Email marketing versus social media – once more
DECEMBER 28, 2014
If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing. Although I had promised myself not to rant anymore I can’t help but beg you to please refrain from this […].
Social Business: Four Real-Life Truths about Collaboration
NOVEMBER 15, 2012
In this way, social business is a lot like marketing optimization and that shouldn’t even be a surprise: staged and incremental simply works best if you don’t want to lose the overview. The 3 U’s apply to collaboration as well – source: Nicola Millard (Scribd) I haven’t been blogging a lot in recent months. Some facts and data. and collaboration. That’s how we often describe it.
Defining Social Business: a Call for Clarity and Collaboration
JUNE 9, 2012
No worries, we’ll repurpose the best contributions and translate as many contributions from as many languages as we possibly can, obviously avoiding too many overlaps. Yes, you are right: social business is a buzzword. It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” Last week I stumbled upon a blog post by Gerardo A.
Social Business Failure Is a Choice: Speaking a Common Language
FEBRUARY 3, 2013
Yet, probably it’s best to not talk about social business at all, at least within the enterprise and discussing strategy and management with executives. We are warned. Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. There is a problem with that prediction and the perception it creates. Reality check: that’s a myth. No one cares.
Content Methodology: A Best Practices Report
Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.
Five Customer Empowerment Tips: the Days of Intuition are Over
JANUARY 28, 2013
Focusing on the customer needs is not about gut feeling or intuition, general best practices, bringing smart people around the table and taking decisions about what we and especially the HIPPOs (Highest Paid Person’s Opinion) in the room decide anymore. And while empathy will certainly help in everything we do, it’s not the best option: you are not your customer. So, what is it about?
Five Cultural Reasons Marketers Fail to Keep Up with Consumers
APRIL 28, 2012
Customer-facing decisions are seldom taken by a team but often based on what we know as the HiPPO: the Highest Paid Person’s Opinion instead of those that know the customers best. Consumers are becoming channel-agnostic. They are effortlessly switching from one channel to the other. People discuss their experiences as they get in touch with a business, product and service.
The Rise of Digital Influence: From Persuasion and Passion to Action
MAY 28, 2012
However, realize that your best and most influential customers might be not that connected at all. (Digital) influence is the capacity to affect others to take actions and/or change opinions or behavior. It can happen directly (persuasion) and indirectly. However, it is always characterized by the resulting actions and changes. Influence is powerful and marketers love it. Cialdini. Cialdin
Context Marketing in Context: Beyond Inbound and Content
DECEMBER 10, 2012
We can use these terms to grasp the underlying realities and understand the best practices and cases of what we know as content marketing, inbound marketing etc. Everything evolves and so does marketing. Today, things evolve faster. The pace of change in the ways we think about marketing goes hand in hand with the pace of technological innovations. The term context marketing is not new.
Study: How Much of Your Content Marketing Is Effective?
idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. All rights reserved. content. 68% 16.7%
IAB Europe AdEx Benchmark Europe 2012: Facts Behind the Numbers
JUNE 3, 2012
Alain Heureux, IAB Europe According to the IAB Europe AdEx Benchmark Europe 2012, the online advertising market in Europe rose to a total market value of €20.9bn in 2011, a year-over-year growth by 14.5%. This means that 1 in 5 advertising Euros in Europe is now spent online. IAB Europe emphasizes this growth is realized despite difficult economic circumstances. Ask any serious agency.
Marketers Need Return On Marketing Investment Now
MARCH 30, 2012
That’s probably not the best thing to do in times of economic uncertainties. Yesterday, I had a long and interesting conversation with the president of STIMA , Belgium’s largest association of marketing professionals. He told me the main issue that surfaces in his daily contacts with marketers is ROMI (Return On Marketing Investment), a.k.a. Marketing ROI. And it’s about time.
The Key Question Marketers Forget to Ask
FEBRUARY 5, 2012
Define the goals, analyze the best ways to achieve them, determine how to measure success, launch, [.]. “What do we want?”. It is the question marketers (and managers) ask each time they consider launching a new project or solving a business question. Answering it is a must if you want to develop a proper strategy. Blog Customer-centricity customer-centric Kristin Zhivago touch points
On Twitter and real life: some love and some tips #socialsong
DECEMBER 23, 2012
Sure, I’m not stupid: Twitter is not the place where you will normally chat with your kids, partner, best friends or dog but, hey, there’s nothing wrong with being you, right? The social network that suits me best? It’s that time of the year. Yes, that involves training as well. So, there is some training to be done on phenomena such as Twitter, LinkedIn and community marketing.
Staffing and Launching Your Content Marketing Program
from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.
The Perception of Social Media Marketing: it’s a Free Lunch
MAY 27, 2011
However, making your hands dirty, getting out there, asking advice and talking to people is – along with DOING something – still the best way to get it. Forget the “best Twitter tips”, “social media speak” and all these so-called ‘expert’ opinions that so often contradict each other, except if you can really distinguish what is relevant and what is not for you, your business and your customers. Recently, Belgium-based Leads United (part of Lewis PR), released the results of a social media marketing survey among communication and marketing “professionals. Certainly not!
How to Unsuck at Personalization in Marketing
JULY 18, 2012
In numerous reports they rank it as the channel with the highest ROI and best performance in many stages of the customer life cycle and lead management process. Good news for email marketers: according to research from the Direct Marketing Association (DMA), the typical email engagement rates are going up. US open rates of house lists rose 2.6% Here’s why and how to unsuck. all play a role.
