The best offers are whitepapers, webinars, ebooks, blog posts, analyst reports, or any other educational resources. If you want to make a start with Lead Nurturing, what are the right questions to ask? And what are the decisions that you need to make? In this post I present a short checklist of questions to ask before you get started with lead nurturing: Do you want to nurture new leads, existing leads or both? How do you to segment your audience? Do you want a linear drip campaign, or rule-driven dynamic campaign (flow chart). Which content is available for nurturing? Segmentation. MORE >>

Realize that your best customers will be the last to unsubscribe, so don’t worry about unsubscribes too much. Tip 5: Use Email Best Practices. Master these best practices and you’re probably already miles ahead of your competitors. Demand Generation Email Marketing lead nurturing 30-day trial auto-responders email best practices product adoption software trialThey signed up. What now? This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). Tip 1: Start Sending Email Now. Conclusion. MORE >>

If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. Forrester recently released a vendor evaluation for midmarket CRM vendors. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. That brings up a range of questions: What does CRM integration mean? What if you’re choosing a CRM system today? Should you look at Marketing Automation options first? What if you prefer Microsoft CRM, but you also want to have a choice of Marketing Automation systems? Click here for more info and registration ». MORE >>

There is no set amount of fields that are best.  Interview with Terry Whalen from CPC Search. To generate demand for your products, it’s not enough to nurture the existing leads in your database. You also need a steady stream of fresh leads coming in. There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc. They all have their pros and cons, and most companies use a combination of strategies. Search advertising (pay-per-click) is another popular option: it costs money, but it immediately starts driving people to your site. MORE >>

HubSpot is a good option for mid-size companies that need best practices and an integrated tool to improving their SEO & Social Media strategies. UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! see two clearly distinct target groups for HubSpot: Small business owners. Marketing departments at mid-size companies. Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. HubSpot can serve both audiences, but in a different way. MORE >>