| | | Cliff Allen on Marketing | |  Best | 11 articles |
| Page 1 of 1 | Previous | Next | CLIFF ALLEN ON MARKETING JULY 17, 2009  Turning Marketing Strategy into Marketing Program Plans Part of this "best practices" approach to achieving harmony is to develop an internal communications process that ensures that everyone knows their role in communicating with potential customers. And at the best possible cost. Every good strategic marketing plan includes two elements: strategic direction and plans for moving the company in the new direction. | CLIFF ALLEN ON MARKETING JANUARY 7, 2008 From Click to Lead to Sale Periodically we need to step back and review our online marketing strategy to make sure that our day-to-day tactics are the best uses of our resources. Michael Ortner at Capterra has written a short, but very valuable free e-book for online marketers about the best ways to generate traffic, leads, and customers. We all know that marketing is a process -- a never ending process of generating awareness, interest, leads and, of course, sales. In short, it outlines the keys to success for any of your online marketing campaigns. 2) How to accurately measure your online campaigns. | | | | | |
| CLIFF ALLEN ON MARKETING JANUARY 13, 2008 Marketing Team Productivity This means that marketing teams need the best collaboration technologies available to speed interaction. One of the best productivity tools, Microsoft OneNote , is also one of the best collaboration tools. Great marketing from corporations comes from productive marketing teams that have the tools to work together no matter where they are geographically. use OneNote all day on a Motion Computing Tablet PC. The slate tablet is great for marketers because we like to scribble notes, draw 2x2 matrix diagrams , and tap into mounds of marketing data during the same meeting. | CLIFF ALLEN ON MARKETING MAY 31, 2008 PR for Start-up Businesses Answers to two questions can give some guidance on the best ways start-ups can use PR: Does the business sell products (or services), or is it a free Web site? Free Web sites that have almost the same features as existing sites are frequently criticized by the big blogs, and usually do best by using less public marketing techniques. So, it takes an experienced marketing team to figure out what's best for the company. The PR person (staffer, freelancer, or agency), the marketing director, and the CEO need to each do what they can do best. | CLIFF ALLEN ON MARKETING MARCH 7, 2009 Gravity Summit The best way is to estimate the ROI of the campaign the same way that other marketing campaigns are evaluated. . Social media marketing is the current "hot" marketing technique that marketers are turning to. recently attended the one-day Gravity Summit seminar on social media marketing. The speakers from Sony, Sprint, and Yahoo presented excellent examples on how major brands can generate attention for a product by using social media. And, representatives from social media marketing agencies described how they help clients plan, implement, and monitor a social media marketing campaign. | CLIFF ALLEN ON MARKETING MARCH 7, 2009 Gravity Summit The best way is to estimate the ROI of the campaign the same way that other marketing campaigns are evaluated. . Social media marketing is the current "hot" marketing technique that marketers are turning to. recently attended the one-day Gravity Summit seminar on social media marketing. The speakers from Sony, Sprint, and Yahoo presented excellent examples on how major brands can generate attention for a product by using social media. And, representatives from social media marketing agencies described how they help clients plan, implement, and monitor a social media marketing campaign. | | | | | | | |
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CLIFF ALLEN ON MARKETING | TUESDAY, APRIL 17, 2007 Customer Tracking
Companies that sell directly to customers have the best opportunity to track their customers' behavior. However, when marketing resources are tight this is the best way to have the highest ROI possible The key to determining the ROI of individual marketing campaigns is tracking customer behavior in response to those marketing activities. Ideally, you want to track every customer at every touchpoint so you can determine the response to each marketing activity -- ads, mailings, etc. So how do we measure those exposures? This technique isn't just for consumer companies. MORE >> -
CLIFF ALLEN ON MARKETING | MONDAY, SEPTEMBER 3, 2007 From Attention to Action, its Conversions that Count
If they don't help, have your best direct marketing copywriter update them until they do increase your site's performance. The process of converting interested Web visitors into a paying customers is a path of several steps, and it's up to us to guide prospective customers along that path. Web analytics consultants frequently talk about using the conversion funnel to measure the last few steps of going through the shopping cart payment process. However, there are additional steps in the purchase process where the conversion funnel tool can be used. MORE >> -
CLIFF ALLEN ON MARKETING | MONDAY, JANUARY 7, 2008 From Click to Lead to Sale
Periodically we need to step back and review our online marketing strategy to make sure that our day-to-day tactics are the best uses of our resources. Michael Ortner at Capterra has written a short, but very valuable free e-book for online marketers about the best ways to generate traffic, leads, and customers. We all know that marketing is a process -- a never ending process of generating awareness, interest, leads and, of course, sales. In short, it outlines the keys to success for any of your online marketing campaigns. 2) How to accurately measure your online campaigns. MORE >> -
CLIFF ALLEN ON MARKETING | SUNDAY, JANUARY 13, 2008 Marketing Team Productivity
This means that marketing teams need the best collaboration technologies available to speed interaction. One of the best productivity tools, Microsoft OneNote , is also one of the best collaboration tools. Great marketing from corporations comes from productive marketing teams that have the tools to work together no matter where they are geographically. use OneNote all day on a Motion Computing Tablet PC. The slate tablet is great for marketers because we like to scribble notes, draw 2x2 matrix diagrams , and tap into mounds of marketing data during the same meeting. MORE >> -
CLIFF ALLEN ON MARKETING | SATURDAY, MAY 31, 2008 PR for Start-up Businesses
Answers to two questions can give some guidance on the best ways start-ups can use PR: Does the business sell products (or services), or is it a free Web site? Free Web sites that have almost the same features as existing sites are frequently criticized by the big blogs, and usually do best by using less public marketing techniques. So, it takes an experienced marketing team to figure out what's best for the company. The PR person (staffer, freelancer, or agency), the marketing director, and the CEO need to each do what they can do best. MORE >>
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