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In case you missed it, the best marketing posts of 2016

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In any event, even the biggest fans of the blog miss a lot of the best ideas every year. So I’ve summarized some of the best writing on {grow} for 2016 by. a) reader popularity and. b) my personal favorites. This is the episode you liked the best this year: The silver lining in the bad news about content marketing. By Mark Schaefer. really have no idea. That’s OK.

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The 10 best big company blogs in the world

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Important? A few years ago, I did a comprehensive study of the best company blogs in America and I thought it was time to re-consider this channel. What are the best company blogs today? So this is a list of the best  NON-TECH INDUSTRY blogs from the Fortune 500 (in no particular order):   Coca-Cola Unbottled. The best resource is Born to Blog. Consistency of publishing.

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What are the best social media platforms for your business?

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Today I would like to introduce a few high level ideas to help you decide where to put your time for the best results for your business. ” This post contains broad generalizations — you still have to use common business sense to determine what fits best for you.  OK? The post What are the best social media platforms for your business? Let’s get started.

What it’s like to be hugged by a brand. Literally.

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Since the first edition of The Tao of Twitter  (2011), I’ve been writing that the best brands are no longer B2B or B2C, they’re P2P — connecting their people with consumers who need them. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. Bot messaging.

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Six Key Steps to Successful Marketing Automation Adoption

With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.

Learn to create effective content by putting it through the RITE test

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. Blogging best practices Writing best practices blogging best practices evergreen mark schaefer writing best practicesBy Mark Schaefer. Let’s take a deeper look. Relevant. The answer is … kind of.

From newbie to expert, here are the best social media tools for your business

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When people ask, “what are the best social media tools I should be using to be a better social media marketer?” Works best in Chrome or on iOS. Custom WordPress ,  Ghost , or Bootstrap – These three options are best for more advanced denizens of the web. Works best in Chrome or on iOS. By Kiki Schirr, {grow} Contributing Columinst. Website Tools.

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Four marketing mega trends nobody’s talking about

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. Content Marketing Re-constructed.

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HR and social media: 7 Ways HR needs to act like marketing

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Today there is intense competition for the very best talent. But in many industries, finding the best employees might be as important as finding the best customers. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. Talent competition.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Content marketing strategy: Start with questions, end with insights

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Let’s unpack that idea. A few years ago, YouTube came out with a white paper stating that companies doing the best job building brands on the  web used three different kinds of content : Hygiene — The “everyday content” that answers common customer questions. By Mark Schaefer. Hub — Content that creates authority through evergreen storytelling. move to insights.

How to turn social media connections into an actionable audience

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Alyssa Milano — a television actress best known for being on Who’s the Boss and Melrose Place , and more recently, for being a celebrity presence on Twitter — sent out a somewhat unusual tweet to her nearly 3 million followers: a link to the Amazon page of a book called  Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives   by Nicholas Christakis and James H.

Why we create crap content: We’re afraid

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. Content Marketing customer acquisition Influence and Power personal branding Social Media best practices content marketing evergreen mark schaefer social media strategyBy Mark Schaefer. Afraid of getting fired.

Polish up your best content to drive content marketing value

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” The concept is simple: going back and optimizing past your best posts to boost their visibility and lead generation. Your best blog posts may be old, but they could also be your secret weapon against B2B Content Shock. . As you go back and scrub up your best posts, here are some best practices to remember: . 1) Prioritize. Anyway, enough lamenting. Links.

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How to become an influencer (even if you’re a little guy!)

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The best approach is to leave your digital footprint everywhere. Blogging best practices Influence marketing Instagram Internet marketing personal branding Power and influence on the web aaron lee blogging best practices evergreen influence and power influence marketingBy Aaron Lee, {grow} Community Member. If you’ve never heard of me, hello there! This is @AskAaronLee.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Why it’s a very good sign that people don’t read your content

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That is blogging, that is branding, at its best. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark W. Schaefer. Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. know how to read. Stop it. Okay?”.

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3 Twitter best practices that unlock business success

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Twitter probably won’t work to help your business unless you follow three best practices first, and this is enough to stop most people in their tracks. The single-best place to go for resources to build your network is Chapter 5 of the book  The Tao of Twitter , which has more than 20 ideas. Can you help me?” The network strategy. Not very many. Think of this like sales.

Finding the right “authenticity level” for your brand

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common issue is deciding how much “humanity” is best for your brand. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. business relationships Social Media best practices sociology authenticity evergreen mark schaefer social media best practicesVulnerable.

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Content shock re-visited, the content marketing myths and realities

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submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published. Economics only becomes controversial when it runs against the prevailing wisdom that more content is the answer, that the best content will always rise to the top, that the key to business profitability is the arc of your story. Content Shock.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

10 reasons why Twitter is content marketing’s best friend

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You should curate a list of your best teachers on the web … the people you respect as thought leaders. Let’s say you do a web search for “Best vacation spots in Spain” and your top two results are blog posts. The post 10 reasons why Twitter is content marketing’s best friend appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Four ways Facebook Instant Articles will dramatically impact marketing

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While we would like to think that the “best content rises to the top,” anybody producing content for a living knows this is a mythical point of view and it will certainly not be true once Facebook becomes the gatekeeper. Every content marketing blog will report that this is the new best practice. Let’s look at the implications for digital marketers. 1. Of course.

