Lead Nurturing for Software Trials
FEBRUARY 20, 2012
Realize that your best customers will be the last to unsubscribe, so don’t worry about unsubscribes too much. Tip 5: Use Email Best Practices. Master these best practices and you’re probably already miles ahead of your competitors. Demand Generation Email Marketing lead nurturing 30-day trial auto-responders email best practices product adoption software trialWhat now?
Eloqua Experience 2010
OCTOBER 20, 2010
In Monday’s blog post I emphasized that process and best practices are they key to unlocking the full potential of Marketing Automation. This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. It’s the result of 2 years of hard work, and it looks very good. They are raving about Eloqua 10.
25 Great B2B Content Marketing Articles
AUGUST 11, 2010
Here are the 25 articles that I liked best. 10 Steps to Repurpose Your Best B2B Assets. While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Most are blog posts, but I’ve also included some eBooks. My focus is on B2B, rather than B2C. Often, some of the basics are the same, but not always. For example, the complex sale is usually unique to B2B selling, and that’s when you would map content to stages in the buying cycle. So here are the articles: Overview Articles. Personas. Content Reuse.
Great B2B Email Copywriters: Where Are You?
AUGUST 31, 2010
Most copywriters focus on whitepapers and press releases, fewer copywriters are good at direct marketing, and even fewer can apply direct marketing best practices to email marketing. Lead Nurturing depends on great content. Not just eBooks, blog posts and webinars, but especially email content. However, a good email can make the difference between a 2% click rate and a 12% click rate.
Content Methodology: A Best Practices Report
Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.
Guest Post: Best Practices in Marketing Automation
OCTOBER 26, 2010
As such there are a variety of best practices to be followed in order to maximize the use of these systems. Below are some of the best practices we have found within our customer base that helped drive success with marketing automation. For more information on lead management or best practices, visit www.leadlife.com , call 1-800-680-6292 or email email@example.com. By: Lisa J.
Marketing Automation Trends for 2010
JANUARY 12, 2010
Best in class marketing teams successfully implement social media programs as part of their marketing mix, while others struggle to understand how social media fits in the puzzle: Is it sales enablement? Consequently, marketing automation will play an increasingly important role in helping marketers meet CEO and board expectations as well as get insight into how best to allocate their budgets. Today, however, most reporting pulled from those tools is focused on telling what happened, and not on illuminating the best path forward. predictions. Renewed focus on data quality.
JULY 12, 2010
HubSpot is a good option for mid-size companies that need best practices and an integrated tool to improving their SEO & Social Media strategies. UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners.
Learn Holistic Lead Nurturing
SEPTEMBER 1, 2010
First of all, there are few organizations who have implemented all best practices: it can take years to build out a holistic nurturing program, but you can see the first results in just months, by taking small steps towards the ultimate vision. Would you like to learn how Lead Nurturing can turn more of your leads into revenue? See below for an overview of Holistic Lead Nurturing.
Study: How Much of Your Content Marketing Is Effective?
idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. All rights reserved. content. 68% 16.7%
MA Monday San Francisco and Other Cities
MARCH 15, 2011
In addition to the topics, there is lots of opportunity to exchange best practices and to connect with like-minded Marketing Automation enthusiasts. The next Marketing Automation Monday will be in San Francisco on March 21st. It is organized by Daniel Kuperman and hosted by Brighttalk (501 Folsom Street). It’s going to be the 3rd meetup in San Francisco, and we expect about two dozen Marketing Automation users, who will discuss integration with CRM and several other topics. Register for Marketing Automation Monday in San Francisco, March 21 @ 6pm. Austin. Boston. New York City.
Drip Campaigns: Tips From Marketing Automation Monday
NOVEMBER 16, 2010
Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. Everyone agreed that plain formatting worked the best for these "sales" emails. In one case, the best performing email was actually just one line. Best of all: the unsubscribe rate of these emails is very low. They have multiple automated campaigns that would possibly overlap: they were looking for a way to manage this, having some kind of "traffic cop" This is definitely an area that could use some best practices. ROI Calculations.
