Marketing Edge

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Armstrong This Generation’s Nixon For PR

Marketing Edge

Lance Armstrong will go down in history for the best PR comeback in a generation. Lordy Lordy, will wonders never cease in the world of public relations. that’s my prediction) The last time. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Public Relations Social Media Crisis Communications Lance Armstrong Oprah

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Retailer Best Buy internal social network gives employees voice and management insights

Marketing Edge

Gary Koelling and Steve Bendt were Best Buy advertising guys in search of better information about the customer experience. Their first stop was the blue shirt sales associates on the floor of Best Buy stores who interact with customers everyday. The images in this post are from Best Buy’s Blue Shirt Nation social network. Time 14:03. Fun and interesting.

Insta Image For Connecting Business and Consumers

Marketing Edge

Best ways to use images in a business and gain social status New products and gadgets Live events. The image craze is in part due to the exceptional image capture capabilities of even the most common mobile devices. Images and our attraction to them are not unique to the mobile or social. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. The image craze is in part due to the exceptional image capture capabilities of even the most common mobile devices. It's a characteristic that businesses are tapping into across the social space.

Best Ways To Find Social ROI

Marketing Edge

Time 23:19 When most people think of how to measure ROI on social media they run straight for the marketing department. The discussion usually focuses on the number of. Fill in the. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 23:19 When most people think of how to measure ROI on social media they run straight for the marketing department. The discussion usually focuses on the number of. Fill in the blank, tweets, mentions, hashtags, click throughs, and the list is familiar.

Content Methodology: A Best Practices Report

Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.

Marketing Edge

Marketing Edge

Their “Mouse Trap&# commercial is one of the best Super Bowl commercials I’ve seen – and I’ve seen them all. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. New school: Main Street makes the connections. You bet.

New Twins Stadium Attracts A Classic Marketing Tactic

Marketing Edge

represent six (plus) different companies so I am able to find the very best coverage at the most competitive price. I can help the very best, and the “more troublesome” drivers. You have to admit when something is hot, I mean real hot, like a 65 degree day in March in Minnesota that gets people thinking. They get outside in shorts, they get a jump on their garden, and they start believing that outdoor baseball in the new Twins Stadium (the one without a retractable roof) in less than three weeks will be comfortable. Look even I can buy into this with a couple of days of sunshine.

One of the Best Things a Marketer Can Do, Befriend A Developer

Marketing Edge

Time 33:34 Ideas are wonderful things, especially when they are the basis for action and evaluation. Creative marketers can be a tad like the Jackie Gleason’s character Ralph Kramden in the. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 33:34 Ideas are wonderful things, especially when they are the basis for action and evaluation. Creative marketers can be a tad like the Jackie Gleason’s character Ralph Kramden in the television series The Honeymooners. this show will resonate with boomers, TV fans, and New Yorkers).

Retailers Taking to Facebook One Way or Another

Marketing Edge

Among the 29 who added Facebook pages since that time were Best Buy, Toys “R” Us, Kohl's and Wal-Mart.” The report is available for a limited time on eMarketer. However, as you have seen with Barack Obama's campaign the ultimate in retail, when consumers are energetic about your brand, it's best to watch the energy and not shut the lights off. Is it best to dip your toe in the social media pool with a more conservative approach with a bit more corporate style like Target (nice grouping of more than 100,000 Fans). Time 14:22. The Classic Question?

Best PR and SEO Tactics

Marketing Edge

Time 28:49. What’s in a word? Plenty. Not just a word, but the right word at the right time in the right places can catapult your company to the top of the Google heap. As a former journalist, I’m always thinking about the news angle, whether it’s for clients, this podcast, or the pure enjoyment of staying on top of the issue. The beauty of this is, search engines think like news people as well. The major search engines pick up trends across the net, reward in-bound links to your page, and give recognition to first movers. VigiLanz is a client). YOU COMMENT WE GIVE FOOD. Happy New Year.

Inside HP Software Social Media

Marketing Edge

All the best Michael in the new position and thanks for listening. Time 21:13. Corporate America is getting comfortable with social media. The number of Fortune 500 integrating social media, blogging, Twitter or YouTube content for starters has increased in the last year. Only 20 percent of the major international companies are utilizing all four platforms to engage with stakeholders.&#.

Study: How Much of Your Content Marketing Is Effective?

idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. All rights reserved. content. 68% 16.7%

8 Point Social Communications Checklist – Is Social Right For Your Association

Marketing Edge

Spell it out in a pie chart. 8 ) What format bests conveys the information audio, video, text, augmented reality (don’t poo poo this new word if you haven’t heard of it. In an open discussion yesterday during a panel on social media at the Midwest Society for Association Executives , the question was asked how to determine whether to be in social space. The audience was [.].

More Apps Means Mobile Consumers Win

Marketing Edge

Given that attendees are always on the move the best way to connect with that audience is with a mobile application. Raney summed it up best echoing what many digital marketers are saying, “If I’m going to do something it’ll be predominantly mobile, or if it’s a traditional online experience, from the ground up I’ll think about mobile.”. That’s all mobile is, information on-demand.

