Lead Nurturing Webinars best practices Lead Management lead nurturingWe recently had a discussion with Mac McConnell of Bluebird Strategies about how to do lead nurturing the right way.  Mac knows a thing or two about his given his previous senior sales experience at Sun Microsystems. You can watch the replay of the webinar by clicking here. Mac walked us through some great tips and examples [.]. MORE >>

Last week, we added Taking Your Website to the Next Level to the Sales & Marketing Best Practices exchange.  Best Practices Recommendations: Practice. Since there is a lot of very useful information in this article, I thought I would share some highlights.  Below is an excerpt from the article on “Branding Do’s and Don’ts&# …… Your website will communicate information about you and the products or services you offer. Your “brand” is your company’s identity (company name, logo, slogan, etc.) Implications. An error-ridden website is a bad thing. MORE >>

We’re huge fans of small businesses here at LoopFuse and many of us love hand crafted beer so drawing this comparison is both a great way to make a point as well as highlight some of the breweries we love the best here in the U.S. What can you learn about marketing automation from microbreweries?  Turns out plenty in terms of focus, volume, differentiation, and customer engagement.  We agree. The goal with your lead nurturing program is to send small batches of well-timed and content relevant emails as your prospects move through the buying cycle.  Odell Brewing , Fort Collins, CO. MORE >>

This is your chance to genuinely welcome someone and put your best foot forward. If you are web-based application, then highlight the three easy steps to get started, if you are an off-line business then share how best to do business with you (what you need to prepare, what they can expect, etc.). Looking for lead nurturing examples? Look no further! One of the most beneficial things you can add to your sales process is an email lead nurturing campaign to engage with prospects through the middle of the funnel. Let’s look at each of the above steps separately: 1. MORE >>

Our goal is to make sure you have the best experience possible with our products. One email lead nurturing example we recommend to every company that is focused on getting people to sign up or register on their website is the simple Email Drip Campaign. This is a very straightforward, time-based flow that can have some additional sophistication added by segmenting how a web form is filled out and using those variables to drive the content and timing – location, areas of interest, role, etc. The basic flow will look like this: Step 1. Create a lead flow and name it. Step 2. Step 3. MORE >>