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Agile Marketing in B2B

Buzz Marketing for Technology

Marketing best practices demand it, but more importantly so do current and prospective clients who have to make rapid decisions based on sometimes complex new regulations often rendered in government speak. Agile marketing increasingly is being recognized as a powerful key to content effectiveness. And did I forget to say it can produce stupendous ROI results? The quick or the dead.

Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. This webinar was sponsored by Citrix GoToWebinar. We discussed how to make your storytelling more viral by connecting with emotion. Here are three key takeaways from the webinar: What is viral content?

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12 Secrets of the Human Brain to Use in Marketing

Buzz Marketing for Technology

Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer.

How to Market and Sell to the Modern Buyer

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of How to Market and Sell to the Modern Buyer. We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits. To get a copy of the slides or to listen to the replay, please click here.

Six Key Steps to Successful Marketing Automation Adoption

With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.

5 Ways CMOs Can Master Their Online Customer Experience

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What is the best way to get customers to sign up for newsletters or emails? Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. The digital affinity of consumers, who once were bound by a very tactile customer experience of seeing and touching products in-store, has put a lot of pressure on CMOs to become the boss of their online customer experience.

The Social-Shake-Up: A New Breed of Marketer is Coming

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So I suggest the best way to prepare for this is to join me in attending the  The Social-Shake-Up  Conference. Posted in Innovation Interactive Marketing Strategy. So what does a CDO do? The role of the CDO in the enterprise has gotten a great deal of attention in recent months. Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall.

Social Data can Adds Years to a CMOs Tenure

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And despite best attempts, they cannot produce earth-shattering results with small staffs and few dollars; they are often released for underperforming. Research indicates that the number of months has risen slightly but by any measure, it’s still a short duration for any C-level role. So what’s going on and should we be worried? The last decade has indeed been tough for and on marketers. 

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From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media! Match your CRM data with social data to start building out a clearer picture of your audience and be more relevant to them.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Social Data Made Simple: Getting Started with a Strategy

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Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. This webinar featured Ira Haberman ( @ irahaberman ) Director of Storytelling at BrainRider, Ned Kumar (@ nedkumar ) Digital Strategist for FedEx and Sean Williams (@ Colorado2NYC ) Consumer Promotions Social Media at JetBlue Airlines. We discussed how to get started with a strategy around social data. Let that be your guide post for any decisions on data.

10 Ecommerce Predictions for 2013

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Companies that don’t test won’t get anywhere near providing the best online experiences for their audience. Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. You’ll be forgiven if you.

How Does Social Listening Change the Way You Do Business (and Create ROI)?

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? We discussed a ton of ideas on how to capture ROI or create impact using social media! Don’t just listen to social media for listening sake, listen to social media with purpose!

Interview with Gregg Thaler from RingLead

Buzz Marketing for Technology

We discussed some best practices in data. Really the best practice is, I believe that organizations should have a data quality center of excellence typically reporting into sales and marketing operations. PD:     Let’s talk about the best way to boost productivity in marketing. hope you enjoy! PD:     How often is poor data the downfall of a marketing campaign? Garbage out.

Make Your CFO a Social Media Fan

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Results :  5-9X ROI (based on revenue lift) by activating best brand advocates. Related posts: 5 ways to use social media for solution marketing It’s easy to get caught up in the buzz, 10 Best Posts of 2010 Far and away one of the best blog posts. Social media definitely pays off, but you’ve got to focus on the approach not the tools. Improved Customer Support. Users.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Here are nine ways to connect Social Media to Revenue and ultimately ROI.

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More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

When it comes to their websites, major e-commerce players need to realize that only through a customized combination of multivariate testing, optimization and personalization best practices can they truly begin to tailor experiences in meaningful and profitable ways. When it comes to site optimization and traffic acquisition, the best brands aren’t just surviving — they’re thriving.

20 Tips for More Efficient Google Searches

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Use this guide to learn more about, or be reminded of, some of the best ways to get exactly what youre looking for, and quickly. For example, ["best books 2002.2007] will return lists of best books for each of the years from 2002 to 2007 (note the two periods between the two numbers). Subscribe via RSS. Subscribe via Email. Welcome to Dumb Little Man. Either/or. Quotes. Images.

The Rapid eLearning Blog

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It’s all about making the best of limited resources. Because of the comments, I thought it best to do a follow up. But for best results, you usually want your courses to have a personal and conversational tone. You have to do what works best for you, your learners, and you customer. The Rapid Elearning Blog. June 24th, 2008. 15 comments. 15 comments. 30 comments.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

It’s Time For CMOs To Tap Into The Power Of Personalization

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Make data your best friend. One of the best ways to attract  and  retain customers is to make your brand and products so relevant, unique and indispensable that they would suffer if they went elsewhere. Showing the right products in the best way on the right pages can result in higher site traffic, longer engagement times on landing pages and more sales. Overall, U.S.

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

Furthermore, when it comes to their websites, mobile sites, apps and CRM platforms, major e-commerce players need to realize that only through a customized combination of multivariate testing, optimization and personalization best practices can they truly begin to reach consumers with personalization that is effective and full of impact. Posted in behavioral targeting Personalization.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Another form of personalization, behavioral targeting, gets personal on an individual level: users can be targeted by previous searches, past purchases, the time of their last visits, and even their activities in physical stores, call centers or websites—to predict the next best offer for them in their buying lifecycle. Posted in Customer Experience Mobile. That’s right, real time.

