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The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

Now, with the emergence of marketing automation tools and lead scoring technologies on one side, and tougher requirements for demonstrating program ROI on the other side, look for lead quality to become a critical performance metric in 2011. 5 - Focus on sales enablement The best leads and nurturing strategy, however, doesn’t help much if sales can't close the deal. Happy New Year!

A Simple B2B Marketing Framework

Everything Technology Marketing

Pragmatic Marketing Framework One of the best known frameworks in product marketing is from Pragmatic Marketing. We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Very clean and structured, it lists all major areas that need to be designed, built, and managed by product marketing and product management.

Why Your Technology Firm Needs a Content Marketing Strategy

Everything Technology Marketing

It is through content that many other online marketing channels flow best. The firm that does the best job educating them is often the one that wins the business. The key to marketing success online is educating prospects. If a technology firm is going to have a successful online marketing campaign, it needs to revolve around the educational content being produced. Content is king.

8 Tips for Marketing SaaS and Software in the Cloud

Everything Technology Marketing

And I also learned a few lessons along the way (some were learned the hard way, but I guess that’s how you learn best). Nobody has the right answers and best practices, so try new things and see what works. The cloud is all the rage these days. This is a significant tipping point, after which adoption of cloud services is expected to further accelerate. Here is why.

Content Methodology: A Best Practices Report

Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.

New Report: 2011 B2B Content Marketing Trends

Everything Technology Marketing

This new report is the result of a survey I conducted with the 20,000 member B2B Technology Marketing Community on LinkedIn to better understand the current state of content marketing, and to identify key challenges as well as best practices. The most popular content formats: case studies, presentations at live events, white papers, online articles and videos.

Take the 2012 B2B Content Marketing Survey

Everything Technology Marketing

The 30,000+ member B2B Technology Marketing Community on LinkedIn is conducting its annual B2B Content Marketing Survey to answer these questions, better understand the current state of content marketing in the B2B space, and to identify key challenges as well as best practices. Should I outsource content creation? What forms of content work better than others?

Take the 2011 B2B Content Marketing Survey

Everything Technology Marketing

The 20,000 member B2B Technology Marketing Community on LinkedIn is conducting the 2011 B2B Content Marketing Survey to better understand the current state of content marketing in the B2B space, and to identify key challenges as well as best practices. However, the reality of implementing content marketing initiatives is a bit more complicated. Thank you! Holger Schulze hhschulze@gmail.com

The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

Remember that today's prospects are actively searching for high-value information to help them better understand problems and solutions, make sense of available solutions, select the best fit for their requirements, and ultimately make an informed purchase decision? Your B2B markets are changing rapidly. It is now harder than ever for B2B vendors to get the attention of our audiences.

B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

What value driver represents your best opportunities? Adoption Patterns One of the best known market segmentation frameworks is the technology adoption model that segments markets into innovators, early adopters, early majority, late majority and laggards based on buyers' different needs and psychographic patterns at each phase of the adoption cycle. HOW DO I MARKET TO SEGMENTS?

New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. Finally, the new 2013 B2B Lead Generation Report is available! The results are in. Thanks to everyone who participated in the survey!

Study: How Much of Your Content Marketing Is Effective?

idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. All rights reserved. content. 68% 16.7%

5 Steps to B2B Marketing Success

Everything Technology Marketing

Also make sure you segment your target markets according to demographics, psychographics, and business environment to identify the segments that are the best fit for your company's offering; segments that have the most to gain by becoming your customers. Prospects and customers are becoming more sophisticated and better informed than ever before. Customers are are in the driver’s seat today.

B2B Market Segmentation – Part 3: How to Prioritize

Everything Technology Marketing

Additional Resources on Market Segmentation Market Segmentation and Best Customers [link] B2B Discovers Market Segmentation [link] Business to Business Segmentation [link] B2B Segmentation Strategies [link] Segmenting Customers: How to do it efficiently to improve enterprise products [link Then plot your segments against this chart using the two dimensions.

