It's All About Revenue

Trending Sources

6 Social Media Publishing Best Practices

It's All About Revenue

" Regardless of where you fall in the social media marketing chain, there are best practices and things to remember when it comes to social media publishing. 1. You know those studies out there that proclaim to tell you what is the best day and time to post to Facebook or Twitter to achieve maximum engagement? the social media platforms that work best for you and your brand.

Account Based Marketing and its Growing Interest Among B2B CMOs

It's All About Revenue

Expect #ABM to continue to rise as marketers get into the nitty gritty of ABM programs and reach out to find and share best practices and innovative approaches." The next question is whether ABM will go from being a trend to becoming a dominant strategy, forever replacing ‘spray and pray’ in the B2B mindset.” Not all that impressive. CMO Corner

Best Practices For Social Media Publishing

It's All About Revenue

But before we get to the best practices, let's look at some stats shall we? Best Publishing Practices. Here are some best practices and things to remember when it comes to social media publishing. You know those studies out there that proclaim to tell you what is the best day and time to post to Facebook or Twitter to achieve maximum engagement? Forget them. Period.

Marketing Automation is More Than a Fancy Email Machine

It's All About Revenue

Either they inherited the system from another team, previous employee, or overzealous boss and they just don't know the details of what is possible; or they understand the basics of marketing automation and they just haven't had the time to figure our how best to use it. The tool that is called a marketing automation platform is not strictly about automating your marketing.

Content Methodology: A Best Practices Report

Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.

How To Run An Effective SMS Marketing Campaign

It's All About Revenue

To make sure you get the most out of yours and end up in the first category, here are some best practices to make SMS work for your business: Make Exclusive Offers For SMS Customers. They might like to know the best tips on how to eliminate crow’s feet. With this in mind, it’s best to send messages that are SMS-timely. That’s where exclusivity comes in.

SMS 108

What Email Marketing Acquisition Best Practices and a First Date Have in Common

It's All About Revenue

When you build a house, the first thing that is built is the foundation. That exact same foundation is the most important thing as you are building your email marketing program. The how, where, and when of acquisition are as critical a factor in the success of that email program as anything else you can create. Good email deliverability starts at the beginning when you acquire an email address.

One Third of CMOs Not Integrating Within Digital Channels

It's All About Revenue

It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels see strong growth. How much growth? Companies with strong cross channel customer engagement see a 9.5% year-over-year increase in annual revenue. Ok so far so good, right? From Within.

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

It's All About Revenue

It knows, based on your interactions over time, the best content for you on any given day. The best a human can do is rely on segmenting large groups of consumers based on simplistic data points such as a previous purchase, resulting in highly inaccurate and inefficient targeting efforts. Innovative technology in the retail world doesn’t always mean flashy gadgets.

Study: How Much of Your Content Marketing Is Effective?

idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. All rights reserved. content. 68% 16.7%

Why Email Marketing Is Still Effective

It's All About Revenue

This is still the leading channel for getting the best ROI. You probably know of some of the popular B2C (Business to Consumer) best practices. Time for Friday Five , a curated collection of five recent industry-related articles on one topic. This go round it's Email Marketing. Reasons Email Marketing is Still an Effective Tool. ” But this is not always the case. Whoops!

Why Email is Essential for Your Content Marketing Strategy

It's All About Revenue

The best brand content is evergreen. The best content marketers have thousands of pieces of content. It stands to reason the best content marketers who are also great email marketers are now starting to think about email and content as connective tissue for the broader digital journey. Download the Email Deliverability Guide for the latest best practices on the subject.

Email 142

What B2B Marketers Need To Know About Video

It's All About Revenue

For marketers, it’s the best way to connect with audiences in a personal and emotional way. In case you hadn’t noticed, video has quickly taken over the Internet, and with it dramatically changed the behaviors of modern buyers. And this is a great thing for modern marketers. Cisco projects that video will comprise 79 percent of all Internet traffic by 2020. The Results.

Video 99

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

It's All About Revenue

Email works well in this category, but again, pay attention to their behavior as the best indicators of what action you can take to get them to buy. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent.

