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Account Based Marketing and its Growing Interest Among B2B CMOs

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Expect #ABM to continue to rise as marketers get into the nitty gritty of ABM programs and reach out to find and share best practices and innovative approaches." The next question is whether ABM will go from being a trend to becoming a dominant strategy, forever replacing ‘spray and pray’ in the B2B mindset.” Not all that impressive. CMO Corner

The Best of the Best - Our 6th Annual Look Book

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In years' past our annual Look Books would be comprised of the best of the best when it comes to email marketing. Last year, we kicked it up a notch, showcasing examples of digital marketing achievements that went above and beyond the world of email. This year? " Click here to download your copy of the 6th Annual Look Book today. Cool stuff, right?

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What Email Marketing Acquisition Best Practices and a First Date Have in Common

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When you build a house, the first thing that is built is the foundation. That exact same foundation is the most important thing as you are building your email marketing program. The how, where, and when of acquisition are as critical a factor in the success of that email program as anything else you can create. Good email deliverability starts at the beginning when you acquire an email address.

Email Marketing: Going Beyond a Unique Open and Click

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Engagement segments can be customized; if you have an impulse product or a short purchase cycle, then the above might suit you best. Is 20% a good open rate? What about a click-through rate of 5%? Well that depends on the industry you are in and what type of communications you're sending. Each week you send out a newsletter and each week you might get a 20% open rate. They are important.

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Content Methodology: A Best Practices Report

Methodology: A Best. by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.

The Best Marketers Know Marketing is an Art AND a Science

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The best marketers in the world know this and know the right balance to strike between the two to achieve AND maintain success. The key is to find the balance of art and science to deliver the best possible cross channel marketing experience each time, every time. Being a writer means I am a "word" guy. It's a great piece and I highly recommend reading it.

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Why Email is Essential for Your Content Marketing Strategy

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The best brand content is evergreen. The best content marketers have thousands of pieces of content. It stands to reason the best content marketers who are also great email marketers are now starting to think about email and content as connective tissue for the broader digital journey. Download the Email Deliverability Guide for the latest best practices on the subject.

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5 Strategic Business Lessons From Game Of Thrones

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Virtually all the Northern territory that they captured was retaken and they lost many of their best warriors in the process. Identify the true strengths of your organization and augment them the best that you can in order to achieve competitive advantage. Chances are that this isn’t the first Game of Thrones post that you’ve read. Which tests provided to be the winners?

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3 Email Marketing Lessons From Tinder

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You'll gain insight into best practices, ISP landscape, international regulations, proven strategies, common pitfalls, and much more. About three years ago, I was having drinks with some friends in Tribeca, when one of the girls pulled out her iPhone to show us married gals how Tinder worked. We were hooked. Today, there are an estimated 50 million Tinder users and 1.4 Need help editing?

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Marketing Automation Technology and What Marketers Need to Look For

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Among the many differing types of technologies vendors offer is of course, marketing automation - a tool that has very much come into vogue in recent years and for good reason as witnessed by a few more stats: 67% of best-in-class companies are more likely to use a marketing automation platform. And the best way to determine that quality is through lead scoring. – Forrester.

Tools Marketers Need For Cross Channel Marketing Attribution

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It’s no secret that the best customers are the ones that engage with brands across multiple channels. Friday Five time — five curated recent articles on a specific topic. This edition: cross channel marketing. TOOLS FOR CROSS CHANNEL ATTRIBUTION. Read the full story on Chief Marketer. Four Key Principles Of Cross Channel Marketing. At least it better be. Cross Channel Marketing

Study: How Much of Your Content Marketing Is Effective?

idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. All rights reserved. content. 68% 16.7%

How to Decide What Marketing Metrics to Track and Report

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We try to provide some best practices and to guide you in your strategic thinking, not presume what will work for your company. Yesterday I was at a marketing event and the topic of metrics came up. That's not a huge surprise, as modern marketers continue to be concerned with justifying their activities with the right metrics of success. jumped at the chance to respond.

