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How Data Will Change Marketing in 2017

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Instead, marketers need to implement the tools, talent, and processes that extracts the best from this data to show them what their audience defines as “right” at that moment and going forward. With such a high volume of data available, it comes as no surprise that the information it holds will change how we approach marketing in 2017 and beyond. Enhanced Content Relevance.

6 Social Media Publishing Best Practices

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" Regardless of where you fall in the social media marketing chain, there are best practices and things to remember when it comes to social media publishing. 1. You know those studies out there that proclaim to tell you what is the best day and time to post to Facebook or Twitter to achieve maximum engagement? the social media platforms that work best for you and your brand.

Best Practices For Social Media Publishing

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But before we get to the best practices, let's look at some stats shall we? Best Publishing Practices. Here are some best practices and things to remember when it comes to social media publishing. You know those studies out there that proclaim to tell you what is the best day and time to post to Facebook or Twitter to achieve maximum engagement? Forget them. Period.

2 Out of Every 3 Digital Media Minutes Now Spent on Mobile

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Download the Mobile Testing Guide For Modern Marketers for the best advice from analysts, engineers, and thought leaders on how to help mobile-minded businesses master the non-desktop landscape. Right off the bat the fact that 2 out of every 3 digital media minutes is spent on mobile should surprise absolutely no one, least of any marketer reading this. Elevated Expectations.

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Six Key Steps to Successful Marketing Automation Adoption

With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.

7 Things Your Email Deliverability Consultant Wish You Knew

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Deliverability best practices are not in conflict with good email marketing. There was a time when deliverability best practices were in conflict with good marketing practices. Deliverability best practices support good email marketing practices. 4. It will be one of the best investments you’ll ever make. What do you really need to know about deliverability?

A Deeper Look Into B2B Demand Generation

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While buyer personas are certainly needed for product marketing, it is not feasible that a product marketing persona (usually a description of the end user of a product or service) is going to be the best fit for demand generation purposes. Here are some of the statistics that jumped out and what they mean for those in B2B marketing. stated that their team skill set is highly effective.

Over Two Thirds of CMOs Name Mobile Marketing a Top Priority For 2017

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Download Mobile Marketing Best Practices for CMOs to learn how optimize the browse-to-buy journey in the mobile-first era. Smartphones have been declared a device that people “can’t live without” With over two billion smartphones in use globally, mobile marketing presents an effective and personal way for companies to engage with their customers. Tear Down Those Silos.

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CMOs: Data and Martech Key To Driving Revenue and Increasing Margin

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The best of intentions to advance the growth agenda are often being sidetracked by a legacy of brand-centric strategies and campaign-focused actions, calling into question the realities of the CMO truly becoming the primary growth driver. The CMO has the opportunity, if not the requirement, to become the primary driver and orchestrator of the customer experience. Data and Martech.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

The Best of the Best - Our 6th Annual Look Book

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In years' past our annual Look Books would be comprised of the best of the best when it comes to email marketing. Last year, we kicked it up a notch, showcasing examples of digital marketing achievements that went above and beyond the world of email. This year? " Click here to download your copy of the 6th Annual Look Book today. Cool stuff, right?

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4 Things That Should Be On Every CMO's Wish List

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It’s no secret that the best customers are the ones who engage with brands across multiple channels. With Thanksgiving now in our rear view mirror, it's time to focus squarely on those items we all crave, pine and dare I say, yearn for as marketers. Ok perhaps a little melodramatic but you get the idea. Oh, sorry. where was I? Right, CMOs wish list. 1. " How? How much growth?

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What the Holidays and Account Based Marketing Have in Common

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The best part of the holidays and ABM is the ability to achieve the mutual benefits in the act of giving and receiving that results from all activities associated with both. It’s that most wonderful time of year again -- with the holiday spirit in the air for businesses and consumers alike. Here’s what crossed my mind: Both are highly anticipated. Account-Based Marketing

3 Ways to Connect Video Advertising to the Customer Journey

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And while video advertising is the fastest-growing component of your strategy, as well as the best way to establish emotional connection and build brand favorability, it’s not used to its full potential. There’s more opportunity than ever to create engaging journeys that provide value to your customers. Leverage a variety of data to personalize your video creative.