Gmail, TLS Encryption and Why Email Marketers Need to Know About It

It's All About Revenue

Download the Email Deliverability: Guide for Modern Marketers to learn best practices when it comes to achieving the deliverability you need. Last week, Gmail announced that they were adding a “broken lock” icon for Gmail on the web senders who didn’t support TLS. For those of you who don’t know, TLS stands for Transport Layer Security. Email Marketing

Staffing and Launching Your Content Marketing Program

from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.

Content Not Getting Enough Love? Try These 5 Easy Fixes

It's All About Revenue

However, content for content’s sake is probably not the best way to provide a stellar customer experience. It’s no secret that marketers are attention seekers, at least when it comes to content. According to the Content Marketing Institute , 72% of marketers list creating engaging content as their top priority for 2016. However, many are falling short. Have Fun!

How to Decide What Marketing Metrics to Track and Report

It's All About Revenue

We try to provide some best practices and to guide you in your strategic thinking, not presume what will work for your company. Yesterday I was at a marketing event and the topic of metrics came up. That's not a huge surprise, as modern marketers continue to be concerned with justifying their activities with the right metrics of success. jumped at the chance to respond.

Report 133

Email Marketing: Going Beyond a Unique Open and Click

It's All About Revenue

Engagement segments can be customized; if you have an impulse product or a short purchase cycle, then the above might suit you best. Is 20% a good open rate? What about a click-through rate of 5%? Well that depends on the industry you are in and what type of communications you're sending. Each week you send out a newsletter and each week you might get a 20% open rate. They are important.

Click 116

The 3 Mistakes Every Marketer Must Avoid When It Comes To Data Driven Marketing

It's All About Revenue

In the best case scenario, sales professionals can use the valuable insights and information gained for our friends in marketing to make better informed sales outreach decisions. Download the Modern Marketing Essentials Guide to Data Management to learn how to make the best use of your data. Friday Five time, our curated collection of 5 recent articles on one topic. Data Management

Content Marketing 2016: Staffing, Measurement, and Effectiveness

latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.

What the Heck is Cross Channel Marketing and Why Would I Want To Do It?

It's All About Revenue

It’s no secret that the best customers are the ones who engage with brands across multiple channels. The term "cross channel marketing" is hardly new. It's been around for hundreds of years. Ok, maybe not hundreds but in some ways it seems that way, doesn't it? Marketers the world over have espoused its virtues and sang its praises while others, well have not.

4 Ways to Battle the Content Marketing Paradox

It's All About Revenue

Here are the best ways to beat the paradox: 1. Don’t Forget to Recycle While most marketers are sinking increasingly large portions of their budgets into creating new content, most are ignoring the fact that some of their best messaging is right under their noses. As Americans become increasingly glued to more and more devices, spending 5.6 Content Marketing

Why the Best CMOs in the World are Customer Champions Every Step of the Way

It's All About Revenue

Interactive customers, for many industries, are a brand’s best friends. Winning marketers connect internal functions with customers and build a customer-centric culture to create the best customer experience, period. Have you defined the mapping of your customers journey to ensure the best customer engagement with your brands? Because our members are The CMO Club.

8 Common Ways Most Content Marketers Fail

It's All About Revenue

Say they’re trying to research "SEO best practices." Marketers are pretty resourceful. Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. From one-(wo)man operations to teams with every position imaginable, we all have areas that could use improving. But fear not! All of these mistakes have simple fixes. 1. Great!

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. brands.

Are Three Quarters of CMOs Wrong About Customer Experience?

It's All About Revenue

However, inherent in CX itself is a list of priorities as to what makes for a great CX; what qualities if you will, compromise the best CX. It’s no secret that the best customers are the ones who engage with brands across multiple channels. Customer experience (CX), to absolutely no one's surprise, is at or near the top of the list of priorities among CMOs across the globe.

Here's Why Only 1 in 3 CMOs Comes from Marketing

It's All About Revenue

It is in our best interest to buddy up with Sales and get to know that side of the business. Only 34% of Chief Marketing Officers come from marketing. – K. Ullrich. Scary, right? As marketing has evolved, the top marketing leaders actually have a very diverse background. There are learnings marketers can take away from this. Marketing leaders have to know the business. Jump on calls.

