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How to Conquer 5 Common B2B Marketing Problems with Content

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Also, if you offer content in multiple content formats—blog posts, e-books, videos, infographics, research studies, case studies—prospects can consume educational materials in the way that best suits their learning style. Which of the following is the easier product to market —chocolate chip cookies or 3D laser scanners? The cookies taste good. There’s little need to educate or explain.

A CMO’s Guide to Conversion Metrics with Google Adwords

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Typical phrases that are used in queries include: “Software” “Tools” “Vendors” “Best” “Options”. Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  You can target top and bottom funnel. Top funnel. Bottom funnel.

How to Convince Your CEO of the Power of B2B Content Marketing

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Use best practices to implement the pilot test , ensuring optimum results. CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule. Set expectations.

Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions

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If they resist all my best persuasive efforts to interview customers or feel it’s too difficult to recruit buyers for interviews, I tell them, “Let’s talk with your salespeople and find out what they know. The best result of guessing, however, is to put your company on par with competitors that are also conjuring up personas based on the best and worst of corporate thinking.

Content Methodology: A Best Practices Report

Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

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Many times it’s best to plan a video strategy to target all levels of buyers within the funnel. B2B Video Marketing Best Practices. Determine video elements: music, voiceover, subtitles, length (for advertising- stay within 30 seconds, for longer form, 3-5 minutes is best, but depends on the format and goals)  60 seconds is best for mobile.  . Why Video. Implementation.

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

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DSPs and exchanges usually bid on excess or available inventory.  It’s best to leverage the strengths of each form of inventory source, and balance between costs, inventory, and transparency.  Ever wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising.  Here’s an amazing chart detailing the major players in online display advertising.    . SUMMARY.  .

Matching the Offer with Buyer Mindset: The Website Dilemma

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Once you have your offers classified as to appropriate buyer stage, you can diagram which are best for which pages simply by matching buying stages for offers with buy stages for your website pages, and you’re done. Having assisted the grieving widow to make the painful, but necessary decision to move the casket into a less dignified transport (a truck bed), he’s sizes her up. Awareness.

17 Ways to Promote Your White Paper for Lead Generation

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What’s has worked best for you? You’ve written, designed and produced a white paper. That was a lot of work. Now you can relax. Not so fast. You’re only half way there. Why did you write it? So people would download and read it. Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. Sadly, Newsletter.

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Study: How Much of Your Content Marketing Is Effective?

idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. All rights reserved. content. 68% 16.7%

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

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Content Experiments allows users to experiment with website or landing page layouts to find those that best accomplish online conversion goals such as completing a sale, downloading a file or content, or signing up for a newsletter. Proper conversion rate optimization requires testing of landing pages. Now, Content Experiments allows me to test elements of my landing page. Excellent!

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

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Content Experiments allows users to experiment with website or landing page layouts to find those that best accomplish online conversion goals such as completing a sale, downloading a file or content, or signing up for a newsletter. Proper conversion rate optimization requires testing of landing pages. Now, Content Experiments allows me to test elements of my landing page. Excellent!

The new Demand Waterfall from SiriusDecisions; An Introduction

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It’ll take more research from SiriusDecisions to determine the best-in-class conversion rates throughout the funnel; and that’ll be more information we can use to benchmark the funnel stages with regard to conversions. This week SiriusDecisions presented their new demand waterfall model. It was very well received at the annual conference this week. Here is the new Demand Waterfall.

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The new Demand Waterfall from SiriusDecisions; An Introduction

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It’ll take more research from SiriusDecisions to determine the best-in-class conversion rates throughout the funnel; and that’ll be more information we can use to benchmark the funnel stages with regard to conversions. This week SiriusDecisions presented their new demand waterfall model. It was very well received at the annual conference this week. Here is the new Demand Waterfall.

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Staffing and Launching Your Content Marketing Program

from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

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Content That Converts. I’ve written other ebooks on content strategy, therefore I briefly summarize what kinds of content contribute best to conversion rate optimization. The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. Always, B-Be, C-Closing. share the above quotes to showcase the purest definition of marketing and sales. Convert! Retargeting. explain.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

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Content That Converts. I’ve written other ebooks on content strategy, therefore I briefly summarize what kinds of content contribute best to conversion rate optimization. The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. Always, B-Be, C-Closing. share the above quotes to showcase the purest definition of marketing and sales. Convert! Retargeting. explain.

