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6 Social Media Publishing Best Practices

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" Regardless of where you fall in the social media marketing chain, there are best practices and things to remember when it comes to social media publishing. You know those studies out there that proclaim to tell you what is the best day and time to post to Facebook or Twitter to achieve maximum engagement? the social media platforms that work best for you and your brand.

Account Based Marketing and its Growing Interest Among B2B CMOs

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Expect #ABM to continue to rise as marketers get into the nitty gritty of ABM programs and reach out to find and share best practices and innovative approaches." The next question is whether ABM will go from being a trend to becoming a dominant strategy, forever replacing ‘spray and pray’ in the B2B mindset.” Not all that impressive. CMO Corner

Best Practices For Social Media Publishing

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But before we get to the best practices, let's look at some stats shall we? Best Publishing Practices. Here are some best practices and things to remember when it comes to social media publishing. You know those studies out there that proclaim to tell you what is the best day and time to post to Facebook or Twitter to achieve maximum engagement? Forget them. Period.

Customer Experience is the Most Critical Part of Marketing Right Now

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The best marketers in 2017 will concentrate their efforts on reimagining processes and management methods to help their people better leverage software-powered marketing. 89% of marketers expect customer experience to be their primary differentiator, according to Gartner. That is quite a high number. Read on for specifics. Lee Odden ( @LeeOdden ), CEO, TopRank Marketing. Customer Experienc

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

2 Out of Every 3 Digital Media Minutes Now Spent on Mobile

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Download the Mobile Testing Guide For Modern Marketers for the best advice from analysts, engineers, and thought leaders on how to help mobile-minded businesses master the non-desktop landscape. Right off the bat the fact that 2 out of every 3 digital media minutes is spent on mobile should surprise absolutely no one, least of any marketer reading this. Elevated Expectations.

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How Unsubscribe Requests Can Affect Customer Experience

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Email remains one of the best ways to communicate with consumers directly, but the effectiveness of the channel is contingent upon maintaining deliverability health to ensure messages get to the inbox. In short, it is in a sender’s best interest to make the opt out process as painless as possible. “What can I do to reduce unsubscribes?” Direct Reflection of a Brand.

The Best of the Best - Our 6th Annual Look Book

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In years' past our annual Look Books would be comprised of the best of the best when it comes to email marketing. Last year, we kicked it up a notch, showcasing examples of digital marketing achievements that went above and beyond the world of email. This year? " Click here to download your copy of the 6th Annual Look Book today. Cool stuff, right?

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7 Engaging CMO Interviews From 2016

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You make the best media plan you can come up with.” ” My take: It is vitally important for brands to know what they do best and equally as important what they don't do well. The idea is to be the best and to be the best you do it right. With so many martech solutions to choose from how can you possibly know which one is best for you? Well, sort of.

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B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Gartner Names Oracle Marketing Cloud a Leader in Digital Marketing Hubs - for the 3rd.

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The Oracle Marketing Cloud has grown from a single B2B Marketing Automation Platform into a cohesive set of modular, but integrated best in class solutions, made to empower marketers of all stripes. We appreciate the recognition for our capabilities in the identity management space in particular, which we believe is a foundational element of a successful Digital Marketing Hub. Product News

2017: The Year of the Data Driven CMO

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I hope everyone had a great holiday season and I wish nothing but the best for everyone in 2017 and beyond. Not surprising in the least the same research revealed that a mere 27% of customers believe surveys are the best way to learn about them. Happy New Year everyone! Survey Says: Wrong. Picture a group of marketers on the TV show Family Feud. Surveys? Seriously? Have We Met?

