Phoenix Rising

Trending Sources

Be the Pig!

Phoenix Rising

The best questions to ask our customers to create compelling messages. Changing the Game can save our butts. This little pig Changed  the Game on the Queen of the jungle.    The result was, well - see for yourself. How often do you change the game? The world changes all around us, every day. Sometimes we are forced to change our game as part of a crisis or upheaval.

Be the Pig!

Phoenix Rising

The best questions to ask our customers to create compelling messages. Changing the Game can save our butts. This little pig Changed  the Game on the Queen of the jungle.    The result was, well - see for yourself. How often do you change the game? The world changes all around us, every day. Sometimes we are forced to change our game as part of a crisis or upheaval.

Leading for Success in a Changing World

Phoenix Rising

And it would be best to do it before another competitor grabs that opportunity, right? Our markets continuously change, driven by any number of dynamic events; buyer behaviors, fickle brand preferences, or economic pressures—just to name a few. Competitors and. partners are changing as well. New competitors emerge as. older ones fade—or become stronger. Once powerful partners fall as new ones appear on our horizon.    To thrive in this ever-changing horizon, we must be dynamic as well! When we listen to our markets, evolving our plan. becomes a natural endeavor.  yours.

Leading for Success in a Changing World

Phoenix Rising

And it would be best to do it before another competitor grabs that opportunity, right? Our markets continuously change, driven by any number of dynamic events; buyer behaviors, fickle brand preferences, or economic pressures—just to name a few. Competitors and. partners are changing as well. New competitors emerge as. older ones fade—or become stronger. Once powerful partners fall as new ones appear on our horizon.    To thrive in this ever-changing horizon, we must be dynamic as well! When we listen to our markets, evolving our plan. becomes a natural endeavor.  yours.

Content Methodology: A Best Practices Report

Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.

Convenient Commitments

Phoenix Rising

have a knack for committing to verbal agreements with people who later only remember what was in their best interest. Remember when our word was our bond, and a handshake sealed a deal? We made a commitment, kept it and expected others to do the same. Even when it was inconvenient, we kept our commitments, in business and in our personal lives.    So much has changed. It happened to me again this last week with my ski lease. Now, she's forgotten most of what we said.  She's even accused me of making up the conversations I documented via email.

Assumptions Anyone?

Phoenix Rising

And had a great advertising team, since Google had the best ad of the Super Bowl. There's an old saying about assumptions.    Remember? Have you ever found yourself disagreeing with someone - wondering how in the heck they could see the situation in their way? Only to find that your perspectives were based on dramatically different assumptions than your own? Now think about the impact of those assumptions on the task at hand. Social media gives power to our assumptions. Social media enables all of us to make our assumptions known. That made no sense to me.

But That's the Way We've Always Done It

Phoenix Rising

  Even as we are scrambling to reinvent ourselves in the marketplace, with the best intentions and focus- the way we've always done it drags us backwards. I am the lightening rod for people's response to impending change.    T here's nothing like a strategic consultant showing up to stir the pot and bring all the tough 'stuff' to the surface. eople don't usually respond well to change. Anything but. Especially in tough economic or financial situations – when the company environment is already tense and constricted. That one eludes me.

Extreme Measures

Phoenix Rising

It's not even because they're trying to do the best job possible of protecting their customers. Fifteen Laughable Product Warning Labels The above article was in Forbes this week.    I got a kick out of all of the warning labels - some were truly extreme, for example the one below.    Imagine - Office Depot warning people to wear Safety Goggles to use a letter opener. Pretty bad, huh? But then I started thinking about why the  companies delivering these products felt compelled to cover their proverbial derrieres in such obviously over-the-top ways.

Study: How Much of Your Content Marketing Is Effective?

idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. All rights reserved. content. 68% 16.7%

Twisten Carefully

Phoenix Rising

That's one of the best things about social media - Twitter especially. Harvard Business Review ran an article last week entitled ' Let's Tweet About Something Important! ' I was yet again surprised by the premise of the article - that the power of social networking is being hijacked by frivolous, not-important-at-all information.    We all know there's a lot of noise out there. People can share whatever they feel like sharing. Everything from what they had for breakfast to personal details I'd rather they kept to themselves. 

