grow - Practical Marketing Solutions

Trending Sources

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

Today I would like to introduce a few high level ideas to help you decide where to put your time for the best results for your business. ” This post contains broad generalizations — you still have to use common business sense to determine what fits best for you.  OK? The post What are the best social media platforms for your business? Let’s get started.

The 10 best big company blogs in the world

grow - Practical Marketing Solutions

Important? A few years ago, I did a comprehensive study of the best company blogs in America and I thought it was time to re-consider this channel. What are the best company blogs today? So this is a list of the best  NON-TECH INDUSTRY blogs from the Fortune 500 (in no particular order):   Coca-Cola Unbottled. The best resource is Born to Blog. Consistency of publishing.

Best 123

The world’s best creativity technique

grow - Practical Marketing Solutions

want to share with you the absolute best, can’t-miss technique for truly breakthrough thinking I have ever used. That sounds like a cheesy affiliate ad or something, but there’s no catch here. I am simply giving you one of my best leadership ideas. This is also the best documented business case for workplace diversity I have ever seen. Not this one. But it gets better. Always!

Why it’s a very good sign that people don’t read your content

grow - Practical Marketing Solutions

That is blogging, that is branding, at its best. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark W. Schaefer. Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. know how to read. Stop it. Okay?”.

Content Methodology: A Best Practices Report

Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.

Emoji marketing? You better believe it!

grow - Practical Marketing Solutions

visual communication Writing best practices affinio emojisBy Hannah Chapple, {grow} Community Member. Emoji marketing is one of the hottest trends for brands and marketers right now. Yes, the small cartoon icons which have often been thought of as a passing millennial trend are here to stay and extend far beyond teen texting. In fact, emojis are the fastest-growing digital language.

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

” The concept is simple: going back and optimizing past your best posts to boost their visibility and lead generation. Your best blog posts may be old, but they could also be your secret weapon against B2B Content Shock. . As you go back and scrub up your best posts, here are some best practices to remember: . 1) Prioritize. Anyway, enough lamenting. Links.

Best 92

Should your content generate leads or relationships?

grow - Practical Marketing Solutions

If you are selling a personal service (like I am) the relationship model may work best. business relationships business strategy Content Ignition Strategy Content Marketing Social Media and Sales Social Media best practices content marketing content marketing strategy hubspot social media and sales“Are you sure that’s the right goal?” ” I asked. Wait a minute.

Case study: Small business content marketing success

grow - Practical Marketing Solutions

Keep testing different call to action options and see which work best for you. blogging Blogging best practices Case studies Content Marketing Entrepreneurism Marketing Strategy blog community building blogging best practices blogging success content marketing entrepreneurism marketing strategyBy Kate McQuillan, {grow} Community Member. In other words, not too interesting.

Study: How Much of Your Content Marketing Is Effective?

idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. All rights reserved. content. 68% 16.7%

Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

While we would like to think that the “best content rises to the top,” anybody producing content for a living knows this is a mythical point of view and it will certainly not be true once Facebook becomes the gatekeeper. Every content marketing blog will report that this is the new best practice. Let’s look at the implications for digital marketers. 1. Of course.

5 Ways to keep up with the avalanche of online customer feedback

grow - Practical Marketing Solutions

B2B and social media best practices branding business relationships business strategy Case studies Communty-building corporate communications customer acquisition eMail marketing Marketing best practices marketing strategy productivity jay baer social media best practicesBy Jay Baer, {grow} Community Member. 8X increase in customer complaints in UK. You‘d save 41 percent!

3 Twitter best practices that unlock business success

grow - Practical Marketing Solutions

Twitter probably won’t work to help your business unless you follow three best practices first, and this is enough to stop most people in their tracks. The single-best place to go for resources to build your network is Chapter 5 of the book  The Tao of Twitter , which has more than 20 ideas. Can you help me?” The network strategy. Not very many. Think of this like sales.

