Conversionation

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Email marketing versus social media – once more

Conversionation

If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing. Although I had promised myself not to rant anymore I can’t help but beg you to please refrain from this […].

Social Business: Four Real-Life Truths about Collaboration

Conversionation

In this way, social business is a lot like marketing optimization and that shouldn’t even be a surprise: staged and incremental simply works best if you don’t want to lose the overview. The 3 U’s apply to collaboration as well – source: Nicola Millard (Scribd) I haven’t been blogging a lot in recent months. Some facts and data. and collaboration. That’s how we often describe it.

The Big Content Marketing Fail: How Much Content Do You Need?

Conversionation

If you don’t know by now that marketing is about finding the best route between customer needs/preferences and revenue, you really should consider a career move. This blog post tells some personal stories and takes you a bit back in time. So, if you care about your budget and your customers read this. In 2001, I acted as the administrator of a small company , called WebWare. Hurray.

Defining Social Business: a Call for Clarity and Collaboration

Conversionation

No worries, we’ll repurpose the best contributions and translate as many contributions from as many languages as we possibly can, obviously avoiding too many overlaps. Yes, you are right: social business is a buzzword. It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” Last week I stumbled upon a blog post by Gerardo A.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Social CRM and Return on Marketing: Customer Life Cycle Value

Conversionation

Choosing the best way to calculate the CLV depends a lot from the tools you have, the way you calculate your sales and marketing investments and how customer-centric your company truly operates. No marketing activity is an island. No customer-centric business process should be isolated. Smart campaigns and branding are crucial for every business. Integrated. People-centric. Cross-divisional.

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The Rise of Digital Influence: From Persuasion and Passion to Action

Conversionation

However, realize that your best and most influential customers might be not that connected at all. (Digital) influence is the capacity to affect others to take actions and/or change opinions or behavior. It can happen directly (persuasion) and indirectly. However, it is always characterized by the resulting actions and changes. Influence is powerful and marketers love it. Cialdini. Cialdin

Five Cultural Reasons Marketers Fail to Keep Up with Consumers

Conversionation

Customer-facing decisions are seldom taken by a team but often based on what we know as the HiPPO: the Highest Paid Person’s Opinion instead of those that know the customers best. Consumers are becoming channel-agnostic. They are effortlessly switching from one channel to the other. People discuss their experiences as they get in touch with a business, product and service.

Context Marketing in Context: Beyond Inbound and Content

Conversionation

We can use these terms to grasp the underlying realities and understand the best practices and cases of what we know as content marketing, inbound marketing etc. Everything evolves and so does marketing. Today, things evolve faster. The pace of change in the ways we think about marketing goes hand in hand with the pace of technological innovations. The term context marketing is not new.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

The Key Question Marketers Forget to Ask

Conversionation

Define the goals, analyze the best ways to achieve them, determine how to measure success, launch, [.]. “What do we want?”. It is the question marketers (and managers) ask each time they consider launching a new project or solving a business question. Answering it is a must if you want to develop a proper strategy. Blog Customer-centricity customer-centric Kristin Zhivago touch points

On Twitter and real life: some love and some tips #socialsong

Conversionation

Sure, I’m not stupid: Twitter is not the place where you will normally chat with your kids, partner, best friends or dog but, hey, there’s nothing wrong with being you, right? The social network that suits me best? It’s that time of the year. Some of us are taking a deserved break, others continue working because they have to or don’t celebrate Christmas and some do something else.

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IAB Europe AdEx Benchmark Europe 2012: Facts Behind the Numbers

Conversionation

Alain Heureux, IAB Europe According to the IAB Europe AdEx Benchmark Europe 2012, the online advertising market in Europe rose to a total market value of €20.9bn in 2011, a year-over-year growth by 14.5%. This means that 1 in 5 advertising Euros in Europe is now spent online. IAB Europe emphasizes this growth is realized despite difficult economic circumstances. Ask any serious agency.

How to Unsuck at Personalization in Marketing

Conversionation

In numerous reports they rank it as the channel with the highest ROI and best performance in many stages of the customer life cycle and lead management process. Good news for email marketers: according to research from the Direct Marketing Association (DMA), the typical email engagement rates are going up. US open rates of house lists rose 2.6% in the same period. all play a role. Right.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

The Perception of Social Media Marketing: it’s a Free Lunch

Conversionation

However, making your hands dirty, getting out there, asking advice and talking to people is – along with DOING something – still the best way to get it. Forget the “best Twitter tips”, “social media speak” and all these so-called ‘expert’ opinions that so often contradict each other, except if you can really distinguish what is relevant and what is not for you, your business and your customers. Recently, Belgium-based Leads United (part of Lewis PR), released the results of a social media marketing survey among communication and marketing “professionals&#. Certainly not!

The Social Customer Service Elite: All Customers Are Equal But Some Are More Equal than Others

Conversionation

What was the right way to allocate budgets to generate the best ROI in taking care of the major accounts and identifying and upgrading, so to speak, the others? Last week George Orwell’s famous “All animals are equal but some are more equal than others” line from “Animal Farm”, his anti-totalitarianism novella, came to mind in an unusual context: customer service in a “social media world”.

