed the point.   Is this really news?   IBM's hot-off-the-press 2010 CEO Study confirms again what solutions marketers already know: getting closer to customers is a strategic priority. Isn't this just Marketing 101? Well, sort of. The idea is basic, but making it happen, especially in large organizations, is not so easy.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

We create content, put it on the airwaves and hope for the best. Training reps on how to best use each piece of content with built-in content navigation tools. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Additionally, 77% of marketers say content is core to business success.

Lessons from IBM's CIO community program

Reputation to Revenue

Sharing best practices and lessons learned from peers and experts they trust. The focus here is on sharing of best practices and success stories within a highly accomplished peer group of technology leaders. If CIOs want to share best practices and success stories, ensure a private and safe environment to enable them to do this with relevant and credible peers.

Marketing lessons from the Grateful Dead

Reputation to Revenue

Put your best customers first. Rather than offer special deals to new prospects, the lesson here is to provide preferential treatment to your best existing customers. Crazy week last week, but it was hard to resist the HubSpot webinar, Marketing Lessons from the Grateful Dead -- at least for me and 800+ other Dead-loving marketers. Lots of people never liked them, and that was fine.

Master narratives and framing the debate with B2B marketing

Reputation to Revenue

Politicians understand this the best. Years ago, when I was a lowly graduate student at MIT, I learned an essential lesson about communications while taking a course on "framing" the news. The lesson, as my professor Bill Gamson so ably taught, was that he who frames the terms of the discussion is halfway home with a public debate before it even begins.  Delivered." Make sense?

More evidence that give-to-get is the key to success

Reputation to Revenue

Interestingly the top answer was not the cheapest or the supplier with the best/longest relationship, or even the one who could prove ROI. Reaching out to your best customers with offers to provide legitimately useful briefings and demos (i.e., It's pretty much a cliche to say that marketing today is all about give-to-get. The executives in the survey are saying "help me." 

Study: How Much of Your Content Marketing Is Effective?

idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. All rights reserved. content. 68% 16.7%

The hard questions about social media for B2B solutions providers

Reputation to Revenue

Are we confident that we're not taking too narrow or broad a view of how this might work best? I'm not sure it's possible to define "best practice" for solutions marketing in such a new and fast-changing arena as social media, but answering the hard questions above will certainly go a long way toward developing a strategy with a good chance of success. How do we get their attention?

Marketing as service: Samsung and Best Buy put customers first

Reputation to Revenue

As explained today in Clickz, the "Brand Answers" feature (based on technology from Bazaarvoice ) has just finished a five-month trial and almost doubled views of Samsung products on the Best Buy site: When visitors click a button on the brand's products details pages, a pop-up FAQ feature that's called "Mr. I love this new effort from Samsung  to generate helpful user questions and answers on the BestBuy.com. Samsung" appears. Then, visitors can read pages of questions and answers that were previously supplied by other viewers.

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Smarter marketing at IBM: Big Blue's latest green consulting launch

Reputation to Revenue

In these ways, IBM's new offering reflects the best of strategic marketing -- focused on how to drive growth for the company in responsible and intelligent ways, with great potential for short- and longer term success. Pardon me for talking about IBM yet again, but the company continues to impress me with its ability to ride the green wave with intelligent and high-potential offerings.

The continuing rise of Account-Based Marketing: Four keys to success

Reputation to Revenue

Client Collaboration: The best ABM programs are not only transparent to the client (i.e., Over the last 10 years, more and more B2B firms have invested in account-based marketing: treating individual accounts as "markets" and devising focused campaigns just for them. Back when my partners and I were developing some of the early methodology for account-based marketing in the early 2000s at ITSMA , it was a tough sell. We had seen strong results from ABM pioneers, such as Accenture, IBM, Xerox , and HP, but the costs of doing ABM were clearer to many marketers than the benefits.

Staffing and Launching Your Content Marketing Program

from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.

The 23 Best Content Ideation Tools

Webbiquity

Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. What are the best tools for finding great content ideas? 14) Popurls.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. So once you or your team have developed topic ideas, planned content , and researched those subjects,  it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic.

