Your team is the best content source for search
MAY 17, 2016
Actually, forget the tech and the gear, what you need is curiosity, time, attention, interest, and the trust of your staff that you’ll put them in their best possible light across all channels and media. The post Your team is the best content source for search appeared first on Biznology. So, don’t duck your staff when your aim is to win at search. Admit it. Jimmy Fallon?)
The best salesman ever?
JULY 1, 2016
Because one of the problems was that the programmers were not delivering the features clients needed, I asked to tag along on a few client calls, and the company sent me with their best salesman. In fact, they told me that this was the best salesman that they had ever worked with, and that he was responsible for most of the company’s revenue, selling client after client.
10 secrets to research the best SEO keywords
MAY 16, 2016
Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. In order to determine the best SEO keywords for your online strategy, take a more in-depth look at what makes effective keywords. The post 10 secrets to research the best SEO keywords appeared first on Biznology. SEO is a puzzle to some. Don’t Fight the Competition.
The best automagical Twitter following tools for your business
AUGUST 18, 2015
The post The best automagical Twitter following tools for your business appeared first on Biznology. Now, we’re on to automating Twitter following, following-back, and unfollowing. More on that later. They call it the SocialOomph Follow-Back & Auto-DM service, though I never recommend doing any auto DMs on Twitter. Schedule as many updates as you want. ManageFlitter. Fastfollowerz.
Content Methodology: A Best Practices Report
Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.
Influencer marketing tools of the trade
JUNE 14, 2016
Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. personally love the invoicing and invoice tracking tool built in and one of my best partners uses Harvest and he makes me a lot of money ( follow the money ). We’re off to the races! OK, now on to tools.
Why don’t more marketers use keyword research?
JULY 13, 2016
Most people take their best guess, build content based on these guesses, and adjust their content and related parts of their keyword databases over time. I recently had the privilege to sit in on FIR B2B episode 45 : a podcast by Paul Gillin and David Strom. When my wife heard it, she said they sound like the “Click and Clack of tech.” All kinds of data living together. Like this post?
Earned media influencer outreach is alive and well
JULY 5, 2016
Skinny and Company coconut oil is the best product in the market, bar none. Bloggers actually went out of their way to compliment us: “I am super impressed by your media site – honestly, I think it’s one of the best I’ve ever seen, which will make my job easy!” The Skinny & Co. Including videos, photos, and logos. That will be SUPER helpful.”
Influencer outreach is more PR than marketing or advertising
APRIL 5, 2016
Much along those lines, earned media is still the best policy. The best brands have teams of ambassadors who are very happy to not only tweet or blog once on your behalf but become a happy part of your volunteer ambassador squad or even, if they’re luck, a sponsored team. Ask for too much money (to make ’em go away, though they often pay). Payola, baby! Like this post?
Study: How Much of Your Content Marketing Is Effective?
idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. All rights reserved. content. 68% 16.7%
10 essentials missing from your business website
APRIL 7, 2016
To get the best mobile friendly website available, try a responsive web design that responds and fits the screen size of any device. Yoast SEO lets you know whether your on-page SEO is going to be effective with ratings from red to, orange, yellow, and green, with green being the best. You want a business website that sells. Better Comments Setup. Contact, Order, or Request Form.
What’s new in content marketing?
JULY 6, 2016
Creating content and posting to your company’s blog is one of the best ways to reach consumers. You will build your network best by cultivating relationships, sharing others’ content, and interacting on your social channels. According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place. Automated Content. Niche Content.
My PocketCHIP is a portable Linux box
JUNE 28, 2016
Oh, and the PocketCHIP also has integrated Wi-Fi so I can figure out the best way to make Internet connectivity essential to the device. Before I was an influencer marketer, before I was a social media strategist, and even before I dominated search with SEO and online reputation management (ORM), I was a geek. Then I saw that a company called Next Thing Co. But, oh, the PocketCHIP!
Audience Lab is a secret weapon for political advertisers
FEBRUARY 23, 2016
Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst. This is game-changing. Why war? The less the gun lobby knows the better the chances that they won’t be able to mount a counter-offensive.
Staffing and Launching Your Content Marketing Program
from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.
Make the most of your social media fans
JUNE 27, 2016
According to Ajay Gupta, CEO, the best results can be produced for the “big three” networks, Twitter, Facebook, and LinkedIn. Best of all, the reverse append process is inexpensive, and fast. Most brands and companies today have some sort of social media presence. But here’s a new development. The way this works is pretty straightforward, albeit a bit geeky. Market research.
The challenge of authenticity
JUNE 20, 2016
The most successful writers through history were the best at telling the story as clearly and simply as possible, and otherwise getting out of the way. How to write content that is both outside-In and authentic to your brand. In my last post I promised several follow-up posts delving deeper into the three insights. still want to do that, but not this time. Like this post?
3 predictions for online marketing in 2016
DECEMBER 22, 2015
And, guess what? A lot of it’s free, some of it’s cheap, and a lot of the best solutions make more sense then ever. All the best keyword strings have already been taken. Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! There’s more! It’s amazing stuff. Happy 2016.
The state of the blogger outreach union ten years on
MARCH 8, 2016
Now, 100 pounds and sore knees later, I started RNNR to track my runs, my time sweating and kickboxing at 9Round , swinging kettlebells, on the Concept2 indoor rower, and hopefully to share the journey I am taking to get back into runner and rower shape. I am doing my best but it’s a hobby right now so, you know what? I stared my first blogger outreach agency back in 2006. Groan.
