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Your team is the best content source for search

Biznology

Actually, forget the tech and the gear, what you need is curiosity, time, attention, interest, and the trust of your staff that you’ll put them in their best possible light across all channels and media. The post Your team is the best content source for search appeared first on Biznology. So, don’t duck your staff when your aim is to win at search. Admit it. Jimmy Fallon?)

The best salesman ever?

Biznology

Because one of the problems was that the programmers were not delivering the features clients needed, I asked to tag along on a few client calls, and the company sent me with their best salesman. In fact, they told me that this was the best salesman that they had ever worked with, and that he was responsible for most of the company’s revenue, selling client after client.

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10 secrets to research the best SEO keywords

Biznology

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. In order to determine the best SEO keywords for your online strategy, take a more in-depth look at what makes effective keywords. The post 10 secrets to research the best SEO keywords appeared first on Biznology. SEO is a puzzle to some. Don’t Fight the Competition.

The best automagical Twitter following tools for your business

Biznology

The post The best automagical Twitter following tools for your business appeared first on Biznology. Now, we’re on to automating Twitter following, following-back, and unfollowing. More on that later. They call it the SocialOomph Follow-Back & Auto-DM service, though I never recommend doing any auto DMs on Twitter. Schedule as many updates as you want. ManageFlitter. Fastfollowerz.

Content Methodology: A Best Practices Report

Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.

I’m an influencer, pay me more!

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Frank says, “We are transforming organizations to have a deeper understanding of Customer and Employees and helping them find the best ways to engage these key constituents.”. Heidi is a founding blogger for Cision Blog and frequently speaks at industry conferences and events on best practices in social media, communications, content marketing and the changing media landscape.

Earned media influencer marketing demands your awesome

Biznology

And if you want to earn those yesses, you need to make sure your brand, your client, your products, and you do your very best to make sure you’re not pushing widgets, that you’re not trying to trade in commodities. I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned That’s cool. Well, you can.

Influencer marketing tools of the trade

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Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. personally love the invoicing and invoice tracking tool built in and one of my best partners uses Harvest and he makes me a lot of money ( follow the money ). We’re off to the races! OK, now on to tools.

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Why don’t more marketers use keyword research?

Biznology

Most people take their best guess, build content based on these guesses, and adjust their content and related parts of their keyword databases over time. I recently had the privilege to sit in on FIR B2B episode 45 : a podcast by Paul Gillin and David Strom. When my wife heard it, she said they sound like the “Click and Clack of tech.” All kinds of data living together. Like this post?

Study: How Much of Your Content Marketing Is Effective?

idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. All rights reserved. content. 68% 16.7%

Janet Thaeler & Maryanne Conlin on Influencer Marketing

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Becoming an influencer ourselves is the best thing that we all have ever done. Yesterday I had a lovely chat with two fellow influencer marketers,  Maryanne Conlin and  Janet Thaeler. Both conversations were quite different but both really reassured me that my practice at Gerr.is and the articles that I am writing for you here are on target. Maryanne Conlin. Indeed! Janet Thaeler.

Influencer outreach is more PR than marketing or advertising

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Much along those lines, earned media is still the best policy. The best brands have teams of ambassadors who are very happy to not only tweet or blog once on your behalf but become a happy part of your volunteer ambassador squad or even, if they’re luck, a sponsored team. Ask for too much money (to make ’em go away, though they often pay). Payola, baby! Like this post?

10 essentials missing from your business website

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To get the best mobile friendly website available, try a responsive web design that responds and fits the screen size of any device. Yoast SEO lets you know whether your on-page SEO is going to be effective with ratings from red to, orange, yellow, and green, with green being the best. You want a business website that sells. Better Comments Setup. Contact, Order, or Request Form.

Social media, echo chambers, and the decline of discourse

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When I fell in love with social media a decade ago, I was convinced that media democratization would be the best thing for informed political discourse since the invention of television. Unfettered access to a diverse world of perspectives would make us more enlightened, tolerant, and aware. could not have been more wrong. The U.S. Whom to trust? On top of this is the “echo chamber” effect.

Staffing and Launching Your Content Marketing Program

from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.

Earned media influencer outreach is alive and well

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Skinny and Company coconut oil is the best product in the market, bar none. Bloggers actually went out of their way to compliment us: “I am super impressed by your media site – honestly, I think it’s one of the best I’ve ever seen, which will make my job easy!” The Skinny & Co. Including videos, photos, and logos. That will be SUPER helpful.”

What’s the killer app in B2B marketing? Face-to-face events

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Put the event to its best use—meaning a place to have efficient and productive interactions. I was teaching B2B digital marketing in Buenos Aires this month, and found some of my students to be dismayed by one data point that came up again and again in the course: of all tactics in the B2B marketing toolkit, the most valued, the most used, and the most effective is face-to-face events.

