Armstrong This Generation’s Nixon For PR
JANUARY 20, 2013
Lance Armstrong will go down in history for the best PR comeback in a generation. Lordy Lordy, will wonders never cease in the world of public relations. that’s my prediction) The last time. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Public Relations Social Media Crisis Communications Lance Armstrong Oprah
Best Ways To Find Social ROI
APRIL 21, 2012
Time 23:19 When most people think of how to measure ROI on social media they run straight for the marketing department. The discussion usually focuses on the number of. Fill in the. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 23:19 When most people think of how to measure ROI on social media they run straight for the marketing department. The discussion usually focuses on the number of. Fill in the blank, tweets, mentions, hashtags, click throughs, and the list is familiar.
JANUARY 12, 2007
Their “Mouse Trap commercial is one of the best Super Bowl commercials I’ve seen – and I’ve seen them all. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. New school: Main Street makes the connections. You bet.
Insta Image For Connecting Business and Consumers
SEPTEMBER 9, 2012
Best ways to use images in a business and gain social status New products and gadgets Live events. The image craze is in part due to the exceptional image capture capabilities of even the most common mobile devices. Images and our attraction to them are not unique to the mobile or social. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. The image craze is in part due to the exceptional image capture capabilities of even the most common mobile devices. It's a characteristic that businesses are tapping into across the social space.
Content Methodology: A Best Practices Report
Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.
Inside HP Software Social Media
APRIL 7, 2010
All the best Michael in the new position and thanks for listening. Time 21:13. Corporate America is getting comfortable with social media. The number of Fortune 500 integrating social media, blogging, Twitter or YouTube content for starters has increased in the last year. Only 20 percent of the major international companies are utilizing all four platforms to engage with stakeholders..
8 Point Social Communications Checklist – Is Social Right For Your Association
APRIL 2, 2010
Spell it out in a pie chart. 8 ) What format bests conveys the information audio, video, text, augmented reality (don’t poo poo this new word if you haven’t heard of it. In an open discussion yesterday during a panel on social media at the Midwest Society for Association Executives , the question was asked how to determine whether to be in social space. The audience was [.].
More Apps Means Mobile Consumers Win
MARCH 20, 2010
Given that attendees are always on the move the best way to connect with that audience is with a mobile application. Raney summed it up best echoing what many digital marketers are saying, “If I’m going to do something it’ll be predominantly mobile, or if it’s a traditional online experience, from the ground up I’ll think about mobile.”. That’s all mobile is, information on-demand.
Individual Catalysts, Leadership Keys to Successful Communities – Part 2
MARCH 29, 2010
Companies see the benefits of being part of this community, Best Buy and Verizon Wireless are sponsors of some events. Social networks can be organic, they can form based on the desire of two people and grow from there. It’s up to the desires of the group. The key that turns a group that grows organically to a dynamic organization is leadership. See that’s the leadership part.
Study: How Much of Your Content Marketing Is Effective?
idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. All rights reserved. content. 68% 16.7%
How to Implement The New Rules of Marketing and PR
MARCH 8, 2010
The second printing of best selling author David Meerman Scott’s New Rules of Marketing and PR demonstrates A) these rules work and B) it’s OK to learn as we go. Time 22:50 The second printing of best selling author David Meerman Scott’s New Rules of Marketing and PR demonstrates A) these rules work and B) it’s OK to learn as we go. Time 22:50.
San Diego Chargers Do Social Media Right
FEBRUARY 28, 2010
Social media is at its best when people come together. Social media is at its best when people come together. That was the case when I met Joel Price, the manager of interactive services for the NFL’s San Diego Chargers at the February meeting of the Social Media Breakfast San Diego. The Chargers do like to get social with: Tumblr. Flickr. Twitter. Facebook. Forums.
Does Your Company Need A Social Media Policy?
FEBRUARY 18, 2010
This comprehensive conference produced by the Society for New Communications Research is one of the best events of the year covering social media, networks, and policies. This comprehensive conference produced by the Society for New Communications Research is one of the best events of the year covering social media, networks, and policies. Time 22:27. We donate a food item to a St.
Gareth Jones And Lou Dobbs Are They Journalists ?
NOVEMBER 13, 2009
USA Today did a piece on Gareth Jones who is best known for his chronicles of the forced famine in Ukraine by Russian dictator Josef Stalin in 1933 and 1934. In this era of fractured journalism, there is a resurgence of the pamphleteers. Is this good or bad for democracy? In a interview with Joel Kramer, founder of MinnPost we discuss this topic Is a pamphleteer a journalist?
