In the following video (run-time: 9 minutes), I walk you through each of the three key steps, support them with brand examples, and illuminate best-practices to guide you through your mobile journey.  Mobile madness! It's everywhere you turn, with every person on the planet, headlining every ad you see on TV, hear on the radio, and read on billboards.  It's clear, marketers: Whether your target audience is B2B or B2C, you—and your marketing—need to go mobile. But where to start, and where to, from there? There's so much to learn, do, and improve. MORE >>

My module will focus on B2B Social Media where I'll cover the remarkable opportunities, winning strategies and best practices of these media for business-centric audiences, and I'll also be hitting on Mobile Media, too (how to hit on one breakthrough technology and not the other?). I'm tremendously excited (and honored!) to announce that I'll be joining the faculty at The Rutgers University Center for Management Development as an Adjunct Professor for their Mini-MBA program on Social Media. Full information on the 10-course program is available here. R.S.V.P. MORE >>

And it's all too easy to feel overwhelmed with how many new tools, technologies, best practices and ROI frameworks there are to master (and then more to master right after). The gravity of these times are not lost on me—and by "these times" I don't mean an age defined by sluggish economies and stalled business decisions; I mean an era driven by hyper innovation across digital, social and mobile frontiers. After, all, these unprecedented innovation is truly the story of our time. not the stories that all-too-often headline our daily reads.  MORE >>

Spanning content strategy, B2B, Lead-gen, Webinars, Mobile, Social, Storytelling, Blogs, Videos and much, much more, the course spans 14 hours of new ideas, new ways to improve existing programs, do's, don'ts and a ton of best practices. I'm so pleased to announce that I'll be a part of MarketingProfs University's " Content Marketing Crash Course " taking place over 2 weeks in December with 17 courses that you can attend live, or on-demand. All told, it's a terrific way to end the year and get your marketing ready for an even better one. MORE >>

Please view the slideshow below, which is best viewed in FULL-screen format as several slides are text-heavy to ensure an adequate level of explanation for B2Bs who are striving to understand the benefits of mobile marketing. Along with my recent discussion around the central question of 'Why do business professionals use social media? ' (that slideshow is located here ), I was also asked to hold a discussion around the topic of 'Why Mobile for B2Bs?" To ensure I hit on all the key points and benefits, I used this slideshow as support and want to share it with readers. MORE >>