Buzz Marketing for Technology

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Agile Marketing in B2B

Buzz Marketing for Technology

Marketing best practices demand it, but more importantly so do current and prospective clients who have to make rapid decisions based on sometimes complex new regulations often rendered in government speak.

12 Secrets of the Human Brain to Use in Marketing

Buzz Marketing for Technology

Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation

Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content.

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How to Market and Sell to the Modern Buyer

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Instead of working on intuition, or crude analytics, you could use definitive evidence to design product pages that lure your best customers directly toward the shopping cart. 5) Your own data is best.

5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

What is the best way to get customers to sign up for newsletters or emails? Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization.

The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

So I suggest the best way to prepare for this is to join me in attending the The Social-Shake-Up Conference. Posted in Innovation Interactive Marketing Strategy.

Social Data can Adds Years to a CMOs Tenure

Buzz Marketing for Technology

And despite best attempts, they cannot produce earth-shattering results with small staffs and few dollars; they are often released for underperforming.

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B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message.

From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection.

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Companies that don’t test won’t get anywhere near providing the best online experiences for their audience. Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media.

Social Data Made Simple: Getting Started with a Strategy

Buzz Marketing for Technology

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. This webinar featured Ira Haberman ( @ irahaberman ) Director of Storytelling at BrainRider, Ned Kumar (@ nedkumar ) Digital Strategist for FedEx and Sean Williams (@ Colorado2NYC ) Consumer Promotions Social Media at JetBlue Airlines. We discussed how to get started with a strategy around social data.

How Does Social Listening Change the Way You Do Business (and Create ROI)?

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)?

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Interview with Gregg Thaler from RingLead

Buzz Marketing for Technology

We discussed some best practices in data. Really the best practice is, I believe that organizations should have a data quality center of excellence typically reporting into sales and marketing operations. PD: Let’s talk about the best way to boost productivity in marketing.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Results : 5-9X ROI (based on revenue lift) by activating best brand advocates. Related posts: 5 ways to use social media for solution marketing It’s easy to get caught up in the buzz, 10 Best Posts of 2010 Far and away one of the best blog posts.

More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

When it comes to their websites, major e-commerce players need to realize that only through a customized combination of multivariate testing, optimization and personalization best practices can they truly begin to tailor experiences in meaningful and profitable ways.

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI.

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Six Key Steps to Successful Marketing Automation Adoption

With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.

20 Tips for More Efficient Google Searches

Buzz Marketing for Technology

Use this guide to learn more about, or be reminded of, some of the best ways to get exactly what youre looking for, and quickly. For example, ["best books 2002.2007] will return lists of best books for each of the years from 2002 to 2007 (note the two periods between the two numbers).

The Rapid eLearning Blog

Buzz Marketing for Technology

It’s all about making the best of limited resources. Because of the comments, I thought it best to do a follow up. But for best results, you usually want your courses to have a personal and conversational tone. The Rapid Elearning Blog.

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

Make data your best friend. One of the best ways to attract and retain customers is to make your brand and products so relevant, unique and indispensable that they would suffer if they went elsewhere. Posted in eCommerce Optimization Personalization.

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

Once the right technology is in place, one of the best ways to employ personalization is with a set of “rules” that define parameters. Amazon continues to set the gold standard for best practices in personalization. Posted in behavioral targeting Personalization.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015.

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

But identifying the best customers online and serving them the content they need is easier said than done.

There is NO Passive Marketing with Social!

Buzz Marketing for Technology

So if change was in order, they had to employ their best guesswork based on 3 months of retroactive data to tweak and hone. Then, another “Hail Mary” pass resulting in hope becoming the marketer’s best friend.

IROI: Immediate Return on Investment

Buzz Marketing for Technology

This process leads to finding the most relevant audience and most relevant outlet, driving immediate ROI and allowing an advertiser to avail the best opportunity available. Posted in Advertising ROI Strategy. This is the era of Social Media. With over a billion consumers offering opinions, sentiments, and insights online, Social Media has in a few short years eclipsed many traditional forms of expression in terms of volume and importance.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message.

The ROI of Influencer Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing.

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Through an iterative process of testing and personalization, your online visitors will begin to unknowingly select the best-performing content for your site. Select the best results, and apply your findings. Posted in Conversion Conversion Optimization.

Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

Placing the CMO in charge allows for the best of both worlds. What’s the best way to make all this happen? All this pertinent info helps define what the “best content” is for each specific viewer.

Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social.

Social Listening: Harness Marketing Insights from Consumer Conversations

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations.

The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

Buzz Marketing for Technology

Slideshares Worlds Best Presentation Contest. skip to main | skip to sidebar. The Innovative Educator. Sharing ideas about educating innovatively. Wednesday, April 23, 2008. 5 Things You Can Do to Begin Developing Your Personal Learning Network.

Omni-Channel Marketing: Creating the Right Mix for Your Brand

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand.

Online Shopping’s – Zero Moment of Truth

Buzz Marketing for Technology

They want to make sure they are getting the best deal and experience possible, and it’s up to you to give it to them. Posted in behavioral targeting Customer Experience Online Shopping.

Connecting Your Enterprise: Collaboration at Scale

Buzz Marketing for Technology

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Connecting Your Enterprise: Collaboration at Scale.