| | | Funnel Focus | |  Best | 69 articles |
| Page 1 of 1 | Previous | Next | FUNNEL FOCUS AUGUST 1, 2011 Content Marketing Strategy – Step 1: How to Perform a Content Audit Department: If you create content that targets specific departments involved in the decision-making process, note which department your content best targets. With the increased attention on content strategy and how it drives the buying process, the content audit is becoming a routine exercise for many b2b marketers. If your organization has not performed one, I would highly recommend it. Tedious and time-consuming as it may be, it’s well worth it and will pay off when you’re developing lead nurtures and building your content strategy. The Preparation. The Audit. Yes or No. The Take-away. | FUNNEL FOCUS JULY 12, 2010 Manticore Technology is Pleased to Release The Quintessential Marketing Automation Guidebook The Quintessential Marketing Automation Guidebook contains over 50 pages of thought leadership and best practices to help companies considering the purchase of marketing automation—or even those who have it—to get the best bang for their investment buck. We all know that the Internet has given buyers the ability to hold vendors at arm’s length until they’re ready to engage. This change has necessitated that marketing’s responsibility must reach farther than the top of the marketing funnel. There just isn’t.”. Six steps to turn your lead database into a revenue machine. | | | | | |
| | | | FUNNEL FOCUS FEBRUARY 22, 2012 3 Steps to Aligning Marketing and Sales Jointly Map the Marketing/Sales Process – The best way to build trust is to work together on a project that will have both an immediate impact and demonstrate how much each group needs the other. For more on Sale-Marketing alignment see our Best Practice: Candid Letter from Sales to Marketing. As B2B buyers leverage Web 2.0 and social media to streamline their purchasing processes, the line between marketing and sales as it relates to prospect interaction becomes blurred. While challenging, it is possible to get marketing and sales on the same page. Don’t do that! | FUNNEL FOCUS APRIL 8, 2011  Interview: Craig Rosenberg Dishes on the Details of Successful Demand Generation Here is a simple example: You have an upcoming webinar which you will email your prospects, create an event page on Facebook, tweet about the event, call your best prospects, and so forth. The best marketing organizations leverage all channels, not just one. If they’ve taken a call-to-action that tells you it’s worth engaging them, the best thing to do is to call them–use the phone. | | | | | | | |
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FUNNEL FOCUS | TUESDAY, JANUARY 8, 2013  Best Practices in Video Content Marketing
The following are three best practices in video content marketing : The Sales Engine team reviews the footage from the previous take ensuring no background noise leaked into the audio. Content Marketing Video Diaries Video Best Practices Video Content Marketing Video Marketing Video ProductionYesterday morning, we were live, ON AIR at Sales Engine Studios! Mike Vannoy, COO of Sales Engine, adjusts the camera from a wide shot to a medium shot. Okay, maybe not “live”, but we were shooting video for a client’s content marketing strategy. This is false. Start with search in mind. MORE >> -
FUNNEL FOCUS | MONDAY, AUGUST 29, 2011  New DemandGen Report Survey Reveals Tips for Using Content to Connect with Buyers
In this DemandGen Report: Blueprint for Using Content to Connect with Buyers , marketing automation power users and industry experts share lessons and best practices for building a content roadmap that connects with buyers and helps them move through the stages of the buying process. In today’s technology-driven society, conversations with buyers rarely happen face-to-face or even over the phone. In fact, SiriusDecisions reports that the average b2b buyer is 70% of the way through their buying process before ever speaking to a sales rep. Develop buyer personas. MORE >> -