The ROI of Influencer Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of The ROI of Influencer Marketing. This webinar featured Eric T. This webinar was sponsored by Tracx. We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program.

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

But identifying the best customers online and serving them the content they need is easier said than done. Instead, these brands are likely to be best served by leveraging the power of technology, real-time data and automated segmentation to effectively profile individuals who are in actuality high-value customers. That identification is the first hurdle that brands need to overcome.

There is NO Passive Marketing with Social!

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Furthermore, the feedback they got was not particularly nuanced.  So if change was in order, they had to employ their best guesswork based on 3 months of retroactive data to tweak and hone.  Then, another “Hail Mary” pass resulting in hope becoming the marketer’s best friend. Well “hope” isn’t a strategy. Not so with Social Media.  With Social, there is no passive tense. 

IROI: Immediate Return on Investment

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This process leads to finding the most relevant audience and most relevant outlet, driving immediate ROI and allowing an advertiser to avail the best opportunity available. Posted in Advertising ROI Strategy. This is the era of Social Media. However, there is still a lot of discussion by an alarmingly large group of pundits that Social Media lacks clear ROI.  In my view since Social Media generates ROI more directly and with higher velocity than other forms of marketing.  It’s the era of Social Media for a reason! Not so when media planning and buying is informed by Social Media. 

Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Leading Companies for Customer Service, On and Off Social. We discussed a ton of ideas on how customer services on and off of social need to scale. Focus on the core program and get that right before scaling to social media.

Social Listening: Harness Marketing Insights from Consumer Conversations

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. This webinar was sponsored by Brandwatch. We discussed tips and tricks for finding and utilizing Social Listening in your organization!

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Omni-Channel Marketing: Creating the Right Mix for Your Brand

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. This webinar was sponsored by Act-On. We discussed ideas and tips for cracking the code on Omni-Channel marketing! Convenient – Consumer expectations are fundamentally changing.

Four Ways to Evolve Your Online Conversions

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Through an iterative process of testing and personalization, your online visitors will begin to unknowingly select the best-performing content for your site. Select the best results, and apply your findings. Posted in Conversion Conversion Optimization. And the weaker content should become extinct with all the other not-so-great content choices that have cycled through your site.

Why CMO’s Need To Be More Involved in Ecommerce

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Placing the CMO in charge allows for the best of both worlds. What’s the best way to make all this happen? All this pertinent info helps define what the “best content” is for each specific viewer. Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. If the $42.3 But online is a big place.

The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

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Slideshares Worlds Best Presentation Contest. skip to main | skip to sidebar. The Innovative Educator. Sharing ideas about educating innovatively. Wednesday, April 23, 2008. Things You Can Do to Begin Developing Your Personal Learning Network. This 3:45 second clip from Will Richardson provides great insight into the importance of developing your PLN. skills) and grow into PLN producers (2.0

Connecting Your Enterprise: Collaboration at Scale

Buzz Marketing for Technology

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Connecting Your Enterprise: Collaboration at Scale. We discussed how to setup an environment that cultivates growth and scale in social media. To get a copy of the slides or to listen to the replay, please click here.

Online Shopping’s – Zero Moment of Truth

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They want to make sure they are getting the best deal and experience possible, and it’s up to you to give it to them. Posted in behavioral targeting Customer Experience Online Shopping. Sealing the deal comes down to being able to provide a great deal of information in as few clicks as possible. Would reduced or free shipping increase the number of conversions? Make registration simple.

Definition of Introvert -- What is an Introvert?

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Work Hard, Travel Easy The best tips for business travelers. Search. Gifted Children. Home Parenting & Family Gifted Children. Email. Gifted Children How to Identify Education Parenting Help. Gifted Children Newsletter - Sign up ! Discuss in My Forum. Introvert. By Carol Bainbridge , About.com. See More About: introverts shyness introverted children. Definition: Contrary to what most people think, an introvert is not simply a person who is shy. In fact, being shy has little to do with being an introvert! Introverts are more concerned with the inner world of the mind.

Using Insights to Tame the Strategic Planning Beast

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With this information, you can then build a thoroughly fleshed out strategy for staying ahead of the curve in terms of delivering the right products to its best possible customer as often as possible. With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches.

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IBM Social Computing Guidelines

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IBMs brand is best represented by its people and what you publish may reflect on IBMs brand. If, after checking the BCGs, you are still unclear as to the propriety of a post, it is best to refrain and seek the advice of management. If your blog is self-hosted, use your best judgment and be sure to make it clear that the views and opinions expressed are yours alone and do not represent the official views of IBM. IBMs brand is best represented by its people and everything you publish reflects upon it. Use your best judgment. Skip to main content. Introduction.

What Social Data can Teach You about Audiences

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This made me wonder which one of these polls was best for my son as the intended audience. My son is a senior in high school and I am beginning to help him with his search for the right school.  One of the aspects of college life that he is looking forward to is belonging to a university with strong school spirit. Social Media Data: Time to Embrace it There is not a day that goes by in the.