How to Define Buyer Personas for Inbound Marketing and Selling
APRIL 28, 2014
However, as a best practice, sales reps should NOT conduct these interviews. What are buyer personas? Buyer personas are the model example of an "ideal customer". This might include demographic, psychographic and behavior data that helps marketers and sales people to better understand the roles, goals and challenges that motivate them to make buying decisions. How to define a buyer persona.
Blogging for Business - It's Role In Attracting Target Buyers
MAY 27, 2014
The best value for the investment. When target customers are ready to buy, do they consider your company? This is a key question for any business. reasonable resolution to this question is critical for BtoB companies who serve a defined target market. Most companies do not have a good handle on the answer because they don''t know what they don''t know. Why is this important?
YouTube Best Practices
DECEMBER 29, 2011
The YouTube Creator Playbook is a compilation of tips, best practices and strategies for building an audience on YouTube. View Original Article
Misconceptions of B2B Marketing
APRIL 25, 2013
The best data will be from vendors that use a mix of multiple sources to ensure freshness, constant cross-checking, and data validation. B2B marketing has only recently risen to a whole new level with advancements in online targeting, display advertising, and marketing automation. But despite the recent advancements and opportunities within business-to-business marketing, it can still be difficult to understand what drives success. From MarketingProfs, here are seven misconceptions about what makes for successful B2B marketing and how to avoid them. View Original Article
Content Methodology: A Best Practices Report
Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.
Content Marketing Lessons
MAY 30, 2013
Content marketing works best when you target a very specific group of people with a very specific story. Content marketing works best when it’s conceived as an integral part of your marketing initiatives, rather than having to function in isolation. The Content Marketing Institute offers ten content marketing strategy lessons gleaned from the last 15 years. There is no silver bullet." You can play offense or defense." You can "impose your will" as CMI did by repeatedly using the term "content marketing" or Hubspot did with the term "inbound marketing". Subscribers rule."
How to Define Your Funnel Stages & MQLs
JUNE 19, 2014
Finally, those that meet neither criterium are a waste of team and best removed from your communication stream. Successful Smarketing requires your sales and marketing team to work together by using the same definitions and sharing the same goals. One important aspect in this regard is developing a unified picture of the funnel including the terminology you use for each stage. Opportunities.
SLIDESHOW: Clickable Calls-to-Action Tips
APRIL 18, 2013
From the Hubspot blog, here''s a slideshow about CTA best practices. Place a CTA in everything you do. A/B test your CTAs to know what design, copy, and placement works best. Calls-to-action (CTA) motivate and direct your visitors to take a desired action, and as such, they are a critical inbound marketing tool. Use valuable and actionable copy on buttons like "Download Now" instead of "submit". Place CTAs above the fold within the visitor''s “eye path.”. Use bold, contrasting colors in your CTAs. Make your CTAs big and bold. Make your CTAs look “clickable” and button-like.
Why Implementing a Good Content Strategy is Good for Business
AUGUST 13, 2012
content strategy includes identifying the most appropriate and effective channels to distribute your content and the best ways to promote it. Perhaps social media sites work best for you, or maybe it is industry sites. Including a publication calendar in your content strategy helps you determine what works best. Think of a content strategy like a map to your destination or goal. Without it you end up on a back country road in the middle of nowhere, where no one can hear you! Well, that is the last thing you want to happen when it comes to your business.
Study: How Much of Your Content Marketing Is Effective?
idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. All rights reserved. content. 68% 16.7%
INFOGRAPHIC: Email vs. Facebook vs. App
JUNE 5, 2013
What is the best way to engage with your customers? In this infographic from Apptive, they compare email marketing to Facebook pages to native applications. View Original Article
SLIDESHOW: Understanding Social Media's Visual Revolution
MARCH 28, 2013
The best content, visual and otherwise, is content worth sharing. Brands are becoming more visual as storytelling becomes more and more part of marketing. MarketingProfs has a presentation offering insights into the power of visual content marketing for brands. Five Considerations for Brands Telling Their Visual Story. Brands have an unprecedented opportunity. Brands have an imperative to engage. Be a Content Brand not a brand with content. Show how your product lives in the world. View Original Article
SLIDESHOW: Awesome Marketing Quotes
JUNE 13, 2013
There''s a lot of fear-mongering about "losing control" of your brand online, when, in fact, you''ve got control over as much as you always have: how you present your business and how you act." - Amber Naslund, Best-selling Author. Hubspot has a presentation in which they''ve compliled 101 of their favorite quotes about the inbound marketing industry. Here are their 5 favorites: "Success is making those who believed in you look brilliant." - Dharmesh Shah, CTO & Co-founder, HubSpot. Make the customer the hero of your story." - Ann Handley, Chief Content Officer, Marketing Profs.
