It's All About Revenue

Trending Sources

Customer Experience is the Most Critical Part of Marketing Right Now

It's All About Revenue

The best marketers in 2017 will concentrate their efforts on reimagining processes and management methods to help their people better leverage software-powered marketing. 89% of marketers expect customer experience to be their primary differentiator, according to Gartner. That is quite a high number. Read on for specifics. Scott Brinker ( @chiefmartec ), Editor, chiefmartec.com.

6 Social Media Publishing Best Practices

It's All About Revenue

" Regardless of where you fall in the social media marketing chain, there are best practices and things to remember when it comes to social media publishing. 1. You know those studies out there that proclaim to tell you what is the best day and time to post to Facebook or Twitter to achieve maximum engagement? the social media platforms that work best for you and your brand.

Best Practices For Social Media Publishing

It's All About Revenue

But before we get to the best practices, let's look at some stats shall we? Best Publishing Practices. Here are some best practices and things to remember when it comes to social media publishing. You know those studies out there that proclaim to tell you what is the best day and time to post to Facebook or Twitter to achieve maximum engagement? Forget them. Period.

Account Based Marketing and its Growing Interest Among B2B CMOs

It's All About Revenue

Expect #ABM to continue to rise as marketers get into the nitty gritty of ABM programs and reach out to find and share best practices and innovative approaches." The next question is whether ABM will go from being a trend to becoming a dominant strategy, forever replacing ‘spray and pray’ in the B2B mindset.” Not all that impressive. CMO Corner

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

How Data Will Change Marketing in 2017

It's All About Revenue

Instead, marketers need to implement the tools, talent, and processes that extracts the best from this data to show them what their audience defines as “right” at that moment and going forward. With such a high volume of data available, it comes as no surprise that the information it holds will change how we approach marketing in 2017 and beyond. Enhanced Content Relevance.

CMOs Not Happy With the State of Cross Channel Marketing

It's All About Revenue

It’s no secret that the best customers are the ones who engage with brands across multiple channels. According to the research, one of the biggest challenges for marketers in 2017 will be understanding the connected customer journey across all touch points and how best to interact on a more personal, content-rich level." How much growth? The Struggle Is Real. CMO Corner

7 Engaging CMO Interviews From 2016

It's All About Revenue

You make the best media plan you can come up with.” ” My take: It is vitally important for brands to know what they do best and equally as important what they don't do well. The idea is to be the best and to be the best you do it right. With so many martech solutions to choose from how can you possibly know which one is best for you? Well, sort of.

CMO 111

4 Steps to Standardize Your Data and Get Better Insights

It's All About Revenue

This follows best practices. It’s best practice to also enforce standards on data already collected, so all the data is in the same format. The line between a lot of data and too much data is razor-thin. All marketers and salespeople want the former, but achieving the latter is all too easy if we don’t use data standards. Standards make data uniform. Brainstorm standards.

Field 88

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Spamhaus Risk and the Future of Email Acquisition

It's All About Revenue

They will help you determine the best protective measures for your business, and how these are effective in helping you mitigate risk while still growing your business. Email address acquisition is the life blood of any growing email marketing program. So anytime someone proposes a change to acquisition practices, smart marketers get worried. Innocent Victims. How to Mitigate Your Risk.

2017: The Year of the Data Driven CMO

It's All About Revenue

hope everyone had a great holiday season and I wish nothing but the best for everyone in 2017 and beyond. Not surprising in the least the same research revealed that a mere 27% of customers believe surveys are the best way to learn about them. Happy New Year everyone! Survey Says: Wrong. Picture a group of marketers on the TV show Family Feud. Surveys? Seriously? Hi, I'm Big Data.

CMO 105

To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This

It's All About Revenue

When consumers reach out, marketers need to be adaptive and create the best possible experience. Conversations with customers would be influenced by the context of all previous conversations, allowing for the best possible customer experience. Today, more than 2 billion smartphones are in use globally and continue to become an integral part of people’s daily life. Testing, 1, 2.