20 Ideas to super-charge your social media network

grow - Practical Marketing Solutions

Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. Communty-building Social Media Tools Twitter apps Twitter best practices evergreen social media audience social media best practices social media network social media strategy twitter and contentBy Mark W.

7 Ways a small business can use social media resources wisely

grow - Practical Marketing Solutions

Video might work best? Your budget probably does not have much room for “extra,” so carefully think through how this activity will best move the needle for your business. Video might work best? Your budget probably does not have much room for “extra,” so carefully think through how this activity will best move the needle for your business. All opinions are 100% mine.

Media 110

Staffing and Launching Your Content Marketing Program

from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.

10 reasons why Twitter is content marketing’s best friend

grow - Practical Marketing Solutions

You should curate a list of your best teachers on the web … the people you respect as thought leaders. Let’s say you do a web search for “Best vacation spots in Spain” and your top two results are blog posts. The post 10 reasons why Twitter is content marketing’s best friend appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Does every business need content marketing? A reality check.

grow - Practical Marketing Solutions

Last week I had dinner with one of my best friends. Not only does content marketing not work for “every company, every time,” it’s apparently not working for the best-known content marketing company in the world. By Mark Schaefer. Does every business need content marketing? Of course not. Let’s pause the hype machine for a moment shall we? Business is hard.

Five simple ideas to cut your blogging time in half

grow - Practical Marketing Solutions

” Sometimes the best blog post doesn’t have the best answer, it has the best question. Sometimes the best blog post doesn't have the best answer, it has the best question. I stumbled around and fumbled around for a long time when I started this blog. For the first nine months I was inconsistent and confused. Never face a blank screen.

The Best Way to Measure Thought Leadership

grow - Practical Marketing Solutions

The post The Best Way to Measure Thought Leadership appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post The Best Way to Measure Thought Leadership appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Eric Wittlake, {grow} Contributing Columnist The more we use a word, the more we destroy its meaning. Thought leadership? Sorry.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.

Content Shock is here. Now what?

grow - Practical Marketing Solutions

One of the predictions I made was that businesses with the deepest pockets would be in the best position to survive the slide, since the obvious options are to produce even better content (at a cost) or advertise/promote the content (also at a cost). All of them are creating the best content in the business. All of them are creating the best content in the business. Google it!

How to differentiate your blog based on the time you can put into it

grow - Practical Marketing Solutions

blogging Blogging best practices personal branding Social Media best practices Social Media Strategy Time management Writing best practices avinash Kaushik blogging best practices scott monty seth godin social media examiner time managementThe name of the game is to find a way to stand out in your industry … even if it’s crowded. Blogging takes a lot of work.

Why “rich content” is central to your social media strategy

grow - Practical Marketing Solutions

blogging Content Marketing Podcasts Slideshare presentations Social Media best practices Social Media Strategy visual communication Writing best practices YouTube and video content marketing evergreen rich content social media best practices social media strategyBut first, I need to tell a story. Several years ago I became interested in a company called Klout. Twitter? podcast.

5 Reasons most content marketing is FAR behind where it needs to be

grow - Practical Marketing Solutions

In business we still have endless debates about the best time of day to publish. Blogging best practices Content distribution Content Ignition Strategy Content Marketing corporate communications economics of social media Facebook marketing Traditional media and advertising YouTube and video content marketing evergreen futurist social media marketing video content yikyakPodcasts?

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. brands.

A complete strategy for effective scheduled tweets

grow - Practical Marketing Solutions

” The queue allows you to pop tweets in and “queue next” or “queue last” — which is cool, but it’s not the best part. The BEST part is ViralPost®, which by definition does this: Developed in 2012, ViralPost®–available in Premium plans—determines the best time to publish content to a brand’s social channels. Unlike Not productive. Right?

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

BuzzSumo reported that even the best content creators are seeing dramatic declines in social referrals. Naturally I saved the best for last. P2P at its best! BuzzSumo reported that even the best content creators are seeing dramatic declines in social referrals. - 50 percent of professionally-marketed blog posts receive fewer than eight social shares. The content chalupa.