What is Google + and Why it Matters
MAY 2, 2014
The following are a few reasons why Google + for business is an absolute must: Integration – Google has a number of other platforms and services that benefit the business community, which means that Google + offers the best integration of all of these services. Google + is often considered Google’s answer to the social media giant, Facebook.
Staffing and Launching Your Content Marketing Program
from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.
Using Vine for Marketing
APRIL 4, 2013
Pick the approach that’s best for your audience. Vine is a new short video app that allows you to share a maximum of six seconds of video footage on Facebook, Twitter, or Vine’s native social network. It also allows you to splice together bits of nonconsecutive video content to create a montage. From the Content Marketing Institute, here are six tips for adding Vine to your content marketing arsenal. Show Off Your Brand "Showing" is usually better than "telling". Six-seconds is enough time to show your brand, products or services in action. Use Vine as a teaching or informational tool.
Marketing Resolutions for 2013
JANUARY 3, 2013
Become an active contributor to social media by posting articles to your company’s social channels. - An active and helpful social presence can grow your reach and help promote your best content. This will show you which marketing channels work the best. The Hubspot blog has 16 ideas for worthwhile marketing goals for the coming year. Blog at least twice a week. Companies that blog 6-8 times per month generate over twice as many leads as companies that blog just twice a month. Produce a video in the first quarter of 2013 and post it on YouTube. Enhance your design skills.
Lead Generation Marketing Budgets
SEPTEMBER 27, 2012
PPC Ads: What is search engine marketing best used for? Generating high-quality leads was a top challenge, according to 71% of respondents to MarketingSherpa's 2012 Lead Generation Benchmark Report. Lead Generation Budget Trends. MarketingSherpa has a series of case studies on how to make the most of your marketing budget. B2B Social Media: Video of Jay Baer destroying social media myths.
INFOGRAPHIC: Mobile Social Consumer Trends
DECEMBER 12, 2012
From DigitalCoCo, here's an infographic that takes a look at which brands are doing the best job of utilizing the new landscape of mobile and social for consumer engagement. View Original Article
5 New B2B Sales and Marketing Strategies
your best people are working blind.”. challenging at best. 5 New B2B Sales and Marketing. Strategies. Overground. 2. The traditional B2B sales and marketing model is typically depicted in the shape. of a funnel; flow starts with marketing and then transitions to sales. Pretty. standard, right? Well, the model has shifted with the customer now in control and. disconnect. Consistent.
Bold Social Media Risks
OCTOBER 11, 2012
Best Buy has a Twitter account managed by over 3,000 Best Buy employees who are free to share content as they see fit. At one time, companies viewed merely being engaged in social media as risky. Now, for most companies, social media has become an essential part of their marketing efforts. But there are still a lot of social media ideas that most companies are afraid to try. However, flouting convention can sometimes pay off in a big way for brands. From the Hubspot Blog, here are ten risky social media moves, and examples of companies pulling them off. View Original Article
3 Cool Lead Conversion Testing Tools
OCTOBER 19, 2010
While we do our best to create compelling campaigns, content, graphics ad landing pages, we never really know how well they will perform until we get real live data. Then Action Grader uses an algorithm to run the best performing CTA each time the block is viewed. Stop Guessing.Start Testing. In lead generation marketing our goal is to get visitors to take action. Conversion Doubler.
Buyer Personas - What Are They, and Why Do They Matter?