5 Ways to Better Marketing Performance with Marketing Operations

Everything Technology Marketing

formal MO function can make sure that best practices and systems are implemented marketing wide so that marketers can take on more sophisticated projects, such as campaign automation, without having to worry about underlying processes, analytics, and metrics. Where is the return on the millions of Dollars invested in marketing? What happens if I cut your budget by 20 percent?

The CMO's Guide to the Social Media Landscape

Everything Technology Marketing

Here is a nice overview of the social media landscape that will help you understand how to best leverage major social media sites for your marketing. The guide lists the major social media platforms and rates their value for driving customer communication, brand exposure, traffic to your site, and SEO - check it out: [link

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Staffing and Launching Your Content Marketing Program

from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.

How to Call to Action

Everything Technology Marketing

The best offers never get consumed if your call to action doesn't convert the visitor to even get to the offer. Anne Smarty posted a great article with best practices for improving your call to action on her blog "SEO Smarty". While marketing strategy and planning are critical to success, marketing often fails on the execution side. Take online campaigns, for example. Here you can often see campaigns break down not because of lack of a compelling offer or properly segmented audience but because the call to action is not powerful enough to trigger a response.

New Report: Alliance Marketing Trends 2014

Everything Technology Marketing

Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices. The results from our new study on Alliance Marketing are now available! Download it here. Thanks to everyone who participated in the survey.

Take the 2013 Lead Generation Survey and Receive Free Report

Everything Technology Marketing

Our 40,000+ member B2B technology marketing community on LinkedIn is conducting a lead generation survey to better understand how B2B marketers are adjusting to new challenges around lead gen, and to identify new trends and best practices for 2013. Please follow this link to take the 5-minute survey now: https://www.surveymonkey.com/s/B2B_LeadGen_Survey_2013 As a survey participant, you will receive an exclusive, free copy of the survey report before it is published to a broader audience. Thank you for participating in the survey!

Leveraging Actionable Customer Data for Revenue Growth

Everything Technology Marketing

Applying customer analytics methodologies to your customer information helps identify, attract and retain your best and most profitable customers. By Laura Patterson Peter Drucker is attributed to having said, “the purpose of business is to create a customer.” Delving deeper into what matters to your customers is the key to growing revenue. Focusing on the profitable sources of revenue takes ensuring your organization, especially your marketing team, has the data mining tools, customer research, marketing automation software, and the ability to perform customer analytics.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

service to your business goals -- is the best way. best: “We are 100 years old with more than 103,000 employees working all over the world. software from Dynamic Signal to collect best-practice content from knowledgeable accountants. saying “thank you” are the simplest and best ways to keep advocates engaged, as Blackbaud’s. Advocate Marketing Creates B2B Customer.

Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan

Everything Technology Marketing

Who would be the first five, ten or twenty best first targets and why? 5. What kind of people (titles, roles) would be the best initial point of contact inside the customer targets that would accelerate access? by Laura Patterson Many organizations can achieve substantial growth by entering a new market with a well thought out and flawlessly executed plan. The operative words here are well thought-out and flawlessly executed. Perhaps they skip this step because they think it is a daunting task. These steps involve: 1. Leveraging an ecosystem map 2. Establishing success factors 3.

Before you jump into social media, ask yourself: Do you know who speaks on your behalf?

Everything Technology Marketing

What is the one sentence that best states your competitive positioning? By Debbie Laskey The topic on everyone’s mind these days is social media this and social media that. But, even before you get started and promote your company in this new online environment and create customized conversations with your customers and other stakeholders, you must consider who can “speak” on behalf of your company. Do you know who is responsible for entering your company’s details on LinkedIn? Think about it. Do you want your website included? Do you want all senior management names and titles listed?

The 23 Best Content Ideation Tools

Webbiquity

Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. What are the best tools for finding great content ideas? 14) Popurls.

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The Six Best Google+ Marketing Tools

Webbiquity

Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. Cool Web Tools Google+ Social Media Marketing best Google Plus tools BuzzBlogger Catherine Pham CircleCount Circloscope Do Share Chrome Friends+Me Google+ tools GPlusData Katie Lance Post Editor for Google+ RazorSocial

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.