FUNNEL FOCUS | THURSDAY, APRIL 21, 2011  Interview: Carlos Hidalgo Shares Tips on Turning Recycled Leads into Revenue
The best content for this is thought leadership in focus. This CH: The best thing an organization can do to avoid wasting 80% of their leads is develop a lead management process. More and more decisions are made by groups, not just individuals and as part of the journey to best-in-class you will want to develop content and nurturing that engages each of those buyers. One of the best places to start is taking a look at your current customer base. What should Sales and Marketing agree on before implementing this nurturing program? Lead Planning. Lead Routing. Metrics. MORE >> -
FUNNEL FOCUS | FRIDAY, FEBRUARY 10, 2012 Interview: Current Marketing Automation Pricing Trends and the Market Impact
Those vendors that have the easiest product to use and provide the right online and automated tools will be in the best position to serve those customers profitably. It is clear that some vendors believe that the best way to gain market share is to be the low price provider. Jeff Erramouspe, President of Manticore Technology , and was recently quoted in a DemandGen Report article on the trends around the average selling price of marketing automation solutions and the possible impact for the future of the market. Have you seen this trend and what do you attribute it to? MORE >> -
FUNNEL FOCUS | FRIDAY, MAY 20, 2011 Interview: Ardath Albee Shares 5 Tips for Customer Nurturing
AA: The best example is social media in use for real-time customer support, although this has best been demonstrated by B2C companies. You’ve worked hard to turn prospects into customers. Do not make the mistake of treating them like they're less important once they sign on the dotted line. The same emphasis should be placed on customer nurturing as on lead nurturing. In the Lead Nurturing Cookbook , we offer a recipe for building customer nurturing programs marketers can implement using their marketing automation platform. Boring! It’s not. What about tags, keywords and hashtags? MORE >>
- Why B2B Buyers are Like ‘The Bachelor’ FUNNEL FOCUS | FRIDAY, FEBRUARY 24, 2012
- The Business Case for Marketing Automation FUNNEL FOCUS | TUESDAY, SEPTEMBER 7, 2010
- Thought Leadership Interview: Andrew Gaffney Explains How Marketers Use Metrics to Impact Business FUNNEL FOCUS | WEDNESDAY, SEPTEMBER 8, 2010
- 5 Tips for Impactful Lead Nurturing Programs FUNNEL FOCUS | MONDAY, MARCH 26, 2012
- Email Marketing – How Many Touches are Enough? FUNNEL FOCUS | MONDAY, NOVEMBER 22, 2010
- Marketing Operations 2.0 – 5 Questions for Gary Katz FUNNEL FOCUS | FRIDAY, JULY 9, 2010
- What You Can Learn About Prospects from the Content They Read – 4 Questions for Ardath Albee FUNNEL FOCUS | TUESDAY, JUNE 15, 2010
- Developing Content to Reveal more Details about our Prospects – 5 Tips from Ardath Albee FUNNEL FOCUS | WEDNESDAY, JANUARY 12, 2011
- Managing Unhappy Customers on Twitter FUNNEL FOCUS | TUESDAY, MAY 25, 2010
- Thought Leadership Interview: Jeff Erramouspe Sheds Light on 3 Issues that Impact Marketing Automation Process Planning FUNNEL FOCUS | TUESDAY, AUGUST 17, 2010
- Spotlight: Brian Massey Shares Insights to Optimizing Your Marketing Process FUNNEL FOCUS | MONDAY, SEPTEMBER 20, 2010
- Thought Leadership Interview: Jep Castelein Provides Tips on Improving Lead Nurturing Programs FUNNEL FOCUS | MONDAY, AUGUST 23, 2010
- Marketing Automation Puts an End to Wasting Leads FUNNEL FOCUS | TUESDAY, OCTOBER 5, 2010
- The Content Marketing Basics FUNNEL FOCUS | WEDNESDAY, MAY 23, 2012
- Marketing Automation Isn’t Easy – White Paper FUNNEL FOCUS | SUNDAY, JUNE 20, 2010
- How the Human Touch Impacts Marketing Performance – 5 Questions for Brian Carroll FUNNEL FOCUS | WEDNESDAY, MAY 19, 2010
- Brian Hession Shares the List Intelligence Approach with Marketing Automation Users FUNNEL FOCUS | TUESDAY, MARCH 8, 2011
