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Best Practices For Social Media Publishing

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But before we get to the best practices, let's look at some stats shall we? Best Publishing Practices. Here are some best practices and things to remember when it comes to social media publishing. You know those studies out there that proclaim to tell you what is the best day and time to post to Facebook or Twitter to achieve maximum engagement? Forget them. Period.

6 Social Media Publishing Best Practices

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" Regardless of where you fall in the social media marketing chain, there are best practices and things to remember when it comes to social media publishing. 1. You know those studies out there that proclaim to tell you what is the best day and time to post to Facebook or Twitter to achieve maximum engagement? the social media platforms that work best for you and your brand.

Account Based Marketing and its Growing Interest Among B2B CMOs

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Expect #ABM to continue to rise as marketers get into the nitty gritty of ABM programs and reach out to find and share best practices and innovative approaches." The next question is whether ABM will go from being a trend to becoming a dominant strategy, forever replacing ‘spray and pray’ in the B2B mindset.” Not all that impressive. CMO Corner

4 Things That Should Be On Every CMO's Wish List

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It’s no secret that the best customers are the ones who engage with brands across multiple channels. With Thanksgiving now in our rear view mirror, it's time to focus squarely on those items we all crave, pine and dare I say, yearn for as marketers. Ok perhaps a little melodramatic but you get the idea. Oh, sorry. where was I? Right, CMOs wish list. 1. " How? How much growth?

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Six Key Steps to Successful Marketing Automation Adoption

With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.

CMOs Need To Get Disruptive and Defensive

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CMOs have the opportunity to guide that process and identify the best fit. For years we've heard about the need to be disruptive; the need to be different but with a purpose. In other words not disruptive for the sake of disruption but have an actual plan behind said disruption, as it were. Based on research from Accenture the type of disruption at play is disruptive growth. CMO Corner

Marketing Automation is More Than a Fancy Email Machine

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Either they inherited the system from another team, previous employee, or overzealous boss and they just don't know the details of what is possible; or they understand the basics of marketing automation and they just haven't had the time to figure our how best to use it. The tool that is called a marketing automation platform is not strictly about automating your marketing.

Understand Customers and Their Lifecycle with Marketing Automation

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Over 60% of marketers considered email the best channel for one-to-one communication. Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you. This can actually provide a fresh perspective on a well-established campaign tool: email. 1. Your customer is not a form field.

Why Are 6 in 10 CMOs Spending Time on Methods That Don't Work?

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to learn how to create a basic blueprint to embark on a discussion about customer experience and how best to lead this key strategic initiative in your organization. Disruptive Growth. That is at the heart of a recently-released report from Accenture entitled The C-level Disruptive Growth Opportunity. What Exactly is Disruptive Growth? Ok so now you know what the term means. What gives?

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Why Cross Channel Marketing Needs To Be Visual

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is a premier, friendly and easy-to-navigate travel destination – is best received at the point of travel. Imagine you are working on building a cross-channel marketing campaign. Imagine it’s a launch of new webinar series or an introduction of a new product. But for the sake of this thought experiment, you have to do all of that without any visual images. When We See Nature.

The Best of the Best - Our 6th Annual Look Book

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In years' past our annual Look Books would be comprised of the best of the best when it comes to email marketing. Last year, we kicked it up a notch, showcasing examples of digital marketing achievements that went above and beyond the world of email. This year? " Click here to download your copy of the 6th Annual Look Book today. Cool stuff, right?

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Customer Experience Simplified

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However, as much as we overcomplicate things, there is no overstating the importance of providing the best customer experience possible each time, every time and across all channels. As I mentioned earlier it is important to provide the best customer experience across all channels. overcomplicating everything. And we marketers take it to a whole new level. Customer Experience

3 Mobile Marketing Trends You Can't Afford To Ignore

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Brands or businesses would contract directly with the developer or through an agency to build an app, with the marketer serving only in an advisory role at best. Whether your mobile product is new or established in the market, it is a best practice to adopt a mobile-first design to give users an optimal experience on their phones and tablets. Hard to believe, I know. Mobile DMP.