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How A CMO Uses Storytelling To Engage Audiences

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Instead, we curate the best experts in the industry to share their advice through articles, video, webinars and live events. Email (for all the reasons noted above) is proven to be one of our best mechanisms to deliver that content. Jeremy Duerksen is CMO at Peaksware. In his spare time he rides horses and dual sport motos - presumably not at the same time and races bikes. CMO Corne

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Over Two Thirds of CMOs Name Mobile Marketing a Top Priority For 2017

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Download Mobile Marketing Best Practices for CMOs to learn how optimize the browse-to-buy journey in the mobile-first era. Smartphones have been declared a device that people “can’t live without” With over two billion smartphones in use globally, mobile marketing presents an effective and personal way for companies to engage with their customers. I'll leave it at that.

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Six Key Steps to Successful Marketing Automation Adoption

With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.

Hey CMOs, This Is Not An Alternative Fact: Improving Customer Experience Can Increase Revenue

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Petouhoff, Vice President and Principal Analyst for Constellation Research and see for yourself how marketing leaders can create a basic blueprint to embark on a discussion about customer experience and how best to lead this key strategic initiative in their organization. Sorry, I could not help myself with the "alternative fact" reference in the title. Connection Problems.

The Best Marketers Know Marketing is an Art AND a Science

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The best marketers in the world know this and know the right balance to strike between the two to achieve AND maintain success. The key is to find the balance of art and science to deliver the best possible cross channel marketing experience each time, every time. Being a writer means I am a "word" guy. It's a great piece and I highly recommend reading it.

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A Deeper Look Into B2B Demand Generation

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While buyer personas are certainly needed for product marketing, it is not feasible that a product marketing persona (usually a description of the end user of a product or service) is going to be the best fit for demand generation purposes. Here are some of the statistics that jumped out and what they mean for those in B2B marketing. stated that their team skill set is highly effective.

Marketing Automation is More Than a Fancy Email Machine

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Either they inherited the system from another team, previous employee, or overzealous boss and they just don't know the details of what is possible; or they understand the basics of marketing automation and they just haven't had the time to figure our how best to use it. The tool that is called a marketing automation platform is not strictly about automating your marketing.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

CMOs Not Happy With the State of Cross Channel Marketing

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It’s no secret that the best customers are the ones who engage with brands across multiple channels. According to the research, one of the biggest challenges for marketers in 2017 will be understanding the connected customer journey across all touch points and how best to interact on a more personal, content-rich level." How much growth? The Struggle Is Real. CMO Corner

Spamhaus Risk and the Future of Email Acquisition

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They will help you determine the best protective measures for your business, and how these are effective in helping you mitigate risk while still growing your business. Email address acquisition is the life blood of any growing email marketing program. So anytime someone proposes a change to acquisition practices, smart marketers get worried. Innocent Victims. How to Mitigate Your Risk.

The Undeniable Benefit of a Consistent Cross Channel Marketing Message

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With the desire to hear what you have to offer across channels, the best way to maximize the value of sharing marketing messages this way is to ensure consistency in what you are saying, combining a digital marketing strategy with additional tactics designated for traditional channels. However, they also want you to talk to them on other channels, including digital and traditional channels.

What Email Marketing Acquisition Best Practices and a First Date Have in Common

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When you build a house, the first thing that is built is the foundation. That exact same foundation is the most important thing as you are building your email marketing program. The how, where, and when of acquisition are as critical a factor in the success of that email program as anything else you can create. Good email deliverability starts at the beginning when you acquire an email address.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

4 Steps to Standardize Your Data and Get Better Insights

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This follows best practices. It’s best practice to also enforce standards on data already collected, so all the data is in the same format. The line between a lot of data and too much data is razor-thin. All marketers and salespeople want the former, but achieving the latter is all too easy if we don’t use data standards. Standards make data uniform. Brainstorm standards.

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3 Mobile Marketing Trends You Can't Afford To Ignore

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Brands or businesses would contract directly with the developer or through an agency to build an app, with the marketer serving only in an advisory role at best. Whether your mobile product is new or established in the market, it is a best practice to adopt a mobile-first design to give users an optimal experience on their phones and tablets. Hard to believe, I know. Mobile DMP.

