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In case you missed it, the best marketing posts of 2016

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In any event, even the biggest fans of the blog miss a lot of the best ideas every year. So I’ve summarized some of the best writing on {grow} for 2016 by. It’s time to catch up on some of the best posts you missed this year … and maybe re-visit some old favorites: The five most popular 2016 marketing posts, by page views. By Mark Schaefer. That’s OK.

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The 10 best big company blogs in the world

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A few years ago, I did a comprehensive study of the best company blogs in America and I thought it was time to re-consider this channel. What are the best company blogs today? Here are the best blogs at the Fortune 500 companies with an important note: The blogs at high-tech companies like IBM, Google, Dell, Intel, Cisco and Microsoft are so good, they are in a category by themselves.

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What are the best social media platforms for your business?

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Today I would like to introduce a few high level ideas to help you decide where to put your time for the best results for your business. ” This post contains broad generalizations — you still have to use common business sense to determine what fits best for you. The post What are the best social media platforms for your business? Let’s get started. HOWEVER.

How to ruin your content by overthinking things

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Some of my best blog posts have been along the lines of “I don’t know where all this stuff is going — what do YOU think?” Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. It’s honesty time. Be unsure of yourself.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

The world’s best creativity technique

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I want to share with you the absolute best, can’t-miss technique for truly breakthrough thinking I have ever used. I am simply giving you one of my best leadership ideas. This is also the best documented business case for workplace diversity I have ever seen. Then have the participants go back to their original idea, read the entire page and circle the best idea on the page.

What it’s like to be hugged by a brand. Literally.

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Since the first edition of The Tao of Twitter (2011), I’ve been writing that the best brands are no longer B2B or B2C, they’re P2P — connecting their people with consumers who need them. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. Bot messaging.

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From newbie to expert, here are the best social media tools for your business

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When people ask, “what are the best social media tools I should be using to be a better social media marketer?” Works best in Chrome or on iOS. Custom WordPress , Ghost , or Bootstrap – These three options are best for more advanced denizens of the web. Works best in Chrome or on iOS. By Kiki Schirr, {grow} Contributing Columinst. Website Tools.

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Content shock re-visited, the content marketing myths and realities

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I submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published. Economics only becomes controversial when it runs against the prevailing wisdom that more content is the answer, that the best content will always rise to the top, that the key to business profitability is the arc of your story.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

How do I find time to create content? 25 Ideas!

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There’s probably nothing I can write that can impact your determination, but I can provide you with 25 ideas and best practices to help you squeeze more content-producing productivity out of every hour. Some of my best posts don’t bloom for weeks after the initial “planting!” It might be the best blogging tip on the whole planet. By Mark Schaefer. Focus.

Learn to create effective content by putting it through the RITE test

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. Blogging best practices Writing best practices blogging best practices evergreen mark schaefer writing best practicesBy Mark Schaefer. Let’s take a deeper look. Relevant. The answer is … kind of.

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Four marketing mega trends nobody’s talking about

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. Content Marketing Re-constructed.

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10 Epic Shifts that are Re-Writing the Rules of Marketing

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?” ” This seems like a simple question, but I’m not sure I know any more. 1) The Spawn of Artificial Intelligence.

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Six Key Steps to Successful Marketing Automation Adoption

With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.

Polish up your best content to drive content marketing value

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” The concept is simple: going back and optimizing past your best posts to boost their visibility and lead generation. Your best blog posts may be old, but they could also be your secret weapon against B2B Content Shock. . As you go back and scrub up your best posts, here are some best practices to remember: . By Luke O’Kelly {grow} Community Member. Dangit!

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3 Twitter best practices that unlock business success

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Twitter probably won’t work to help your business unless you follow three best practices first, and this is enough to stop most people in their tracks. The single-best place to go for resources to build your network is Chapter 5 of the book The Tao of Twitter , which has more than 20 ideas. Can you help me?” The network strategy. Not very many. Think of this like sales.

How to turn social media connections into an actionable audience

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Alyssa Milano — a television actress best known for being on Who’s the Boss and Melrose Place , and more recently, for being a celebrity presence on Twitter — sent out a somewhat unusual tweet to her nearly 3 million followers: a link to the Amazon page of a book called Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives by Nicholas Christakis and James H.

Content marketing strategy: Start with questions, end with insights

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A few years ago, YouTube came out with a white paper stating that companies doing the best job building brands on the web used three different kinds of content : Hygiene — The “everyday content” that answers common customer questions. Content Marketing Marketing best practices Social Media Strategy content marketing mark schaefer social media strategyRand Fishkin.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Finding the right “authenticity level” for your brand

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A common issue is deciding how much “humanity” is best for your brand. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. business relationships Social Media best practices sociology authenticity evergreen mark schaefer social media best practicesPersonal.

