The buzz amongst marketers is, “How can marketers best make sense of database intelligence today?” In order to make the best sense of database intelligence today, you need a single source of customer truth, and a Customer Intelligence Hub is the key to unifying your data and gaining a single view. ”  Concurrently it’s a panel discussion at B2B Online. Join in and contribute your thoughts. Here are some of my favorite quotes: Bruce Biegel, Senior Managing Director, Winterberry Group. “There is a sea change in data, and the reason is consumer behavior. MORE >>

Similarity of the typical affinity member to the profile of your best customers. Kenyon Blunt. Marketing by collaborating with member organizations is a proven and successful marketing channel, provided that you are working with the member organizations that will deliver customers that are profitable for your brand. Member groups provide a great diversity of consumers – some are a rich source of new customers, while others provide minimal return. First, there is no single master list of potential affinity partners. Establish your affinity target criteria. Credit unions. Unions. MORE >>

If you are attempting to build or grow smart campaign management inside your organization, you’ll need to focus on the two parallel paths of developing the practice of campaign management while helping tune the technology to enable best practices in campaign management. Successful campaign management is a combination of strong skills and properly tuned technology. Here we’ll focus on the Practice MORE >>

If you are not doing any social marketing, perhaps the best place to start is with an assessment of your social media maturity and development of a strategy. Wendy K Emerson. Seriously, what don’t you get about the fact that if you are in business, you should be building business relationships through social media channels? How do you build relationships through social media channels? Not by being a bullhorn that says “hey, look at me, I’m totally awesome,” but by sharing relevant, problem-solving, idea-invoking content that will spark dialogues. MORE >>

Editors are best when writers barely know they exist, Not so good when writers always obey and acclaim them, Worst when writers despise them. With good editors, when their work is done and their aims fulfilled, The writer will say, “I did this myself.”. Paraphrase of Lao-tsu in The Body Language and Emotion of Cats by M. Milani. have this short quote posted in my workspace, in a spot that co-workers may not notice but that’s highly visible to me. Re-reading the quote every so often helps to keep me focused on my role, and how (I like to think!) Marketing Creative Bess Johnson MORE >>