The Best of the Best - Our 6th Annual Look Book

It's All About Revenue

In years' past our annual Look Books would be comprised of the best of the best when it comes to email marketing. Last year, we kicked it up a notch, showcasing examples of digital marketing achievements that went above and beyond the world of email. This year? " Click here to download your copy of the 6th Annual Look Book today. Cool stuff, right?

Best 96

Six Key Steps to Successful Marketing Automation Adoption

With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.

The Undeniable Benefit of a Consistent Cross Channel Marketing Message

It's All About Revenue

With the desire to hear what you have to offer across channels, the best way to maximize the value of sharing marketing messages this way is to ensure consistency in what you are saying, combining a digital marketing strategy with additional tactics designated for traditional channels. However, they also want you to talk to them on other channels, including digital and traditional channels.

A Deeper Look Into B2B Demand Generation

It's All About Revenue

While buyer personas are certainly needed for product marketing, it is not feasible that a product marketing persona (usually a description of the end user of a product or service) is going to be the best fit for demand generation purposes. Here are some of the statistics that jumped out and what they mean for those in B2B marketing. stated that their team skill set is highly effective.

How A CMO Uses Storytelling To Engage Audiences

It's All About Revenue

Instead, we curate the best experts in the industry to share their advice through articles, video, webinars and live events. Email (for all the reasons noted above) is proven to be one of our best mechanisms to deliver that content. Jeremy Duerksen is CMO at Peaksware. In his spare time he rides horses and dual sport motos - presumably not at the same time and races bikes. CMO Corne

CMO 77

Over Two Thirds of CMOs Name Mobile Marketing a Top Priority For 2017

It's All About Revenue

Download Mobile Marketing Best Practices for CMOs to learn how optimize the browse-to-buy journey in the mobile-first era. Smartphones have been declared a device that people “can’t live without” With over two billion smartphones in use globally, mobile marketing presents an effective and personal way for companies to engage with their customers. Tear Down Those Silos.

B2C 95

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

The Best Marketers Know Marketing is an Art AND a Science

It's All About Revenue

The best marketers in the world know this and know the right balance to strike between the two to achieve AND maintain success. The key is to find the balance of art and science to deliver the best possible cross channel marketing experience each time, every time. Being a writer means I am a "word" guy. It's a great piece and I highly recommend reading it.

Spot 113

Marketing Automation is More Than a Fancy Email Machine

It's All About Revenue

Either they inherited the system from another team, previous employee, or overzealous boss and they just don't know the details of what is possible; or they understand the basics of marketing automation and they just haven't had the time to figure our how best to use it. The tool that is called a marketing automation platform is not strictly about automating your marketing.

7 Things Your Email Deliverability Consultant Wish You Knew

It's All About Revenue

Deliverability best practices are not in conflict with good email marketing. There was a time when deliverability best practices were in conflict with good marketing practices. Deliverability best practices support good email marketing practices. 4. It will be one of the best investments you’ll ever make. What do you really need to know about deliverability?

3 Mobile Marketing Trends You Can't Afford To Ignore

It's All About Revenue

Brands or businesses would contract directly with the developer or through an agency to build an app, with the marketer serving only in an advisory role at best. Whether your mobile product is new or established in the market, it is a best practice to adopt a mobile-first design to give users an optimal experience on their phones and tablets. Hard to believe, I know. Mobile DMP.

Mobile 115

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

What Email Marketing Acquisition Best Practices and a First Date Have in Common

It's All About Revenue

When you build a house, the first thing that is built is the foundation. That exact same foundation is the most important thing as you are building your email marketing program. The how, where, and when of acquisition are as critical a factor in the success of that email program as anything else you can create. Good email deliverability starts at the beginning when you acquire an email address.

4 Things That Should Be On Every CMO's Wish List

It's All About Revenue

It’s no secret that the best customers are the ones who engage with brands across multiple channels. With Thanksgiving now in our rear view mirror, it's time to focus squarely on those items we all crave, pine and dare I say, yearn for as marketers. Ok perhaps a little melodramatic but you get the idea. Oh, sorry. where was I? Right, CMOs wish list. 1. " How? How much growth?