MAY 26, 2016
Among the best ways to get buyers interested in what you can offer them is to understand who they are and what they need from you. If you want your company to be successful, you have to have good SEO and you have to appeal to potential buyers. That is done through the creation of buyer personas. buyer personas SEO
INFOGRAPHIC: Tying Marketing to Business Results
FEBRUARY 4, 2013
From MarketingProfs, here's an infographic of marketing best-practices that produce results that matter to the business, particularly in customer acquisition, retention, and value. View Original Article
Definitive Guide to Planning a New Content Initiative
That’s the best. THE DEFINITIVE GUIDE 18 Never Run Out of Ideas: Exercises & Best Practices Start With a Good Base When starting a new content initiative, we always recommend that marketers brainstorm. Marketing Institute, said it best… “Our goal is to create the least amount of content. to plan and produce effective content for their respective companies. In that time, we’ve.
INFOGRAPHIC: Small Business and Social Media
MARCH 9, 2012
From Intuit, here's an infographic about how small businesses are attracting new business with social media, despite not always employing the best tactics. Social media has become an essential marketing tool for businesses of all sizes. View Original Article
Small Business Marketing Strategies for 2016
FEBRUARY 17, 2016
We’re here to show to you 2016 is actually set-up very well for small businesses to join, and even innovate the current marketing best practices, and make a huge impact on your business' bottom line. Every year, it’s important to reevaluate your marketing strategy in Houston. Everyone wants to stay on the cutting edge, but how can you, as a small business? small business marketing
VIDEO: Most Popular 60-Second Solutions of 2012
JANUARY 1, 2013
Entrepreneur.com has listed their ten most popular 60 Second Solutions videos, in which experts share their best practices on a variety of small business topics. Here's the list with a few examples. Ways Gamification Can Make Marketing More Fun. How to Maintain a Positive Attitude As a Business Owner. How to Legally Protect Your Home If Your Business Is Sued. View Original Article
Using LinkedIn for Lead Generation: 5 Quick Tips
AUGUST 16, 2012
Following these five lead generation best practices can help you leverage the power of LinkedIn to expand your customer base. If you think you might not be the best writer, it's not uncommon for professionals to hire someone to write their bio for them. Most people end up connecting with the people who provide the best engagement in groups.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.
Choosing the Best Social Media for Your Company
MARCH 29, 2011
Depending on a company's goals, resources, audience and bandwidth, one or more social platforms may be more effective than others. From David Murton at jeffbullas.com, here are tips on choosing the most effective social media platform for a company's marketing efforts. Goals First, define what you want to achieve. This could be more traffic, increased sales, or increased visibility. Ideally, these goals will overlap in that success with one ensures success with the others. Traffic Handling Consider the traffic levels of different social media sites. Twitter is around 190 million users.
Short Answers to Common Content Marketing Questions
FEBRUARY 28, 2013
What are some of the best B2C content marketing examples that you like to reference? What is the best way to figure out my customer’s pain points? What kind of content works best? Joe Pulizzi at the Content Marketing Institute has posted a list of the 24 most common content marketing questions that he receives, as well as brief (140 character or less) answers. Here are the questions and some of the answers. How about B2B content marketing examples? How do I integrate content marketing in my own company? Coordinate content activities with the leaders of every department.
INFOGRAPHIC: Small Business Content Marketing Matrix
DECEMBER 6, 2012
What type of content is best for promoting a small business with content marketing? This can vary depending on the products or services offered and the target consumers. From PRWeb, here's an infographic that shows how different types of content can appeal to different consumers, and offers facts or suggestions for each. View Original Article
Debunking Social Media Marketing Myths
NOVEMBER 29, 2012
Research social networks and identify which ones will yield the best marketing results. It can be hard to keep up to date on what's really going on with social media. As a result, myths about social media persist and prevent marketers from fully utilizing it as a tool. The Hubspot blog takes a look at 20 common social media myths and explains why they're false. "My customers aren't on social media." Facebook has a billion users, Twitter has 170 million users, Google+ has 100 millions. Those are the biggies, but many other social networks have millions of users. Social media is awesome!
Evangelizing a Content Marketing Program
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. brands.
INFOGRAPHIC: The Content Marketing Matrix
JUNE 15, 2012
Different content types have then been plotted to help you choose the best content for your goals and customers. First 10 and Smart Insights have created a matrix for every content marketing goal. One axis measures purchase intent, from "Awareness" to "Purchase". The other axis measures decision style, from "Emotional" to "Rational". This yields the quadrants Entertain, Inspire, Educate and Convince. View Original Article