Blogging and Content Marketing: Results Versus Personality
SEPTEMBER 25, 2011
However, the rules and best practices of efficient blogging should not undermine vision and personality. A corporate blog has a purpose. In fact, it can serve several purposes. So, it’s obvious you want to get results with your blog. Blogging is a balancing act. Content is produced by people for people, with a focus on [.]. Blogging Content marketing blogging content marketing
The Social Customer Service Elite: All Customers Are Equal But Some Are More Equal than Others
MAY 25, 2011
What was the right way to allocate budgets to generate the best ROI in taking care of the major accounts and identifying and upgrading, so to speak, the others? Last week George Orwell’s famous “All animals are equal but some are more equal than others” line from “Animal Farm”, his anti-totalitarianism novella, came to mind in an unusual context: customer service in a “social media world”.
5 New B2B Sales and Marketing Strategies
your best people are working blind.”. challenging at best. 5 New B2B Sales and Marketing. Strategies. Overground. 2. The traditional B2B sales and marketing model is typically depicted in the shape. of a funnel; flow starts with marketing and then transitions to sales. Pretty. standard, right? Well, the model has shifted with the customer now in control and. disconnect. Consistent.
Fans, Followers and Ecosystems: Retention Beyond the Customer Matters
JULY 29, 2011
Word of mouth, influence, referrals and much more as the best, fastest and most effective way to acquire new customers, remember? A customer (also known as a client, buyer, or purchaser) is usually used to refer to a current or potential buyer or user of the products of an individual or organization, called the supplier, seller, or vendor. Nurturing fans, connections and social ecosystems.
Social CRM: the collaboration between sales and marketing in the social customer era
AUGUST 31, 2010
A recent article on MarketingProfs, entitled “Marketing and sales Alignment Pays Off in Recession” summarized several details from the 2010 edition of the “Sales Best Practices Study” by Miller Heiman, a company that specializes in ‘sales performance’ If you. Click title to read more
Efficient content: it's all about conversion, relevance & engagement
JULY 23, 2010
//. //. When marketers talk about online marketing and communication, it is often about campaign strategies, tactical approaches and platforms that help them to reach their customers and prospects the best way possible in order to turn. Click title to read more
The 23 Best Content Ideation Tools
MAY 31, 2016
Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. What are the best tools for finding great content ideas? 14) Popurls.
Definitive Guide to Planning a New Content Initiative
That’s the best. THE DEFINITIVE GUIDE 18 Never Run Out of Ideas: Exercises & Best Practices Start With a Good Base When starting a new content initiative, we always recommend that marketers brainstorm. Marketing Institute, said it best… “Our goal is to create the least amount of content. to plan and produce effective content for their respective companies. In that time, we’ve.
The Six Best Google+ Marketing Tools
JUNE 21, 2016
Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. Cool Web Tools Google+ Social Media Marketing best Google Plus tools BuzzBlogger Catherine Pham CircleCount Circloscope Do Share Chrome Friends+Me Google+ tools GPlusData Katie Lance Post Editor for Google+ RazorSocial
The 24 Best Online Writing Tools and Apps
JUNE 14, 2016
This was the sixth post in the Best Online Business Tools series. #1: Best Online Business Tools Series Kicks Off Today. #2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: The Nine Best Facebook Marketing Tools. #4: The 14 Best Content Planning and Research Tools. #5: The 23 Best Content Ideation Tools. #6: The 24 Best Online Writing Tools and Apps.
The 24 Best Interactive Websites of 2015
DECEMBER 10, 2015
These are some of the best and brightest stars in a constellation of excellent interactive websites (we’re spending a lot of time in the dark this time of year—apologies for using a ridiculous metaphor). Best interactive qualities: Dynamic backgrounds lead into video segments documenting Kelly’s travel and work. Best interactive qualities: Data visualizations overlaid on a U.S.
The world’s best creativity technique
grow - Practical Marketing Solutions
APRIL 14, 2016
want to share with you the absolute best, can’t-miss technique for truly breakthrough thinking I have ever used. That sounds like a cheesy affiliate ad or something, but there’s no catch here. I am simply giving you one of my best leadership ideas. This is also the best documented business case for workplace diversity I have ever seen. Not this one. But it gets better. Always!
Content Marketing 2016: Staffing, Measurement, and Effectiveness
latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.
The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic.
Lead Generation Best Practices
MARCH 31, 2014
You may first partner with us because we offer the best partner compensation and benefits in the industry. But, you’ll stay with us because we offer the best partner experience in the industry. The post Lead Generation Best Practices appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Partner Portal.
The best salesman ever?
JULY 1, 2016
Because one of the problems was that the programmers were not delivering the features clients needed, I asked to tag along on a few client calls, and the company sent me with their best salesman. In fact, they told me that this was the best salesman that they had ever worked with, and that he was responsible for most of the company’s revenue, selling client after client.
The 10 best big company blogs in the world
grow - Practical Marketing Solutions
JANUARY 12, 2015
Important? A few years ago, I did a comprehensive study of the best company blogs in America and I thought it was time to re-consider this channel. What are the best company blogs today? So this is a list of the best NON-TECH INDUSTRY blogs from the Fortune 500 (in no particular order): Coca-Cola Unbottled. The best resource is Born to Blog. Consistency of publishing.
Evangelizing a Content Marketing Program
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. brands.
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g.,