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How to Create Content for a Winning Account-Based Marketing Strategy

NuSpark

Content marketing works best when you get the right content to the right people at the right accounts at the right time and in the right format. Separate the accounts into three tiers — good, better and best. The best are those that could change the course of your business. Rung 3: Best Accounts. You’ve finally honed your content strategy for inbound marketing. Content

Who Owns Twitter (Marketing or Sales)?

NuSpark

Direct engagement is the best way to build a real connection. Twitter Best Practices for B2B Sales and Marketing. For best results, Marketing should also be using the platform for persona research, content ideas and advertising. For anyone who really loves social media, there’s simply no substitute for Twitter. Or should it be a combination of both? Social Selling

How to deploy content properly within your account-based marketing program

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Rather than overreacting to the unexpected, it’s best to thoroughly assess every problem you spot and carefully consider adjustments to make later. The potential synergy between account-based marketing programs and content marketing offers enough potential to make any informed, savvy marketer excited, but many find the details of implementation a hurdle too high to overcome.

How to Conquer 5 Common B2B Marketing Problems with Content

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Also, if you offer content in multiple content formats—blog posts, e-books, videos, infographics, research studies, case studies—prospects can consume educational materials in the way that best suits their learning style. Which of the following is the easier product to market —chocolate chip cookies or 3D laser scanners? The cookies taste good. There’s little need to educate or explain.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

How to Convince Your CEO of the Power of B2B Content Marketing

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Use best practices to implement the pilot test , ensuring optimum results. CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule. Set expectations.

6 Tips for Collaboration When Producing and Sharing Great Content

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Who’s best suited for incorporating SEO? Content production is often part collaboration and part using people’s skills in the best way. If the designer knows what sizes work best for each platform used, he/she can edit the post images to fit each platform and share those with the social team. Is your content marketing strategy plagued with glitches and slowdowns?

A CMO’s Guide to Conversion Metrics with Google Adwords

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Typical phrases that are used in queries include: “Software” “Tools” “Vendors” “Best” “Options”. Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. You can target top and bottom funnel. Top funnel. Bottom funnel. End Game.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

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Understand Content Strategy. It’s best to utilize an editorial calendar to plan your posts. Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. There’s plenty of content on the web about Facebook Business Pages.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Effective Social Selling = Mindset over Tactics

NuSpark

And what’s one of the best ways to begin building a relationship with someone? What is it about the term “Social Selling” that gets people riled up? If you listen to enough conversations on LinkedIn surrounding sales, you’ll get lots of differing opinions. Many say that sales people should concentrate on honing their sales skills rather than social media skills. Who’s right?

How The Beatles’ Songs Optimize B2B Marketing Strategies

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It’s best to concentrate on few channels and do those best. The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. Many of the Beatles songs do have lessons for B2B marketers especially when it comes to content marketing, inbound/outbound marketing, and analytics. The songs are memorable; but the statements are what’s important here.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

Many times it’s best to plan a video strategy to target all levels of buyers within the funnel. B2B Video Marketing Best Practices. Determine video elements: music, voiceover, subtitles, length (for advertising- stay within 30 seconds, for longer form, 3-5 minutes is best, but depends on the format and goals) 60 seconds is best for mobile. . Why Video. Implementation.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

I’ve written other ebooks on content strategy, therefore I briefly summarize what kinds of content contribute best to conversion rate optimization. The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. A-B-C. A-Always, B-Be, C-Closing. Always be closing, always be closing” That’s a famous quote from the old movie Glengarry Glen Ross, spoken by Alec Baldwin.

Six Key Steps to Successful Marketing Automation Adoption

With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

I’ve written other ebooks on content strategy, therefore I briefly summarize what kinds of content contribute best to conversion rate optimization. The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. A-B-C. A-Always, B-Be, C-Closing. Always be closing, always be closing” That’s a famous quote from the old movie Glengarry Glen Ross, spoken by Alec Baldwin.

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

What’s has worked best for you? You’ve written, designed and produced a white paper. That was a lot of work. Now you can relax. Not so fast. You’re only half way there. Why did you write it? So people would download and read it. Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. The good news?

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The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark

It’ll take more research from SiriusDecisions to determine the best-in-class conversion rates throughout the funnel; and that’ll be more information we can use to benchmark the funnel stages with regard to conversions. This week SiriusDecisions presented their new demand waterfall model. It was very well received at the annual conference this week. Here is the new Demand Waterfall.

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The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark

It’ll take more research from SiriusDecisions to determine the best-in-class conversion rates throughout the funnel; and that’ll be more information we can use to benchmark the funnel stages with regard to conversions. This week SiriusDecisions presented their new demand waterfall model. It was very well received at the annual conference this week. Here is the new Demand Waterfall.

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B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark

It’s best to leverage the strengths of each form of inventory source, and balance between costs, inventory, and transparency. Ever wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising. Imagine- all of this serving and big data technology; in business to target messaging accurately as possible, and to increase that CTR from.02% to.04% and higher. Click.

