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How to Define Buyer Personas for Inbound Marketing and Selling

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However, as a best practice, sales reps should NOT conduct these interviews. What are buyer personas? Buyer personas are the model example of an "ideal customer". This might include demographic, psychographic and behavior data that helps marketers and sales people to better understand the roles, goals and challenges that motivate them to make buying decisions. How to define a buyer persona.

Blogging for Business - It's Role In Attracting Target Buyers

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The best value for the investment. When target customers are ready to buy, do they consider your company? This is a key question for any business. reasonable resolution to this question is critical for BtoB companies who serve a defined target market. Most companies do not have a good handle on the answer because they don''t know what they don''t know. Why is this important?

YouTube Best Practices

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The YouTube Creator Playbook is a compilation of tips, best practices and strategies for building an audience on YouTube. View Original Article

Choosing the Best Social Media for Your Company

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Depending on a company's goals, resources, audience and bandwidth, one or more social platforms may be more effective than others. From David Murton at, here are tips on choosing the most effective social media platform for a company's marketing efforts. Goals First, define what you want to achieve. This could be more traffic, increased sales, or increased visibility. Ideally, these goals will overlap in that success with one ensures success with the others. Traffic Handling Consider the traffic levels of different social media sites. Twitter is around 190 million users.

Content Methodology: A Best Practices Report

Methodology: A Best. by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.

Content Marketing Lessons

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Content marketing works best when you target a very specific group of people with a very specific story. Content marketing works best when it’s conceived as an integral part of your marketing initiatives, rather than having to function in isolation. The Content Marketing Institute offers ten content marketing strategy lessons gleaned from the last 15 years. There is no silver bullet." You can play offense or defense." You can "impose your will" as CMI did by repeatedly using the term "content marketing" or Hubspot did with the term "inbound marketing". Subscribers rule."

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INFOGRAPHIC: Email vs. Facebook vs. App

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What is the best way to engage with your customers? In this infographic from Apptive, they compare email marketing to Facebook pages to native applications. View Original Article

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SLIDESHOW: Clickable Calls-to-Action Tips

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From the Hubspot blog, here''s a slideshow about CTA best practices. Place a CTA in everything you do. A/B test your CTAs to know what design, copy, and placement works best. Calls-to-action (CTA) motivate and direct your visitors to take a desired action, and as such, they are a critical inbound marketing tool. Use valuable and actionable copy on buttons like "Download Now" instead of "submit". Place CTAs above the fold within the visitor''s “eye path.”. Use bold, contrasting colors in your CTAs. Make your CTAs big and bold. Make your CTAs look “clickable” and button-like.

SLIDESHOW: Understanding Social Media's Visual Revolution

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The best content, visual and otherwise, is content worth sharing. Brands are becoming more visual as storytelling becomes more and more part of marketing. MarketingProfs has a presentation offering insights into the power of visual content marketing for brands. Five Considerations for Brands Telling Their Visual Story. Brands have an unprecedented opportunity. Brands have an imperative to engage. Be a Content Brand not a brand with content. Show how your product lives in the world. View Original Article

Study: How Much of Your Content Marketing Is Effective?

idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. All rights reserved. content. 68% 16.7%

SLIDESHOW: Awesome Marketing Quotes

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There''s a lot of fear-mongering about "losing control" of your brand online, when, in fact, you''ve got control over as much as you always have: how you present your business and how you act." - Amber Naslund, Best-selling Author. Hubspot has a presentation in which they''ve compliled 101 of their favorite quotes about the inbound marketing industry. Here are their 5 favorites: "Success is making those who believed in you look brilliant." - Dharmesh Shah, CTO & Co-founder, HubSpot. Make the customer the hero of your story." - Ann Handley, Chief Content Officer, Marketing Profs.

Why Implementing a Good Content Strategy is Good for Business

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content strategy includes identifying the most appropriate and effective channels to distribute your content and the best ways to promote it. Perhaps social media sites work best for you, or maybe it is industry sites. Including a publication calendar in your content strategy helps you determine what works best. Think of a content strategy like a map to your destination or goal. Without it you end up on a back country road in the middle of nowhere, where no one can hear you! Well, that is the last thing you want to happen when it comes to your business.