Individual Catalysts, Leadership Keys to Successful Communities – Part 2

Marketing Edge

Companies see the benefits of being part of this community, Best Buy and Verizon Wireless are sponsors of some events. Social networks can be organic, they can form based on the desire of two people and grow from there. It’s up to the desires of the group. The key that turns a group that grows organically to a dynamic organization is leadership. See that’s the leadership part.

How to Implement The New Rules of Marketing and PR

Marketing Edge

The second printing of best selling author David Meerman Scott’s New Rules of Marketing and PR demonstrates A) these rules work and B) it’s OK to learn as we go. Time 22:50 The second printing of best selling author David Meerman Scott’s New Rules of Marketing and PR demonstrates A) these rules work and B) it’s OK to learn as we go. Time 22:50.

Staffing and Launching Your Content Marketing Program

from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.

San Diego Chargers Do Social Media Right

Marketing Edge

Social media is at its best when people come together. Social media is at its best when people come together. That was the case when I met Joel Price, the manager of interactive services for the NFL’s San Diego Chargers at the February meeting of the Social Media Breakfast San Diego. The Chargers do like to get social with: Tumblr. Flickr. Twitter. Facebook. Forums.

Does Your Company Need A Social Media Policy?

Marketing Edge

This comprehensive conference produced by the Society for New Communications Research is one of the best events of the year covering social media, networks, and policies. This comprehensive conference produced by the Society for New Communications Research is one of the best events of the year covering social media, networks, and policies. Time 22:27. We donate a food item to a St.

Strong Social Media at Top Two Best Hospitals

Marketing Edge

Is it a coincidence that the top two hospitals on US News and World Reports honor roll of the best hospitals in the US also have strong social media programs? I'm delighted to make that connection with two friends who do an outstanding job at their respective leadership positions in social media for Johns Hopkins Hospital and the Mayo Clinic. Elizabeth Tracey is Director of the Johns Hopkins Health Newsfeed and has pioneered podcasting for the large healthcare entity in Baltimore. The podcasting is used to educate patients as well as provide content to other media outlets.

Gareth Jones And Lou Dobbs Are They Journalists ?

Marketing Edge

USA Today did a piece on Gareth Jones who is best known for his chronicles of the forced famine in Ukraine by Russian dictator Josef Stalin in 1933 and 1934. In this era of fractured journalism, there is a resurgence of the pamphleteers. Is this good or bad for democracy? In a interview with Joel Kramer, founder of MinnPost we discuss this topic Is a pamphleteer a journalist?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.

Companies, Do You Want Continuing Revenues? Help a Customer Out

Marketing Edge

When the customer knows the company is looking out for his or her best interest, that’s called trust. Time 29:58. In this second part of a conversation with Twitterville author, Shel Israel and I get into the strategy some companies can use to improve their business in social media. The short answer is be generous. We get into the rewards of being generous, some direct and some not.

How to Help a Reporter Out? Read, Connect, Follow

Marketing Edge

Shankman is also a pet lover who, on the HARO website, supports several animal non-profits including Best Friends Animal Society and the Search Dog Foundation, helping train dogs to locate disaster victims. Thanks to Peter Shankman for your time, Provident Partners just donated to Best Friends – see social media does work. Time 16:48. No, I’m not kidding, three times a day.

The Single Best PR Advice for 2009 – Think Like a News Organization

Marketing Edge

Time 27:53. The problem with many companies trying to get PR and media coverage is they think like a company. They need to think like a news organization about themselves, their industry, and the communities in which they play. In the first Marketing Edge episode for 2009 we talk with Kevin Dugan, co-author of the Bad Pitch Blog. The Bad Pitch Blog is a must read for any PR or corporate communications professional , and more importantly, clients of PR organizations. Why clients? Because you don’t want to put your organization or your firm in a situation where the pitch becomes the news.

A Buddhist Marketer – Really, Come On

Marketing Edge

The best way to succeed is to help others, and I believe that is a principle of social media. Time 22:32. True story, I get a pitch about a marketer who is getting ready to leave the hustle of the rat race to go on a Buddhist retreat next year. I’ve got to tell you that I was a bit skeptical, I think the two disciplines, marketing and Buddhism are about a contrary as you can get.

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. brands.

Marketing Edge

Marketing Edge

So, if they don’t know how to do it the way you advocate, it’s best for everyone that they stay out. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Maruggi is a frequent speaker and conducts workshop sessions on new media.

Social Media Plateau or Pinnacle?

Marketing Edge

Is social media at a resting place being evaluated by companies perhaps to be adopted by more or has it seen its best days? Marketing Sherpa survey makes be pose this question. After all that. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

The boobs have it, the biggest PR blunder since New Coke

Marketing Edge

Well the big brown company, UPS should be turning a shade of red after they let one of the best marketing and PR opportunities for any company slip through their hands and into the bosom of Hooters. Big Brown is being compared to some of the best horses to have won those prestigious races. And what do I like best about my shipping company? And what do winning horses have?