SEO, Meta Descriptions, Content, and Generating Leads

NuSpark

However, there is a certain structure that needs to be followed to create quality Meta descriptions that will ensure the best results. Google will pull the best content from your Meta description for the search query – and it may not be a complete sentence. Hi, It’s Paul Mosenson, President of NuSpark Marketing. You’ll find this interesting. as a factor for ranking.

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Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Content Experiments allows users to experiment with website or landing page layouts to find those that best accomplish online conversion goals such as completing a sale, downloading a file or content, or signing up for a newsletter. The best way to learn is to try new features yourself; which is what I did with my WordPress website. For this exercise I tested landing page headlines.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Content Experiments allows users to experiment with website or landing page layouts to find those that best accomplish online conversion goals such as completing a sale, downloading a file or content, or signing up for a newsletter. The best way to learn is to try new features yourself; which is what I did with my WordPress website. For this exercise I tested landing page headlines.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

NuSpark

There is no “best practice” guide to waiting periods. Lead Nurture Planning. Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have into potential sales opportunities. The benefits of lead nurturing are: Automatic lead qualification, meaning increased sales productivity.

A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

There are no specific best practices as every Adwords campaign is different, so you need to look at your own goals, and your own campaign performance before setting up rules. It’s best to plan, and really think about your goals and current performance before jumping in. When managed properly, more efficient leads are generated, and campaign ROI increases. Ad Level: Pause.

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

There are no specific best practices as every Adwords campaign is different, so you need to look at your own goals, and your own campaign performance before setting up rules. It’s best to plan, and really think about your goals and current performance before jumping in. When managed properly, more efficient leads are generated, and campaign ROI increases. Ad Level: Pause.

Click 101

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Whether to test various media mix models to optimize the best paths to conversion. Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. Lift is a term many publishers use as an outcome to their research. Rebook? We know better, don’t we? Publishers and research companies are finally starting to know better as well.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Whether to test various media mix models to optimize the best paths to conversion. Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. Lift is a term many publishers use as an outcome to their research. Rebook? We know better, don’t we? Publishers and research companies are finally starting to know better as well.

Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

NuSpark

Related Posts: Focus Roundtable Recap: Optimizing Landing Page Conversion Rates Sales Best Practices include Marketing-Sales Alignment New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search. I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. Do you agree?

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Online Display Advertising, Targeting, and Capturing Leads

NuSpark

Google technology scans millions of web pages, analyzing text, language, links and page structure to make sure your ad finds the best audience. A Look at Online Display Advertising for Lead Generation. The role of online display can be huge if executed properly and tracked accordingly. Lead generation and lead nurturing both can be done via a targeted display campaign. Retargeting. Summary.

A Brief Guide to Increasing Website Conversions with Video

NuSpark

Usually it’s best not to have autoplay, unless the video is short and compelling. Whether the CTA is visible as an overlay, closing slide, or via an audio message, usually a combination works best. More and more I have been becoming a believer in the power of videos on websites and landing pages for conversions. Here are some ways to make online videos effective: .

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

NuSpark

In summary, proper SEO efforts work best when you have a keyword and website goal strategy working together. I’ve been managing multiple SEO campaigns (mostly Philadelphia area based) recently because clients have asked, and I do it well, and in my observations of the practice, I have a word of advice: Get Real. That’s my goal with clients. Examples: Query type: Research. Formula:

How Labels works in Google Adwords; benefits of the new feature

NuSpark

Some other labels you might want to consider depending on your business, with example complementary keywords: Comparative: “Best” “Top” “Proven” “Reviews” “Opinions” . Here’s an example of a Label report by Ad Group, showing that the How-To Label performs the best in this scenario. I don’t need to explain the how of implementing labels; I’ll let Google do that. Label: How-To.

LinkedIn and Twitter Advertising and Marketing Options; A Primer

NuSpark

Depending on your goals is best to experiment and see which options perform best, whether your goal is to build followers, engagements, or clicks to your landing pages for lead generation. General best practices: Have a compelling message; ideally with a call-to-action for lead generation. LinkedIn. Targeting. Ads can be targeted towards very specific audiences. Job function.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

In a nutshell, when planning pay-per-click or paid search campaigns, you need to put a lot of thought into your strategy; determine what terms people use to consider, research, and purchase your products, and offer unique content and offers that best match those search queries within those buying stages. So you really have to plan for your keyword strategy. Google’s keyword research tool.

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7 Recent or Unique Google Adwords features you should be utilizing today.

NuSpark

With enough data, Google looks at the browsing history of your retargeted audiences, and attempts to find similar audiences who best match those browsing habits of your website visitors being retargeted. Every week we review the blogs and releases from the platforms we use, and test new features on ourselves first before recommending them to clients. Subscribe to newsletter. Subscribe.

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

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By reading books from the best thought leaders in the country, a tremendous amount of insight, strategies, and tactics can be reviewed, and hopefully implemented in your firm. . The original primer that reviews content marketing best practices and why content delivers leads and nurtures them into customers. One of the best books on B2B social media. Ruth P. Stevens. Chapman.