Time 27:53. The problem with many companies trying to get PR and media coverage is they think like a company. They need to think like a news organization about themselves, their industry, and the communities in which they play. In the first Marketing Edge episode for 2009 we talk with Kevin Dugan, co-author of the Bad Pitch Blog. The Bad Pitch Blog is a must read for any PR or corporate communications professional , and more importantly, clients of PR organizations. Why clients? Because you don’t want to put your organization or your firm in a situation where the pitch becomes the news. MORE >>

Best ways to use images in a business and gain social status New products and gadgets Live events. The image craze is in part due to the exceptional image capture capabilities of even the most common mobile devices. Images and our attraction to them are not unique to the mobile or social. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. The image craze is in part due to the exceptional image capture capabilities of even the most common mobile devices. It's a characteristic that businesses are tapping into across the social space. MORE >>

Gary Koelling and Steve Bendt were Best Buy advertising guys in search of better information about the customer experience. Their first stop was the blue shirt sales associates on the floor of Best Buy stores who interact with customers everyday. The result, more information, more issues, more solutions, more ideas, more impact — and a corporate culture that is beginning to appreciate that buy-in brings out the best in employees. The images in this post are from Best Buy’s Blue Shirt Nation social network. Time 14:03. Fun and interesting. MORE >>

In this conversation, we also get him sharing ideas on how best to pitch him at Business Week. Time 17:53. new book is coming out on September 15 called The Numerati by one of the most prolific journalists on social media platforms, Stephen Baker. He is a senior writer with Business Week a regular podcaster along with Heather Green, his colleague at Business Week and writes frequently on Blogspotting.net. It's the predicted part that is the most intriguing to Baker. Baker interviewed dozens of researchers, scientists and mathematicians for the book. Or you can pre-order The Numerati. MORE >>

When the customer knows the company is looking out for his or her best interest, that’s called trust. Time 29:58. In this second part of a conversation with Twitterville author, Shel Israel and I get into the strategy some companies can use to improve their business in social media. The short answer is be generous. We get into the rewards of being generous, some direct and some not. Trust among individuals practicing and advising in social media has to be pretty high these days. find that the generosity model still is working. Personal Background. Schmaltzy?, Win a Copy of Twitterville. MORE >>