How to Define Your Funnel Stages & MQLs

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Finally, those that meet neither criterium are a waste of team and best removed from your communication stream. Successful Smarketing requires your sales and marketing team to work together by using the same definitions and sharing the same goals. One important aspect in this regard is developing a unified picture of the funnel including the terminology you use for each stage. Opportunities.

What is Google + and Why it Matters

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The following are a few reasons why Google + for business is an absolute must: Integration – Google has a number of other platforms and services that benefit the business community, which means that Google + offers the best integration of all of these services. Google + is often considered Google’s answer to the social media giant, Facebook.

Lead Generation Marketing Budgets

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PPC Ads: What is search engine marketing best used for? Generating high-quality leads was a top challenge, according to 71% of respondents to MarketingSherpa's 2012 Lead Generation Benchmark Report. Lead Generation Budget Trends. MarketingSherpa has a series of case studies on how to make the most of your marketing budget. B2B Social Media: Video of Jay Baer destroying social media myths.

Staffing and Launching Your Content Marketing Program

from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.

Using Vine for Marketing

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Pick the approach that’s best for your audience. Vine is a new short video app that allows you to share a maximum of six seconds of video footage on Facebook, Twitter, or Vine’s native social network. It also allows you to splice together bits of nonconsecutive video content to create a montage. From the Content Marketing Institute, here are six tips for adding Vine to your content marketing arsenal. Show Off Your Brand "Showing" is usually better than "telling". Six-seconds is enough time to show your brand, products or services in action. Use Vine as a teaching or informational tool.

INFOGRAPHIC: Mobile Social Consumer Trends

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From DigitalCoCo, here's an infographic that takes a look at which brands are doing the best job of utilizing the new landscape of mobile and social for consumer engagement. View Original Article

Marketing Resolutions for 2013

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Become an active contributor to social media by posting articles to your company’s social channels. - An active and helpful social presence can grow your reach and help promote your best content. This will show you which marketing channels work the best. The Hubspot blog has 16 ideas for worthwhile marketing goals for the coming year. Blog at least twice a week. Companies that blog 6-8 times per month generate over twice as many leads as companies that blog just twice a month. Produce a video in the first quarter of 2013 and post it on YouTube. Enhance your design skills.

Bold Social Media Risks

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Best Buy has a Twitter account managed by over 3,000 Best Buy employees who are free to share content as they see fit. At one time, companies viewed merely being engaged in social media as risky. Now, for most companies, social media has become an essential part of their marketing efforts. But there are still a lot of social media ideas that most companies are afraid to try. However, flouting convention can sometimes pay off in a big way for brands. From the Hubspot Blog, here are ten risky social media moves, and examples of companies pulling them off. View Original Article

Content Marketing 2016: Staffing, Measurement, and Effectiveness

latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.

3 Cool Lead Conversion Testing Tools

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While we do our best to create compelling campaigns, content, graphics ad landing pages, we never really know how well they will perform until we get real live data. Then Action Grader uses an algorithm to run the best performing CTA each time the block is viewed. Stop Guessing.Start Testing. In lead generation marketing our goal is to get visitors to take action. Conversion Doubler.

INFOGRAPHIC: Small Business and Social Media

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From Intuit, here's an infographic about how small businesses are attracting new business with social media, despite not always employing the best tactics. Social media has become an essential marketing tool for businesses of all sizes. View Original Article

Small Marketing Ideas with Big Reach

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Since continuous partial attention is the best content creators can hope for, thinking small becomes more and more important. In the face of information overload, readers and customers have become more adept at info-grazing, skimming, filtering flak, and personalizing streams. Capturing viewers in the attention economy requires awesome content designed to be impactful at a glance. To succeed, you must distribute big value while thinking small. Consider using the following miniformats: Infographics Data visualizations have garnered mainstream public attention in the last year or so.

Buyer Personas - What Are They, and Why Do They Matter?

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Among the best ways to get buyers interested in what you can offer them is to understand who they are and what they need from you. If you want your company to be successful, you have to have good SEO and you have to appeal to potential buyers. That is done through the creation of buyer personas. buyer personas SEO

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Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. brands.

