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Your team is the best content source for search

Biznology

Actually, forget the tech and the gear, what you need is curiosity, time, attention, interest, and the trust of your staff that you’ll put them in their best possible light across all channels and media. The post Your team is the best content source for search appeared first on Biznology. So, don’t duck your staff when your aim is to win at search. Admit it. Jimmy Fallon?)

Biznology’s best info on content marketing

Biznology

On the subject of content marketing, Biznology has definitely kept the content flowing. I’m excited to share my best content marketing articles with you. The post Biznology’s best info on content marketing appeared first on Biznology. Why big data and content marketing go together. Your big marketing budget is not as big an advantage anymore. Like this post?

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The best salesman ever?

Biznology

Because one of the problems was that the programmers were not delivering the features clients needed, I asked to tag along on a few client calls, and the company sent me with their best salesman. In fact, they told me that this was the best salesman that they had ever worked with, and that he was responsible for most of the company’s revenue, selling client after client.

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10 secrets to research the best SEO keywords

Biznology

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. In order to determine the best SEO keywords for your online strategy, take a more in-depth look at what makes effective keywords. The post 10 secrets to research the best SEO keywords appeared first on Biznology. SEO is a puzzle to some. Don’t Fight the Competition.

Six Key Steps to Successful Marketing Automation Adoption

With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.

What content to blog for Google search success

Biznology

While learning how to write content to best support your marketing goals, the golden ticket is what to write, week-after-week, that will drive people organically, over time, more and more, to your website. Staff/Team/Partners:  one of the best sources of a rich biosphere of content and diverse keywords comes from your staff. What to Write? It’s diabolically simple. You heard me.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

David Meerman Scott (best-selling author with more than 250,000 books sold worldwide, keynote sales and marketing speaker) believes that only 10% of the content you share in social media circles (including LinkedIn) should be your own. Click here to read the post on the Biznology.com blog. Keep reading my most controversial and provocative article yet to see what I mean…. Like this post?

Analyze your target’s buying process, for greater marketing efficiency

Biznology

Your marketing investments will become much more efficient, being applied to their best use. B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. This means that you lay out your prospect’s buying process, stage by stage, and then develop a selling process that maps to it. Voila! Let’s look at how this works.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Engage: how best to connect? Outreach: how best to pitch? Google Search  is the best tool to get a feel. Waiting for class. So, today your speaker is  Chris Abraham :  Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspiration. My Personal Digital PR Philosophy. Find people where they live (and meet them there even if it’s a forum or message board ).

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Micro-influencer marketing is the new long tail

Biznology

Could Micro-Influencers Be Your Best Bet for Paid Marketing? I have been doing long-tail blogger outreach since 2006. Ten years later, I am still at it in earnest. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. The rise of ‘micro-influencers’ on Instagram. Ayre via Facebook.

Earned media influencer marketing demands your awesome

Biznology

And if you want to earn those yesses, you need to make sure your brand, your client, your products, and you do your very best to make sure you’re not pushing widgets, that you’re not trying to trade in commodities. I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned That’s cool. Well, you can.

It’s normal to be bad before you’re good

Biznology

used to be a photographer and, to be honest, real shooters use the best cameras and lenses they can easily afford. For the price of your degree, you can have all the best cameras, mics, websites, laptops, sound gear, mixing boards, and everything you could ever need — at least in 2016, where both new consumer tech and used professional tech are accessible today. Like this post?

10 essentials missing from your business website

Biznology

To get the best mobile friendly website available, try a responsive web design that responds and fits the screen size of any device. Yoast SEO lets you know whether your on-page SEO is going to be effective with ratings from red to, orange, yellow, and green, with green being the best. You want a business website that sells. Better Comments Setup. Contact, Order, or Request Form.

Influencer outreach is more PR than marketing or advertising

Biznology

Much along those lines, earned media is still the best policy. The best brands have teams of ambassadors who are very happy to not only tweet or blog once on your behalf but become a happy part of your volunteer ambassador squad or even, if they’re luck, a sponsored team. Ask for too much money (to make ’em go away, though they often pay). Payola, baby! Like this post?

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

10 Reasons why branding is even more important for start-ups

Biznology

There are so many traditional and digital options to choose from, but it is best to use vehicles and content that can communicate emotions well and are engaging, such as storytelling. Entrepreneurs are generally obsessed with a new product idea. Now Forget It. Invariably they don’t know how to go beyond the boundaries of their current business model to re-ignite sales. Like this post?

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Why don’t more marketers use keyword research?

Biznology

Most people take their best guess, build content based on these guesses, and adjust their content and related parts of their keyword databases over time. I recently had the privilege to sit in on FIR B2B episode 45 : a podcast by Paul Gillin and David Strom. When my wife heard it, she said they sound like the “Click and Clack of tech.” All kinds of data living together. Like this post?

Gaining an edge over competitors with a knowledge base

Biznology

While there are numerous companies that have knowledge base systems, all are split into three major categories: Knowledge base as SaaS:  This is one of the best solutions for both big and small companies, as this system is completely scalable. If you are looking for a way to stay ahead of your competition, implementing a knowledge base for your business is necessary. Like this post?

Earned-media micro-influencer marketing master class

Biznology

Engage : how best to connect? Outreach : how best to pitch? Google Search  is the best tool to get a feel. Last Friday I mounted my ’95 K1100LT touring scooter and buzzed from the intense super-highways of Northern Virginia , into our Nation’s Capital, and then through the labyrinthine streets of Washington, DC. My goal? My Personal Digital PR Philosophy. mentions.

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B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Influencer marketing tools of the trade

Biznology

Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. personally love the invoicing and invoice tracking tool built in and one of my best partners uses Harvest and he makes me a lot of money ( follow the money ). We’re off to the races! OK, now on to tools.