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Gmail, TLS Encryption and Why Email Marketers Need to Know About It

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Download the Email Deliverability: Guide for Modern Marketers to learn best practices when it comes to achieving the deliverability you need. Last week, Gmail announced that they were adding a “broken lock” icon for Gmail on the web senders who didn’t support TLS. For those of you who don’t know, TLS stands for Transport Layer Security. Email Marketing

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

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Email works well in this category, but again, pay attention to their behavior as the best indicators of what action you can take to get them to buy. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent.

4 Ways to Battle the Content Marketing Paradox

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Here are the best ways to beat the paradox: 1. Don’t Forget to Recycle While most marketers are sinking increasingly large portions of their budgets into creating new content, most are ignoring the fact that some of their best messaging is right under their noses. As Americans become increasingly glued to more and more devices, spending 5.6 Content Marketing

Staffing and Launching Your Content Marketing Program

from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.

10 Surprising Statistics About Marketing Technology

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With the best will in the world, there isn’t much “bad” software out there any more. With the hot sector of marketing technology becoming better defined, insights are emerging from those using it - and the results are mixed. This blog explores the figures. Marketing technology benefits: hiding in plain sight. As marketing technologists, we can’t ignore these figures.

4 Ways to Turn Marketing Ideas Into Engaged Customers

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In this context, however, attribution is essential for understanding the effectiveness of marketing campaigns and knowing which investments will deliver the best results. Having engaged customers is, of course, the holy grail for marketers. Successfully mine all of today’s rich sources of data. There is of course no shortage of data available. Enhance professional and personal skills.

10 Marketing Automation Lessons from Bad Stock Photos

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There are standard ways to do things and it makes sense to follow best practices. When you are using marketing automation to improve connections with your prospects and customers, you are always trying to do better. No matter how long you have been doing it, there are always new lessons to learn. These lessons are everywhere if you are just paying attention. Some made me laugh out loud.

Need to Know Deliverability Metrics

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Whether you are being bulked, blocked, or blacklisted the key takeaway is to ensure you are following best practices by targeting your sends and sticking to your engaged audience. Of course, all marketers know that Deliverability is the most important part of the email marketing cycle. Without deliverability success, what’s the point of all those other people in your organization?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.

8 Steps to Guarantee Marketing Automation Success

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Best-in-Class companies are 67% more likely to use marketing automation (Aberdeen Group). In determining the process for adding marketing automation to your SMB, there are some best practices that you will want to consider before you dive in: 1. They will most likely have insights about the type of automated system that would work best for what they are trying to achieve.

Content Marketing Strategy: How to Create Cross-Team Alignment

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Instead, focus on a plan that brings alignment, empowering your teams to focus on creating their best work. When it comes to B2B marketing, alignment across teams can make or break your ability to execute campaigns successfully. Unfortunately, with a diversity of roles, functions, and technologies, teams are, more often than not, siloed. Planning. Are you aiming to: Grow pipeline.

Here's Why Only 1 in 3 CMOs Comes from Marketing

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It is in our best interest to buddy up with Sales and get to know that side of the business. Only 34% of Chief Marketing Officers come from marketing. – K. Ullrich. Scary, right? As marketing has evolved, the top marketing leaders actually have a very diverse background. There are learnings marketers can take away from this. Marketing leaders have to know the business. Jump on calls.

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5 Ways Video will Transform Digital Marketing in 2016

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Marketers will start to empower sales teams with targeted video content to help them sell, demo, and prove their solution is the best in the market. Video is the next best thing to being with someone in person. 5. 2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. Video Puts Email Marketing Back on the MAP. Let’s Get Personal.

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Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. brands.

3 Features Content Marketing Technology Needs to Provide

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You’ve been told for years that you need to act like a publisher and one of the best ways to do that is to schedule content across channels from one centralized location. By now you probably have heard the phrase "it's not big data, it's the right data." The same principle is applicable to content marketing. And the content needs to be fresh and new. Analytics.

