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How Long Does it Take to Get Results from Content Marketing?

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Try out different content amplification methods and review the results to see what works best for you. “ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley. How the chef prepares, combines and cooks quality, fresh ingredients determines how delicious a seafood paella will be. Content marketing is like cooking. The amount of content you provide.

6 Tips for Collaboration When Producing and Sharing Great Content

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Who’s best suited for incorporating SEO? Content production is often part collaboration and part using people’s skills in the best way. If the designer knows what sizes work best for each platform used, he/she can edit the post images to fit each platform and share those with the social team. Is your content marketing strategy plagued with glitches and slowdowns?

Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions

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If they resist all my best persuasive efforts to interview customers or feel it’s too difficult to recruit buyers for interviews, I tell them, “Let’s talk with your salespeople and find out what they know. The best result of guessing, however, is to put your company on par with competitors that are also conjuring up personas based on the best and worst of corporate thinking.

How to Conquer 5 Common B2B Marketing Problems with Content

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Also, if you offer content in multiple content formats—blog posts, e-books, videos, infographics, research studies, case studies—prospects can consume educational materials in the way that best suits their learning style. Which of the following is the easier product to market —chocolate chip cookies or 3D laser scanners? The cookies taste good. There’s little need to educate or explain.

Six Key Steps to Successful Marketing Automation Adoption

With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.

17 Ways to Promote Your White Paper for Lead Generation

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What’s has worked best for you? You’ve written, designed and produced a white paper. That was a lot of work. Now you can relax. Not so fast. You’re only half way there. Why did you write it? So people would download and read it. Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. Sadly, Newsletter.

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How The Beatles’ Songs Optimize B2B Marketing Strategies

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It can get overwhelming.  It’s best to concentrate on few channels and do those best.  The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. Many of the Beatles songs do have lessons for B2B marketers especially when it comes to content marketing, inbound/outbound marketing, and analytics. Act Naturally. All Together Now. Work together.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

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Many times it’s best to plan a video strategy to target all levels of buyers within the funnel. B2B Video Marketing Best Practices. Determine video elements: music, voiceover, subtitles, length (for advertising- stay within 30 seconds, for longer form, 3-5 minutes is best, but depends on the format and goals)  60 seconds is best for mobile.  . Why Video. Implementation.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

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Content That Converts. I’ve written other ebooks on content strategy, therefore I briefly summarize what kinds of content contribute best to conversion rate optimization. The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. Always, B-Be, C-Closing. share the above quotes to showcase the purest definition of marketing and sales. Convert! Retargeting. explain.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

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Content That Converts. I’ve written other ebooks on content strategy, therefore I briefly summarize what kinds of content contribute best to conversion rate optimization. The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. Always, B-Be, C-Closing. share the above quotes to showcase the purest definition of marketing and sales. Convert! Retargeting. explain.

Effective Social Selling = Mindset over Tactics

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And what’s one of the best ways to begin building a relationship with someone? What is it about the term “Social Selling” that gets people riled up? If you listen to enough conversations on LinkedIn surrounding sales, you’ll get lots of differing opinions. Many say that sales people should concentrate on honing their sales skills rather than social media skills. Who’s right?

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

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DSPs and exchanges usually bid on excess or available inventory.  It’s best to leverage the strengths of each form of inventory source, and balance between costs, inventory, and transparency.  Ever wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising.  Here’s an amazing chart detailing the major players in online display advertising.    . SUMMARY.  .

The new Demand Waterfall from SiriusDecisions; An Introduction

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It’ll take more research from SiriusDecisions to determine the best-in-class conversion rates throughout the funnel; and that’ll be more information we can use to benchmark the funnel stages with regard to conversions. This week SiriusDecisions presented their new demand waterfall model. It was very well received at the annual conference this week. Here is the new Demand Waterfall.

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The new Demand Waterfall from SiriusDecisions; An Introduction

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It’ll take more research from SiriusDecisions to determine the best-in-class conversion rates throughout the funnel; and that’ll be more information we can use to benchmark the funnel stages with regard to conversions. This week SiriusDecisions presented their new demand waterfall model. It was very well received at the annual conference this week. Here is the new Demand Waterfall.

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B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

SEO, Meta Descriptions, Content, and Generating Leads

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However, there is a certain structure that needs to be followed to create quality Meta descriptions that will ensure the best results.  Google will pull the best content from your Meta description for the search query – and it may not be a complete sentence. You’ll find this interesting. Most SEO people aren’t marketers. as a factor for ranking. This is a good one.

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Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

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Content Experiments allows users to experiment with website or landing page layouts to find those that best accomplish online conversion goals such as completing a sale, downloading a file or content, or signing up for a newsletter. Proper conversion rate optimization requires testing of landing pages. Now, Content Experiments allows me to test elements of my landing page. Excellent!

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

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Content Experiments allows users to experiment with website or landing page layouts to find those that best accomplish online conversion goals such as completing a sale, downloading a file or content, or signing up for a newsletter. Proper conversion rate optimization requires testing of landing pages. Now, Content Experiments allows me to test elements of my landing page. Excellent!

Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

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There is no “best practice” guide to waiting periods.  Lead Nurture Planning. Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have into potential sales opportunities. The benefits of lead nurturing are: Automatic lead qualification, meaning increased sales productivity.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

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There are no specific best practices as every Adwords campaign is different, so you need to look at your own goals, and your own campaign performance before setting up rules. There are a myriad of options and variables to test.  It’s best to plan, and really think about your goals and current performance before jumping in. Ad Level: Pause. STRATEGY EXAMPLES. Summary.