Strong Social Media at Top Two Best Hospitals
JULY 11, 2008
Is it a coincidence that the top two hospitals on US News and World Reports honor roll of the best hospitals in the US also have strong social media programs? I'm delighted to make that connection with two friends who do an outstanding job at their respective leadership positions in social media for Johns Hopkins Hospital and the Mayo Clinic. Elizabeth Tracey is Director of the Johns Hopkins Health Newsfeed and has pioneered podcasting for the large healthcare entity in Baltimore. The podcasting is used to educate patients as well as provide content to other media outlets.
Staffing and Launching Your Content Marketing Program
from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.
Companies, Do You Want Continuing Revenues? Help a Customer Out
SEPTEMBER 24, 2009
When the customer knows the company is looking out for his or her best interest, that’s called trust. Time 29:58. In this second part of a conversation with Twitterville author, Shel Israel and I get into the strategy some companies can use to improve their business in social media. The short answer is be generous. We get into the rewards of being generous, some direct and some not.
How to Help a Reporter Out? Read, Connect, Follow
FEBRUARY 19, 2009
Shankman is also a pet lover who, on the HARO website, supports several animal non-profits including Best Friends Animal Society and the Search Dog Foundation, helping train dogs to locate disaster victims. Thanks to Peter Shankman for your time, Provident Partners just donated to Best Friends – see social media does work. Time 16:48. No, I’m not kidding, three times a day.
A Buddhist Marketer – Really, Come On
FEBRUARY 3, 2009
The best way to succeed is to help others, and I believe that is a principle of social media. Time 22:32. True story, I get a pitch about a marketer who is getting ready to leave the hustle of the rat race to go on a Buddhist retreat next year. I’ve got to tell you that I was a bit skeptical, I think the two disciplines, marketing and Buddhism are about a contrary as you can get.
The Single Best PR Advice for 2009 – Think Like a News Organization
JANUARY 2, 2009
Time 27:53. The problem with many companies trying to get PR and media coverage is they think like a company. They need to think like a news organization about themselves, their industry, and the communities in which they play. In the first Marketing Edge episode for 2009 we talk with Kevin Dugan, co-author of the Bad Pitch Blog. The Bad Pitch Blog is a must read for any PR or corporate communications professional , and more importantly, clients of PR organizations. Why clients? Because you don’t want to put your organization or your firm in a situation where the pitch becomes the news.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.
NOVEMBER 19, 2008
So, if they don’t know how to do it the way you advocate, it’s best for everyone that they stay out. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Maruggi is a frequent speaker and conducts workshop sessions on new media.
Social Media Plateau or Pinnacle?
OCTOBER 11, 2010
Is social media at a resting place being evaluated by companies perhaps to be adopted by more or has it seen its best days? Marketing Sherpa survey makes be pose this question. After all that. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
The boobs have it, the biggest PR blunder since New Coke
JUNE 6, 2008
Well the big brown company, UPS should be turning a shade of red after they let one of the best marketing and PR opportunities for any company slip through their hands and into the bosom of Hooters. Big Brown is being compared to some of the best horses to have won those prestigious races. And what do I like best about my shipping company? And what do winning horses have?
New Twins Stadium Attracts A Classic Marketing Tactic
MARCH 18, 2010
represent six (plus) different companies so I am able to find the very best coverage at the most competitive price. I can help the very best, and the “more troublesome” drivers. You have to admit when something is hot, I mean real hot, like a 65 degree day in March in Minnesota that gets people thinking. They get outside in shorts, they get a jump on their garden, and they start believing that outdoor baseball in the new Twins Stadium (the one without a retractable roof) in less than three weeks will be comfortable. Look even I can buy into this with a couple of days of sunshine.
Evangelizing a Content Marketing Program
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. brands.
You Need to Answer, Who Are YOU in 2010
NOVEMBER 21, 2009
Bloom highlights how companies including Red Bull have created so much content that they license it to others, they have also become the destination for that content like what can best be described as Red Bull TV. In 2010 Marketers and PR professionals must resolve their personality crisis. It is an issue that Age Ad editor Ad Age Editor Jonah Bloom highlighted at the ANA Conference this week in this 3 minute Ad Age video The issue is whether marketers are media organizations. It’s about your universe. The same is true for public relations. Not cool.
Santa Uses Giftag!
DECEMBER 3, 2008
Giftag is the new gift-registry builder and community platform from Best Buy's social media team. The best part about it is — get this — it is based on the fundamental principle that the social web is, well, social. That's why it allows users to build lists from anywhere on the web - not just Best Buy. In my Xmas 2008 list I have warm and toasty long johns (I live in Minnesota, give me a break) from REI, and at Best Buy, an excellent Samsung 46" 1080p flat panel HDTV for an unbelievable price. Time 43:24. Can you prove Santa doesn't use Giftag? Exactly.