Twisten Carefully

Phoenix Rising

That's one of the best things about social media - Twitter especially. Harvard Business Review ran an article last week entitled ' Let's Tweet About Something Important! ' I was yet again surprised by the premise of the article - that the power of social networking is being hijacked by frivolous, not-important-at-all information.    We all know there's a lot of noise out there. People can share whatever they feel like sharing. Everything from what they had for breakfast to personal details I'd rather they kept to themselves. 

Drama Sells, Even When its BULLoney!

Phoenix Rising

  Those comments were rude, vulgar and unprofessional at best.  The great minds of Apple gave us innovation today. Thanks to the iPad, I can access anything I want on the web, watch  videos, write a blog post, create a presentation, run a spreadsheet,  read my book or magazine and email as I like.    I can carry one small iPad onto the plane or in the car and do everything I need to do.    Wow -I just lost ten pounds of luggage!    Too bad some smaller minds had to show up at the party.     You have to be kidding me? 

A Lesson From a Ski Hill

Phoenix Rising

Even the tiniest mistake and you get slammed. I was skiing with my good buddy Jim - who also happens to be a Mountain Guide and one of the best skiers I've ever seen.  I learned a lesson at Squaw Valley yesterday. It was a rough day. Over a foot of our famous Sierra Cement and more coming down.    Sierra Cement is heavy, heavy snow - think skiing slurpies. It changes with every inch - sometimes you move along, sometimes you get grabbed and stop suddenly.    He was being gracious and helping my relocate my ski legs in this stuff. My point? 

Keepers of the Truth

Phoenix Rising

We all think we know our markets, know that we can promote what we believe to be best for our buyers - which happens to be our products. Reality comes from our markets, not ourselves. seek customer, prospect and partner feedback before I ever begin to brainstorm a strategy.    Clients often ask me why I don’t take their word for where they are and what they do.    It’s not that I don’t believe them. I do.    It’s that I don’t believe any of us can clearly see today’s reality through the eyes of our buyers. 

Staffing and Launching Your Content Marketing Program

from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.

Recipes for Success

Phoenix Rising

That's not a bad thing - it's just not the best way to be different - and successful. Those B School recipes for success need an update. First of all - we're moving too fast to follow any set recipe. What was true last month may be old news today.    Even as our value slides from 'Oh Wow' to 'Ho Hum' in a matter of months, our markets spin in new directions.    Buyers change, fads change, the economy changes.    Market ingredients will change, so wed better be ready to improvise quickly. Every business situation is unique.

Little White Lies

Phoenix Rising

  In the best case - no one ever knows about that little white lie. There's nothing wrong with a little white lie, right? So we deliver an upbeat message to our team to keep everyone engaged. Why share the reality that the we're in a bigger mess than we want to admit, even to ourselves? It will only make things worse. Or we over-promise our capabilities to win a new customer. We will find a way to satisfy their needs, and they'll just love us when they get to know us. Maybe we stretch the truth about ourselves - our experience, our skills.    But no more. 

That Personal Touch

Phoenix Rising

  "I wanted to share my best wishes with you for your new year, and thank you for your support of my business this year." Blah blah, I delete them  - and by the 2nd year, I stopped doing business with that professional.    Don't be the guy who acts like he's your best friend for show in front of the boss - but who really doesn't know a thing about you.  Marketing departments in all kinds of companies are using the power of being 'personal' as a way to attract customers and win business. Sometimes, we just plain blow it.

Power Chicks Do It Bigger

Phoenix Rising

We gals know the type - they'll trash you behind your back, set you up to fail every chance they get - and smile like your best friend whenever you're around. I don't know a woman in business who hasn't run into these females.   She was an elected official, committed to her state and its best interests - the second woman to run for the 2nd most important position in our government. I'd just like to point out that when the rest of the world wasn't as easily won over as her state - she took her marbles and went home. And guess what? She wanted more.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.