Marketing Automation is More Than a Fancy Email Machine

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Either they inherited the system from another team, previous employee, or overzealous boss and they just don't know the details of what is possible; or they understand the basics of marketing automation and they just haven't had the time to figure our how best to use it. The tool that is called a marketing automation platform is not strictly about automating your marketing.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

3 Mobile Marketing Trends You Can't Afford To Ignore

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Brands or businesses would contract directly with the developer or through an agency to build an app, with the marketer serving only in an advisory role at best. Whether your mobile product is new or established in the market, it is a best practice to adopt a mobile-first design to give users an optimal experience on their phones and tablets. Hard to believe, I know. Mobile DMP.

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With Email Deliverability Comes A Huge Responsibility

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During that time, it is important to make sure and put your best foot forward from an engagement standpoint. Download the Email Deliverability Modern Marketing Guide today to gain best practices, ISP landscape, international regulations, and much more. I am privileged to manage global deliverability, across all Oracle Marketing Cloud properties. The End Comes First. Email Marketing

The Best Marketers Know Marketing is an Art AND a Science

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The best marketers in the world know this and know the right balance to strike between the two to achieve AND maintain success. The key is to find the balance of art and science to deliver the best possible cross channel marketing experience each time, every time. Being a writer means I am a "word" guy. It's a great piece and I highly recommend reading it.

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5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer's Journey

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Wistia , a B2B video platform, found that CTAs located in the middle of their customer’s videos, or at least in positions other than start or end, converted the best at around 17%. The B2B buyer’s journey consists of the actions that a prospect takes from discovery of the product to purchase of the product, and your marketing content has a great influence on that journey.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Interpreting Email Metrics During the Holidays

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By utilizing strict engagement-based segmentation rules on all sending, and following best practices. The holiday season is officially here and with revenue on the line, many marketers will increase their outbound campaign volumes to meet the shopping demands of their customers—and with good reason. In fact, the opposite is true. Period. Again, this is not necessarily a good thing.

What Email Marketing Acquisition Best Practices and a First Date Have in Common

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When you build a house, the first thing that is built is the foundation. That exact same foundation is the most important thing as you are building your email marketing program. The how, where, and when of acquisition are as critical a factor in the success of that email program as anything else you can create. Good email deliverability starts at the beginning when you acquire an email address.

Customer Experience Simplified

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However, as much as we overcomplicate things, there is no overstating the importance of providing the best customer experience possible each time, every time and across all channels. As I mentioned earlier it is important to provide the best customer experience across all channels. overcomplicating everything. And we marketers take it to a whole new level. Customer Experience

Why Are 6 in 10 CMOs Spending Time on Methods That Don't Work?

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to learn how to create a basic blueprint to embark on a discussion about customer experience and how best to lead this key strategic initiative in your organization. Disruptive Growth. That is at the heart of a recently-released report from Accenture entitled The C-level Disruptive Growth Opportunity. What Exactly is Disruptive Growth? Ok so now you know what the term means. What gives?

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

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It knows, based on your interactions over time, the best content for you on any given day. The best a human can do is rely on segmenting large groups of consumers based on simplistic data points such as a previous purchase, resulting in highly inaccurate and inefficient targeting efforts. Innovative technology in the retail world doesn’t always mean flashy gadgets.

Using Data-Driven Marketing for Business Success

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One of the best things about data-driven marketing is it’s constantly giving you a performance appraisal on what’s working and what needs to change. With the advent of huge amounts of data now available, thanks to online interactions and shopping, digital marketing has become hugely reliant on this data-type of information for decision-making. There is help.

