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Digital B2B Marketing

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Email Best Practice or Recipe for Disaster?

Digital B2B Marketing

“Hey…” was the best subject line in Barack Obama’s fundraising emails. Not long at all… Your Turn Is email personalization a true best practice or a tactic that will backfire on marketers that don’t dramatically increase the value of their email at the same time?

Practices 100
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6 Best Tactics for B2B Lead Generation

Digital B2B Marketing

Adding direct mail, and dimensional direct mail for specific audiences, is one of the best ways to maximize the overall response rate for an audience. Direct Mail. As our email inboxes are getting fuller, our physical inboxes are getting smaller. Telemarketing.

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7 Characteristics of Tomorrow’s Best B2B Marketers

Digital B2B Marketing

The best marketers will constantly be gaining knowledge from everything they consume or observe and will then be able to apply that knowledge in a range of circumstances. Curiosity and Intuition Not only do you need the curiosity to always be looking into things, you need the intuition that directs your curiosity to the right place.

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Klout’s Best Move: Making You Not Care About Your Score

Digital B2B Marketing

Rather than returning the best search results to a user (the intent of Google’s algorithm), you have influenced the search results to favor you. When we care about the result of an algorithm, we begin to cater our activity to the algorithm. Klout measures influence (debate of the accuracy aside).

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Klout’s Best Move: Making You Not Care About Your Score

Digital B2B Marketing

Rather than returning the best search results to a user (the intent of Google’s algorithm), you have influenced the search results to favor you. When we care about the result of an algorithm, we begin to cater our activity to the algorithm. Klout measures influence (debate of the accuracy aside).

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6 Free Ways to Find the Best B2B Advertising Opportunities

Digital B2B Marketing

An efficient and well targeted online advertising program often means the difference between merely average and outstanding results. However, there is very little quality research available for online planning in B2B.

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B2B Marketing’s Missing Objective: Creating a Home Field Advantage

Digital B2B Marketing

The formula is pretty simple, even if it isn’t easy to execute: identify the buyers needs and priorities and provide information that helps them determine how to best meet those needs. It is a level playing field you can be the best team, with the best marketing and the best solution.

B2B 100