The 24 Best Online Writing Tools and Apps

Webbiquity

This was the sixth post in the Best Online Business Tools series. #1: Best Online Business Tools Series Kicks Off Today. #2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: The Nine Best Facebook Marketing Tools. #4: The 14 Best Content Planning and Research Tools. #5: The 23 Best Content Ideation Tools. #6: The 24 Best Online Writing Tools and Apps.

The world’s best creativity technique

grow - Practical Marketing Solutions

want to share with you the absolute best, can’t-miss technique for truly breakthrough thinking I have ever used. That sounds like a cheesy affiliate ad or something, but there’s no catch here. I am simply giving you one of my best leadership ideas. This is also the best documented business case for workplace diversity I have ever seen. Not this one. But it gets better. Always!

The 24 Best Interactive Websites of 2015

Visually

These are some of the best and brightest stars in a constellation of excellent interactive websites (we’re spending a lot of time in the dark this time of year—apologies for using a ridiculous metaphor). Best interactive qualities: Dynamic backgrounds lead into video segments documenting Kelly’s travel and work. Best interactive qualities: Data visualizations overlaid on a U.S.

The Best of the Best: 2015 Video Marketing Awards

Vidyard

This year, after more than 100 applied, we selected 8 of the best uses of video marketing in 8 different categories to award to 8 different companies. Best Explainer, Infographic, or Whiteboard Video. Best Integrated Video Marketing Campaign. Aberdeen recently pointed out that the best video marketers have extremely strong technology stacks. And they deserve recognition!

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Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. brands.

Lead Generation Best Practices

Salesfusion

You may first partner with us because we offer the best partner compensation and benefits in the industry. But, you’ll stay with us because we offer the best partner experience in the industry. The post Lead Generation Best Practices appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Partner Portal.

The Best of the Best - Our 6th Annual Look Book

It's All About Revenue

In years' past our annual Look Books would be comprised of the best of the best when it comes to email marketing. Last year, we kicked it up a notch, showcasing examples of digital marketing achievements that went above and beyond the world of email. This year? " Click here to download your copy of the 6th Annual Look Book today. Cool stuff, right?

Best 109

The 10 best big company blogs in the world

grow - Practical Marketing Solutions

Important? A few years ago, I did a comprehensive study of the best company blogs in America and I thought it was time to re-consider this channel. What are the best company blogs today? So this is a list of the best  NON-TECH INDUSTRY blogs from the Fortune 500 (in no particular order):   Coca-Cola Unbottled. The best resource is Born to Blog. Consistency of publishing.

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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g.,

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Target Your Best Prospects by Segmenting Your Best Customers

Modern B2B Marketing

The best customers are those that last a lifetime , and by segmenting your current customers and identifying which are the most profitable, stay the longest, expand service, and refer new customers, you can allocate more of your marketing dollars to acquiring similar prospects. Identify Your Best Customers to Find Your Best Prospects. Calculate the Customer Value.

The 18 Best Infographics of 2015

Visually

At Visually, we don’t believe in wasting time, so we’ve pulled together all the best and brightest infographics in one place. To give the search for the best a little direction, we tried to select infographics that: Use design to succinctly tell a story that images, data, or words couldn’t have conveyed on their own. 2014’s best information designers and animators.

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Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity

Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? Your employees are one of the most valuable marketing assets available, and if you’re not putting them to use as part of an overall marketing strategy, you’re missing out on an incredible opportunity to increase revenue. It’s simple. Identify. Willingness to help. Educate.

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An A to Z of Content Marketing Best Practices

Act-On

To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. And its sister best practice – conversion optimization. To stay ahead of that trend, apply what you can from these best practices. Test ebook covers, best times to post on social media, and even which social media platforms to be on.

Content Marketing Playbook: Strategy and Roadmap

approach delivers the best results: Target a primary and. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. conference.

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

Today I would like to introduce a few high level ideas to help you decide where to put your time for the best results for your business. ” This post contains broad generalizations — you still have to use common business sense to determine what fits best for you.  OK? The post What are the best social media platforms for your business? Let’s get started.