The best solution is to have two different people in these roles, but if you can’t afford this, then supplement the weaker discipline with quality outsourcing. My partner, Myron Berg, and I were recently discussing how what we do at Fusion Marketing Partners benefits our clients. While we can always be depended on to produce results in terms of awareness, leads and revenue, it struck us that we also deliver an intangible with a huge benefit: peace of mind. After all, today’s CEO has a great many things to worry about, including product, personnel, systems, and finance. The list goes on.  MORE >>

And even if you are convinced that you have the best sales model, it can probably be streamlined.  For most people, the end of the year means enjoying holiday celebrations, taking time off work, and making sure tax items are in order before Dec. For B2B marketers, the last weeks and months of the year can also mean opportunity. Ending the year successfully—and gaining solid footing for 2013—starts with asking the right questions. Instead of waiting until late December, ask yourself these six essential questions to optimize your action plan: 1.  Are you hearing their real needs? MORE >>

Hope you have a great start to 2012 and make it your best year ever. The Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. The bottom line is that we had a good year.  As part of the discussion, we talked about some guiding principles (mantras) for how we will conduct business in 2012. Here Here is a sampling that might give you some ideas for improvement in the coming year. Focus on the three marketing measurements that probably matter most to your organization: boosting awareness, generating leads and driving revenue. MORE >>

One of the best examples of a fun personality combined with great business acumen is Herbert D. Every B2B company has its own identity, target market and products or services.  But all have one thing in common.  Each wants to be perceived as a leader in its chosen market space, and each wants to gain as much publicity as possible while spending the least amount of time and money. This is true for our Fusion Marketing Partners clients, and it is equally true for your organization. Make it personal – There are two important ways to make your PR personal. MORE >>

Any potential client, investor, partner or journalist should be able to read it and quickly grasp what you do, whom you do it for, and why you’re the best at it. Perhaps some of you have participated in scenes like this: your B2B company needs some marketing boilerplate copy—you know, the stuff that appears at the bottom of press releases, in the “About” section of your home page or on some evergreen sales collateral. Then nobody thinks about it ever again because you’ve all got more important things to do. ” moment from leadership, or what have you. MORE >>