Smashing Pedestals

Phoenix Rising

We hope for the best. We've all looked the other way when an admired associate or loved one told a tiny little fib. Maybe we glossed over the discrepancy when an explanation didn't jive with the facts. It's what we do - we trust those we admire. That's one of the joys of being human. looked the other way for a CEO client. loved working with this guy. He was the ultimate leader - people would follow him off a cliff if he asked. He had duty, honor and integrity written all over him. So I continued to believe. Then I found out the truth about him. Darn it all

Lessons From a Porch Light

Phoenix Rising

We all feel so powerless to do anything to stop them - so we do the best we can and delete and block - again and again. The last few weeks I've had a barrage of pornographic messages on Twitter. They are obscene, graphic and embarrassing. block the senders and delete the messages, but they just keep coming. My other friends are getting them as well. My email reflects Twitter. Everyday I get a multitude of invasive, downright obnoxious and over the top communications. Companies suggest they'll make me rich, young girls suggest things I don't want to mention. 

Learning to Say No

Phoenix Rising

Now, my own best interests are part of the mix as I continue to serve those around me.  I admire all my associates who just say No. When a client or friend asks them for that little extra something, they sometimes graciously decline. They know exactly where their boundaries are, in business and in their personal lives, and they honor them. I'm learning that skill - it's about time. I've always been the person who would do whatever it took to please everyone. One hundred hour weeks to pick up the extra load at a client's? No problem.   I know this is true.

Buzzwords are BS!

Phoenix Rising

Asking our audiences to extract the value from generic, buzzword-ridden claims is risky at best.  The best questions to ask our customers to create compelling messages. I’m not talking about technology or industry specific buzzwords. I’m talking about marketing buzzwords – that cross every industry and market.    Words like biggest, fastest, cheapest, newest, most reliable, most secure, most efficient, market leading, world-class, new and improved, leading edge. Three adjectives and a noun are not a value proposition.   As a joke. Keep It Simple.

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. brands.

Buzzwords are BS!

Phoenix Rising

Asking our audiences to extract the value from generic, buzzword-ridden claims is risky at best.  The best questions to ask our customers to create compelling messages. I’m not talking about technology or industry specific buzzwords. I’m talking about marketing buzzwords – that cross every industry and market.    Words like biggest, fastest, cheapest, newest, most reliable, most secure, most efficient, market leading, world-class, new and improved, leading edge. Three adjectives and a noun are not a value proposition.   As a joke. Keep It Simple.

Are you Expanding or Contracting?

Phoenix Rising

But I know that contracting myself and my ideas is not the best path. We're all trying to do more with less. But what happens when we cut things a little too lean and the result just plain sucks? As the child of two depression kids, I was raised to be frugal, to 'save for a rainy day' - to be always ready for economic disaster. stopped short of stuffing the mattress with cash. But for years I was afraid to spend money on the right things in my life. I was a hoarder and I admit it. Contraction is not a path to success. My response ? You get what you pay for! It feels great.

Are you Expanding or Contracting?

Phoenix Rising

But I know that contracting myself and my ideas is not the best path. We're all trying to do more with less. But what happens when we cut things a little too lean and the result just plain sucks? As the child of two depression kids, I was raised to be frugal, to 'save for a rainy day' - to be always ready for economic disaster. stopped short of stuffing the mattress with cash. But for years I was afraid to spend money on the right things in my life. I was a hoarder and I admit it. Contraction is not a path to success. My response ? You get what you pay for! It feels great.

Mine’s Bigger than Yours!

Phoenix Rising

The best questions to ask our customers to create compelling messages. Is anyone else tired of all the hype marketing? I don’t mean all marketing. I’m talking about the hand-waving promises that are so unrealistic as to be laughable. Perfect teeth in 4 days, hair re-growth in a few applications or a perfect body in only 2 weeks thanks to some revolutionary rubber band. Stretch it 3 times a day and look like a fashion model in no time. Do buyers really fall for that stuff? guess they do, or we wouldn’t have those ads all over the place, now would we?    They aren’t. 

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce

Mine’s Bigger than Yours!

