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SEPTEMBER 20, 2010 Mobile Marketing: Resources To Get Your Marketing Aligned With Your Mobile Audiences.
Best viewed in full-screen format the slideshow is below (and for mobile users, please go here to view ). Last week I had the honor of presenting on both social media and mobile media at Optimization Summits in Dallas and I wanted to take this post to share the mobile marketing presentation I created for the event. or spread all over the globe. Mobile Marketing Opportunities.
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JANUARY 13, 2012 Mobile Marketing 101: Unique Experiences For Unique Environments
Because the mobile environment is unique, our audiences' needs are unique when they're mobile, and the mobile environment has a unique set of best practices, opportunities and constraints. While mobile-marketing tools and strategies will differ amongst different companies; like any strategy worth its salt, there's no one-size-fits-all solution. and campaign landing pages.
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JUNE 8, 2010 B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Customers.
Best of all, the piece confirms many of the "buzz essentials" I regularly review with my own clients and colleagues — a nd it's always nice to have more ammo for my arguments! Let's face it, professionals aren't discussing the latest fashion fad, they're discussing industry challenges, breaking developments, profit opportunities and best practices. ").
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FEBRUARY 7, 2011 Exciting Announcement: Mobile Marketing "Mini MBA" Executive Program Launching At Rutgers University (Open House, Too!)
The Rutgers Mini-MBA™: Mobile Marketing program , tailored for executives or teams of professionals in marketing, advertising, public relations, branding, communications, strategy and sales, exposes participants to the full range of mobile tools, technologies, best practices, and marketing strategies, enabling them to also learn how to track ROI and optimize content for mobile environments.
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CK'S B2B BLOG Mobile Marketing Video: CK's 3-Step Framework For Integrating Mobile Into The Marketing Mix
| SUNDAY, MAY 20, 2012
In the following video (run-time: 9 minutes), I walk you through each of the three key steps, support them with brand examples, and illuminate best
-practices to guide you through your mobile journey. Mobile madness! It's everywhere you turn, with every person on the planet, headlining every ad you see on TV, hear on the radio, and read on billboards. It's clear, marketers: Whether your target audience is B2B or B2C, you—and your marketing—need to go mobile. But where to start, and where to, from there? There's so much to learn, do, and improve. MORE >>
CK'S B2B BLOG Teaching and Speaking At Rutgers University
| WEDNESDAY, OCTOBER 6, 2010
My module will focus on B2B Social Media where I'll cover the remarkable opportunities, winning strategies and best
practices of these media for business-centric audiences, and I'll also be hitting on Mobile Media, too (how to hit on one breakthrough technology and not the other?). I'm tremendously excited (and honored!) to announce that I'll be joining the faculty at The Rutgers University Center for Management Development as an Adjunct Professor for their Mini-MBA program on Social Media. Full information on the 10-course program is available here. R.S.V.P. MORE >>
CK'S B2B BLOG Forget Recession. Focus On Innovation. (The real story of this era)
| SUNDAY, JANUARY 9, 2011
And it's all too easy to feel overwhelmed with how many new tools, technologies, best
practices and ROI frameworks there are to master (and then more to master right after). The gravity of these times are not lost on me—and by "these times" I don't mean an age defined by sluggish economies and stalled business decisions; I mean an era driven by hyper innovation across digital, social and mobile frontiers. After, all, these unprecedented innovation is truly the story of our time. not the stories that all-too-often headline our daily reads. MORE >>
CK'S B2B BLOG Get BIG-Time Smart & Save Money Big Time: 17 Great Online Courses At $200 Savings!
| SUNDAY, NOVEMBER 14, 2010
Spanning content strategy, B2B, Lead-gen, Webinars, Mobile, Social, Storytelling, Blogs, Videos and much, much more, the course spans 14 hours of new ideas, new ways to improve existing programs, do's, don'ts and a ton of best
practices. I'm so pleased to announce that I'll be a part of MarketingProfs University's " Content Marketing Crash Course " taking place over 2 weeks in December with 17 courses that you can attend live, or on-demand. All told, it's a terrific way to end the year and get your marketing ready for an even better one. MORE >>
CK'S B2B BLOG B2B Mobile Marketing: Why Mobile For B2Bs? (A Slideshow)
| SUNDAY, FEBRUARY 21, 2010
Please view the slideshow below, which is best
viewed in FULL-screen format as several slides are text-heavy to ensure an adequate level of explanation for B2Bs who are striving to understand the benefits of mobile marketing. Along with my recent discussion around the central question of 'Why do business professionals use social media? ' (that slideshow is located here ), I was also asked to hold a discussion around the topic of 'Why Mobile for B2Bs?" To ensure I hit on all the key points and benefits, I used this slideshow as support and want to share it with readers. MORE >>
- Social Media and Mobile Marketing: Gaining A Career Competitive Advantage (Rutgers University Keynote) CK'S B2B BLOG | THURSDAY, OCTOBER 28, 2010
- Social Slam: The Social Media Event Of 2011 (Join Us On April 13th!) CK'S B2B BLOG | WEDNESDAY, FEBRUARY 16, 2011
- Mobile Marketing: 5 Billion Mobile, 5 Billion Dollars, 5 Billion Downloads. Um, Revolution Anyone? CK'S B2B BLOG | TUESDAY, FEBRUARY 22, 2011
- CK On Mobile: Collection Of Video Clips All In One Place CK'S B2B BLOG | SATURDAY, DECEMBER 24, 2011
- Mobile Marketing: Featured In Print Professional Magazine CK'S B2B BLOG | WEDNESDAY, FEBRUARY 22, 2012
- New & Improved Branding For 2012 CK'S B2B BLOG | SATURDAY, DECEMBER 17, 2011
- B2B Mobile: A Revolution.Really? Yup, Really! CK'S B2B BLOG | THURSDAY, APRIL 7, 2011
- B2B Social Media: Why Do Business Professionals Use Social Media? (Slideshow) CK'S B2B BLOG | FRIDAY, FEBRUARY 19, 2010
- Video Q&A: Integrating Mobile Into the B2B Marketing Mix CK'S B2B BLOG | MONDAY, MAY 24, 2010
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