Three Elements of a Winning Blog Post
DECEMBER 22, 2008
His blog post on the Top Rank Blog today is about the best social media podcasts. Tags: social media podcasting blog best practices marketing podcasts I’m a fan, friend, and peer of Lee Odden. It is classic in that it serves several purposes. Provides helpful information for the community (key to all of social media). Taps the interests and mention of his post by the people he writes about (you know you want people talking about what your are writing). Drives traffic from several networks by adding a voting component (Ain’t that the idea?).
Two New Perspectives for Business
OCTOBER 11, 2009
Recognition – when companies are paying attention to their online champions, it’s best to recognize them, a tweet, a coupon, an invitation; it’s good in a relationship to be appreciative. Time 29:43. couple of observations about how last century’s business structure needs to change to benefit from the changes in the market brought about by the social web. 1) Coopetition to Community. Social media exposes all kinds of talent online, plus a public discussion of the issues. Now competitors readily learn, copy, share, and engage each other. Ford Fiesta. Good things happen to good people.
The Mayor of Twitterville Talking Change
SEPTEMBER 2, 2009
In his book Twitterville , Israel is at his storytelling best as his travels, online and off reveal the human impact of digital communications. Time 24:46. Social media can bring people together, case in point, Albert Maruggi and Shel Israel. Two guys with little in common on the political spectrum, yet politics is something they exchanged online at first. They would have little chance to break bread except for their new found common ground called social media. Is this that new? Over time, there is plenty to share. Israel is one of the great conversationalists and story tellers.
JULY 12, 2007
Use the comments box on this blog post and we’ll give a $25 Amazon e-certificate to the application we like best. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. So how do you think multimedia search can be used?
Using Experts to Get Better Media Coverage
MAY 29, 2009
Best Website - Business/Consumer. Time 15:00. Bruce Zanca, SVP and Chief Marketing and Communications Officer of Bankrate INC, has spent his career reconciling the agendas of journalist with clients, (e.g. employer). In his current position, he has connected the dots between PR and revenue. Bankrate is a media content platform that raises revenue through advertising and the number of eyeballs on the site are increased with the more valuable information about personal finance the site has and other media carry information originated by Bankrate Inc. Gold Winner. Bankrate, Inc for.
Make Crisis Communications Routine – Then It’s Not a Crisis
MAY 14, 2009
Dell – for the Dell Hell Crisis – June 21, 2005 – This is the best my review can come up with unless Jeff Javis wants to add some more detail here. Time 10:57. This podcast is part of my conference circuit of “Soundbites From The Road.” It was a conversation I had with Shel Holtz about crisis communications while we attended the Society for New Communications Research New Comm Forum in April. In the age of real-time news cycles, and where anyone has access to global information distribution, it can feel like the tail wagging the dog. Maruggi’s 5 rules in a PR crisis. Talk straight.
B2B Marketing Trends for 2016
them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.
FEBRUARY 23, 2007
Quick reactions to these issues are important, but a measured reaction may be the best approach. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Maruggi is a frequent speaker and conducts workshop sessions on new media. Come on.
A Good Samaritan for Healthcare and Social Media
APRIL 1, 2009
This feed is best send as a text message to your phone since it will be a good reminder to push away from that lunch table in time to take the long way back to the office. Time 30:08. The world is full of good Samaritans who give of themselves for others. Let’s focus on two, Ed Bennett of the Maryland University Medical Center and David Ekrem, Manager, Web Development at the Mass General Hospital for Children. They compiled a list of hospitals using social media , specifically at least one of four types of social media blogs, YouTube, Facebook and Twitter. It warms us up to Dr. Butler.
Who Controls Social Media in the Corporation? No One and Thatâ€™s a Problem
MAY 15, 2008
In general, the conversation about social media among these companies' and their commentary on social media in the majority of larger companies led me to the following observations: 1) Social media is viewed at best as a tactic to be tested and at worse a side show. 2) Social media is about relationships and those take time, time large companies don't have given our culture of immediate results. Gary Koelling, Creative Director, Social Technology, Best Buy. Jason Kleckner â€“ Best answer of tough question with grace and insight award. Thanks. Hat Tips. Nice job.
JANUARY 2, 2009
Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » The Single Best PR Advice for 2009 – Think Like a News Organization The Marketing Edge blog and podcast The Marketing Edge, one of the longest running marketing and public relations podcasts. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Why clients? Provident Partners donates a food item to a St.
Content Marketing Playbook: Strategy and Roadmap
approach delivers the best results: Target a primary and. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. conference.