| | | Follow the Lead | |  Best | 29 articles |
| Page 1 of 1 | Previous | Next | FOLLOW THE LEAD FEBRUARY 2, 2011 Best Directory & Business Leads Service: ZoomInfo Pro wins SIIA CODiE Award The Software & Information Industry Association’s (SIIA) CODiE Award late last week named ZoomInfo’s flagship service, ZoomInfo Pro, winner of the program’s Best Directory & Business Leads Service category. Best Practices ZoomInfo News CODiE SaaS Sam Zales SIAA Software & Information Industry Association ZoomInfoCODiE judges who reviewed ZoomInfo Pro said that the software-as-a-service (SaaS) application — which provides access to the ZoomInfo™ Database of five million businesses and 50 [.]. | FOLLOW THE LEAD FEBRUARY 14, 2011 How to grab the attention of decision makers Best PracticesJohn Barrows, co-owner and Managing Partner at Kensei Partners, consults top sales executives and senior management in proven techniques on getting attention from decision makers. Join him for a complimentary ZoomInfo webinar about “Proven Techniques for Connecting with Decision Makers” on Wednesday, February 16th at 2PM. Sign up now. ZI: What are the biggest challenges [.]. | | | | | |
| FOLLOW THE LEAD JULY 29, 2010 DMA YouTube channel focuses on best e-mail practices Initial episodes focus on subject line best practices, e-mail for branding purposes and email marketing analytics. File another one under, ‘We’re all media companies now.’ The Direct Marketing Association ’s (DMA) Email Experience Council (EEC) on Thursday introduced a YouTube channel created to help marketers better understand the benefits of e-mail. Videos clips on the EEC channel feature insights from e-mail experts and allow visitors to review, link to and syndicate content. The online radio program kicks off tonight at 8:00 ET. Subscribe to RSS. | FOLLOW THE LEAD JULY 29, 2010 DMA YouTube channel focuses on best e-mail practices Initial episodes focus on subject line best practices, e-mail for branding purposes and email marketing analytics. File another one under, ‘We’re all media companies now.’ The Direct Marketing Association ’s (DMA) Email Experience Council (EEC) on Thursday introduced a YouTube channel created to help marketers better understand the benefits of e-mail. Videos clips on the EEC channel feature insights from e-mail experts and allow visitors to review, link to and syndicate content. The online radio program kicks off tonight at 8:00 ET. Subscribe to RSS. | | | | | | | | | |
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FOLLOW THE LEAD | THURSDAY, NOVEMBER 4, 2010 Making the most of your prospect data
Here are some best practices for b-to-b sales and marketing reps to build better campaigns. Tags: Best Practices Data Management Guest Blog | Ben Bradley For new users of marketing automation tools, one of the biggest challenges is segmenting the CRM database in a way that drives results. Lists are not expensive: When you purchase data for your marketing automation [.]. MORE >> -
FOLLOW THE LEAD | WEDNESDAY, MARCH 9, 2011 How to calculate the ROI when you’re networking
One of the best – but most feared – methods is networking. Best Practices Time Management Drew Stevens Drew Stevens Consulting Saint Louis University Split Second SellingGuest Blog | Drew Stevens To land b2b sales leads in today’s ridiculously busy and hypercompetitive marketplace requires being visible so that potential clients can see you in action. Many people don’t enjoy networking because it takes them out of their comfort zone. [.]. MORE >> -
FOLLOW THE LEAD | THURSDAY, OCTOBER 28, 2010 Data hygiene doesn’t have to be a mess
Best Practices Andrew Gaffney Ben Bradley Coley Perry data hygiene DemandGen Report Follow the Lead Get Me The Right Job Guilty: Washing our hands of data hygiene Data hygiene. It seems like everyone in the b-to-b sales-and-marketing chain wants to wash their hands of it. Everyone is responsible, and no one responsible. It’s a chronic problem for b-to-b sales organizations of every stripe. Yet because clean data enhances lead-gen and drives conversion rates, the onus [.]. MORE >> -
FOLLOW THE LEAD | TUESDAY, MARCH 8, 2011 Marketing automation doesn’t have to be so complicated
Best Practices Sales & Marketing Michael Ward Net-Results Sales Lead Management Associationic Sandler Training SLMA Radio Will ChristBy Matthew Schwartz Will Crist, host of (Sales Lead Management Association) SLMA Radio, invited me on his online radio show late last week to discuss the growing saga over b2b sales and marketing alignment and the major obstacles to growth and new revenue, namely a lack of effective communication. That sales and marketing agree to [.]. MORE >> -
FOLLOW THE LEAD | TUESDAY, DECEMBER 7, 2010 Corporate gifts: three ways
Best Practices Amazon Branes & Noble DonorsChoose.org iTunesThe holiday season is in full swing. Christmas trees are being adorned, Chanukah gifts are being exchanged and, somewhere, Frank Costanza is bracing for Festivus. This is also the time that b2b sales reps send holiday cards and gifts to clients and prospects, presenting an opportunity for sales reps to put their companies in a positive [.]. MORE >>
- Sales-leader jobs: 7 questions candidates should ask FOLLOW THE LEAD | TUESDAY, SEPTEMBER 14, 2010
- The Sweet Spot: Sales training as perpetual beta FOLLOW THE LEAD | MONDAY, FEBRUARY 14, 2011
- Why scripted corporate social media bugs me FOLLOW THE LEAD | THURSDAY, AUGUST 26, 2010
- B-to-b suppliers and the (burgeoning) industries that need them FOLLOW THE LEAD | WEDNESDAY, MAY 26, 2010
- Onboarding: Invest now or pay (dearly) later FOLLOW THE LEAD | TUESDAY, JUNE 29, 2010
- The Sweet Spot: We’re all ‘smarketers’ now FOLLOW THE LEAD | THURSDAY, JULY 8, 2010
- Little known nugget about measuring the value of Facebook FOLLOW THE LEAD | TUESDAY, MARCH 1, 2011
- 4 Tips to Improving Your New Business Prospecting Efforts FOLLOW THE LEAD | THURSDAY, NOVEMBER 17, 2011
- Performance-based recruiting: how to hire the best candidate every time FOLLOW THE LEAD | TUESDAY, DECEMBER 18, 2012
- Zoom Into ZoomInfo’s Engineering Department! FOLLOW THE LEAD | TUESDAY, NOVEMBER 15, 2011
- Closing the gap and opening doors between B2B sales and marketing teams FOLLOW THE LEAD | THURSDAY, APRIL 18, 2013
- ZoomInfo is a finalist for a CODiE™ award! FOLLOW THE LEAD | THURSDAY, JANUARY 24, 2013
- How much Web form do you really need? FOLLOW THE LEAD | TUESDAY, MAY 14, 2013
- Innovation is great, but remember the basics FOLLOW THE LEAD | FRIDAY, MAY 10, 2013
- Getting vital details on Web forms with fewer fields FOLLOW THE LEAD | TUESDAY, MAY 7, 2013
- Is sourcing dying, or just morphing? FOLLOW THE LEAD | TUESDAY, MAY 7, 2013
- Congrats to our sales “dream team” and its leader FOLLOW THE LEAD | WEDNESDAY, APRIL 17, 2013
- ZoomInfo is a finalist for a CODiE™ award! FOLLOW THE LEAD | WEDNESDAY, JANUARY 23, 2013
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