grow - Practical Marketing Solutions

Trending Sources

In case you missed it, the best marketing posts of 2016

grow - Practical Marketing Solutions

In any event, even the biggest fans of the blog miss a lot of the best ideas every year. So I’ve summarized some of the best writing on {grow} for 2016 by. a) reader popularity and. b) my personal favorites. This is the episode you liked the best this year: The silver lining in the bad news about content marketing. By Mark Schaefer. really have no idea. That’s OK.

The 10 best big company blogs in the world

grow - Practical Marketing Solutions

Important? A few years ago, I did a comprehensive study of the best company blogs in America and I thought it was time to re-consider this channel. What are the best company blogs today? So this is a list of the best  NON-TECH INDUSTRY blogs from the Fortune 500 (in no particular order):   Coca-Cola Unbottled. The best resource is Born to Blog. Consistency of publishing.

Best 123

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

Today I would like to introduce a few high level ideas to help you decide where to put your time for the best results for your business. ” This post contains broad generalizations — you still have to use common business sense to determine what fits best for you.  OK? The post What are the best social media platforms for your business? Let’s get started.

The greatest content marketing case study in history

grow - Practical Marketing Solutions

The company then selected the best photos and invited the winners to their headquarters in New York for a celebration. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. even asked GE for help but they could not locate the story either. Here we go. Hello. Right?

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

The world’s best creativity technique

grow - Practical Marketing Solutions

want to share with you the absolute best, can’t-miss technique for truly breakthrough thinking I have ever used. That sounds like a cheesy affiliate ad or something, but there’s no catch here. I am simply giving you one of my best leadership ideas. This is also the best documented business case for workplace diversity I have ever seen. Not this one. But it gets better. Always!

From newbie to expert, here are the best social media tools for your business

grow - Practical Marketing Solutions

When people ask, “what are the best social media tools I should be using to be a better social media marketer?” Works best in Chrome or on iOS. Custom WordPress ,  Ghost , or Bootstrap – These three options are best for more advanced denizens of the web. Works best in Chrome or on iOS. By Kiki Schirr, {grow} Contributing Columinst. Website Tools.

Tools 119

How do I find time to create content? 25 Ideas!

grow - Practical Marketing Solutions

There’s probably nothing I can write that can impact your determination, but I can provide you with 25 ideas and best practices to help you squeeze more content-producing productivity out of every hour. Some of my best posts don’t bloom for weeks after the initial “planting!” It might be the best blogging tip on the whole planet. Focus. Make time to create.

Learn to create effective content by putting it through the RITE test

grow - Practical Marketing Solutions

Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. Blogging best practices Writing best practices blogging best practices evergreen mark schaefer writing best practicesBy Mark Schaefer. Let’s take a deeper look. Relevant. The answer is … kind of.

Test 83

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

10 Epic Shifts that are Re-Writing the Rules of Marketing

grow - Practical Marketing Solutions

Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?” ” This seems like a simple question, but I’m not sure I know any more. But that’s a story for another blog post!

Rules 63

Four marketing mega trends nobody’s talking about

grow - Practical Marketing Solutions

Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. Content Marketing Re-constructed.

Trends 108

What to do if the president tweets you

grow - Practical Marketing Solutions

All the best stuff on Twitter has been invented by its users, not by the company. It’s usually best to let this tide of tweets quickly calm down on its own. In this case it might be best to let the issue blow over. By Mark W. Schaefer. I was interviewed this week about my views on how the new U.S. Twitter is consistently underestimated by the press. Yes and no. Simple.

Finding the right “authenticity level” for your brand

grow - Practical Marketing Solutions

common issue is deciding how much “humanity” is best for your brand. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. business relationships Social Media best practices sociology authenticity evergreen mark schaefer social media best practicesVulnerable.

Brand 85

Six Key Steps to Successful Marketing Automation Adoption

With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.

Content marketing strategy: Start with questions, end with insights

grow - Practical Marketing Solutions

Let’s unpack that idea. A few years ago, YouTube came out with a white paper stating that companies doing the best job building brands on the  web used three different kinds of content : Hygiene — The “everyday content” that answers common customer questions. By Mark Schaefer. Hub — Content that creates authority through evergreen storytelling. move to insights.

HR and social media: 7 Ways HR needs to act like marketing

grow - Practical Marketing Solutions

Today there is intense competition for the very best talent. But in many industries, finding the best employees might be as important as finding the best customers. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. Talent competition.

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

” The concept is simple: going back and optimizing past your best posts to boost their visibility and lead generation. Your best blog posts may be old, but they could also be your secret weapon against B2B Content Shock. . As you go back and scrub up your best posts, here are some best practices to remember: . 1) Prioritize. Anyway, enough lamenting. Links.

How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

Alyssa Milano — a television actress best known for being on Who’s the Boss and Melrose Place , and more recently, for being a celebrity presence on Twitter — sent out a somewhat unusual tweet to her nearly 3 million followers: a link to the Amazon page of a book called  Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives   by Nicholas Christakis and James H.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Building a personal brand? Here’s why you need to ignore SEO

grow - Practical Marketing Solutions

Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. That may seem like strange advice but let me explain. When you optimize content for SEO, by definition you are trying to “own” the most common keywords and phrases. The post Building a personal brand?

