LinkedIn is best for showcasing professional accomplishments (including company wins and developments) and building connections with professionals in your industry. Google+ is best used for initiating conversations, and inviting specific people to them. Even those marketers with exceptional social-network-savvy can struggle to keep up with the latest developments in leading social media. Acquisitions, new features and new platforms are a daily occurrence, and it can be easy to get lost in the sea of news updates in the social world. The drawback? MORE >>

So--without further ado--here’s our list of the best ways not to do SEO. People get overwhelmed with the other on-page and off-page SEO factors, but if you want to get your SEO strategy on the way to being optimized fast, the best thing you can do is start creating fresh, unique content on a regular basis. Not only do search engines like new content, but it’s one of the best ways to make your website a popular resource for internet users. Here at Marqui, we get tons of requests from people who need or want help with their Search Engine Optimization. MORE >>

This post gives some of our top best practices for creating effective campaigns that interest your key audience, driving sales and ROI from your online efforts. Effective demand generation is crucial for building interest in your organization’s products and services but many organizations are confused about the key elements of building demand. Have clear lead definitions. Understanding who you’re trying to reach, what they’re looking for by building lead profiles is an important way to help get the most you can out of your online efforts. Find where your customers are. MORE >>

Going back to the importance of demographics, if you are able to get into the headspace of your users, you'll know best how to keep them in the game and grow their loyalty. More and more companies today are latching onto the potential of gamification to drive engagement and awareness, and the number of companies delivering gamification-specific services has also increased. Although many marketers are familiar with the principles of gamification, some still struggle to incorporate these into their overall marketing strategies. Badges are Great Rewards. Don't Forget Demographics! MORE >>

The following infographic from BlueGlass Interactive captures some of the current trends in content marketing, along with some best-in-class examples of content sharing in action, from brands including Coca-Cola, Mint.com and American Express. If you want to learn more about how you can fully leverage content marketing best practices to boost your business growth, stay tuned for details on our next webinar , on Thursday February 23 at 10:30AM PST. Content marketing continues to be a top priority for businesses in 2012. Registration details coming soon MORE >>