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The Best Marketers Know Marketing is an Art AND a Science

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The best marketers in the world know this and know the right balance to strike between the two to achieve AND maintain success. The key is to find the balance of art and science to deliver the best possible cross channel marketing experience each time, every time. Being a writer means I am a "word" guy. It's a great piece and I highly recommend reading it.

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B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Get the Most Out of Your Holiday Marketing By Using Video in Email

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51.9% of marketing professionals worldwide name video as the type of content with the best ROI. The marketer creates and uploads a single video, and the technology covers the work of identifying each email client’s video acceptance for the best possible experience. When it comes to the holiday season, everyone has their favorite movie to watch. And football is always on.

Using Data-Driven Marketing for Business Success

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One of the best things about data-driven marketing is it’s constantly giving you a performance appraisal on what’s working and what needs to change. With the advent of huge amounts of data now available, thanks to online interactions and shopping, digital marketing has become hugely reliant on this data-type of information for decision-making. There is help.

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What Email Marketing Acquisition Best Practices and a First Date Have in Common

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When you build a house, the first thing that is built is the foundation. That exact same foundation is the most important thing as you are building your email marketing program. The how, where, and when of acquisition are as critical a factor in the success of that email program as anything else you can create. Good email deliverability starts at the beginning when you acquire an email address.

What Plato Can Teach CMOs About Customer Experience

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So a consumer's behavior comes directly from these 3 sources. I'm sure Plato wasn't thinking of a guy researching the best long underwear to buy but be that as it may there is no denying these 3 factors play a vital role in the CX and ultimate path to purchase. Customer Experience (CX) continues to be a top priority for major brands. That should come as no surprise to anyone.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

How AI Will Be A Game Changer In Mobile Marketing

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Download the Mobile Testing Guide For Modern Marketers for the best advice from analysts, engineers, and thought leaders on how to help mobile-minded businesses master the non-desktop landscape. " Make no mistake about it, AI is very much the "in term" around the marketing water coolers. Impact and Improve. Automation. Connection. Context. Or do you? Makes senses, yes?

What Global Marketers Can Learn From Quentin Tarantino

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As McKinsey puts it: “No single organizational model is best for all companies handling the realities of rapid growth in emerging markets and round-the-clock global communications.” Seems kind of fitting to reference Quentin Tarantino just days after he announced that he would be retiring from filmmaking after his next two projects are completed. At least it is according to IMDB.

Want To Know How To Harness Data and Optimize Customer Experience?

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Marketers around the world want to know how to best use data and optimize the customer experience. Find and serve the best customer experiences for all your online visitors or key segments of visitors. 2. Data and customer experience (CX) may be the two biggest things on marketers' collective minds right now. Five Key Functions for Optimization. Testing & Targeting. Insights.

Why Email is Essential for Your Content Marketing Strategy

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The best brand content is evergreen. The best content marketers have thousands of pieces of content. It stands to reason the best content marketers who are also great email marketers are now starting to think about email and content as connective tissue for the broader digital journey. Download the Email Deliverability Guide for the latest best practices on the subject.

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Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.

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Oracle remains committed to providing an integrated portfolio of best-of-breed components that helps marketers connect their third-party applications to power their customer experience. Digital marketers are continuously challenged with proving their programs are enabling sales and driving revenue. Achieving quarterly MQL goals is no longer sufficient for establishing success. categories.

How to Rock the World of Events and Marketing Automation

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Doing so leads marketers to convert in-person event interactions into digital buying signals that seamlessly feed data into marketing automation to make real-time decisions on the best next steps in the buying journey, and simultaneously improve operational efficiencies. That leaves only 18% of marketers that are actually utilizing event data to its full potential. That’s powerful.

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

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It knows, based on your interactions over time, the best content for you on any given day. The best a human can do is rely on segmenting large groups of consumers based on simplistic data points such as a previous purchase, resulting in highly inaccurate and inefficient targeting efforts. Innovative technology in the retail world doesn’t always mean flashy gadgets.