5 New B2B Sales and Marketing Strategies
your best people are working blind.”. challenging at best. 5 New B2B Sales and Marketing. Strategies. Overground. 2. The traditional B2B sales and marketing model is typically depicted in the shape. of a funnel; flow starts with marketing and then transitions to sales. Pretty. standard, right? Well, the model has shifted with the customer now in control and. disconnect. Consistent.
Visitors hate online ghost towns more than spammy auto posts
OCTOBER 6, 2015
No, that’s only the second most-hated thing in corporate social media branding. The biggest reason why this happens is never because anyone’s too busy. Know why I know this? In all three cases, it comes down to a lack of passion, a lack of vision, or a lack of a win. It’s like building a new reef: sinking an old fishing trawler is only step one. There will be growth in the spring!
Social media, echo chambers, and the decline of discourse
JULY 14, 2016
When I fell in love with social media a decade ago, I was convinced that media democratization would be the best thing for informed political discourse since the invention of television. Unfettered access to a diverse world of perspectives would make us more enlightened, tolerant, and aware. could not have been more wrong. The U.S. Whom to trust? On top of this is the “echo chamber” effect.
Influencer marketing should not be about collecting influencers
MARCH 15, 2016
If you’re in healthcare PR, you can spend every day cultivating your influencers into a virtual rolodex of best friends. Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing. The worst thing about the internet has been the commodification of friendship. They flit about the room like bumblebees collecting business cards in lieu of pollen.
Why big data and content marketing go together
JUNE 30, 2016
Don’t putter along randomly creating content and hoping for the best. Most of you are aware that James Mathewson and I have a new book out, Outside-In Marketing , which helps content marketers to use big data to improve their results. James and I have been gratified by the reception the book has received, including this article from Paul Gillin including a podcast with me.
Definitive Guide to Planning a New Content Initiative
That’s the best. THE DEFINITIVE GUIDE 18 Never Run Out of Ideas: Exercises & Best Practices Start With a Good Base When starting a new content initiative, we always recommend that marketers brainstorm. Marketing Institute, said it best… “Our goal is to create the least amount of content. to plan and produce effective content for their respective companies. In that time, we’ve.
Act casual, and write your website content
MARCH 7, 2016
You talk to your boss completely differently than you would talk to your best friend. SOURCES: Human’s are the Best Pattern-Recognition Machines. Do things get awkward when people visit your website? Time to make a switch in tone or voice. Just act casual , and write your website content. Your look, text, and message should resonate with your audience. Who are you talking to, anyway?
Tools I use to amplify social campaigns
JUNE 30, 2015
SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself. What is it called when you stoke your followers into a dance frenzy?
Promotional products: making them effective branding tools for your business
MAY 26, 2016
They periodically survey recipients of promotional merchandise to evaluate their effectiveness and see what works best. However, as far as the best way to ensure the most success with branding and making a memorable impact, these are the three keys to go by when choosing a promotional product. Promotional products have really stood the test of time in the marketing world.
Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire
MAY 3, 2016
Unlike Crowdfire and SocialOomph, ManageFlitter has found the best Twitter TOS loophole: Remote Action Management. I’ve said it many times before: if you want your Twitter profile to be strong and if you want to develop both influence and clout, you’ll need to prune your Twitter following as rigorously as you would a prize Bonsai. ManageFlitter. Simple. Sneaky is sexy. Crowdfire.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.
Six strategies behind the trend in B2B client conferences
SEPTEMBER 3, 2015
Conference programming serves as a valuable source of new content for various uses throughout the year. “We advise our clients that the best B2B campaigns are centrally themed and extend over time. We practice what we preach, by using the Summit as the launch event for a year’s communications,” says Gillespie. AppNexus has its Summit, going on three years now. This got me wondering.
You never get a second chance to make a first impression
DECEMBER 8, 2015
That said, even with the best MAS in the world, it really does come down to harnessing your inner Conor Lynch. No matter how automagical your marketing automation software is and no matter how responsive, mobile-ready, and activation-optimized your website is, it really comes down to your first real human connection. Conor Lynch of CrossFit South Arlington had me at hello. Cheers, Chris.
New York’s happiest B2B database marketer
MAY 5, 2016
Your sales team can be your best data provider, but you need to provide them an easy way to update information, and you need to give them a reason to care. Speaking at a BMA conference in New York recently, I posed a question to the audience: “Are any of you happy with your marketing data?” To my surprise, two hands shot up. It’s out of date. It’s incomplete. Too many duplicates….
Google “mobilegeddon” starts today — are you prepared?
APRIL 21, 2015
Want the best bang for your template/theme buck? Back on Feb 3, 2015, I told you why you need a mobile-native website today — now, it’s more like you need a mobile-native website today ! Literally. If your site isn’t mobile-native today, April 21, 2015, you might lose a little under 50% of all of your search traffic. Starting today. You might have a couple hours left.
Evangelizing a Content Marketing Program
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. brands.
Search success hinges on site speed
DECEMBER 16, 2014
That $4.99/month site is fine most of the time; however, if you’ve just came out with a best-selling book and your publicist plans to get you onto a bunch of radio interviews, on TV, and maybe a couple of national broadcasts, you will need to be concerned with sudden spikes in visits and visitors. So, Google monitors how swiftly your site responds to search pass-offs. Good luck!