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Audience Lab is a secret weapon for political advertisers

Biznology

Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst. This is game-changing. Why war? The less the gun lobby knows the better the chances that they won’t  be able to mount a counter-offensive.

Visitors hate online ghost towns more than spammy auto posts

Biznology

No, that’s only the second most-hated thing in corporate social media branding. The biggest reason why this happens is never because anyone’s too busy. Know why I know this? In all three cases, it comes down to a lack of passion, a lack of vision, or a lack of a win. It’s like building a new reef: sinking an old fishing trawler is only step one. There will be growth in the spring!

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Increasing customer engagement with videos just got easier

Biznology

For example, if people are visiting your website to research a solution, wouldn’t it make sense to have your best people answer the questions they are most likely to ask — and in a user-friendly video format? Increasing customer engagement with video is not the same as upping the level of charm in the video. It’s getting the customer involved. This is unbelievably easy to do.

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3 predictions for online marketing in 2016

Biznology

And, guess what? A lot of it’s free, some of it’s cheap, and a lot of the best solutions make more sense then ever. All the best keyword strings have already been taken. Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! There’s more! It’s amazing stuff. Happy 2016.

Finalizing your holiday digital marketing plan

Biznology

Learn from the past: The best way to plan and predict what to do for this holiday season is to remember what you did last year. Capitalizing on the current marketing trends will help you as you make your final preparations to your holiday marketing strategy. You likely already have your holiday marketing plan in place, but you will need some last minute tweaking and adjustments.

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Is there such a thing as “too much data”?

Biznology

Instead of separating individual customers for targeted marketing, you can look at larger patterns and trends to predict when a launch will be most successful, and what kind of stimuli resonates best with your audience. Information is getting easier to gather as technologies evolve, but what do we DO with that information once we have it? Is there such a thing as too much data?

What’s the killer app in B2B marketing? Face-to-face events

Biznology

Put the event to its best use—meaning a place to have efficient and productive interactions. I was teaching B2B digital marketing in Buenos Aires this month, and found some of my students to be dismayed by one data point that came up again and again in the course: of all tactics in the B2B marketing toolkit, the most valued, the most used, and the most effective is face-to-face events.

15 best Big Data companies and why they stand out

Biznology

Here are the 15 best Big Data Companies and why they stand out according to sources that rank them highly. Best Big Data companies with the biggest revenue . It’s safe to say that 2015 was SQream’s best year yet. Best Big Data companies to watch . Do these best Big Data companies help you see how to make data an asset at your company? source: McKinsey ). PALANTIR.

I’m an influencer, pay me more!

Biznology

Frank says, “We are transforming organizations to have a deeper understanding of Customer and Employees and helping them find the best ways to engage these key constituents.”. Heidi is a founding blogger for Cision Blog and frequently speaks at industry conferences and events on best practices in social media, communications, content marketing and the changing media landscape.

Earned media influencer outreach is alive and well

Biznology

Skinny and Company coconut oil is the best product in the market, bar none. Bloggers actually went out of their way to compliment us: “I am super impressed by your media site – honestly, I think it’s one of the best I’ve ever seen, which will make my job easy!” The Skinny & Co. Including videos, photos, and logos. That will be SUPER helpful.”

Search + Social = Online Reputation Management

Biznology

What all these super-successful titans have in common is that while their strategy of content and personal profile minimalism is successful and probably preferable in the best of times, the lack of ownership and control of both positive and neutral content profiles, pages, and sites can also make them impossibly vulnerable to Internet attacks. Actually control. There’s the rub. Millionaires,

Tools I use to amplify social campaigns

Biznology

SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself. What is it called when you stoke your followers into a dance frenzy?

The state of the blogger outreach union ten years on

Biznology

Now, 100 pounds and sore knees later, I started RNNR to track my runs, my time sweating and kickboxing at 9Round , swinging kettlebells, on the Concept2 indoor rower, and hopefully to share the journey I am taking to get back into runner and rower shape.  I am doing my best but it’s a hobby right now so, you know what? I stared my first blogger outreach agency back in 2006. Groan.

7 tips for effective press releases

Biznology

If you pretend like your news is the biggest and best thing ever, the readers and target audience will see right through that and choose to ignore it. Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around.

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Exploit the hours employees spend on social media

Biznology

For all of those suckers who are still paying salaries to seat-warmers, it’s time for you to learn how best to exploit these cheaters and ne’er–do–well in support of you and your bottom line instead of mine. Despite employers’ best efforts to discourage the social distraction, people continue to log in. So, this is sort of a clever bait-and-switch. Like this post?

Janet Thaeler & Maryanne Conlin on Influencer Marketing

Biznology

Becoming an influencer ourselves is the best thing that we all have ever done. Yesterday I had a lovely chat with two fellow influencer marketers,  Maryanne Conlin and  Janet Thaeler. Both conversations were quite different but both really reassured me that my practice at Gerr.is and the articles that I am writing for you here are on target. Maryanne Conlin. Indeed! Janet Thaeler.

Search success hinges on site speed

Biznology

That $4.99/month site is fine most of the time; however, if you’ve just came out with a best-selling book and your publicist plans to get you onto a bunch of radio interviews, on TV, and maybe a couple of national broadcasts, you will need to be concerned with sudden spikes in visits and visitors. So, Google monitors how swiftly your site responds to search pass-offs. Good luck!

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How even social media & social selling experts are getting LinkedIn wrong – Part 2

Biznology

Dave Kerpen , best-selling author of Likeable Media ,  says that offering content other than blog content without collecting email addresses is the biggest lead gen mistake sales and marketing leaders are making! In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Where’s Judy’s story?