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Why Cross Channel Marketing Needs To Be Visual

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is a premier, friendly and easy-to-navigate travel destination – is best received at the point of travel. Imagine you are working on building a cross-channel marketing campaign. Imagine it’s a launch of new webinar series or an introduction of a new product. But for the sake of this thought experiment, you have to do all of that without any visual images. When We See Nature.

What Plato Can Teach CMOs About Customer Experience

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So a consumer's behavior comes directly from these 3 sources. I'm sure Plato wasn't thinking of a guy researching the best long underwear to buy but be that as it may there is no denying these 3 factors play a vital role in the CX and ultimate path to purchase. Customer Experience (CX) continues to be a top priority for major brands. That should come as no surprise to anyone.

CMOs Need To Get Disruptive and Defensive

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CMOs have the opportunity to guide that process and identify the best fit. For years we've heard about the need to be disruptive; the need to be different but with a purpose. In other words not disruptive for the sake of disruption but have an actual plan behind said disruption, as it were. Based on research from Accenture the type of disruption at play is disruptive growth. CMO Corner

Why Email is Essential for Your Content Marketing Strategy

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The best brand content is evergreen. The best content marketers have thousands of pieces of content. It stands to reason the best content marketers who are also great email marketers are now starting to think about email and content as connective tissue for the broader digital journey. Download the Email Deliverability Guide for the latest best practices on the subject.

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How To Run An Effective SMS Marketing Campaign

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To make sure you get the most out of yours and end up in the first category, here are some best practices to make SMS work for your business: Make Exclusive Offers For SMS Customers. They might like to know the best tips on how to eliminate crow’s feet. With this in mind, it’s best to send messages that are SMS-timely. That’s where exclusivity comes in.

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Why CMOs Need To Put Their Customers First

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There are a lot of great findings in the survey but I want to focus on the following three that best match this context. Delivering the best possible customer experience each time, every time goes a long way in satisfying your customers. I am a huge believer that we humans tend to overcomplicate things. And we marketers take it to a whole new level. consumers. Baby Boomers (52-70).

How Global CMOs Reap the Benefits of Technology

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For example, Julie Lyle, CMO of Demandjump and former CMO of Wal-mart believes technology has enabled tracking, measurement, and best practices sharing. The result has been the ability to share best practices with other parts of the organization. ” Some companies have found similar success managing their global branding efforts via technology. Created A Lot of Value. CMO Corne

Get the Most Out of Your Holiday Marketing By Using Video in Email

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51.9% of marketing professionals worldwide name video as the type of content with the best ROI. The marketer creates and uploads a single video, and the technology covers the work of identifying each email client’s video acceptance for the best possible experience. When it comes to the holiday season, everyone has their favorite movie to watch. And football is always on.

Understand Customers and Their Lifecycle with Marketing Automation

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Over 60% of marketers considered email the best channel for one-to-one communication. Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you. This can actually provide a fresh perspective on a well-established campaign tool: email. 1. Your customer is not a form field.

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

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Email works well in this category, but again, pay attention to their behavior as the best indicators of what action you can take to get them to buy. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent.

Want To Know How To Harness Data and Optimize Customer Experience?

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Marketers around the world want to know how to best use data and optimize the customer experience. Find and serve the best customer experiences for all your online visitors or key segments of visitors. 2. Data and customer experience (CX) may be the two biggest things on marketers' collective minds right now. Five Key Functions for Optimization. Testing & Targeting. Insights.

How to Rock the World of Events and Marketing Automation

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Doing so leads marketers to convert in-person event interactions into digital buying signals that seamlessly feed data into marketing automation to make real-time decisions on the best next steps in the buying journey, and simultaneously improve operational efficiencies. That leaves only 18% of marketers that are actually utilizing event data to its full potential. That’s powerful.

Gmail, TLS Encryption and Why Email Marketers Need to Know About It

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Download the Email Deliverability: Guide for Modern Marketers to learn best practices when it comes to achieving the deliverability you need. Last week, Gmail announced that they were adding a “broken lock” icon for Gmail on the web senders who didn’t support TLS. For those of you who don’t know, TLS stands for Transport Layer Security. Email Marketing