Domain 142

3 Email Marketing Lessons From Tinder

It's All About Revenue

You'll gain insight into best practices, ISP landscape, international regulations, proven strategies, common pitfalls, and much more. About three years ago, I was having drinks with some friends in Tribeca, when one of the girls pulled out her iPhone to show us married gals how Tinder worked. We were hooked. Today, there are an estimated 50 million Tinder users and 1.4 Need help editing?

Email 111

4 Best Practices to Uniting Content Marketing Teams and Workflows

It's All About Revenue

Here’s a look at four best practices used by savvy brands to align marketing with broader organizational goals. 1. The best content marketing is typically aligned with global and local marketing strategies. Interested in reading about content marketing best practices in more detail including the impact of technology and the strategies used by top-notch brands?

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce

10 Surprising Statistics About Marketing Technology

It's All About Revenue

With the best will in the world, there isn’t much “bad” software out there any more. With the hot sector of marketing technology becoming better defined, insights are emerging from those using it - and the results are mixed. This blog explores the figures. Marketing technology benefits: hiding in plain sight. As marketing technologists, we can’t ignore these figures.

8 Steps to Guarantee Marketing Automation Success

It's All About Revenue

Best-in-Class companies are 67% more likely to use marketing automation (Aberdeen Group). In determining the process for adding marketing automation to your SMB, there are some best practices that you will want to consider before you dive in: 1. They will most likely have insights about the type of automated system that would work best for what they are trying to achieve.

The CMO Struggle For True Marketing Integration Rages On

It's All About Revenue

How can you possibly know which technology works best for you? Survey participants are asked to respond via a scale of 1-7 with 1 representing "not at all effectively" and 7 being "very effectively." " Oh yeah before I forget, this survey is conducted twice a year, in February and then again in August. That is significant, trust me. What's 4 Got To Do With It?

CMO 74

The Contextual Inbox: Moment-of-Open Email Marketing

It's All About Revenue

You'll gain proven strategies, best practices, and help to improve your email campaigns. Are you one of the 40% of email marketers who don’t segment their email campaigns? There aren’t many reasons still available for sending an entire database the same email. Personalized messages in the inbox drive 14% higher open rates and 63% better click performance. Email Marketing

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

4 Examples of Content Curation Done Right

It's All About Revenue

This site has become the hub for IT-related energy efficiency information from sources around the world, recognized as a gold winner in Network Products Guide’s 8th Annual 2013 Hot Companies and Best Products. In recent years there has been a lot of buzz about content curation , given its power to help fuel content marketing and better engage an audience. Verne Global data center.

Avoid these 10 Marketing Automation Rookie Mistakes

It's All About Revenue

Most marketers will fail to implement these best practices. Training your team on modern marketing best practices is the real key to success with marketing automation. Every marketing automation vendor has their own marketing university where you can learn the best way to use each tool more efficiently. 2. Clearly, a lot of marketers are going to be very new to this.

4 Content Marketing Metrics Trends and Best Practices

It's All About Revenue

Content Marketing Metrics Trends and Best Practices is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Nothing seems to brings marketers more joy (or stress) than metrics and measurement. So what are marketers doing? Here are 4 of the report’s core findings about content marketing metrics: 1. How much and what part of it?).

The Rise of the Unread: How to Avoid the Burial of Your Content

It's All About Revenue

As new platforms and networks emerge, the best content marketers experiment to discover new ways of reaching customers. The​ ​Unread​ ​(content)​ ​has​ ​risen​ ​and​ ​is​ ​stalking​ ​the​ ​internet. Your​ ​content, yes​ ​that​ ​blog​ ​post​ ​you​ ​spent​ ​hours​ ​crafting​ ​(and​ ​even​ ​more hours​ ​getting​ ​signed​ ​off)​ ​is​ ​already​ ​buried​ ​under​ ​piles​ ​and​ ​piles​ ​of​ ​unread.​

Content Marketing Playbook: Strategy and Roadmap

approach delivers the best results: Target a primary and. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. conference.