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Guest Post: Best Practices in Marketing Automation

LeadSloth

As such there are a variety of best practices to be followed in order to maximize the use of these systems. Below are some of the best practices we have found within our customer base that helped drive success with marketing automation. Cramer, President & Co-Founder, LeadLife Solutions.

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Email Newsletters: a Best Practice That Needs to Die

LeadSloth

DemandBase has just announced a webinar series called B2B Marketing Best Practices that Need to Die (I will present one of the sessions). Today, I’m working on my presentation for Monday’s lead nurturing webinar 7 steps to finding untapped revenue in your marketing database , where I’m presenting real best practices.

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Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. Forrester recently released a vendor evaluation for midmarket CRM vendors. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. That brings up a range of questions: What does CRM integration mean?

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Upcoming Lead Management Events

LeadSloth

Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. It’s presented by Sean Donahue, Editor, MarketingSherpa and Jennifer Horton, Best Practices Consultant, Eloqua. Hubspot Show & Tell.

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Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. Everyone agreed that plain formatting worked the best for these "sales" emails. In one case, the best performing email was actually just one line. Database Segmentation. Segmentation came up several times.

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LeadSloth Marketing Automation Blog – Survey Results

LeadSloth

Marketing Automation Best Practices. It is interesting to see that ROI and Best Practices score so high. Talk about the best mix of lead gen approaches (also based on the economy). ROI and best practices will be the main topics, but always with a practical voice. Marketing Automation Best Practices. Social Media.

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25 Great B2B Content Marketing Articles

LeadSloth

Here are the 25 articles that I liked best. 10 Steps to Repurpose Your Best B2B Assets. While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Most are blog posts, but I’ve also included some eBooks. My focus is on B2B, rather than B2C. Content Reuse.