Global CMOs and the Vital Role of Culture and Teamwork

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"This is not only shortsighted, but it also underestimates the power that cross-market communication, collaboration, and best practice sharing can provide for global teams and brands," says Lyle. Regardless of where your based out of, or where you brick and mortar locations are - if you have a website your brand is global. Culture and Teamwork. There is no one-size-fits-all for us.

How To Run An Effective SMS Marketing Campaign

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To make sure you get the most out of yours and end up in the first category, here are some best practices to make SMS work for your business: Make Exclusive Offers For SMS Customers. They might like to know the best tips on how to eliminate crow’s feet. With this in mind, it’s best to send messages that are SMS-timely. That’s where exclusivity comes in.

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Marketers Need to Focus on Prospects' Behaviors, Not Demographics

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Email works well in this category, but again, pay attention to their behavior as the best indicators of what action you can take to get them to buy. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent.

How to Run Marketing Better with Effective Budgeting and Planning

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Running marketing means paying close attention to the ‘I’ in ROI and measuring to determine the next best marketing action aka Marketing Performance Management. And if you’re really honest, you want to impress leadership and climb a few rungs up the corporate ladder. Am I right? Perhaps. But, and it’s a big but, how do you decide what initiatives to undertake?

Gmail, TLS Encryption and Why Email Marketers Need to Know About It

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Download the Email Deliverability: Guide for Modern Marketers to learn best practices when it comes to achieving the deliverability you need. Last week, Gmail announced that they were adding a “broken lock” icon for Gmail on the web senders who didn’t support TLS. For those of you who don’t know, TLS stands for Transport Layer Security. Email Marketing

What B2B Marketers Need To Know About Video

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For marketers, it’s the best way to connect with audiences in a personal and emotional way. In case you hadn’t noticed, video has quickly taken over the Internet, and with it dramatically changed the behaviors of modern buyers. And this is a great thing for modern marketers. Cisco projects that video will comprise 79 percent of all Internet traffic by 2020. The Results.

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One Third of CMOs Not Integrating Within Digital Channels

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It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels see strong growth. How much growth? Companies with strong cross channel customer engagement see a 9.5% year-over-year increase in annual revenue. Ok so far so good, right? From Within.

How to Decide What Marketing Metrics to Track and Report

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We try to provide some best practices and to guide you in your strategic thinking, not presume what will work for your company. Yesterday I was at a marketing event and the topic of metrics came up. That's not a huge surprise, as modern marketers continue to be concerned with justifying their activities with the right metrics of success. jumped at the chance to respond.

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Why the Best CMOs in the World are Customer Champions Every Step of the Way

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Interactive customers, for many industries, are a brand’s best friends. Winning marketers connect internal functions with customers and build a customer-centric culture to create the best customer experience, period. Have you defined the mapping of your customers journey to ensure the best customer engagement with your brands? Because our members are The CMO Club.

CMOs and Cross Channel: You Won't Believe How Much Perception Differs From Reality

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With so many options, how do you assess the capabilities of each one to make the best choice for your company? After reading the following sentence your reaction should be something along the lines of "tell me something I don't know."Marketers Of course you already know that. Perception vs. Reality - It's Not Pretty. " The context is exactly the same. CMO Corner

Here's Why Only 1 in 3 CMOs Comes from Marketing

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It is in our best interest to buddy up with Sales and get to know that side of the business. Only 34% of Chief Marketing Officers come from marketing. – K. Ullrich. Scary, right? As marketing has evolved, the top marketing leaders actually have a very diverse background. There are learnings marketers can take away from this. Marketing leaders have to know the business. Jump on calls.

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What the Heck is Cross Channel Marketing and Why Would I Want To Do It?

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It’s no secret that the best customers are the ones who engage with brands across multiple channels. The term "cross channel marketing" is hardly new. It's been around for hundreds of years. Ok, maybe not hundreds but in some ways it seems that way, doesn't it? Marketers the world over have espoused its virtues and sang its praises while others, well have not.