Having worked with many B2B companies, assisting them with their social media efforts, I have come to believe that social media yields best results when it is used by B2B companies for nurturing Leads rather than for generating Leads. Social Media is witnessing a phenomenal increase in the number of Enterprise users. B2B Companies are finally realizing the great potential offered by social media in closing the distance between them and their customers. It is no surprise then, to see companies incorporating at least some bit of social media activities into their overall marketing plans. MORE >>

You will hear plenty on how best to execute your drip marketing campaigns, the success stories, etc. I recently read on About.com an article by Laura Lake that the concept of Drip Marketing was developed in response to the ‘Law of 29’ in which many marketers believe that an average ‘prospect’ will not turn into a client until they’ve viewed a marketing message at least 29 times. With higher penetration of marketing automation platforms in the B2B space, drip marketing campaigns have become a common lead nurturing activity. before a cold prospect becomes sales ready. MORE >>

Use Pinterest as a repository for your visual assets: Pinterest can easily serve as a repository of your best visual assets. Pinterest, the hottest social media site of 2012 has caught the Internet world by storm. Pinterest today occupies an enviable position right behind Facebook, Twitter, and YouTube, in the list of Top 10 Social Networking sites. For a social network that is just over 2 years old, the figures are impressive: • Pinterest is driving more referral traffic on the web than Google+, YouTube, Reddit, and LinkedIn combined. Source: Marketing Profs. Source: Experian Hitwise. MORE >>

Content Curation Best Practices he proliferation of the Internet has transformed the way we. The more effective your content is, the better it persuades your prospect and the more it speeds up decision-making. The whole point of content marketing is to share regularly top-quality, relevant information with prospects and existing customers through various channels. But more often than not, basic guidelines of content marketing are forgotten and rules flouted, undoing the value of the entire effort. You are likely to find mistakes that content marketers have committed unwittingly. MORE >>

After all, it is not easy to choose from a list of vendors, who all claim, they are the best, offer the most revolutionary products and have a huge list of customers who would vouch for their professionalism and the abilities of their product. The B2B buying process has undergone a sea change in the last decade or so. Access to product information, customer feedbacks, industry opinions etc. has made it easier to research on a company and how well its offering fit the requirements of the buyer. However, the overload of information many a times makes it difficult to choose. Does Sales. MORE >>