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| Page 1 of 1 | Previous | Next | PHOENIX RISING SEPTEMBER 7, 2009 The Thin Line Between Persuasion and Manipulation Am I intentionally guiding my audience in a direction that's against their best interests? Am I willing to sacrifice the best interest of my audience for my own gain? What if I said that sales and marketing's job is to 'manipulate' perception in the market? How did you react when you read the word manipulate? Probably not too positively. Manipulation is something bad people do, right? Yet we practice the art of persuasion every day in our businesses. Take Madoff's investors - there's an example of manipulation. | PHOENIX RISING MARCH 10, 2010 8 Signs of a Positive Leader Those approaches may not be the best to follow. They hold fast to their positive vision - tirelessly seeking the best outcome for all. My dear friend Bob Burg and his partner John David Mann say it best in their Go-Giver series of books, ' It's not about you, It's about them.' Yesterday I added my two cents on sensationalism across so many aspects of our lives. Today - I want to share my perspectives on the signs of a great leader. Not the sensationalism oriented gurus that seem to be popular today. So here's my list. Thumper Rules! | | | | | | | PHOENIX RISING JANUARY 10, 2010 Little White Lies In the best case - no one ever knows about that little white lie. There's nothing wrong with a little white lie, right? So we deliver an upbeat message to our team to keep everyone engaged. Why share the reality that the we're in a bigger mess than we want to admit, even to ourselves? It will only make things worse. Or we over-promise our capabilities to win a new customer. We will find a way to satisfy their needs, and they'll just love us when they get to know us. Maybe we stretch the truth about ourselves - our experience, our skills. But no more. | PHOENIX RISING FEBRUARY 7, 2010 Twisten Carefully That's one of the best things about social media - Twitter especially. Harvard Business Review ran an article last week entitled ' Let's Tweet About Something Important! ' I was yet again surprised by the premise of the article - that the power of social networking is being hijacked by frivolous, not-important-at-all information. We all know there's a lot of noise out there. People can share whatever they feel like sharing. Everything from what they had for breakfast to personal details I'd rather they kept to themselves. | PHOENIX RISING NOVEMBER 17, 2009 Learning to Say No Now, my own best interests are part of the mix as I continue to serve those around me. I admire all my associates who just say No. When a client or friend asks them for that little extra something, they sometimes graciously decline. They know exactly where their boundaries are, in business and in their personal lives, and they honor them. I'm learning that skill - it's about time. I've always been the person who would do whatever it took to please everyone. One hundred hour weeks to pick up the extra load at a client's? No problem. I know this is true. | PHOENIX RISING FEBRUARY 21, 2010 Assumptions Anyone? And had a great advertising team, since Google had the best ad of the Super Bowl. There's an old saying about assumptions. Remember? Have you ever found yourself disagreeing with someone - wondering how in the heck they could see the situation in their way? Only to find that your perspectives were based on dramatically different assumptions than your own? Now think about the impact of those assumptions on the task at hand. Social media gives power to our assumptions. Social media enables all of us to make our assumptions known. How about this for an example? | | | | | | | | | -
PHOENIX RISING | SUNDAY, AUGUST 16, 2009 The Company You Keep So how do we pick the best partners? Remember when your folks told you to choose your friends wisely? They were trying to protect you, but they also knew that you'd be judged based on your friends. People perceive us in part based on who we hang around with, who we point to as 'friends' and associates. That's why all these sayings apply to business and life! Birds of a feather flock together. smart man surrounds himself with smart people. You are only as good as the company you keep. The wrong ones drag us down. Where's the synchronicity? MORE >> -
PHOENIX RISING | WEDNESDAY, DECEMBER 2, 2009 Lessons From a Porch Light We all feel so powerless to do anything to stop them - so we do the best we can and delete and block - again and again. The last few weeks I've had a barrage of pornographic messages on Twitter. They are obscene, graphic and embarrassing. block the senders and delete the messages, but they just keep coming. My other friends are getting them as well. My email reflects Twitter. Everyday I get a multitude of invasive, downright obnoxious and over the top communications. Companies suggest they'll make me rich, young girls suggest things I don't want to mention. MORE >> -