Marketers Need Return On Marketing Investment Now

Conversionation

That’s probably not the best thing to do in times of economic uncertainties. Yesterday, I had a long and interesting conversation with the president of STIMA , Belgium’s largest association of marketing professionals. He told me the main issue that surfaces in his daily contacts with marketers is ROMI (Return On Marketing Investment), a.k.a. Marketing ROI. And it’s about time.

Blogging and Content Marketing: Results Versus Personality

Conversionation

However, the rules and best practices of efficient blogging should not undermine vision and personality. A corporate blog has a purpose. In fact, it can serve several purposes. So, it’s obvious you want to get results with your blog. Blogging is a balancing act. Content is produced by people for people, with a focus on [.]. Blogging Content marketing blogging content marketing

Six Key Steps to Successful Marketing Automation Adoption

With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.

Fans, Followers and Ecosystems: Retention Beyond the Customer Matters

Conversionation

Word of mouth, influence, referrals and much more as the best, fastest and most effective way to acquire new customers, remember? A customer (also known as a client, buyer, or purchaser) is usually used to refer to a current or potential buyer or user of the products of an individual or organization, called the supplier, seller, or vendor. Nurturing fans, connections and social ecosystems.

Social CRM: the collaboration between sales and marketing in the social customer era

Conversionation

A recent article on MarketingProfs, entitled “Marketing and sales Alignment Pays Off in Recession” summarized several details from the 2010 edition of the “Sales Best Practices Study” by Miller Heiman, a company that specializes in ‘sales performance’ If you. Click title to read more

Efficient content: it's all about conversion, relevance & engagement

Conversionation

//. //. When marketers talk about online marketing and communication, it is often about campaign strategies, tactical approaches and platforms that help them to reach their customers and prospects the best way possible in order to turn. Click title to read more

The Best Content Marketing Examples

B2B Marketing Insider

But if you are you looking for the best content marketing examples you’ve come to the right […]. The post The Best Content Marketing Examples appeared first on Marketing Insider Group. Last year we published 99 Amazing Content Marketing Examples. There were actually 106 examples there but “99+” felt better. This year, the list has almost doubled.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

The 21 Best Content Curation Tools

Webbiquity

Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). Curate online content by creating focused “bags” containing the best links on your favorite topics. This was the 28th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 1) Storify. 2) Pocket.

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Best all-in-one SEO tool suites. One is to assemble a collection of best of breed tools; previous posts here have covered tools for competitive intelligence , content planning , keyword research , rank tracking , and special-purpose SEO tools for functions like technical SEO, link research, and video SEO. Which approach is best for your organization depends on a variety of factors.

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The 29 Best Social Media Monitoring Tools

Webbiquity

This was the 26th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: 3: The Nine Best Facebook Marketing Tools. #4: 4: The 14 Best Content Planning and Research Tools. #5: 5: The 23 Best Content Ideation Tools. #6: 1) Socialbakers.

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The 23 Best Content Ideation Tools

Webbiquity

Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. What are the best tools for finding great content ideas? <!__more–>Links

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B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

The 32 Best Twitter Marketing Tools

Webbiquity

Analyzes your tweets and your followers’ tweets to show you the best times to be active on Twitter. Sample review: “You can work out the best tweeting times for your followers with Tweroid; this maximizes the exposure of your content. Tweroid can produce reports that reveals the best days and times to tweet based on your followers activity.” I like it.”

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The 15 Best Special-Purpose SEO Tools

Webbiquity

Sample review: “Broken links are the best way to drive traffic away from your website and blog. This was the 19th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: 3: The Nine Best Facebook Marketing Tools. #4: Pricing: free.

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Lead Generation Best Practices

Salesfusion

You may first partner with us because we offer the best partner compensation and benefits in the industry. But, you’ll stay with us because we offer the best partner experience in the industry. The post Lead Generation Best Practices appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Partner Portal.

In case you missed it, the best marketing posts of 2016

grow - Practical Marketing Solutions

In any event, even the biggest fans of the blog miss a lot of the best ideas every year. So I’ve summarized some of the best writing on {grow} for 2016 by. It’s time to catch up on some of the best posts you missed this year … and maybe re-visit some old favorites: The five most popular 2016 marketing posts, by page views. By Mark Schaefer. That’s OK.

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The 17 Best Social Media Management Tools

Webbiquity

For example: one of the sources used for this post was Ian Anderson Gray’s 5 Best Social Media Management Tools. This was the 36th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: 3: The Nine Best Facebook Marketing Tools. #4:

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The 28 Best Influencer Marketing Tools

Webbiquity

Here are 28 of the best tools for influencer research and outreach. Discover compelling content for sharing, identify key influencers (blogs and video), analyze social signals to determine what works best with your audience, and measure user engagement. This was the 13th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2:

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The 20 Best SEO Rank Tracker Tools

Webbiquity

Which one is best suited for your company depends on your specific needs and what other tools you have in place. This (AccurRanker) is by far the best to date. This was the 17th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: 4) Serpfox.

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The Six Best Google+ Marketing Tools

Webbiquity

Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. This was the seventh post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3:

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The 26 Best WordPress Plugins

Webbiquity

Here are more than two dozen of the best WordPress plugins to optimize the performance, appearance, and popularity of your website or blog. This plugin automatically shows different titles to different visitors when they share your posts, then over time selects the best-performing title to maximize traffic. This was the 29th post in the Best Online Business Tools series. #1:

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