Remember that today's prospects are actively searching for high-value information to help them better understand problems and solutions, make sense of available solutions, select the best fit for their requirements, and ultimately make an informed purchase decision? This will become easier as you develop frameworks on how to do this so you can build best practices and don’t have to reinvent the wheel with every iteration. will spend the next weeks to dive deeper into each of the 7 steps outlined here, and I would like to incorporate your ideas and best practices. MORE >>

formal MO function can make sure that best practices and systems are implemented marketing wide so that marketers can take on more sophisticated projects, such as campaign automation, without having to worry about underlying processes, analytics, and metrics. MO typically includes planning & budgeting, performance measurement, reporting and dashboards, marketing best practices, sales alignment, and automation of processes such as campaign management, to name a few. Where is the return on the millions of Dollars invested in marketing? Or add 20 percent? MORE >>

The 20,000 member B2B Technology Marketing Community on LinkedIn is conducting the 2011 B2B Content Marketing Survey to better understand the current state of content marketing in the B2B space, and to identify key challenges as well as best practices. B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by outbound marketing tactics. And while you want to help buyers make pragmatic, informed decisions, your ultimate goal is to persuade buyers to select your solution over competing alternatives. Thank you! MORE >>

Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. By leveraging the strengths of each individual brand, while simultaneously harnessing their collective reach and audience affinity, we provide market leadership and media best practices for our marketing customers to engage their customers across our portfolio. Finally, the new 2013 B2B Lead Generation Report is available! The results are in. MORE >>

Additional Resources on Market Segmentation Market Segmentation and Best Customers [link] B2B Discovers Market Segmentation [link] Business to Business Segmentation [link] B2B Segmentation Strategies [link] Segmenting Customers: How to do it efficiently to improve enterprise products [link The previous B2B market segmentation exercises ( Part 1 | Part 2 ) likely produced a large number of potential target segments. If focus is one of the reasons for segmentation in the first place, then having too many segments will obviously distract from this goal. MORE >>