Buzz Marketing for Technology

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12 Secrets of the Human Brain to Use in Marketing

Buzz Marketing for Technology

Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer.

Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. This webinar was sponsored by Citrix GoToWebinar. We discussed how to make your storytelling more viral by connecting with emotion. Here are three key takeaways from the webinar: What is viral content?

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How to Market and Sell to the Modern Buyer

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of How to Market and Sell to the Modern Buyer. We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits. To get a copy of the slides or to listen to the replay, please click here.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Below are the 10 most common reasons brands aren’t getting enough love from Facebook users, along with recommendations for better using the tools at their disposal. (In order to determine which methods work best, try them out and then test each one using the same online testing methods you use to measure your brand website’s effectiveness.). 1. It simply can’t be Facebook’s fault….

Content Methodology: A Best Practices Report

Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.

Using Hashtags as Strategic Objects

Buzz Marketing for Technology

In order to be successful with your hashtag strategy, leaders in the space recommend several best practices to follow: Limit the number of hashtags you use and keep it simple. Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Be realistic.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Instead of working on intuition, or crude analytics, you could use definitive evidence to design product pages that lure your best customers directly toward the shopping cart. You’d know exactly when to introduce your promotions and offers, and you’d know which promotion would work best with each particular customer. Interactive Marketing Online Testing Strategy. Simplify everything.

Social Data Made Simple: Getting Started with a Strategy

Buzz Marketing for Technology

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. This webinar featured Ira Haberman ( @ irahaberman ) Director of Storytelling at BrainRider, Ned Kumar (@ nedkumar ) Digital Strategist for FedEx and Sean Williams (@ Colorado2NYC ) Consumer Promotions Social Media at JetBlue Airlines. We discussed how to get started with a strategy around social data. Let that be your guide post for any decisions on data.

The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

So I suggest the best way to prepare for this is to join me in attending the  The Social-Shake-Up  Conference. Posted in Innovation Interactive Marketing Strategy. So what does a CDO do? The role of the CDO in the enterprise has gotten a great deal of attention in recent months. Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall.

How Does Social Listening Change the Way You Do Business (and Create ROI)?

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? We discussed a ton of ideas on how to capture ROI or create impact using social media! Don’t just listen to social media for listening sake, listen to social media with purpose!

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5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

What is the best way to get customers to sign up for newsletters or emails? Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. The digital affinity of consumers, who once were bound by a very tactile customer experience of seeing and touching products in-store, has put a lot of pressure on CMOs to become the boss of their online customer experience.

Study: How Much of Your Content Marketing Is Effective?

idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. All rights reserved. content. 68% 16.7%

Interview with Gregg Thaler from RingLead

Buzz Marketing for Technology

We discussed some best practices in data. Really the best practice is, I believe that organizations should have a data quality center of excellence typically reporting into sales and marketing operations. PD:     Let’s talk about the best way to boost productivity in marketing. hope you enjoy! PD:     How often is poor data the downfall of a marketing campaign? Garbage out.

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Companies that don’t test won’t get anywhere near providing the best online experiences for their audience. Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. You’ll be forgiven if you.

From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media! Match your CRM data with social data to start building out a clearer picture of your audience and be more relevant to them.

Social Data can Adds Years to a CMOs Tenure

Buzz Marketing for Technology

And despite best attempts, they cannot produce earth-shattering results with small staffs and few dollars; they are often released for underperforming. Research indicates that the number of months has risen slightly but by any measure, it’s still a short duration for any C-level role. So what’s going on and should we be worried? The last decade has indeed been tough for and on marketers. 

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Staffing and Launching Your Content Marketing Program

from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

But identifying the best customers online and serving them the content they need is easier said than done. Instead, these brands are likely to be best served by leveraging the power of technology, real-time data and automated segmentation to effectively profile individuals who are in actuality high-value customers. That identification is the first hurdle that brands need to overcome.

The ROI of Influencer Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of The ROI of Influencer Marketing. This webinar featured Eric T. This webinar was sponsored by Tracx. We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program.

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Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Here are nine ways to connect Social Media to Revenue and ultimately ROI.

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Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

Furthermore, when it comes to their websites, mobile sites, apps and CRM platforms, major e-commerce players need to realize that only through a customized combination of multivariate testing, optimization and personalization best practices can they truly begin to reach consumers with personalization that is effective and full of impact. Posted in behavioral targeting Personalization.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.

Social Listening: Harness Marketing Insights from Consumer Conversations

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. This webinar was sponsored by Brandwatch. We discussed tips and tricks for finding and utilizing Social Listening in your organization!

Omni-Channel Marketing: Creating the Right Mix for Your Brand

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. This webinar was sponsored by Act-On. We discussed ideas and tips for cracking the code on Omni-Channel marketing! Convenient – Consumer expectations are fundamentally changing.

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Through an iterative process of testing and personalization, your online visitors will begin to unknowingly select the best-performing content for your site. Select the best results, and apply your findings. Posted in Conversion Conversion Optimization. And the weaker content should become extinct with all the other not-so-great content choices that have cycled through your site.