5 Ways to keep up with the avalanche of online customer feedback

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B2B and social media best practices branding business relationships business strategy Case studies Communty-building corporate communications customer acquisition eMail marketing Marketing best practices marketing strategy productivity jay baer social media best practicesBy Jay Baer, {grow} Community Member. 8X increase in customer complaints in UK. You‘d save 41 percent!

8 Strategies to stand out when you’re late to the content marketing game

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It’s a sad thing, but it’s possible to bury even the best content out there if you do a good enough job with promotion, SEO, and sheer volume. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. Move to an unsatured social platform.

Emoji marketing? You better believe it!

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visual communication Writing best practices affinio emojisBy Hannah Chapple, {grow} Community Member. Emoji marketing is one of the hottest trends for brands and marketers right now. Yes, the small cartoon icons which have often been thought of as a passing millennial trend are here to stay and extend far beyond teen texting. In fact, emojis are the fastest-growing digital language.

7 Ways a small business can use social media resources wisely

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Video might work best? Your budget probably does not have much room for “extra,” so carefully think through how this activity will best move the needle for your business. Video might work best? Your budget probably does not have much room for “extra,” so carefully think through how this activity will best move the needle for your business. All opinions are 100% mine.

Should your content generate leads or relationships?

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If you are selling a personal service (like I am) the relationship model may work best. business relationships business strategy Content Ignition Strategy Content Marketing Social Media and Sales Social Media best practices content marketing content marketing strategy hubspot social media and sales“Are you sure that’s the right goal?” ” I asked. Wait a minute.

The Best Way to Measure Thought Leadership

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The post The Best Way to Measure Thought Leadership appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post The Best Way to Measure Thought Leadership appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Eric Wittlake, {grow} Contributing Columnist The more we use a word, the more we destroy its meaning. Thought leadership? Sorry.

How your personality aligns with social media content types

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In an excellent post about the human factors behind Snapchat Jay Acunzo argues that the best content is goofy and random. The social media content form I love best is blogging. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark W. Schaefer.

Content Shock is here. Now what?

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One of the predictions I made was that businesses with the deepest pockets would be in the best position to survive the slide, since the obvious options are to produce even better content (at a cost) or advertise/promote the content (also at a cost). All of them are creating the best content in the business. All of them are creating the best content in the business. Google it!

Three Types of Goals and KPIs Needed for Social Media Analytics

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Social Media best practices Social Media Strategy Brooke B. By Brooke B. Sellas, {grow} Contributing Columnist. Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Start With Goals. WHY are you on Facebook/Twitter/Instagram? Engagement. Conversion. Awareness. Engagement .

Five simple ideas to cut your blogging time in half

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” Sometimes the best blog post doesn’t have the best answer, it has the best question. Sometimes the best blog post doesn't have the best answer, it has the best question. I stumbled around and fumbled around for a long time when I started this blog. For the first nine months I was inconsistent and confused. Never face a blank screen.

How to differentiate your blog based on the time you can put into it

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blogging Blogging best practices personal branding Social Media best practices Social Media Strategy Time management Writing best practices avinash Kaushik blogging best practices scott monty seth godin social media examiner time managementThe name of the game is to find a way to stand out in your industry … even if it’s crowded. Blogging takes a lot of work.

20 Ideas to super-charge your social media network

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. Communty-building Social Media Tools Twitter apps Twitter best practices evergreen social media audience social media best practices social media network social media strategy twitter and contentBy Mark W.

5 Reasons most content marketing is FAR behind where it needs to be

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In business we still have endless debates about the best time of day to publish. Blogging best practices Content distribution Content Ignition Strategy Content Marketing corporate communications economics of social media Facebook marketing Traditional media and advertising YouTube and video content marketing evergreen futurist social media marketing video content yikyakPodcasts?

What are the most reliable content channels to connect with customers?

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” The best content channels for reliable reach. So, when we attain that magical level, what are the very best ways to reliably reach those customers? In Joe’s fine speech, he provided his view on the channels most likely to actually reach your customers, from best to worst: eMail subscribers. In terms of the very best and the very worst … Joe and I agree.

The best social media books for your holiday reading

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And if this isn’t enough to get your marketing juices flowing, I would also humbly submit that I also had two books come out in 2014, an all-new edition of The Tao of Twitter , and the best-selling social media book of the year, Social Media Explained: Untangling the World’s Most Misunderstood Business Trend. You The post The best social media books for your holiday reading appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Legal implications Marketing best practices marketing strategy Contagious: Why Things Catch On. “Hallelujia.”

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How to write 3,000 words every day when you don’t feel like it

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Blogging best practices Content Marketing Writing best practices content creation content marketing mars dorian productivity word count writingBy Mars Dorian, {grow} Contributing Columnist. Every month, I meet up with a group of content creators and onlinepreneurs in some raunchy Berlin cafe. You can learn only so much.” ” That’s Balooney with a capital B. See above.

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Case study: Small business content marketing success

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Keep testing different call to action options and see which work best for you. blogging Blogging best practices Case studies Content Marketing Entrepreneurism Marketing Strategy blog community building blogging best practices blogging success content marketing entrepreneurism marketing strategyBy Kate McQuillan, {grow} Community Member. In other words, not too interesting.