P2P 112

One easy tip to increase content sharing immediately

grow - Practical Marketing Solutions

Content distribution Content Ignition Strategy Twitter Twitter best practices content ignitionIn this world of extreme information density , creating great content is certainly no guarantee that anybody will see it. We need to focus on content ignition — techniques to get our content seen and shared. However, it’s shocking to see how many company websites miss this simple point.

Dwell 113

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

” The best content channels for reliable reach. So, when we attain that magical level, what are the very best ways to reliably reach those customers? In Joe’s fine speech, he provided his view on the channels most likely to actually reach your customers, from best to worst: eMail subscribers. In terms of the very best and the very worst … Joe and I agree.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce

Deleting Your Social Media Business Page? Read This First.

grow - Practical Marketing Solutions

Plus, there are lots of other reasons throwing the baby out with the bathwater may not be the best option: Your social media business page is driving decent referral traffic to your website. What is the best option when you’ve decided to spend your time and efforts elsewhere? Is deleting it the way to go? What exactly is the proper protocol when you’re ready to walk away?

How to achieve flow when you create content

grow - Practical Marketing Solutions

knew this book could be my best work. Back in the 1970s, he performed one of  the largest psychological studies ever  — asking people from all over the world about the times in their life when they performed their best. My best writing comes over vacation periods where work is set aside and I can truly concentrate. knew this book could be my best work. You’re busy.

How to write 3,000 words every day when you don’t feel like it

grow - Practical Marketing Solutions

Blogging best practices Content Marketing Writing best practices content creation content marketing mars dorian productivity word count writingBy Mars Dorian, {grow} Contributing Columnist. Every month, I meet up with a group of content creators and onlinepreneurs in some raunchy Berlin cafe. You can learn only so much.” ” That’s Balooney with a capital B. See above.

Words 123

The strategy behind the content

grow - Practical Marketing Solutions

It is your best source of “reliable reach” to your most passionate fans. Content distribution Content Ignition Strategy Content Marketing eMail marketing Internet marketing Marketing best practices marketing strategy Slideshare presentations Social Media best practices Social Media Strategy Time management visual communication content marketing content strategy

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

The business case for unbranded content

grow - Practical Marketing Solutions

You probably won’t find it on the website: BabyCenter is owned by multinational company Johnson & Johnson (a client). J&J has some of the best marketers in the world and they know that connecting baby-related content to new parents is a very special privilege, a sacred privilege in fact. In this age of overwhelming content, our consumers can steer around what bore them.

Case 109

The best social media books for your holiday reading

grow - Practical Marketing Solutions

And if this isn’t enough to get your marketing juices flowing, I would also humbly submit that I also had two books come out in 2014, an all-new edition of The Tao of Twitter , and the best-selling social media book of the year, Social Media Explained: Untangling the World’s Most Misunderstood Business Trend. You The post The best social media books for your holiday reading appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Legal implications Marketing best practices marketing strategy Contagious: Why Things Catch On. “Hallelujia.”

Best 88

A new process to quantify content marketing success

grow - Practical Marketing Solutions

The Content Code team has created a unique, proprietary process to help your organization achieve the very best position to drive new economic benefits from your content investment. The Content Code team has created a unique, proprietary process to help your organization achieve the very best position to drive new economic benefits from your content investment. Traffic? Sales?

Are you #BreakingTheLaw by using Hashtags?

grow - Practical Marketing Solutions

Legal implications Social Media best practices Twitter kerry gorgone legal aspects of social media legal considerations of social media social media lawBy Kerry Gorgone, {grow} Contributing Columnist. The “pound sign” (#) has seen quite a resurgence in popularity the past few years, as people repurpose it as the omnipresent hashtag on social networks like Twitter and Facebook.

Content Marketing Playbook: Strategy and Roadmap

approach delivers the best results: Target a primary and. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. conference.