Small Business Marketing Strategies for 2016

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We’re here to show to you 2016 is actually set-up very well for small businesses to join, and even innovate the current marketing best practices, and make a huge impact on your business' bottom line. Every year, it’s important to reevaluate your marketing strategy in Houston. Everyone wants to stay on the cutting edge, but how can you, as a small business? small business marketing

Twitter and TV: Broadcaster Best Practices

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This video from the Twitter blog shows how broadcasters are using Twitter to drive viewer engagement. These practices include: #Hashtags. UserNames. Curated Tweets. Live-Tweeting. View Original Article

SEO vs. PPC: Which Is Best for You?

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How best to boost traffic to your website? SEO best practices can take time to work, but provide free (other than your time investment), targeted traffic. For high priced, highly competitive keywords, SEO is probably the best choice. Find an optimal mix of the two for the best results. The two basic options are pay-per-click (PPC) advertising or search engine optimization (SEO). PPC involves using an advertising program like Google Adwords or Yahoo Search Marketing to display ads in the sponsored results section of each search engine's results page.


VIDEO: Most Popular 60-Second Solutions of 2012

Client Bridge has listed their ten most popular 60 Second Solutions videos, in which experts share their best practices on a variety of small business topics. Here's the list with a few examples. Ways Gamification Can Make Marketing More Fun. How to Maintain a Positive Attitude As a Business Owner. How to Legally Protect Your Home If Your Business Is Sued. View Original Article

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce

Is Bing Currently the Best Deal in Paid Search?

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Example: Bing-Google Ad Platform Similarities Keywords that work best on Google have similar results on Bing. Bing's share of the search market has grown from 9% in April 2010 to 30% one year later. From ymarketing LLC, here are some reasons why marketers should funnel as much of their pay-per-click budget toward Bing. Bing Cost Per Click Cost Less The same keywords cost far less on Bing than they do on Google. So while fewer may see a Bing ad than a Google ad, you have a much better chance of getting lower costs per lead or conversion from Bing. View Original Article

INFOGRAPHIC: The Best Web Tools for Running a Business

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From BestVendor, here's an infographic that shows the results of a survey of 550 start-ups about what web tools are the most useful for a new and growing business. View Original Article

INFOGRAPHIC: Current Thinking on SEO Methods

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From SEO Peace, here's an infographic with the most recent best practices for search engine optimization. Use Guest Blogging Opportunities. Fix Broken Links. Chase Competitors' Links with High Page and Domain Authority. Get Interviewed. Get Social - Attract Natural Popularity and the Most Powerful Links. Content Links on Authority Sites. Use Web 2.0 Pages. Use Wiki Links. Publish eBook.

INFOGRAPHIC: Pinterest for Business

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From Blackbox Social Media, here's an infographic about how businesses can best utilize Pinterest. Pinterest is one of the fastest growing sharing sites in the world, and the third most popular social networking site in the world. For some businesses, Pinterest can be a great place to share their work and find new leads. View Original Article

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Using LinkedIn for Lead Generation: 5 Quick Tips

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Following these five lead generation best practices can help you leverage the power of LinkedIn to expand your customer base. If you think you might not be the best writer, it's not uncommon for professionals to hire someone to write their bio for them. Most people end up connecting with the people who provide the best engagement in groups.

Apps for Online Marketers

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This is perhaps the best standalone tool available and one of the few options for Android users. Improving SEO requires constant vigilance. Julia Peterson, writing on, reports on several smartphone applications that allow you to monitor multiple variables at once, from any location. The app is free, though you will need a Raven subscription to get the full use of the tool.

Top SEO Blunders and How to Avoid Them

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Do some legwork by researching keywords related to your business to determine the best ones. As the internet adapts and changes so does the importance of different SEO techniques. However, there are some optimization practices that remain firm and also happen to be where most companies make their mistakes. Here are the top offenses. But don’t forget to diversify!

INFOGRAPHIC: Tying Marketing to Business Results

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From MarketingProfs, here's an infographic of marketing best-practices that produce results that matter to the business, particularly in customer acquisition, retention, and value. View Original Article

Content Marketing Playbook: Strategy and Roadmap

approach delivers the best results: Target a primary and. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. conference.