The Six Best Google+ Marketing Tools

Webbiquity

Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. Cool Web Tools Google+ Social Media Marketing best Google Plus tools BuzzBlogger Catherine Pham CircleCount Circloscope Do Share Chrome Friends+Me Google+ tools GPlusData Katie Lance Post Editor for Google+ RazorSocial

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The Seven Best File Sharing Tools

Webbiquity

Here are seven of the best file sharing tools according to expert reviewers. Content Marketing Cool Web Tools Anders Orsander best file sharing tools Dropbox Ge.tt Sharing large files like videos or graphic-intensive documents used to be painful. Depending on the size of the file, email was impractical if not downright impossible. Google Review Count:  699,000. ” — Johnny Lists.

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Content Strategy for Marketing

strengths and opportunities • Apply best practices • Consider trends in the content. We synthesize insights from our analysis with best practices and industry. Content. Strategy for. Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. right content in the right place at the right time. content is critical.

The 24 Best Online Writing Tools and Apps

Webbiquity

This was the sixth post in the Best Online Business Tools series. #1: Best Online Business Tools Series Kicks Off Today. #2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: The Nine Best Facebook Marketing Tools. #4: The 14 Best Content Planning and Research Tools. #5: The 23 Best Content Ideation Tools. #6: The 24 Best Online Writing Tools and Apps.

The 24 Best Interactive Websites of 2015

ScribbleLive

These are some of the best and brightest stars in a constellation of excellent interactive websites (we’re spending a lot of time in the dark this time of year—apologies for using a ridiculous metaphor). Best interactive qualities: Dynamic backgrounds lead into video segments documenting Kelly’s travel and work. Best interactive qualities: Data visualizations overlaid on a U.S.

The world’s best creativity technique

grow - Practical Marketing Solutions

want to share with you the absolute best, can’t-miss technique for truly breakthrough thinking I have ever used. That sounds like a cheesy affiliate ad or something, but there’s no catch here. I am simply giving you one of my best leadership ideas. This is also the best documented business case for workplace diversity I have ever seen. Not this one. But it gets better. Always!

The Five Best Infographic Creation Tools and Services

Webbiquity

Here are four of the best such tools…plus services to call on if you have the budget and really want to make sure your infographics look original and great. Content Marketing Cool Web Tools Marketing Infographics best infographic tools Easel.ly Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Visual.ly.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.

Lead Generation Best Practices

Salesfusion

You may first partner with us because we offer the best partner compensation and benefits in the industry. But, you’ll stay with us because we offer the best partner experience in the industry. The post Lead Generation Best Practices appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Partner Portal.

The 28 Best Influencer Marketing Tools

Webbiquity

Here are 28 of the best tools for influencer research and outreach. 1) Klout. Discover compelling content for sharing, identify key influencers (blogs and video), analyze social signals to determine what works best with your audience, and measure user engagement. Interest in influencer marketing is skyrocketing. Google Review Count:  217,000. ” —  ViralBlog. Pricing:  free.

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The 10 best big company blogs in the world

grow - Practical Marketing Solutions

Important? A few years ago, I did a comprehensive study of the best company blogs in America and I thought it was time to re-consider this channel. What are the best company blogs today? So this is a list of the best  NON-TECH INDUSTRY blogs from the Fortune 500 (in no particular order):   Coca-Cola Unbottled. The best resource is Born to Blog. Consistency of publishing.

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The best salesman ever?

Biznology

Because one of the problems was that the programmers were not delivering the features clients needed, I asked to tag along on a few client calls, and the company sent me with their best salesman. In fact, they told me that this was the best salesman that they had ever worked with, and that he was responsible for most of the company’s revenue, selling client after client.

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Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. brands.

Successful Sales Coaching Best Practices

DiscoverOrg

In advance of this event on July 28th, where our very own David Sill will be joining Rich Liu and Steven Broudy of Mulesoft as well as Falon Fatemi from Node as a panelist, we had the opportunity to get deeper insight from several panelists into the sales development best practices that they’ve learned to rely on over the past few years. Best known method for onboarding a new hire.