You Need to Answer, Who Are YOU in 2010

Marketing Edge

Bloom highlights how companies including Red Bull have created so much content that they license it to others, they have also become the destination for that content like what can best be described as Red Bull TV. In 2010 Marketers and PR professionals must resolve their personality crisis. It is an issue that Age Ad editor Ad Age Editor Jonah Bloom highlighted at the ANA Conference this week in this 3 minute Ad Age video The issue is whether marketers are media organizations. It’s about your universe. The same is true for public relations. Not cool.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Santa Uses Giftag!

Marketing Edge

Giftag is the new gift-registry builder and community platform from Best Buy's social media team. The best part about it is — get this — it is based on the fundamental principle that the social web is, well, social. That's why it allows users to build lists from anywhere on the web - not just Best Buy. In my Xmas 2008 list I have warm and toasty long johns (I live in Minnesota, give me a break) from REI, and at Best Buy, an excellent Samsung 46" 1080p flat panel HDTV for an unbelievable price. Time 43:24. Can you prove Santa doesn't use Giftag? Exactly.

Three Elements of a Winning Blog Post

Marketing Edge

His blog post on the Top Rank Blog today is about the best social media podcasts. Tags: social media podcasting blog best practices marketing podcasts I’m a fan, friend, and peer of Lee Odden. It is classic in that it serves several purposes. Provides helpful information for the community (key to all of social media). Taps the interests and mention of his post by the people he writes about (you know you want people talking about what your are writing). Drives traffic from several networks by adding a voting component (Ain’t that the idea?).

Two New Perspectives for Business

Marketing Edge

Recognition – when companies are paying attention to their online champions, it’s best to recognize them, a tweet, a coupon, an invitation; it’s good in a relationship to be appreciative. Time 29:43. couple of observations about how last century’s business structure needs to change to benefit from the changes in the market brought about by the social web. 1) Coopetition to Community. Social media exposes all kinds of talent online, plus a public discussion of the issues. Now competitors readily learn, copy, share, and engage each other. Ford Fiesta. Good things happen to good people.

The Mayor of Twitterville Talking Change

Marketing Edge

In his book Twitterville , Israel is at his storytelling best as his travels, online and off reveal the human impact of digital communications. Time 24:46. Social media can bring people together, case in point, Albert Maruggi and Shel Israel. Two guys with little in common on the political spectrum, yet politics is something they exchanged online at first. They would have little chance to break bread except for their new found common ground called social media. Is this that new? Over time, there is plenty to share. Israel is one of the great conversationalists and story tellers.

Content Marketing Playbook: Strategy and Roadmap

approach delivers the best results: Target a primary and. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. conference.

Marketing Edge

Marketing Edge

Use the comments box on this blog post and we’ll give a $25 Amazon e-certificate to the application we like best. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. So how do you think multimedia search can be used?

Using Experts to Get Better Media Coverage

Marketing Edge

Best Website - Business/Consumer. Time 15:00. Bruce Zanca, SVP and Chief Marketing and Communications Officer of Bankrate INC, has spent his career reconciling the agendas of journalist with clients, (e.g. employer). In his current position, he has connected the dots between PR and revenue. Bankrate is a media content platform that raises revenue through advertising and the number of eyeballs on the site are increased with the more valuable information about personal finance the site has and other media carry information originated by Bankrate Inc. Gold Winner. Bankrate, Inc for.

Make Crisis Communications Routine – Then It’s Not a Crisis

Marketing Edge

Dell – for the Dell Hell Crisis – June 21, 2005 – This is the best my review can come up with unless Jeff Javis wants to add some more detail here. Time 10:57. This podcast is part of my conference circuit of “Soundbites From The Road.” It was a conversation I had with Shel Holtz about crisis communications while we attended the Society for New Communications Research New Comm Forum in April. In the age of real-time news cycles, and where anyone has access to global information distribution, it can feel like the tail wagging the dog. Maruggi’s 5 rules in a PR crisis. Talk straight.

PR 2

Marketing Edge

Marketing Edge

Quick reactions to these issues are important, but a measured reaction may be the best approach. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Maruggi is a frequent speaker and conducts workshop sessions on new media. Come on.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

A Good Samaritan for Healthcare and Social Media

Marketing Edge

This feed is best send as a text message to your phone since it will be a good reminder to push away from that lunch table in time to take the long way back to the office. Time 30:08. The world is full of good Samaritans who give of themselves for others. Let’s focus on two, Ed Bennett of the Maryland University Medical Center and David Ekrem, Manager, Web Development at the Mass General Hospital for Children. They compiled a list of hospitals using social media , specifically at least one of four types of social media blogs, YouTube, Facebook and Twitter. It warms us up to Dr. Butler.