- Marketing Automation Challenges FUNNEL FOCUS | THURSDAY, JULY 1, 2010
- New Webinar: Lead Nurturing After the Sales Handoff: Accelerate the Buying Process FUNNEL FOCUS | TUESDAY, FEBRUARY 1, 2011
- Content Creation & Social Media: Jobs for the Entire Company FUNNEL FOCUS | MONDAY, FEBRUARY 13, 2012
- Q&A: Finding & Implementing the Right Marketing Automation Platform FUNNEL FOCUS | TUESDAY, MAY 18, 2010
- Interview: Mac McConnell on How Marketing Automation Benefits Financial Service Companies FUNNEL FOCUS | SUNDAY, NOVEMBER 21, 2010
- Thought Leadership Interview: Brian Hansford Provides Insight on Using Marketing Automation Effectively FUNNEL FOCUS | TUESDAY, NOVEMBER 2, 2010
- Interview: Jeff Erramouspe Discusses the Difference Between Drip Marketing and Lead Nurturing FUNNEL FOCUS | THURSDAY, MAY 26, 2011
- Spotlight: Brian Massey Provides Pointers on Performance Marketing FUNNEL FOCUS | WEDNESDAY, JULY 21, 2010
- Reflections on the 2nd Annual Content Market Retreat FUNNEL FOCUS | THURSDAY, FEBRUARY 9, 2012
- The Core of Manticore Winter 2012 FUNNEL FOCUS | TUESDAY, FEBRUARY 28, 2012
- Brent Mellow Helps You Choose the Right Marketing Solution FUNNEL FOCUS | TUESDAY, NOVEMBER 9, 2010
- Spotlight: Jep Castelein Shows Marketers How to Avoid Follow-up Failure FUNNEL FOCUS | MONDAY, JULY 26, 2010
- Winter 2012 Continues the Tradition of Usability and Power FUNNEL FOCUS | WEDNESDAY, FEBRUARY 8, 2012
- Lead Nurturing Webinar Q&A FUNNEL FOCUS | THURSDAY, APRIL 1, 2010
- Webinar: Social Media Integration into Marketing Campaigns – Does it Drive Leads? FUNNEL FOCUS | FRIDAY, OCTOBER 29, 2010
- The Final Solution: Lead-to-Revenue Management FUNNEL FOCUS | MONDAY, FEBRUARY 18, 2013
- Why Marketing Strategy Must Drive Lead Nurturing Execution FUNNEL FOCUS | SUNDAY, APRIL 11, 2010
- Gartner’s MarketScope for CRM Lead Management – An Observation on Analysts’ Ratings and the Factors that Drive them FUNNEL FOCUS | FRIDAY, MARCH 25, 2011
- Webinar: 3 Pillars of Marketing Automation Success: Find, Connect, Engage FUNNEL FOCUS | TUESDAY, APRIL 26, 2011
- Use Marketing Automation to Improve Lifecycle Management FUNNEL FOCUS | WEDNESDAY, MAY 5, 2010
- A Tactical Approach to Targeted Lead Nurturing Webinar Q & A FUNNEL FOCUS | FRIDAY, APRIL 16, 2010
- Spotlight: Jeff Erramouspe Says, You Need Good Technology, But… FUNNEL FOCUS | WEDNESDAY, AUGUST 4, 2010
- Marketing Automation is Much More than a Glorified Email System FUNNEL FOCUS | TUESDAY, APRIL 6, 2010
- Video Content for Asure Software FUNNEL FOCUS | WEDNESDAY, FEBRUARY 13, 2013
- Webinar: 5 Ways to Improve Marketing Performance with the Human Touch FUNNEL FOCUS | FRIDAY, JULY 8, 2011
- Accountability Through Marketing Automation FUNNEL FOCUS | MONDAY, JUNE 28, 2010
- Webinar: Lead Chemistry—the Formula to Fuel Your Funnel FUNNEL FOCUS | MONDAY, DECEMBER 10, 2012
- How to Tell Your Story—Explicit Steps FUNNEL FOCUS | MONDAY, JANUARY 28, 2013
- Use Benchmarks to Ground Marketing Progress FUNNEL FOCUS | MONDAY, MAY 10, 2010
- Thought Leadership Interview: Sue Hay and Cari Baldwin Expand on Their Demand Generation Trifecta FUNNEL FOCUS | MONDAY, AUGUST 30, 2010
- Turning Two Into One FUNNEL FOCUS | TUESDAY, OCTOBER 2, 2012
- Improving Your Social Skills: Top Social Media Tools FUNNEL FOCUS | FRIDAY, JANUARY 11, 2013
- What Marketers See and Why it Matters FUNNEL FOCUS | WEDNESDAY, SEPTEMBER 15, 2010
- 3 Essential Email Marketing Lessons FUNNEL FOCUS | TUESDAY, JUNE 26, 2012
- Turning Two Into One FUNNEL FOCUS | TUESDAY, OCTOBER 2, 2012
- 3 Steps to Aligning Marketing and Sales FUNNEL FOCUS | WEDNESDAY, FEBRUARY 22, 2012
- Why B2B Buyers are Like ‘The Bachelor’ FUNNEL FOCUS | FRIDAY, FEBRUARY 24, 2012
- The Core of Manticore Winter 2012 FUNNEL FOCUS | TUESDAY, FEBRUARY 28, 2012
- 5 Tips for Impactful Lead Nurturing Programs FUNNEL FOCUS | MONDAY, MARCH 26, 2012
- The Content Marketing Basics FUNNEL FOCUS | WEDNESDAY, MAY 23, 2012
- Turning Two Into One FUNNEL FOCUS | TUESDAY, OCTOBER 2, 2012
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