Lead Nurturing Checklist for Marketing Automation
APRIL 15, 2010
The best offers are whitepapers, webinars, ebooks, blog posts, analyst reports, or any other educational resources. If you want to make a start with Lead Nurturing, what are the right questions to ask? And what are the decisions that you need to make? How do you to segment your audience? Do you want a linear drip campaign, or rule-driven dynamic campaign (flow chart). Segmentation. Content.
What is the ROI of Lead Management?
AUGUST 17, 2009
This is the best way to get quick indicator of improvements, because waiting for the closed deal can take a while if you have a long sales cycle. Their best practices are useful for any demand generation practitioner, and are not tied to one particular marketing automation system. Similar books, but each with their unique approach and lots of smart advice. Read them both! Conclusion.
Staffing and Launching Your Content Marketing Program
from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.
What Lead Nurturing Content to Send When?
AUGUST 24, 2010
The Best Email Sequence. It’s often best to start with linear campaigns: just sending one message after another, rather than branching based on the prospect’s behavior. On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage? By the way, you can still register for the webinar. Register now ».
Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?
SEPTEMBER 8, 2010
If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. Forrester recently released a vendor evaluation for midmarket CRM vendors. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. That brings up a range of questions: What does CRM integration mean? What if you’re choosing a CRM system today?
Social Media & Marketing Automation
AUGUST 26, 2010
Live Webinar: Lead Nurturing – Best Practices That Need to Die! Which “best practices are holding you back from generating additional revenue from your existing leads? This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. asked myself: Does Marketing Automation Get Social?
Upcoming Lead Management Events
JUNE 7, 2010
Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. It’s presented by Sean Donahue, Editor, MarketingSherpa and Jennifer Horton, Best Practices Consultant, Eloqua. Genius Demand Gen Academy , series of 12 webinars, starting June 9th.
5 New B2B Sales and Marketing Strategies
your best people are working blind.”. challenging at best. 5 New B2B Sales and Marketing. Strategies. Overground. 2. The traditional B2B sales and marketing model is typically depicted in the shape. of a funnel; flow starts with marketing and then transitions to sales. Pretty. standard, right? Well, the model has shifted with the customer now in control and. disconnect. Consistent.
Email Newsletters: a Best Practice That Needs to Die
AUGUST 5, 2010
DemandBase has just announced a webinar series called B2B Marketing Best Practices that Need to Die (I will present one of the sessions). Today, I’m working on my presentation for Monday’s lead nurturing webinar 7 steps to finding untapped revenue in your marketing database , where I’m presenting real best practices. That made me think: in lead nurturing, are there any common “best practices that are actually ineffective? Monthly newsletters were a best practice in the early days of email marketing. For example, the monthly newsletter.
5 Ways to Use Social Media in Marketing Automation
FEBRUARY 17, 2010
Especially for subscription-based businesses, marketing should be closely involved in providing customers with the best possible experience: retaining customers is a lot cheaper than acquiring new ones. This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. Social Media. Lead Generation. Lead Nurturing. Lead Intelligence. Customer Support.
9 Marketing Automation Metrics
SEPTEMBER 3, 2009
Some long-standing VPs of Marketing seem the best marketers of their own performance: by staying vague about results and telling a good story they can hold on to their jobs for quite a while. Marketing Automation is on its way to the peak of the hype cycle. People start adopting software because it’s cool, not because they know what to do with it. The result: inflated expectations.
Why I’ve Joined Marketo
DECEMBER 14, 2010
As a consultant, I really enjoy helping organizations optimize their Marketing Automation efforts using the latest techniques and best practices. Most readers of this blog will know that I’m passionate about Marketing Automation and Lead Management. On this blog I write about this, trying to generate discussion, share ideas, and – in the process – learn a lot myself. To accelerate this learning process I’ve decided to join the Marketo consulting team, in which I can focus 100% on Marketing Automation and Lead Management. marketing automation
Definitive Guide to Planning a New Content Initiative
That’s the best. THE DEFINITIVE GUIDE 18 Never Run Out of Ideas: Exercises & Best Practices Start With a Good Base When starting a new content initiative, we always recommend that marketers brainstorm. Marketing Institute, said it best… “Our goal is to create the least amount of content. to plan and produce effective content for their respective companies. In that time, we’ve.