HR and social media: 7 Ways HR needs to act like marketing

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Today there is intense competition for the very best talent. But in many industries, finding the best employees might be as important as finding the best customers. Shouldn’t we give employees the training and tools to do their very best job when creating content about the employment culture of the company? By Mark Schaefer. Talent competition. Probably marketing or PR?

10 reasons why Twitter is content marketing’s best friend

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You should curate a list of your best teachers on the web … the people you respect as thought leaders. Let’s say you do a web search for “Best vacation spots in Spain” and your top two results are blog posts. The post 10 reasons why Twitter is content marketing’s best friend appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Why it’s a very good sign that people don’t read your content

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That is blogging, that is branding, at its best. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark W. Schaefer. Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. I was frustrated. I know how to read. Okay?”.

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B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

What to do if the president tweets you

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All the best stuff on Twitter has been invented by its users, not by the company. It’s usually best to let this tide of tweets quickly calm down on its own. In this case it might be best to let the issue blow over. By Mark W. Schaefer. I was interviewed this week about my views on how the new U.S. President has used and abused Twitter. Has Donald Trump changed Twitter?

Building a personal brand? Here’s why you need to ignore SEO

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. I was recently asked about the biggest decision that has helped me build my own personal brand and it is this: I have largely ignored search engine optimization (SEO). The post Building a personal brand?

4 Non-Marketing Skills You Need to Become a Better Marketer

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Your company can’t be the best in your industry without the best team: attracting top talent is a key function of any organization. The best way to ensure that your content is cleared through legal is to create it yourself. Operations: Align marketing goals with financial/legal best practices. By Kerry Gorgone, {grow} Contributing Columnist. Find Kerry on Twitter.

4 Ways Marketers Can Up Their Mental Game

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business strategy Marketing best practices productivity marketers marketing best practices marketing mental game mental gameBy Brooke B. Sellas, {grow} Contributing Columnist. For marketers, our mental game is likely one of our most valued (and valuable) assets. Mental challenges for marketers include creativity, focus, and juggling the five Ps: Your product(s). Your pricing. happen.

Four ways Facebook Instant Articles will dramatically impact marketing

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While we would like to think that the “best content rises to the top,” anybody producing content for a living knows this is a mythical point of view and it will certainly not be true once Facebook becomes the gatekeeper. Every content marketing blog will report that this is the new best practice. Let’s look at the implications for digital marketers. Time will tell.

Why we create crap content: We’re afraid

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. Content Marketing customer acquisition Influence and Power personal branding Social Media best practices content marketing evergreen mark schaefer social media strategyBy Mark Schaefer. Afraid of getting fired.

5 Ways to keep up with the avalanche of online customer feedback

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B2B and social media best practices branding business relationships business strategy Case studies Communty-building corporate communications customer acquisition eMail marketing Marketing best practices marketing strategy productivity jay baer social media best practicesBy Jay Baer, {grow} Community Member. 8X increase in customer complaints in UK. You‘d save 41 percent!

How to become an influencer (even if you’re a little guy!)

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The best approach is to leave your digital footprint everywhere. Blogging best practices Influence marketing Instagram Internet marketing personal branding Power and influence on the web aaron lee blogging best practices evergreen influence and power influence marketingBy Aaron Lee, {grow} Community Member. If you’ve never heard of me, hello there! This is @AskAaronLee.

Stop creating Random Acts of Content

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. I was sitting in a workshop with my friends at a big multi-national company and, like many companies, they were struggling to come up with a comprehensive content marketing plan. Let’s unpack this a bit.

The Best Way to Measure Thought Leadership

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The post The Best Way to Measure Thought Leadership appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post The Best Way to Measure Thought Leadership appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Eric Wittlake, {grow} Contributing Columnist The more we use a word, the more we destroy its meaning. Thought leadership? Sorry.

Content Shock is here. Now what?

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One of the predictions I made was that businesses with the deepest pockets would be in the best position to survive the slide, since the obvious options are to produce even better content (at a cost) or advertise/promote the content (also at a cost). All of them are creating the best content in the business. All of them are creating the best content in the business. Google it!

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Emoji marketing? You better believe it!

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visual communication Writing best practices affinio emojisBy Hannah Chapple, {grow} Community Member. Emoji marketing is one of the hottest trends for brands and marketers right now. Yes, the small cartoon icons which have often been thought of as a passing millennial trend are here to stay and extend far beyond teen texting. In fact, emojis are the fastest-growing digital language.

7 Ways a small business can use social media resources wisely

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Video might work best? Your budget probably does not have much room for “extra,” so carefully think through how this activity will best move the needle for your business. Video might work best? Your budget probably does not have much room for “extra,” so carefully think through how this activity will best move the needle for your business. All opinions are 100% mine.

Should your content generate leads or relationships?

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If you are selling a personal service (like I am) the relationship model may work best. business relationships business strategy Content Ignition Strategy Content Marketing Social Media and Sales Social Media best practices content marketing content marketing strategy hubspot social media and sales“Are you sure that’s the right goal?” ” I asked. Wait a minute.