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

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In summary, proper SEO efforts work best when you have a keyword and website goal strategy working together.  That’s my goal with clients.  It’s why you always have to track and optimize your efforts, think about what keywords you are optimized for, and what keywords you SHOULD be optimized for. It’s time to get real with this task, but not over-think it. Examples: Query type:  Research.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

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In a nutshell, when planning pay-per-click or paid search campaigns, you need to put a lot of thought into your strategy; determine what terms people use to consider, research, and purchase your products, and offer unique content and offers that best match those search queries within those buying stages.  Reviewing competitive sites (and tools such as Spyfu). Google’s keyword research tool.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

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Whether to test various media mix models to optimize the best paths to conversion. Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. Lift is a term many publishers use as an outcome to their research. Rebook? We know better, don’t we? Publishers and research companies are finally starting to know better as well.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Whether to test various media mix models to optimize the best paths to conversion. Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. Lift is a term many publishers use as an outcome to their research. Rebook? We know better, don’t we? Publishers and research companies are finally starting to know better as well.

Effective Social Selling = Mindset over Tactics

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And what’s one of the best ways to begin building a relationship with someone? What is it about the term “Social Selling” that gets people riled up? If you listen to enough conversations on LinkedIn surrounding sales, you’ll get lots of differing opinions. Many say that sales people should concentrate on honing their sales skills rather than social media skills. Who’s right?

Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

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There is no “best practice” guide to waiting periods.  Lead Nurture Planning. Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have into potential sales opportunities. The benefits of lead nurturing are: Automatic lead qualification, meaning increased sales productivity.

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. brands.

7 Recent or Unique Google Adwords features you should be utilizing today.

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With enough data, Google looks at the browsing history of your retargeted audiences, and attempts to find similar audiences who best match those browsing habits of your website visitors being retargeted.  Sometimes we get reminded of features we haven’t used in awhile, but then might be appropriate for a client.  . You have seen some ads with a small form for email address submissions? 

A Brief Guide to Increasing Website Conversions with Video

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Usually it’s best not to have autoplay, unless the video is short and compelling. Whether the CTA is visible as an overlay, closing slide, or via an audio message, usually a combination works best.  Videos offer a number of benefits; most importantly: Videos allow you to demonstrate a product or solution simply.  Here are some ways to make online videos effective:  .

A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

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There are no specific best practices as every Adwords campaign is different, so you need to look at your own goals, and your own campaign performance before setting up rules. There are a myriad of options and variables to test.  It’s best to plan, and really think about your goals and current performance before jumping in. Ad Level: Pause. STRATEGY EXAMPLES. Summary.

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

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There are no specific best practices as every Adwords campaign is different, so you need to look at your own goals, and your own campaign performance before setting up rules. There are a myriad of options and variables to test.  It’s best to plan, and really think about your goals and current performance before jumping in. Ad Level: Pause. STRATEGY EXAMPLES. Summary.

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2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce

Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

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Related Posts: Focus Roundtable Recap: Optimizing Landing Page Conversion Rates Sales Best Practices include Marketing-Sales Alignment New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search. I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. 

How Labels works in Google Adwords; benefits of the new feature

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Some other labels you might want to consider depending on your business, with example complementary keywords: Comparative: “Best” “Top” “Proven” “Reviews” “Opinions” . Here’s an example of a Label report by Ad Group, showing that the How-To Label performs the best in this scenario. At this early stage, you really want to think about how you can use this feature. Label: How-To.

Online Display Advertising, Targeting, and Capturing Leads

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Google technology scans millions of web pages, analyzing text, language, links and page structure to make sure your ad finds the best audience. A Look at Online Display Advertising for Lead Generation. The role of online display can be huge if executed properly and tracked accordingly. Lead generation and lead nurturing both can be done via a targeted display campaign. Retargeting. Summary.

LinkedIn and Twitter Advertising and Marketing Options; A Primer

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Depending on your goals is best to experiment and see which options perform best, whether your goal is to build followers, engagements, or clicks to your landing pages for lead generation.  General best practices:  Have a compelling message; ideally with a call-to-action for lead generation. Targeting. Ads can be targeted towards very specific audiences.  Job function. Groups.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

SEO, Meta Descriptions, Content, and Generating Leads

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However, there is a certain structure that needs to be followed to create quality Meta descriptions that will ensure the best results.  Google will pull the best content from your Meta description for the search query – and it may not be a complete sentence. You’ll find this interesting. Most SEO people aren’t marketers. as a factor for ranking. This is a good one.

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