Marketing Automation Monday
OCTOBER 28, 2010
Would you like to meet up with fellow Marketing Automation professionals to exchange tips and best practices? The meetups will focus on best practices in Marketing Automation, not so much on implementation details. Join us at Marketing Automation Monday for an informal panel discussion on using drip marketing to find more qualified leads and for networking with other like-minded marketers. These are the dates & locations: San Francisco , November 8th: info & registration ». Palo Alto , November 15th: info & registration ». Questions from the audience are encouraged.
Impressive Marketo User Summit
OCTOBER 15, 2010
attended the advanced track, and it was a nice combination of detailed feature descriptions and lead management best practices. At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. Global Marketo Roll-Out.
Genius Marketing Automation Blog Posts
JANUARY 14, 2010
Demand Generation Best Practices. Some of you may know that I’ve been a guest blogger at Genius.com since last summer. The main topic has been Marketing Automation , with several other online marketing topics blended in. On the Genius blog I have some nice introductory articles, so I wanted to provide some links to those post here on the LeadSloth blog. Marketing Automation. These posts are about Marketing Automation and Lead Management: Lead Management Introduction. Lead Management Features. Are You Ready for Marketing Automation? Not Ready for Marketing Automation. Now What?
MarketingSherpa B2B Marketing Summit Boston
OCTOBER 4, 2009
In this post some thoughts about the program… First of all, the best thing about this event is that the speakers are marketing practitioners, not vendors. tried to classify every session, and that made it easier for me to distill best practices. In this post some recommendations for the program… First of all, the best thing about this event is that the speakers are marketing practitioners, not vendors. tried to classify every session, and that made it easier for me to distill best practices. This ensures that you get lots of real-life advice.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.
LeadSloth Marketing Automation Blog – Survey Results
SEPTEMBER 24, 2009
Marketing Automation Best Practices. It is interesting to see that ROI and Best Practices score so high. I was surprised to see Landing pages & forms: important, but not very exciting. Talk about the best mix of lead gen approaches (also based on the economy). ROI and best practices will be the main topics, but always with a practical voice. Marketing Automation Best Practices. It is interesting to see that ROI and Best Practices score so high. I was surprised to see Landing pages & forms: important, but not very exciting. Social Media.
Marketing Automation ROI: Efficiency or Revenue?
AUGUST 30, 2009
One of the best examples is in Marketo’s “Secret Sauce webinar. As a response to my posts 7 Reasons Why Marketing Automation Projects Fail and Marketing Automation ROI , several people mentioned that the benefits of Marketing Automation are not just increased sales. They are also increased efficiency. That made me think: aren’t benefits either cost savings, or increased revenue? Marketing Automation Increases Revenue. The key marketing performance indicators suggested by SiriusDecisions are all related to revenue: Marketing sourced pipeline. Investment-to-pipeline.
B2B Pay Per Click Advertising
AUGUST 11, 2009
There is no set amount of fields that are best. We have never found microsites to be a good investment of our time. Interview with Terry Whalen from CPC Search. To generate demand for your products, it’s not enough to nurture the existing leads in your database. You also need a steady stream of fresh leads coming in. There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc. They all have their pros and cons, and most companies use a combination of strategies. What is your take? Same goes for keywords.
Free Trials Aren’t What They Used to Be
JULY 29, 2009
This is the alternative I like best, thinking from the vendor’s perspective. An important aspect of Demand Generation are the offers: what will your prospects register for? popular offer for software vendors is the free trial. read an interesting article on the decreasing effectiveness of free trials as a lead generation tool in the DemandGen Report. Very true. Over 100,000 Downloads! In my previous job I managed to get over 100,000 trial downloads. And as a marketing manager I did not have control over the product experience. Very frustrating. Developers or End-Users? ROI Tools.
Evangelizing a Content Marketing Program
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. brands.
SEO Optimization - 3 Steps to Success
JULY 14, 2009
Focus on link building for the keywords that work best for you, and keep adding new keywords. In the last years I’ve done a lot of Search Engine Optimization (SEO) projects. What keeps surprising me is that most people think it’s some kind of black art. Basic SEO is actually quite straightforward: hence my 3 steps to SEO Success. Agreed: I had to simplify some things, so please don’t bash me on that. My goal is to expose the basic principles of SEO, not to provide a comprehensive cookbook. How Search Engines Work. So let’s look at the 3 steps. Keep Optimizing.