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List Management: Tips to Best Manage your Campaigns

PWB Marketing Blog

The best lists will allow clients to choose what they want to see in messaging. It seems to be something of a challenge though, so I offer instead a few basic best practices for list management: 1) Subscribers should always Opt In to receive your email messages. The post List Management: Tips to Best Manage your Campaigns appeared first on PWB Blog. ” it raid.

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Recent Research Reveals Best Time to Post on Social Media

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Recent Research Reveals Best Time to Post on Twitter and Facebook.

PWB Marketing Blog

LinkedIn Changes for Your Company Page

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After April 14, the best ways to extend reach on LinkedIn  will be through Company Updates or Showcase Pages. Company Updates certainly are the best way to build relationships with followers. While more time consuming, this may be the best way to quickly extend reach. I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14.

Content Methodology: A Best Practices Report

Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.

Six Surprising B2B Content Marketing Ideas

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Archer Technologies is an example of a B2B company that built their own community for customers to interact, share best practices, and provide feedback to help product development. One of the biggest challenges B2B marketers have is coming up with new content. Boring white papers and boastful case studies are common pitfalls. So how do you find new content that engages audiences?

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10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

What do the best B2B Facebook pages have in common? The best pages create a community, encourage fans to interact with one another, and participate in conversations in a meaningful way. Are you one of the 41% of B2B companies acquiring customers through Facebook? If not, don’t be discouraged. All you might be missing is just a simple fix. Try these 10 quick tips to improve your B2B Facebook Page. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Make sure to comment on fan posts.

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

You may have the best site in the world, but if people can’t find it with a search engine, you might as well not exist. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Start with a clear scope of work, define strategic goals, and then compare what you have with the list below. Take a deep breath and relax.

How to REALLY Increase B2B Blog Traffic

PWB Marketing Blog

You can have the best blog in the world, but if nobody goes to it, then you’re spinning your wheels. Good content isn’t enough for a blog. You also need traffic. If the saying, “Content is king” is true, then traffic is queen. Great content and consistent traffic are the backbone for creating a viable blog. Explode Your B2B Blog Traffic. We’re now getting 300 visitors per week.

Study: How Much of Your Content Marketing Is Effective?

idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. All rights reserved. content. 68% 16.7%

LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

Some photos are best left out social media profiles, and some photos should never be used as an avatar. Unless of course you are a senior in high school and/or a kid  are “especially young”, in which case I wonder if LinkedIn the best social network for you? LinkedIn profile photos: How do they reflect on your company? Social media is all about being social, right?

LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

Some photos are best left out social media profiles, and some photos should never be used as an avatar. Unless of course you are a senior in high school and/or a kid  are “especially young”, in which case I wonder if LinkedIn the best social network for you? LinkedIn profile photos: How do they reflect on your company? Social media is all about being social, right?

Five FREE B2B Social Media White Papers

PWB Marketing Blog

Because of that, we thought we’d round up five of the best B2B social media white papers from industry thought leaders. This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. And 41% of B2B companies are getting customers from Facebook. Let us know in the comments below.

Optimize Your AdWords Campaigns

PWB Marketing Blog

Ideally landing page content would include the best quality, relevant keywords to help improve AdScores. Simple, direct ads often yield the best results. I have been working with a client to optimize their AdWords campaigns. Doing this increases the opportunity that the ad will be seen while decreasing the cost/click – In other words, optimization of on-page content should lower ad costs, allowing for a bigger bang for the buck. This sounds simple enough and it is, so long as communication flows between the individual creating content and the Ad Manager. That’s great.

Don’t “Blow” It – Plan Ahead on Marketing Campaigns

PWB Marketing Blog

The last of the three little pigs knew best; Carefully choose the best materials for the strongest house, since anything less can be blown away quickly and easily by the big bad wolf! For the best results, do your research, gather your information and prepare the foundation for your marketing campaign. Doing so will net you the strongest campaign with the best results.

Staffing and Launching Your Content Marketing Program

from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.

5 Simple SEO Tips To Optimize B2B Video

PWB Marketing Blog

The best thing you can do for your videos is to put them on YouTube. Have you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. Powerpoint presentations, Adobe pdf’s, photographs, news stories, blogs, videos, and other online content are now shown in search results – making it Universal. This does two things.

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

One of the best ways we’ve found is by uploading it to a document sharing community site. If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic.

Sitelinks: Has Google Rewarded Your Site With Sitelinks Yet?

PWB Marketing Blog

That being the case, you can improve your chances of getting sitelinks by following SEO best practices such as: Having navigation that is intuitive for site visitors. Have you ever noticed those sub-links under a search listing when you do a Google search? Google calls them sitelinks and they appear only for certain websites triggered by certain keywords. Your site appears more important.

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PWBlog Now Featured on B2B Marketing Zone

PWB Marketing Blog

B2B Marketing Zone culls the web for the best B2B bloggers and includes them in their community. PWBlog is now a member of B2B Marketing Zone , a site that brings together top bloggers and topics on B2B marketing in one place. This is no easy feat. The web is inundated with hundreds (thousands?) of mediocre blogs. Finding the good ones, especially on B2B marketing, is time consuming.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.

What Social Media Platforms Are Best Suited for B2B Marketers?

PWB Marketing Blog

What Social Media Platforms Are Best Suited for B2B Marketers.

PWB Marketing Blog

Are You Pinterest-ed in Social Media? [Infographic]

PWB Marketing Blog

For business owners though, one of the best things about Pinterest is the ease (and speed) at which individuals can pin and share what they find and love. I’ll admit it; the last couple of months I have been engrossed in Pinterest somewhat – Shhh don’t tell my family, they think I have been “working”. In reality I suppose I have been, working that is. What is Pinterest?