3 Twitter best practices that unlock business success

grow - Practical Marketing Solutions

Twitter probably won’t work to help your business unless you follow three best practices first, and this is enough to stop most people in their tracks. The single-best place to go for resources to build your network is Chapter 5 of the book  The Tao of Twitter , which has more than 20 ideas. Can you help me?” The network strategy. Not very many. Think of this like sales.

4 Ways Marketers Can Up Their Mental Game

grow - Practical Marketing Solutions

business strategy Marketing best practices productivity marketers marketing best practices marketing mental game mental gameBy Brooke B. Sellas, {grow} Contributing Columnist. For marketers, our mental game is likely one of our most valued (and valuable) assets. Mental challenges for marketers include creativity, focus, and juggling the five Ps: Your product(s). Your pricing. happen.

Why it’s a very good sign that people don’t read your content

grow - Practical Marketing Solutions

That is blogging, that is branding, at its best. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark W. Schaefer. Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. know how to read. Stop it. Okay?”.

Media 98

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

10 reasons why Twitter is content marketing’s best friend

grow - Practical Marketing Solutions

You should curate a list of your best teachers on the web … the people you respect as thought leaders. Let’s say you do a web search for “Best vacation spots in Spain” and your top two results are blog posts. The post 10 reasons why Twitter is content marketing’s best friend appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Why we create crap content: We’re afraid

grow - Practical Marketing Solutions

Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. Content Marketing customer acquisition Influence and Power personal branding Social Media best practices content marketing evergreen mark schaefer social media strategyBy Mark Schaefer. Afraid of getting fired.

How to become an influencer (even if you’re a little guy!)

grow - Practical Marketing Solutions

The best approach is to leave your digital footprint everywhere. Blogging best practices Influence marketing Instagram Internet marketing personal branding Power and influence on the web aaron lee blogging best practices evergreen influence and power influence marketingBy Aaron Lee, {grow} Community Member. If you’ve never heard of me, hello there! This is @AskAaronLee.

Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

While we would like to think that the “best content rises to the top,” anybody producing content for a living knows this is a mythical point of view and it will certainly not be true once Facebook becomes the gatekeeper. Every content marketing blog will report that this is the new best practice. Let’s look at the implications for digital marketers. 1. Of course.

5 Ways to keep up with the avalanche of online customer feedback

grow - Practical Marketing Solutions

B2B and social media best practices branding business relationships business strategy Case studies Communty-building corporate communications customer acquisition eMail marketing Marketing best practices marketing strategy productivity jay baer social media best practicesBy Jay Baer, {grow} Community Member. 8X increase in customer complaints in UK. You‘d save 41 percent!

Why content is your enemy and experiences are your friend

grow - Practical Marketing Solutions

Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. Isadora Becker as Marge Simpson. By Mark Schaefer. recently had an interesting conversation with my friend Jeremy Floyd , the CEO of FinWorx , and he made a provocative comment. “Content has become the enemy.”

The Best Way to Measure Thought Leadership

grow - Practical Marketing Solutions

The post The Best Way to Measure Thought Leadership appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post The Best Way to Measure Thought Leadership appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Eric Wittlake, {grow} Contributing Columnist The more we use a word, the more we destroy its meaning. Thought leadership? Sorry.

Emoji marketing? You better believe it!

grow - Practical Marketing Solutions

visual communication Writing best practices affinio emojisBy Hannah Chapple, {grow} Community Member. Emoji marketing is one of the hottest trends for brands and marketers right now. Yes, the small cartoon icons which have often been thought of as a passing millennial trend are here to stay and extend far beyond teen texting. In fact, emojis are the fastest-growing digital language.

7 Ways a small business can use social media resources wisely

grow - Practical Marketing Solutions

Video might work best? Your budget probably does not have much room for “extra,” so carefully think through how this activity will best move the needle for your business. Video might work best? Your budget probably does not have much room for “extra,” so carefully think through how this activity will best move the needle for your business. All opinions are 100% mine.

Content Shock is here. Now what?

grow - Practical Marketing Solutions

One of the predictions I made was that businesses with the deepest pockets would be in the best position to survive the slide, since the obvious options are to produce even better content (at a cost) or advertise/promote the content (also at a cost). All of them are creating the best content in the business. All of them are creating the best content in the business. Google it!

8 Strategies to stand out when you’re late to the content marketing game

grow - Practical Marketing Solutions

It’s a sad thing, but it’s possible to bury even the best content out there if you do a good enough job with promotion, SEO, and sheer volume. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. Move to an unsatured social platform.

Should your content generate leads or relationships?

grow - Practical Marketing Solutions

If you are selling a personal service (like I am) the relationship model may work best. business relationships business strategy Content Ignition Strategy Content Marketing Social Media and Sales Social Media best practices content marketing content marketing strategy hubspot social media and sales“Are you sure that’s the right goal?” ” I asked. Wait a minute.

Five simple ideas to cut your blogging time in half

grow - Practical Marketing Solutions

” Sometimes the best blog post doesn’t have the best answer, it has the best question. Sometimes the best blog post doesn't have the best answer, it has the best question. I stumbled around and fumbled around for a long time when I started this blog. For the first nine months I was inconsistent and confused. Never face a blank screen.

How your personality aligns with social media content types

grow - Practical Marketing Solutions

In an excellent post about the human factors behind Snapchat Jay Acunzo argues that the best content is goofy and random. The social media content form I love best is blogging. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark W. Schaefer.