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6 Social Media Publishing Best Practices

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" Regardless of where you fall in the social media marketing chain, there are best practices and things to remember when it comes to social media publishing. 1. You know those studies out there that proclaim to tell you what is the best day and time to post to Facebook or Twitter to achieve maximum engagement? the social media platforms that work best for you and your brand.

Account Based Marketing and its Growing Interest Among B2B CMOs

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Expect #ABM to continue to rise as marketers get into the nitty gritty of ABM programs and reach out to find and share best practices and innovative approaches." The next question is whether ABM will go from being a trend to becoming a dominant strategy, forever replacing ‘spray and pray’ in the B2B mindset.” Not all that impressive. CMO Corner

The Best of the Best - Our 6th Annual Look Book

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In years' past our annual Look Books would be comprised of the best of the best when it comes to email marketing. Last year, we kicked it up a notch, showcasing examples of digital marketing achievements that went above and beyond the world of email. This year? " Click here to download your copy of the 6th Annual Look Book today. Cool stuff, right?

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What the Heck is Cross Channel Marketing and Why Would I Want To Do It?

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It’s no secret that the best customers are the ones who engage with brands across multiple channels. The term "cross channel marketing" is hardly new. It's been around for hundreds of years. Ok, maybe not hundreds but in some ways it seems that way, doesn't it? Marketers the world over have espoused its virtues and sang its praises while others, well have not.

Content Methodology: A Best Practices Report

Methodology: A Best. by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.

Are Three Quarters of CMOs Wrong About Customer Experience?

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However, inherent in CX itself is a list of priorities as to what makes for a great CX; what qualities if you will, compromise the best CX. It’s no secret that the best customers are the ones who engage with brands across multiple channels. Customer experience (CX), to absolutely no one's surprise, is at or near the top of the list of priorities among CMOs across the globe.

Why Email is Essential for Your Content Marketing Strategy

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The best brand content is evergreen. The best content marketers have thousands of pieces of content. It stands to reason the best content marketers who are also great email marketers are now starting to think about email and content as connective tissue for the broader digital journey. Download the Email Deliverability Guide for the latest best practices on the subject.

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The Contextual Inbox: Moment-of-Open Email Marketing

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You'll gain proven strategies, best practices, and help to improve your email campaigns. Are you one of the 40% of email marketers who don’t segment their email campaigns? There aren’t many reasons still available for sending an entire database the same email. Personalized messages in the inbox drive 14% higher open rates and 63% better click performance. Email Marketing

Email Marketing: Going Beyond a Unique Open and Click

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Engagement segments can be customized; if you have an impulse product or a short purchase cycle, then the above might suit you best. Is 20% a good open rate? What about a click-through rate of 5%? Well that depends on the industry you are in and what type of communications you're sending. Each week you send out a newsletter and each week you might get a 20% open rate. They are important.

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Study: How Much of Your Content Marketing Is Effective?

idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. All rights reserved. content. 68% 16.7%

3 Email Marketing Lessons From Tinder

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You'll gain insight into best practices, ISP landscape, international regulations, proven strategies, common pitfalls, and much more. About three years ago, I was having drinks with some friends in Tribeca, when one of the girls pulled out her iPhone to show us married gals how Tinder worked. We were hooked. Today, there are an estimated 50 million Tinder users and 1.4 Need help editing?

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Marketers Need to Focus on Prospects' Behaviors, Not Demographics

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Email works well in this category, but again, pay attention to their behavior as the best indicators of what action you can take to get them to buy. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent.

How to Decide What Marketing Metrics to Track and Report

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We try to provide some best practices and to guide you in your strategic thinking, not presume what will work for your company. Yesterday I was at a marketing event and the topic of metrics came up. That's not a huge surprise, as modern marketers continue to be concerned with justifying their activities with the right metrics of success. jumped at the chance to respond.

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Why the Email Deliverability Platform Should Get All the Votes

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We will do this with best practices, great list quality, and engaging content. There’s no real benefit to certification that you can’t achieve with solid best practices. Since all the talk these days seems to be political in nature, I’ve been thinking of ways to involve Deliverability in these conversations. We’re getting closer and closer to the U.S.

Staffing and Launching Your Content Marketing Program

from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.

4 Examples of Content Curation Done Right

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This site has become the hub for IT-related energy efficiency information from sources around the world, recognized as a gold winner in Network Products Guide’s 8th Annual 2013 Hot Companies and Best Products. In recent years there has been a lot of buzz about content curation , given its power to help fuel content marketing and better engage an audience. Verne Global data center.

Gmail, TLS Encryption and Why Email Marketers Need to Know About It

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Download the Email Deliverability: Guide for Modern Marketers to learn best practices when it comes to achieving the deliverability you need. Last week, Gmail announced that they were adding a “broken lock” icon for Gmail on the web senders who didn’t support TLS. For those of you who don’t know, TLS stands for Transport Layer Security. Email Marketing

Marketing Automation Technology and What Marketers Need to Look For

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Among the many differing types of technologies vendors offer is of course, marketing automation - a tool that has very much come into vogue in recent years and for good reason as witnessed by a few more stats: 67% of best-in-class companies are more likely to use a marketing automation platform. And the best way to determine that quality is through lead scoring. – Forrester.