Forrester Research Names Oracle Marketing Cloud a Leader

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By creating an integrated portfolio of best-of-breed components, we’ve been to help marketers connect data, build comprehensive profiles, and orchestrate experiences across marketing channels. Forrester emphasized the data-driven characteristics of our acquisition portfolio and the fact we made a strategic decision to have best-of-breed experience for both B2C and B2B marketers.

Avoid these 10 Marketing Automation Rookie Mistakes

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Most marketers will fail to implement these best practices. Training your team on modern marketing best practices is the real key to success with marketing automation. Every marketing automation vendor has their own marketing university where you can learn the best way to use each tool more efficiently. 2. Clearly, a lot of marketers are going to be very new to this.

Why the Best CMOs in the World are Customer Champions Every Step of the Way

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Interactive customers, for many industries, are a brand’s best friends. Winning marketers connect internal functions with customers and build a customer-centric culture to create the best customer experience, period. Have you defined the mapping of your customers journey to ensure the best customer engagement with your brands? Because our members are The CMO Club.

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B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

5 Statistics That Modern Marketers Can't Ignore in 2016

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Modern marketing is about learning from the past, analyzing what brought you, or others, the best results and applying that to the future. 53% of MQLs convert to sales-actioned leads by best-in-class companies. Alp Mimaroglu , Marketing Luminary at Symantec, says that modern marketing best practices are needed to fully utilize marketing technology systems. source ). 2.

8 Common Ways Most Content Marketers Fail

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Say they’re trying to research "SEO best practices." Marketers are pretty resourceful. Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. From one-(wo)man operations to teams with every position imaginable, we all have areas that could use improving. But fear not! All of these mistakes have simple fixes. 1. Great!

7 Simple Rules for Connecting with Customers via Cross-Channel Marketing

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Inside, we cover a host of use cases and best practices for a variety of apps that integrate seamlessly with your platform, including: SMS and MMS, calling and voice-messaging, payment and geo-targeting, direct mail and more. Being a cross-channel marketing mogul is a lot like being an air-traffic controller. Customers are people and people have unique needs and wants.

3 Customer Metrics That Will Improve Your Email Marketing

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There will likely be an overlap between your customers with a high CLV and your best customers who are the small group that are most valuable to you over time based on frequent purchases with a high order values. As an online retailer you may know a customer’s name and address, but what do you really know about them? Hopefully, you can replicate the trend. 3.

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Content Marketing Playbook: Strategy and Roadmap

approach delivers the best results: Target a primary and. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. conference.

How to Execute Event Marketing like a Data-Driven Machine

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Like most B2B marketers, 30% of your marketing spend is allocated to events, but if you’re not sure if you’re maximizing the effect of this critical marketing tactic, you are not making the best use of the data collected with events, and you don’t have line of sight into the impact of these events. But what about events? Prospects? Partners? All of these? That works too!

The 5 Things a CMO Needs to Watch Out for When Leading the Customer Experience

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If you take on this role, one of the best practices in organizational change management is to spend the time to get to know each of the executives who plays a part in making customer experience superb. The importance of leading the customer experience cannot be understated. However, if the CMO steps into this role, there are risks along with rewards. Jealously and politics among colleagues.

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I Can Have 100% Email Deliverability?

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" "I am with Random ESP and they have the best Deliverability." Here are some of the best ways to determine your delivery rate. The best seedlists measure about 200 emails, and give an accurate reading for the email sent to those 200 addresses, but what about the rest of the campaign? It’s 2016 and we’re still having this conversation.

Use These 5 Steps To Plan for Better Lead Nurturing

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You need to understand those stages and know what content best applies to each. Whiteboard the Ideal User Experience Come up with a lead nurturing structure that best reflects your buying process, and then look to see where it might be difficult to put into practice. Modern Marketers know that not every prospect is ready to buy now. But it’s a mistake to ignore those leads.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

4 Best Practices to Uniting Content Marketing Teams and Workflows

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Here’s a look at four best practices used by savvy brands to align marketing with broader organizational goals. 1. The best content marketing is typically aligned with global and local marketing strategies. Interested in reading about content marketing best practices in more detail including the impact of technology and the strategies used by top-notch brands?