20 Tips for More Efficient Google Searches

Buzz Marketing for Technology

Use this guide to learn more about, or be reminded of, some of the best ways to get exactly what youre looking for, and quickly. For example, ["best books 2002.2007] will return lists of best books for each of the years from 2002 to 2007 (note the two periods between the two numbers). Subscribe via RSS. Subscribe via Email. Welcome to Dumb Little Man. Either/or. Quotes. Images.

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. brands.

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

Make data your best friend. One of the best ways to attract  and  retain customers is to make your brand and products so relevant, unique and indispensable that they would suffer if they went elsewhere. Showing the right products in the best way on the right pages can result in higher site traffic, longer engagement times on landing pages and more sales. Overall, U.S.

The Rapid eLearning Blog

Buzz Marketing for Technology

It’s all about making the best of limited resources. Because of the comments, I thought it best to do a follow up. But for best results, you usually want your courses to have a personal and conversational tone. You have to do what works best for you, your learners, and you customer. The Rapid Elearning Blog. June 24th, 2008. 15 comments. 15 comments. 30 comments.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Another form of personalization, behavioral targeting, gets personal on an individual level: users can be targeted by previous searches, past purchases, the time of their last visits, and even their activities in physical stores, call centers or websites—to predict the next best offer for them in their buying lifecycle. Posted in Customer Experience Mobile. That’s right, real time.

More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

When it comes to their websites, major e-commerce players need to realize that only through a customized combination of multivariate testing, optimization and personalization best practices can they truly begin to tailor experiences in meaningful and profitable ways. When it comes to site optimization and traffic acquisition, the best brands aren’t just surviving — they’re thriving.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

There is NO Passive Marketing with Social!

Buzz Marketing for Technology

Furthermore, the feedback they got was not particularly nuanced.  So if change was in order, they had to employ their best guesswork based on 3 months of retroactive data to tweak and hone.  Then, another “Hail Mary” pass resulting in hope becoming the marketer’s best friend. Well “hope” isn’t a strategy. Not so with Social Media.  With Social, there is no passive tense. 

Online Shopping’s – Zero Moment of Truth

Buzz Marketing for Technology

They want to make sure they are getting the best deal and experience possible, and it’s up to you to give it to them. Posted in behavioral targeting Customer Experience Online Shopping. Sealing the deal comes down to being able to provide a great deal of information in as few clicks as possible. Would reduced or free shipping increase the number of conversions? Make registration simple.

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Results :  5-9X ROI (based on revenue lift) by activating best brand advocates. Related posts: 5 ways to use social media for solution marketing It’s easy to get caught up in the buzz, 10 Best Posts of 2010 Far and away one of the best blog posts. Social media definitely pays off, but you’ve got to focus on the approach not the tools. Improved Customer Support. Users.

Using Insights to Tame the Strategic Planning Beast

Buzz Marketing for Technology

With this information, you can then build a thoroughly fleshed out strategy for staying ahead of the curve in terms of delivering the right products to its best possible customer as often as possible. With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches.

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Content Marketing Playbook: Strategy and Roadmap

approach delivers the best results: Target a primary and. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. conference.

IROI: Immediate Return on Investment

Buzz Marketing for Technology

This process leads to finding the most relevant audience and most relevant outlet, driving immediate ROI and allowing an advertiser to avail the best opportunity available. Posted in Advertising ROI Strategy. This is the era of Social Media. However, there is still a lot of discussion by an alarmingly large group of pundits that Social Media lacks clear ROI.  In my view since Social Media generates ROI more directly and with higher velocity than other forms of marketing.  It’s the era of Social Media for a reason! Not so when media planning and buying is informed by Social Media. 

Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Leading Companies for Customer Service, On and Off Social. We discussed a ton of ideas on how customer services on and off of social need to scale. Focus on the core program and get that right before scaling to social media.

Social Media Gone Wrong … and How to Avoid Making the Same Mistakes

Buzz Marketing for Technology

couple years ago, Canlis, a restaurant in Seattle widely regarded as the best in the city, celebrated its 60th birthday, and to mark the occasion, it ran a Facebook and Twitter contest where the winners were able to dine at 1950’s prices. Posted in Advertising Branding Social Media. We’re all human. We all make mistakes. She died 3 days b4 he became president.” Toyota Camry.

Five Signs Your Online Customers May Be Cheating on You

Buzz Marketing for Technology

These days, consumers have more choices, more incentives and more reasons to comparison shop for the best deals out there. Multivariate testing can help marketers discover which combinations work best for their target audience. 4. Posted in Behavioral Targeting Conversion Optimization Customer Experience eCommerce. ” The question is, are they? Low Search Engagement.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

3 Reasons Online Customers Never Return

Buzz Marketing for Technology

Landing page optimization is a go-to tactic for many marketers looking for a quick fix, but even the best landing pages can’t sustain customer loyalty on their own. Posted in Personalization. It doesn’t take a record-breaking holiday shopping season to realize that most online shoppers are vulnerable to the advances of competing online retailers. Neglecting mobile and tablet. And vice versa.