CMO 104

With Email Deliverability Comes A Huge Responsibility

It's All About Revenue

During that time, it is important to make sure and put your best foot forward from an engagement standpoint. Download the Email Deliverability Modern Marketing Guide today to gain best practices, ISP landscape, international regulations, and much more. I am privileged to manage global deliverability, across all Oracle Marketing Cloud properties. The End Comes First. Email Marketing

CMOs: Data and Martech Key To Driving Revenue and Increasing Margin

It's All About Revenue

The best of intentions to advance the growth agenda are often being sidetracked by a legacy of brand-centric strategies and campaign-focused actions, calling into question the realities of the CMO truly becoming the primary growth driver. The CMO has the opportunity, if not the requirement, to become the primary driver and orchestrator of the customer experience. Data and Martech.

5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer's Journey

It's All About Revenue

Wistia , a B2B video platform, found that CTAs located in the middle of their customer’s videos, or at least in positions other than start or end, converted the best at around 17%. The B2B buyer’s journey consists of the actions that a prospect takes from discovery of the product to purchase of the product, and your marketing content has a great influence on that journey.

Customer Experience Simplified

It's All About Revenue

However, as much as we overcomplicate things, there is no overstating the importance of providing the best customer experience possible each time, every time and across all channels. As I mentioned earlier it is important to provide the best customer experience across all channels. overcomplicating everything. And we marketers take it to a whole new level. Customer Experience

What the Holidays and Account Based Marketing Have in Common

It's All About Revenue

The best part of the holidays and ABM is the ability to achieve the mutual benefits in the act of giving and receiving that results from all activities associated with both. It’s that most wonderful time of year again -- with the holiday spirit in the air for businesses and consumers alike. Here’s what crossed my mind: Both are highly anticipated. Account-Based Marketing

3 Ways to Connect Video Advertising to the Customer Journey

It's All About Revenue

And while video advertising is the fastest-growing component of your strategy, as well as the best way to establish emotional connection and build brand favorability, it’s not used to its full potential. There’s more opportunity than ever to create engaging journeys that provide value to your customers. Leverage a variety of data to personalize your video creative.

Using Data-Driven Marketing for Business Success

It's All About Revenue

One of the best things about data-driven marketing is it’s constantly giving you a performance appraisal on what’s working and what needs to change. With the advent of huge amounts of data now available, thanks to online interactions and shopping, digital marketing has become hugely reliant on this data-type of information for decision-making. There is help.

SMS 109

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

It's All About Revenue

It knows, based on your interactions over time, the best content for you on any given day. The best a human can do is rely on segmenting large groups of consumers based on simplistic data points such as a previous purchase, resulting in highly inaccurate and inefficient targeting efforts. Innovative technology in the retail world doesn’t always mean flashy gadgets.

Why Email is Essential for Your Content Marketing Strategy

It's All About Revenue

The best brand content is evergreen. The best content marketers have thousands of pieces of content. It stands to reason the best content marketers who are also great email marketers are now starting to think about email and content as connective tissue for the broader digital journey. Download the Email Deliverability Guide for the latest best practices on the subject.

Email 139

Why CMOs Need To Put Their Customers First

It's All About Revenue

There are a lot of great findings in the survey but I want to focus on the following three that best match this context. Delivering the best possible customer experience each time, every time goes a long way in satisfying your customers. I am a huge believer that we humans tend to overcomplicate things. And we marketers take it to a whole new level. consumers. Baby Boomers (52-70).

Data is the Biggest Roadblock to Cross Channel Marketing Success

It's All About Revenue

With so many options, how do you assess the capabilities of each one to make the best choice for your company? Every day 2.5 exabytes of data is produced. Don't know what an exabyte is? Neither did I. One exabyte equals 1 billion GB. The reason I start off with a data stat is simple. Of course data is the biggest roadblock to cross channel marketing success. and more to come. A lot more.

Behold the Ongoing B2B Mobile Marketing Disconnect

It's All About Revenue

Download the Mobile Testing Guide For Modern Marketers for the best advice from analysts, engineers, and thought leaders on how to help mobile-minded businesses master the non-desktop landscape. I don't know about you but I've heard the phrase "B2B marketers want to be more like B2C marketers" quite a few times in my career. Chasing the Ever More Mobile Buyer. Or this?