Are You Pinterest-ed in Social Media? [Infographic]

PWB Marketing Blog

For business owners though, one of the best things about Pinterest is the ease (and speed) at which individuals can pin and share what they find and love. I’ll admit it; the last couple of months I have been engrossed in Pinterest somewhat – Shhh don’t tell my family, they think I have been “working”. In reality I suppose I have been, working that is. What is Pinterest?

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. brands.

Some Basic Branding “Don’ts”

PWB Marketing Blog

It might be the best business book ever. Recent social media traffic has me feeling like some basic reminders are in order for companies who are using these channels. Be your brand. Not something you saw on TMZ. Don’t #1: Trendy Stuff. By the time you became aware of the Harlem Shake, it was already passé. That’s really swell that your CFO wanted to wear a gorilla suit. Be your brand.

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Great Example of Photos in Social Media [Infographic]

PWB Marketing Blog

week later The Soup posted the entire image to their Facebook Page which included the best caption. Sharing photos in social media often improves the chances that posts get views. It can also help improve user engagement. Hubspot recently reported that Facebook posts using photos received 53% more Likes.  In fact imagery is one of the major reasons for the Facebook News Feed redesign.

Study Finds Majority of People Conduct Research Online

PWB Marketing Blog

One of the best ways to get visibility online is by getting your website to show up in Google. Does your website make a good impression? Let’s hope so, because more and more people are using the Internet to research products and services. Nearly 60% of Americans perform online research before making a purchase decision. And the number two online activity is using a search engine to find information. The other implication of this is clear: businesses need to be found online. Google is the undisputed leader in search, accounting for nearly 67% of all U.S. searches. And Yahoo? SEO Strateg

Facebook Releases Best Practice Guide for Marketing | PWB.

PWB Marketing Blog

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce

B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel?

PWB Marketing Blog

We feel the best agencies are agnostic – not preferring one communications channel over another. From the top B2B marketing metrics to the most effective demand generation tactics, MarketingSherpa put together a great infographic they shared at the B2B Summit 2011. Their study examines all stages of the B2B purchase funnel from lead generation to sales conversion. We’re not surprised.

Social Media Activity Influences Google Rankings

PWB Marketing Blog

In reality, the data in the report reflects best practices for marketing. Attention Businesses: Study Finds Majority of People Conduct Research Online - Google uses a complex ranking algorithm when determining how to rank websites across the web. Factors such as inbound links, Meta Tags, Title Tags, anchor links, keywords in body copy, page load speed, and hundreds of other signals influence where a website will rank in Google search results. The study found that social media activity is well-correlated with higher Google rankings. And Facebook may be more influential that Twitter.

4 Quick Tips to Help Employees Deliver Your Social Media Message

PWB Marketing Blog

Your social media messaging is best spread by those who are passionate about your products, services and brand. Allowing your employees to be the company voice in social media marketing campaigns can be powerful for the company and the individual. Many businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business. Often one of the biggest challenges in creating social media campaigns however is spreading the word. One easy solution lies within your own assets – Specifically your employees. Content Is King!

Is Google Analytics Right For Your Business?

PWB Marketing Blog

There’s a reason why Google Analytics is so popular – it’ll help you increase ROI, identify your best customers, and it’s free. Sean and I participated in the July’s  Ann Arbor Marketing Workshop. About 40 people attended and the format was like marketing speed dating. One minute you’d be talking to a business owner who sells water sterilization kits and the next minute you’d be chatting with an affiliate marketer. It was a blast. When folks stopped by my table, most people asked questions about social media, Google AdWords, Google Analytics, and B-to-B Internet marketing.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Key to Creating B2B Social Content That Engage Audiences

PWB Marketing Blog

There are still many effective ways to reach buyers through outbound media, but it takes creativity and the best programs to integrate both old and new media content. Probably the number one thing that keeps social media managers up at night is thinking about how to create content that engages audiences and gets people to interact. How do you get Facebook fans and Twitter followers excited and look forward to what you have to say? How do you get people to share your content, leave comments on your business blog, and get busy executives to interact with you? Marketers are now publishers.

Facebook Targeting – Improved User Engagement

PWB Marketing Blog

The best way to know if enhanced targeting will work for you though, is to test it – Good luck! Have you noticed the little target icon below your Facebook post box? It’s next to the icon where posts can be scheduled. It’s called Enhanced Page Post Targeting, and it’s available to Facebook business pages. We can help, give us a call at 734-995-5000.

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5 Tips to Manage Your Social Media Efforts

PWB Marketing Blog

” The individual lamented over feeling overwhelmed, not knowing how to make best use of their time and energies. Even the best chef’s know that seasoning is key I creating a dish. While at the Search Marketing Workshop the other day, I was asked by an attendee “How do you effectively manage your social media outlets?” Managing Facebook, LinkedIn, Twitter and their blog – on top of managing their overflowing e-mail in-box, employees and day-to-day business functions. Many businesses out there are challenged by this juggling act! Yes, time is money. 

Blog Crash!

PWB Marketing Blog

Our content was often shared and mentioned on social media sites, so losing 2+ years of data was going to be a very painful thing. I was told, “Best case scenario – We get everything back no problem. A few weeks back – probably a few more than I care to admit – We had an error with our blog. Specifically I couldn’t access the blog. Worst case scenario.

Content Marketing Playbook: Strategy and Roadmap

approach delivers the best results: Target a primary and. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. conference.