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Crimson Marketing

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Multichannel or Omnichannel: What’s Really Best for You?

Crimson Marketing

” Don’t forget this isn’t a solo mission; the best teams are cross-functional and understand the importance of integration to help the customer through the buyer journey. . Define your value proposition.You’re unique, so don’t hesitate to let your buyer know “why you’re different and/or better.”

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Best Practices from Dell: 3 Ways Your Content Can Give the Most Value

Crimson Marketing

You can put that knowledge to work in your social media strategy, The post Best Practices from Dell: 3 Ways Your Content Can Give the Most Value appeared first on. We all want to give gifts that are appreciated, and we know what qualities make a gift appreciated. Corporate Marketing'

Practices 100
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Wayne Morris, CVP of Marketing, Microsoft Business Solutions: Best Practices on How to Optimize the Full Life Cycle of Global B2B Marketing

Crimson Marketing

Peppered with real-world anecdotes from Microsoft’s work campaigns, sales and marketing teams and outsourced agencies around the World, here are just a few of about a half dozen best practice tips Wayne shared: Wash, Rinse, Repeat: Wayne reveals the 4 components that make up Microsoft’s B2B marketing life cycle.

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Why SEO Best Practices Are Like A Chocolate Milkshake

Crimson Marketing

How is great SEO and a chocolate milkshake alike? According to this recent article we read, each contain 3 important ingredients. While a chocolate milshake has ice cream, chocolate and milk, great SEO contains the following: On-page SEO -keep your keyword usage natural. Off-page SEO – build quality links and earn social media shares.

SEO 100
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8 Ways to Ensure Your New Product Launch Succeeds

Crimson Marketing

Think faster - Mass media and reach is one of the best ways to quickly grow your customer base. . For maximum ROI, perfect your mix - Whatever you chose to do, make sure it’s what works best for you. The best medium for you is the one that leads customers to make a purchase. .

Product 100
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Why CRM Fails to Manage Partner Relationships

Crimson Marketing

CRM demands that you keep your best customers your most loyal customers. Your best channels partners are the best, not because they receive extra goodies from you, but because they just are. They would still be the best regardless of what you did. What do you do now? It’s Not All About the Gold.

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#BADMarketing from KAYAK [Video]

Crimson Marketing

If we don’t use Kayak to book our vacations, we’ll miss out on all the best travel deals unless we dilate our pupils. Right… #BADMarketing. . Video: Courtesy of AdFreak/Adweek. The post #BADMarketing from KAYAK [Video] appeared first on. BADMarketing'