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4 Things That Should Be On Every CMO's Wish List

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It’s no secret that the best customers are the ones who engage with brands across multiple channels. With Thanksgiving now in our rear view mirror, it's time to focus squarely on those items we all crave, pine and dare I say, yearn for as marketers. Ok perhaps a little melodramatic but you get the idea. Man I was the king of the neighborhood cruising on that beauty. Oh, sorry.

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To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This

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When consumers reach out, marketers need to be adaptive and create the best possible experience. Conversations with customers would be influenced by the context of all previous conversations, allowing for the best possible customer experience. Today, more than 2 billion smartphones are in use globally and continue to become an integral part of people’s daily life. Testing, 1, 2.

5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer's Journey

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Wistia , a B2B video platform, found that CTAs located in the middle of their customer’s videos, or at least in positions other than start or end, converted the best at around 17%. The B2B buyer’s journey consists of the actions that a prospect takes from discovery of the product to purchase of the product, and your marketing content has a great influence on that journey.

With Email Deliverability Comes A Huge Responsibility

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During that time, it is important to make sure and put your best foot forward from an engagement standpoint. Download the Email Deliverability Modern Marketing Guide today to gain best practices, ISP landscape, international regulations, and much more. I am privileged to manage global deliverability, across all Oracle Marketing Cloud properties. The End Comes First. Email Marketing

Let’s Celebrate the 2017 Markie Awards Finalists!

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The announcement of the Markie Award Finalists for 2017 marks the 11th Anniversary of this prestigious award that highlights the success of the best Modern Marketers in the industry. Best Cross-Channel Marketing Experience. Best Digital Marketing Ecosystem. Best Email Marketing Campaign. Best Emerging Company Marketing Campaign. Best Integrated Mobile Experience.

Customer Experience Simplified

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However, as much as we overcomplicate things, there is no overstating the importance of providing the best customer experience possible each time, every time and across all channels. As I mentioned earlier it is important to provide the best customer experience across all channels. overcomplicating everything. And we marketers take it to a whole new level. Customer Experience

Why Email is Essential for Your Content Marketing Strategy

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The best brand content is evergreen. The best content marketers have thousands of pieces of content. It stands to reason the best content marketers who are also great email marketers are now starting to think about email and content as connective tissue for the broader digital journey. Download the Email Deliverability Guide for the latest best practices on the subject.

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7 Things Your Email Deliverability Consultant Wish You Knew

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Deliverability best practices are not in conflict with good email marketing. There was a time when deliverability best practices were in conflict with good marketing practices. Deliverability best practices support good email marketing practices. It will be one of the best investments you’ll ever make. What do you really need to know about deliverability?

CMOs: Data and Martech Key To Driving Revenue and Increasing Margin

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The best of intentions to advance the growth agenda are often being sidetracked by a legacy of brand-centric strategies and campaign-focused actions, calling into question the realities of the CMO truly becoming the primary growth driver. The CMO has the opportunity, if not the requirement, to become the primary driver and orchestrator of the customer experience. Data and Martech.

Using Data-Driven Marketing for Business Success

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One of the best things about data-driven marketing is it’s constantly giving you a performance appraisal on what’s working and what needs to change. With the advent of huge amounts of data now available, thanks to online interactions and shopping, digital marketing has become hugely reliant on this data-type of information for decision-making. There is help.

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Machine Learning: Why the Most Effective Marketing Strategy is Invisible

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It knows, based on your interactions over time, the best content for you on any given day. The best a human can do is rely on segmenting large groups of consumers based on simplistic data points such as a previous purchase, resulting in highly inaccurate and inefficient targeting efforts. Innovative technology in the retail world doesn’t always mean flashy gadgets.

What the Holidays and Account Based Marketing Have in Common

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The best part of the holidays and ABM is the ability to achieve the mutual benefits in the act of giving and receiving that results from all activities associated with both. It’s that most wonderful time of year again -- with the holiday spirit in the air for businesses and consumers alike. Here’s what crossed my mind: Both are highly anticipated. Account-Based Marketing