| | | Marketing Finger | |  Best | 14 articles |
| Page 1 of 1 | Previous | Next | MARKETING FINGER JUNE 14, 2010  Lead Scoring Best Practices More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. Many of us will remember when we used to process raw Excel lists, handing over hundreds of names with job titles and companies to our sales department, only to find that leads weren’t being followed up on. Here is a summary of the questions and comments, compiled: Q. What is lead scoring? | MARKETING FINGER JUNE 22, 2011  Blogging in the Social Media Ecosystem What are the best ways to leverage existing blog content with social channels? Photo credit: Scott Beale / Laughing Squid. Okay, so you’re sold on the value of having a blog for marketing purposes. In fact, as a B2B marketer, you have probably been at the blogging game for three or four years now. But how have social media changed the way you blog ? Questions will include: Q. | | | | | |
| MARKETING FINGER JUNE 2, 2011 Marketing to Influencers [#B2Bchat] What are the best ways to identify influencers in your industry? “Being good… is different than being worth talking about.” – Andy Sernovitz. Imagine you are tasked with, or involved in, a major purchase decision for your company. Where do you go to for information? Whose advice do you seek and which recommendations carry weight? As marketers, we understand value of word of mouth. Word of mouth is in our nature, and it’s powerful. How can we harness the opportunities before us to generate buzz, positive word of mouth, and new business referrals? Questions will include: Q. | MARKETING FINGER SEPTEMBER 8, 2011 Social Media and Email: Two Separate Worlds? #B2Bchat What are the best ways to leverage the two mediums in tandem? What are the best ways to get your social media audience to opt in to email communications? What are the best tools for bringing together social and email communication? Email marketing and social media marketing – two core marketing channels – were born approximately a decade apart. And among most B2B marketing organizations, social media and email are still handled as two separate entities. Join other B2B marketers for a lively Twitter chat on Thursday, September 8 (5 p.m. Pacific, 8 p.m. | MARKETING FINGER APRIL 11, 2012 How to Demonstrate the ROI of Social Media What is the best way to do so? As social media marketing matures from “something we have to do”, to “something we have to do well”, the question of social media ROI begins to rear its ugly head. But for the strategic marketer, the question may not be as intimidating. Join us for our latest online discussion with leading B2B marketers as we tackle the question: How to demonstrate the ROI of social media. Does your organization / your client have lead gen. targets for social media? How do you calculate the ROI of social media marketing? How does the typical CxO perceive social media? | MARKETING FINGER FEBRUARY 24, 2011 Is Quora Relevant for B2B Marketing? As a marketer, what is the best way to get involved with Quora or similar sites? It was just over two months ago that Robert Scoble gave an implicit endorsement for Quora, asking the question: Is Quora the biggest blogging innovation in 10 years? Quora , made available to the public in June 2010, was co-founded by Facebook’s former CTO Adam D’Angleo, and at first glance appears similar to LinkedIn Answers, Wikipedia, Focus.com or Yahoo Answers. But do we need another Q&A site? And why is Quora getting so much attention lately? Will Quora kill blogging? What is the future of Quora? | | | | | | | |
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MARKETING FINGER | THURSDAY, DECEMBER 16, 2010 Aligning B2B Sales and Marketing Efforts in Social Media
How can they best contribute to carrying the brand message and communicating with prospective customers? Marketing and public relations departments tend to be the ones driving social media within companies. But what about Sales? Join us for our upcoming #B2Bchat session on Thursday, December 16 at 5:00pm Pacific, where we’ll dive in to: Aligning B2B Sales and Marketing Efforts in Social Media. What are the do’s and don’t's of posting for members of the sales team? What can marketing can do to help the sales team be more effective with social media? MORE >> -
MARKETING FINGER | WEDNESDAY, APRIL 6, 2011 Using Content to Reach and Engage Your B2B Audience [#B2Bchat]
How do we best create, and leverage content to reach our audiences? You’ve heard it many times: Content is King. And in a world where B2B buyers go online to find answers to their questions, content marketing is central to any B2B marketer’s strategy. Join us for our next #B2Bchat where we dive in to everything related to B2B content marketing: Q. What types of content are most effective in reaching a business audience? Video? Blog posts? Infographics? White papers? What is the typical life span of content? Who should write your content? Product team? Marketing? Outsourced? MORE >> -
MARKETING FINGER | THURSDAY, MAY 5, 2011 How do Marketers “Sharpen the Saw”?
What are the best ways for marketers to build and sustain their own expertise? What is the best marketing-related book you’ve read recently? Stephen Covey’s book, The Seven Habits of Highly Effective People, has provided inspiration to countless numbers of people since it was released over two decades ago. The seventh and final habit in the book focuses on continuous improvement, what Covey calls “sharpening the saw”. Which books, which blogs, and which conferences, and which individuals drive us towards excellence? Name a blog that you regularly draw inspiration from. MORE >> -
MARKETING FINGER | TUESDAY, OCTOBER 4, 2011 Balancing the Demand Equation: a Twitter Chat with Adam Needles on his new book
How can you best market to inactive buyers? There’s a brand new book that’s making waves in the B2B marketing community. Balancing the Demand Equation, by Adam Needles, addresses the strategy and tactics needed to succeed in modern business to business demand gen. Adam Needles is the Chief Strategy Officer at digital demand generation agency Left Brain DGA, and for our upcoming #B2Bchat, we’re joined by the author as he answers questions related to B2B marketing, demand generation, and his hot new book. Join us this Thursday, October 5 at 5:00 p.m.! MORE >> -
MARKETING FINGER | SATURDAY, JULY 30, 2011  The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways
Consider setting a ‘ best possible outcome’, ‘worst case scenario’ and ‘most likely outcome’ Express these targets in terms of number of leads, amount of incremental revenue to be generated, or in terms of anticipated ROI. Keep 10% of your marketing budget for ‘Marketing R&D’ Experimentation can lead to new best practices. I recently got my hands on Marketo’s latest white paper, titled: The Definitive Guide to Marketing Metrics and Analytics. Define targets for each of your marketing campaigns as you plan them. MORE >>
- How to Turn Followers and Fans into Leads (and when not to) MARKETING FINGER | THURSDAY, FEBRUARY 2, 2012
- Measuring the Value of Digital Marketing MARKETING FINGER | MONDAY, MAY 3, 2010
- The More You Think About ROI… MARKETING FINGER | WEDNESDAY, MARCH 10, 2010
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