Audience Lab is a secret weapon for political advertisers

Biznology

Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst. This is game-changing. Why war? The less the gun lobby knows the better the chances that they won’t  be able to mount a counter-offensive.

What’s new in content marketing?

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Creating content and posting to your company’s blog is one of the best ways to reach consumers. You will build your network best by cultivating relationships, sharing others’ content, and interacting on your social channels. According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place. Automated Content. Niche Content.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.

3 predictions for online marketing in 2016

Biznology

And, guess what? A lot of it’s free, some of it’s cheap, and a lot of the best solutions make more sense then ever. All the best keyword strings have already been taken. Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! There’s more! It’s amazing stuff. Happy 2016.

My PocketCHIP is a portable Linux box

Biznology

Oh, and the PocketCHIP also has integrated Wi-Fi so I can figure out the best way to make Internet connectivity essential to the device. Before I was an influencer marketer, before I was a social media strategist, and even before I dominated search with SEO and online reputation management (ORM), I was a geek. Then I saw that a company called Next Thing Co. But, oh, the PocketCHIP!

The state of the blogger outreach union ten years on

Biznology

Now, 100 pounds and sore knees later, I started RNNR to track my runs, my time sweating and kickboxing at 9Round , swinging kettlebells, on the Concept2 indoor rower, and hopefully to share the journey I am taking to get back into runner and rower shape.  I am doing my best but it’s a hobby right now so, you know what? I stared my first blogger outreach agency back in 2006. Groan.

Visitors hate online ghost towns more than spammy auto posts

Biznology

No, that’s only the second most-hated thing in corporate social media branding. The biggest reason why this happens is never because anyone’s too busy. Know why I know this? In all three cases, it comes down to a lack of passion, a lack of vision, or a lack of a win. It’s like building a new reef: sinking an old fishing trawler is only step one. There will be growth in the spring!

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Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. brands.

Content marketing and SEO, a relationship of evolution

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Have you wondered why your best content isn’t bringing the organic traffic you expected? Does your current content marketing strategy stand alone? It’s not a chicken or the egg scenario. Content marketing has an innate relationship with SEO. Tyler covers the following: A contextual history of content marketing and its ever-evolving state of flux. Thanks to all our sponsors!

The challenge of authenticity

Biznology

The most successful writers through history were the best at telling the story as clearly and simply as possible, and otherwise getting out of the way. How to write content that is both outside-In and authentic to your brand. In my last post  I promised several follow-up posts delving deeper into the three insights. still want to do that, but not this time. Like this post?

7 tips for effective press releases

Biznology

If you pretend like your news is the biggest and best thing ever, the readers and target audience will see right through that and choose to ignore it. Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around.

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Make the most of your social media fans

Biznology

According to Ajay Gupta, CEO, the best results can be produced for the “big three” networks, Twitter, Facebook, and LinkedIn. Best of all, the reverse append process is inexpensive, and fast. Most brands and companies today have some sort of social media presence. But here’s a new development. The way this works is pretty straightforward, albeit a bit geeky. Market research.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce

It’s normal to be bad before you’re good

Biznology

used to be a photographer and, to be honest, real shooters use the best cameras and lenses they can easily afford. For the price of your degree, you can have all the best cameras, mics, websites, laptops, sound gear, mixing boards, and everything you could ever need — at least in 2016, where both new consumer tech and used professional tech are accessible today. Like this post?

Influencer marketing should not be about collecting influencers

Biznology

If you’re in healthcare PR, you can spend every day cultivating your influencers into a virtual rolodex of best friends. Before I start, please attend my free webinar on March 22,  Do-It-Yourself Influencer Marketing. The worst thing about the internet has been the commodification of friendship. They flit about the room like bumblebees collecting business cards in lieu of pollen.

Tools I use to amplify social campaigns

Biznology

SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself. What is it called when you stoke your followers into a dance frenzy?

Act casual, and write your website content

Biznology

You talk to your boss completely differently than you would talk to your best friend. SOURCES: Human’s are the Best Pattern-Recognition Machines. Do things get awkward when people visit your website? Time to make a switch in tone or voice. Just act casual , and write your website content. Your look, text, and message should resonate with your audience. Who are you talking to, anyway?

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Promotional products: making them effective branding tools for your business

Biznology

They periodically survey recipients of promotional merchandise to evaluate their effectiveness and see what works best. However, as far as the best way to ensure the most success with branding and making a memorable impact, these are the three keys to go by when choosing a promotional product. Promotional products have really stood the test of time in the marketing world.