Data In. Data Out. The Secret to Data Driven Marketing

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But guess what, you have just found your new best friend. Transfer While you are talking to your new best friend, I suggest that you also start to have a chat about how the data is coming across. You've likely heard the old one-two punch from the digital marketer: "It's as easy as data in and data out.” So let's start with "data in." Data in. Data out.

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5 New B2B Sales and Marketing Strategies

your best people are working blind.”. challenging at best. 5 New B2B Sales and Marketing. Strategies. Overground. 2. The traditional B2B sales and marketing model is typically depicted in the shape. of a funnel; flow starts with marketing and then transitions to sales. Pretty. standard, right? Well, the model has shifted with the customer now in control and. disconnect. Consistent.

Top 30 Publications Shared by B2B CMOs

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"If you want to learn more about HOW to do something, your best bet is going to go beyond these and cultivate a list of your own that speak to your specific needs." The latest scientific research lists the number of business and marketing related publications somewhere between a gazillion and a whole bunch. The fact is the urgency to transform marketing has never been higher.

4 Ways to Turn Marketing Ideas Into Engaged Customers

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In this context, however, attribution is essential for understanding the effectiveness of marketing campaigns and knowing which investments will deliver the best results. Having engaged customers is, of course, the holy grail for marketers. Successfully mine all of today’s rich sources of data. There is of course no shortage of data available. Enhance professional and personal skills.

10 Surprising Statistics About Marketing Technology

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With the best will in the world, there isn’t much “bad” software out there any more. With the hot sector of marketing technology becoming better defined, insights are emerging from those using it - and the results are mixed. This blog explores the figures. Marketing technology benefits: hiding in plain sight. As marketing technologists, we can’t ignore these figures.

Here's Why Only 1 in 3 CMOs Comes from Marketing

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It is in our best interest to buddy up with Sales and get to know that side of the business. Only 34% of Chief Marketing Officers come from marketing. – K. Ullrich. Scary, right? As marketing has evolved, the top marketing leaders actually have a very diverse background. There are learnings marketers can take away from this. Marketing leaders have to know the business. Jump on calls.

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Definitive Guide to Planning a New Content Initiative

That’s the best. THE DEFINITIVE GUIDE 18 Never Run Out of Ideas: Exercises & Best Practices Start With a Good Base When starting a new content initiative, we always recommend that marketers brainstorm. Marketing Institute, said it best… “Our goal is to create the least amount of content. to plan and produce effective content for their respective companies. In that time, we’ve.

The 3 Mistakes Every Marketer Must Avoid When It Comes To Data Driven Marketing

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In the best case scenario, sales professionals can use the valuable insights and information gained for our friends in marketing to make better informed sales outreach decisions. Download the Modern Marketing Essentials Guide to Data Management to learn how to make the best use of your data. Friday Five time, our curated collection of 5 recent articles on one topic. Data Management

8 Steps to Guarantee Marketing Automation Success

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Best-in-Class companies are 67% more likely to use marketing automation (Aberdeen Group). In determining the process for adding marketing automation to your SMB, there are some best practices that you will want to consider before you dive in: 1. They will most likely have insights about the type of automated system that would work best for what they are trying to achieve.

4 Ways to Battle the Content Marketing Paradox

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Here are the best ways to beat the paradox: 1. Don’t Forget to Recycle While most marketers are sinking increasingly large portions of their budgets into creating new content, most are ignoring the fact that some of their best messaging is right under their noses. As Americans become increasingly glued to more and more devices, spending 5.6 Content Marketing

Need to Know Deliverability Metrics

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Whether you are being bulked, blocked, or blacklisted the key takeaway is to ensure you are following best practices by targeting your sends and sticking to your engaged audience. Of course, all marketers know that Deliverability is the most important part of the email marketing cycle. Without deliverability success, what’s the point of all those other people in your organization?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.

Tools Marketers Need For Cross Channel Marketing Attribution

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It’s no secret that the best customers are the ones that engage with brands across multiple channels. Friday Five time — five curated recent articles on a specific topic. This edition: cross channel marketing. TOOLS FOR CROSS CHANNEL ATTRIBUTION. Read the full story on Chief Marketer. Four Key Principles Of Cross Channel Marketing. At least it better be. Cross Channel Marketing

5 Ways Video will Transform Digital Marketing in 2016

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Marketers will start to empower sales teams with targeted video content to help them sell, demo, and prove their solution is the best in the market. Video is the next best thing to being with someone in person. 5. 2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. Video Puts Email Marketing Back on the MAP. Let’s Get Personal.

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3 Features Content Marketing Technology Needs to Provide

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You’ve been told for years that you need to act like a publisher and one of the best ways to do that is to schedule content across channels from one centralized location. By now you probably have heard the phrase "it's not big data, it's the right data." The same principle is applicable to content marketing. And the content needs to be fresh and new. Analytics.

Avoid these 10 Marketing Automation Rookie Mistakes

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Most marketers will fail to implement these best practices. Training your team on modern marketing best practices is the real key to success with marketing automation. Every marketing automation vendor has their own marketing university where you can learn the best way to use each tool more efficiently. 2. Clearly, a lot of marketers are going to be very new to this.

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. brands.

5 Tips For CMOs To Keep Their Creative Teams Humming

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If you are in charge of a full creative team right now, there is no better way to stimulate your staff into producing their best work ever, by making sure they receive continuous training. The best advice is to have your content strategy team follow the best relevant blogs, including Kissmetrics and Moz. Content Strategy. Development. Product Management. Design. There.