In addition to adhering to commonly understood usability best practices and conducting studies and focus groups with actual customers to optimize the user experience, here are five tips for creating a positive customer support experience that will meet user needs and lower call center costs: Create a consistent experience that takes into account regional and international considerations. Make sure to provide guidelines for best use of the tools (what information to include and not to include) and create an internal workflow to monitor the conversation and to ensure a quick response. MORE >>

There are however a number of compelling reasons why this may not be the best strategy. eCommerce best practices Email marketing marketing strategyAsk anyone who’s been marketing a product or service via email for a while and they’ll tell you that their email database is their most valuable asset. The people on your list are your fans, friends, brand ambassadors, former and future customers. For a business starting out and eager to get their message to as many possible customers as possible, it’s tempting to buy or rent a list that you found online or through a service. Hurry up. MORE >>

In earlier blogs I’ve discussed some ways to identify the best opportunities for companies to increase profits with mobile apps. You can even allow your employees to share their own best practices so that individual efficiencies can be scaled across your enterprise. The onset of mobility and BYOD in the enterprise has created an enormous opportunity for large-scale companies to take advantage of their employees’ eagerness to use their own technology in the doing of their jobs. They want to be in touch and share and have fun and enjoy convenience. MORE >>

While certainly the content of your video should appeal to prospects at the top of your funnel, what can you do to give your video the best chance of being found by people who will be using search engines to research your product or service? Check out this presentation that outlines several best practices to get the most SEO Juice out of online video. More and more marketers are realizing the importance of including video content on their websites. According to Dr. James McQuivey of Forrester Research - watching a minute of video is the equivalent of reading 1.8 External links. MORE >>

When talking about digital marketing strategies today’s marketer would be completely remiss if he were not incorporating mobile best practices. Consider this – according to mobithinking, there are almost 6 Billion mobile cellular subscriptions globally – the global population is now estimated at just over 7 Billion. IDC [1] estimates that by 2015 more US broadband users will access the internet on a mobile device than on a PC-based/wired device. So we do what we must. We optimize our email messages and shorten our headlines. Enter “Narrowcasting.” by 2015. MORE >>