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

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There are no specific best practices as every Adwords campaign is different, so you need to look at your own goals, and your own campaign performance before setting up rules. There are a myriad of options and variables to test.  It’s best to plan, and really think about your goals and current performance before jumping in. Ad Level: Pause. STRATEGY EXAMPLES. Summary.

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Online Display & Social Media, Branding & Attribution- Affects on Conversions

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Whether to test various media mix models to optimize the best paths to conversion. Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. Lift is a term many publishers use as an outcome to their research. Rebook? We know better, don’t we? Publishers and research companies are finally starting to know better as well.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Whether to test various media mix models to optimize the best paths to conversion. Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. Lift is a term many publishers use as an outcome to their research. Rebook? We know better, don’t we? Publishers and research companies are finally starting to know better as well.

Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

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Related Posts: Focus Roundtable Recap: Optimizing Landing Page Conversion Rates Sales Best Practices include Marketing-Sales Alignment New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search. I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. 

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Online Display Advertising, Targeting, and Capturing Leads

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Google technology scans millions of web pages, analyzing text, language, links and page structure to make sure your ad finds the best audience. A Look at Online Display Advertising for Lead Generation. The role of online display can be huge if executed properly and tracked accordingly. Lead generation and lead nurturing both can be done via a targeted display campaign. Retargeting. Summary.

A Brief Guide to Increasing Website Conversions with Video

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Usually it’s best not to have autoplay, unless the video is short and compelling. Whether the CTA is visible as an overlay, closing slide, or via an audio message, usually a combination works best.  Videos offer a number of benefits; most importantly: Videos allow you to demonstrate a product or solution simply.  Here are some ways to make online videos effective:  .

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

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In summary, proper SEO efforts work best when you have a keyword and website goal strategy working together.  That’s my goal with clients.  It’s why you always have to track and optimize your efforts, think about what keywords you are optimized for, and what keywords you SHOULD be optimized for. It’s time to get real with this task, but not over-think it. Examples: Query type:  Research.

Matching the Offer with Buyer Mindset: The Website Dilemma

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Once you have your offers classified as to appropriate buyer stage, you can diagram which are best for which pages simply by matching buying stages for offers with buy stages for your website pages, and you’re done. Having assisted the grieving widow to make the painful, but necessary decision to move the casket into a less dignified transport (a truck bed), he’s sizes her up. Awareness.

How Labels works in Google Adwords; benefits of the new feature

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Some other labels you might want to consider depending on your business, with example complementary keywords: Comparative: “Best” “Top” “Proven” “Reviews” “Opinions” . Here’s an example of a Label report by Ad Group, showing that the How-To Label performs the best in this scenario. At this early stage, you really want to think about how you can use this feature. Label: How-To.

LinkedIn and Twitter Advertising and Marketing Options; A Primer

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Depending on your goals is best to experiment and see which options perform best, whether your goal is to build followers, engagements, or clicks to your landing pages for lead generation.  General best practices:  Have a compelling message; ideally with a call-to-action for lead generation. Targeting. Ads can be targeted towards very specific audiences.  Job function. Groups.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

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In a nutshell, when planning pay-per-click or paid search campaigns, you need to put a lot of thought into your strategy; determine what terms people use to consider, research, and purchase your products, and offer unique content and offers that best match those search queries within those buying stages.  Reviewing competitive sites (and tools such as Spyfu). Google’s keyword research tool.

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7 Recent or Unique Google Adwords features you should be utilizing today.

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With enough data, Google looks at the browsing history of your retargeted audiences, and attempts to find similar audiences who best match those browsing habits of your website visitors being retargeted.  Sometimes we get reminded of features we haven’t used in awhile, but then might be appropriate for a client.  . You have seen some ads with a small form for email address submissions? 

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

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The original primer that reviews content marketing best practices and why content delivers leads and nurtures them into customers. One of the best overviews of planning, implementing, and optimizing paid search and display campaigns using Google Adwords.  One of the best books on B2B social media.  Books are listed by funnel category. Brian Halligan, Dharmesh Shah. Ruth P.

Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

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Let’s increase your landing page conversions by as little as 5% and see the outcome of your potential sales, assuming we’re using Sirius Decisions best-in-class pipeline conversion rates: So we have 9 more sales in this scenario, and that’s an increase in sales revenue of $45,000. How to implement A/B tests and what factors to consider.

Website Call to Action; Alternatives to “Contact Us” for lead generation

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Best Practices for CTAs. First, here are some best practices to follow with CTAs: Add calls-to-action on each page – make it relevant to the purpose of the page. Here’s a question to ponder: Why did you build a website for your business? Perhaps you didn’t really think about it and thought it was something that was expected in order to stay relevant. What is Conversion Optimization?

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

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What Traffic sources and landing pages gave me the most conversions and best conversion rates? What Referring Sites (including social, email, and any website that has my link- a measure of SEO) give me the most conversions and best conversion rates? What organic unbranded keywords give me the most conversions and best conversion rates?  . Visits. New and Returning Visits.

32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

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Related Posts: Sales Best Practices include Marketing-Sales Alignment New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search It Might Be Time to Make Age One of Your Segmentation Criteria. Everybody does list-format blog posts this time of year.  Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond.  Process: Set your lead generation campaign goals. How many qualified leads. Cost-per-lead. Revenue-per-lead.

Is Your Website Working for Lead Generation and Inbound Marketing?

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How many pages per visit is your site receiving?  If your story is told best with 4-5 pages, and your pages per visit is 2-3, then there’s a problem.   How’s your website doing? . How do you think it’s doing?  Is it performing to expectations?  Do you even have expectations? How much did you spend on it? Measuring ROI? Does your website tell a compelling story? Here’s the SEO snippet.