PHOENIX RISING | THURSDAY, FEBRUARY 11, 2010 But That's the Way We've Always Done It Even as we are scrambling to reinvent ourselves in the marketplace, with the best intentions and focus- the way we've always done it drags us backwards. I am the lightening rod for people's response to impending change. T here's nothing like a strategic consultant showing up to stir the pot and bring all the tough 'stuff' to the surface. eople don't usually respond well to change. Anything but. Especially in tough economic or financial situations – when the company environment is already tense and constricted. That one eludes me. MORE >> -
PHOENIX RISING | THURSDAY, MARCH 4, 2010 All I Ask. Treat customers the way you'd treat your mother or sister or best friend. Yesterday I wrote a post about my dilemma with a few vendors of late - wondering if I was expecting too much from my vendors as their customer. Your responses told me resoundingly that I was not expecting too much - that we all have some basic expectations when it comes to customer service. Many of the folks who responded were even more outraged than I expected by the treatment I'd endured at the hands of these vendors. Wow - I guess I'm not expecting too much after all. MORE >> -
PHOENIX RISING | WEDNESDAY, JULY 15, 2009 A Shiny Needle in the B2B Marketing Haystack I personally value the connection this creates for me with bloggers that I've been reading for a while and it helps me to find the best content from them. Tony: I would add that one of the nice things about the system is that it uses social filtering to surface the best stuff. We help them by combining aggregation with filtering; we bring them all the best B2B marketing and PR content in a convenient package. So, having something like the Best Of feed provides a way for that 90% audience to become introduced to this great content. MORE >>
- Power Chicks Do It Bigger PHOENIX RISING | WEDNESDAY, DECEMBER 9, 2009
- A Lesson From a Ski Hill PHOENIX RISING | TUESDAY, JANUARY 26, 2010
- Smashing Pedestals PHOENIX RISING | THURSDAY, DECEMBER 10, 2009
- Do I Expect Too Much? PHOENIX RISING | TUESDAY, MARCH 2, 2010
- Convenient Commitments PHOENIX RISING | TUESDAY, FEBRUARY 23, 2010
- That Personal Touch PHOENIX RISING | SUNDAY, JANUARY 3, 2010
- Drama Sells, Even When its BULLoney! PHOENIX RISING | WEDNESDAY, JANUARY 27, 2010
- Keepers of the Truth PHOENIX RISING | WEDNESDAY, JANUARY 20, 2010
- Recipes for Success PHOENIX RISING | MONDAY, JANUARY 18, 2010
- Leading for Success in a Changing World PHOENIX RISING | WEDNESDAY, APRIL 7, 2010
- The Enemy is Out There PHOENIX RISING | FRIDAY, JULY 24, 2009
- Stop with the 4 Letter Words! PHOENIX RISING | MONDAY, JULY 27, 2009
- Accentuate the Positive! PHOENIX RISING | WEDNESDAY, AUGUST 26, 2009
- Extreme Measures PHOENIX RISING | TUESDAY, FEBRUARY 9, 2010
- Is Fear Really the Great Motivator? PHOENIX RISING | TUESDAY, AUGUST 25, 2009
- Buzzwords are BS! PHOENIX RISING | THURSDAY, OCTOBER 22, 2009
- Buzzwords are BS! PHOENIX RISING | THURSDAY, OCTOBER 22, 2009
- Be the Pig! PHOENIX RISING | SUNDAY, OCTOBER 25, 2009
- Be the Pig! PHOENIX RISING | SUNDAY, OCTOBER 25, 2009
- Leading for Success in a Changing World PHOENIX RISING | WEDNESDAY, APRIL 7, 2010
- Twisten Carefully PHOENIX RISING | SUNDAY, FEBRUARY 7, 2010
- Cats with Shiny Objects PHOENIX RISING | WEDNESDAY, OCTOBER 7, 2009
- When the Expert is Just Plain Wrong PHOENIX RISING | SUNDAY, OCTOBER 11, 2009
- Mine’s Bigger than Yours! PHOENIX RISING | TUESDAY, OCTOBER 20, 2009
- Are you Expanding or Contracting? PHOENIX RISING | TUESDAY, OCTOBER 27, 2009
- Are you Expanding or Contracting? PHOENIX RISING | TUESDAY, OCTOBER 27, 2009
- Mine’s Bigger than Yours! PHOENIX RISING | TUESDAY, OCTOBER 20, 2009
- When the Expert is Just Plain Wrong PHOENIX RISING | SUNDAY, OCTOBER 11, 2009
- Cats with Shiny Objects PHOENIX RISING | WEDNESDAY, OCTOBER 7, 2009
- Sales & Marketing - How to Kick Butt Together! PHOENIX RISING | FRIDAY, AUGUST 28, 2009
- Market Launches: Don't Forget to Invite Sales PHOENIX RISING | THURSDAY, AUGUST 27, 2009
- Powering Momentous Launches PHOENIX RISING | THURSDAY, AUGUST 13, 2009
- Profit at Any Cost? PHOENIX RISING | SUNDAY, AUGUST 9, 2009
- Stop Blaming Marketing! PHOENIX RISING | WEDNESDAY, JULY 29, 2009
- The Ugly Baby (Product) Dilemma PHOENIX RISING | MONDAY, JULY 20, 2009
- Stop Blaming Sales! PHOENIX RISING | THURSDAY, JULY 16, 2009
- Revenue's Down, Let's Fire Sales PHOENIX RISING | WEDNESDAY, JULY 8, 2009
- Objectivity is a Beautiful Thing PHOENIX RISING | WEDNESDAY, JUNE 17, 2009
- The Problem with Plans PHOENIX RISING | WEDNESDAY, JULY 1, 2009
- Please Don't Bet Your Business on Those Numbers PHOENIX RISING | THURSDAY, JULY 2, 2009
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