Phoenix Rising

The best questions to ask our customers to create compelling messages. Is anyone else tired of all the hype marketing? I don’t mean all marketing. I’m talking about the hand-waving promises that are so unrealistic as to be laughable. Perfect teeth in 4 days, hair re-growth in a few applications or a perfect body in only 2 weeks thanks to some revolutionary rubber band. Stretch it 3 times a day and look like a fashion model in no time. Do buyers really fall for that stuff? guess they do, or we wouldn’t have those ads all over the place, now would we?    They aren’t. 

When the Expert is Just Plain Wrong

Phoenix Rising

  I hired a person whom I thought was the best. Your intuition can be stronger than the best expert around! We're all taught to trust the experts, whether they are a doctor, lawyer or Indian chief (I had to do that:)). Seriously, we all look to the experts for sage and sound advice.    In business and our personal lives, we trust them to help us see  more deeply into whatever situation we're facing.    What happens when the experts are wrong? We retain business experts to help us learn about new markets and situations.   Nope.

When the Expert is Just Plain Wrong

Phoenix Rising

  I hired a person whom I thought was the best. Your intuition can be stronger than the best expert around! We're all taught to trust the experts, whether they are a doctor, lawyer or Indian chief (I had to do that:)). Seriously, we all look to the experts for sage and sound advice.    In business and our personal lives, we trust them to help us see  more deeply into whatever situation we're facing.    What happens when the experts are wrong? We retain business experts to help us learn about new markets and situations.   Nope.

Cats with Shiny Objects

Phoenix Rising

To blend the best of both worlds. Mighty Mouse taught us that focus is key to competitive success. Vision and change is also key to business growth.    We must seek out and embrace new ideas, new ways of being, new markets and new opportunities.We must evolve and change to thrive. So, how do we blend vision and focus? The key is to identify and focus on those truly great ideas - focusing until we bring them to fruition in our business. That may sound easy, but all too often it's not. Because new ideas and opportunities keep popping up. Sure, innovation is great. 

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Cats with Shiny Objects

Phoenix Rising

To blend the best of both worlds. Mighty Mouse taught us that focus is key to competitive success. Vision and change is also key to business growth.    We must seek out and embrace new ideas, new ways of being, new markets and new opportunities.We must evolve and change to thrive. So, how do we blend vision and focus? The key is to identify and focus on those truly great ideas - focusing until we bring them to fruition in our business. That may sound easy, but all too often it's not. Because new ideas and opportunities keep popping up. Sure, innovation is great. 

Market Launches: Don't Forget to Invite Sales

Phoenix Rising

The reps will test your story, figure out the best sales strategies and bring in those all important first deals. They are the experts – use them to tune your story the best way possible.   Sales training is best when its focused on how to win business from the economic buyer - you know, the guy who signs the checks.  Sales involvement makes or breaks market launches.  It doesn’t matter how great your marketing story is.    If the sales force isn’t on board with your approach – revenues won’t flow.  Make sales buy-in a priority.

The Thin Line Between Persuasion and Manipulation

Phoenix Rising

Am I intentionally guiding my audience in a direction that's against their best interests? Am I willing to sacrifice the best interest of my audience for my own gain? What if I said that sales and marketing's job is to 'manipulate' perception in the market? How did you react when you read the word manipulate? Probably not too positively.    Manipulation is something bad people do, right? Yet we  practice the art of persuasion every day in our businesses.  Take Madoff's investors - there's an example of manipulation. 

Sales & Marketing - How to Kick Butt Together!

Phoenix Rising

Let them help you work with the customers to determine the best sales approach, customer profiles and the key messages that compel action.  Speaking of Rolling Thunder market launches. Sales involvement will make or break market launches. It doesn’t matter how great our marketing story is. Doesn't matter if our whatchafizzle is the fastest one in the west. If our sales force isn’t on board – revenues won’t flow. So how can we get sales more involved in our launches? Be a team.   Bring sales thought leaders into the launch planning right from the start. Arm sales.

Content Marketing Playbook: Strategy and Roadmap

approach delivers the best results: Target a primary and. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. conference.