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Biznology’s best info on content marketing


On the subject of content marketing, Biznology has definitely kept the content flowing. I’m excited to share my best content marketing articles with you. The post Biznology’s best info on content marketing appeared first on Biznology. Why big data and content marketing go together. Your big marketing budget is not as big an advantage anymore. Like this post?

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Your team is the best content source for search


Actually, forget the tech and the gear, what you need is curiosity, time, attention, interest, and the trust of your staff that you’ll put them in their best possible light across all channels and media. The post Your team is the best content source for search appeared first on Biznology. So, don’t duck your staff when your aim is to win at search. Admit it. Jimmy Fallon?)

The best salesman ever?


Because one of the problems was that the programmers were not delivering the features clients needed, I asked to tag along on a few client calls, and the company sent me with their best salesman. In fact, they told me that this was the best salesman that they had ever worked with, and that he was responsible for most of the company’s revenue, selling client after client.

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10 secrets to research the best SEO keywords


Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. In order to determine the best SEO keywords for your online strategy, take a more in-depth look at what makes effective keywords. The post 10 secrets to research the best SEO keywords appeared first on Biznology. SEO is a puzzle to some. Don’t Fight the Competition.

Content Methodology: A Best Practices Report

Methodology: A Best. by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.

Influencer marketing is one percent inspiration, ninety nine percent perspiration


Engage: how best to connect? Outreach: how best to pitch? Google Search  is the best tool to get a feel. Waiting for class. So, today your speaker is  Chris Abraham :  Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspiration. My Personal Digital PR Philosophy. Find people where they live (and meet them there even if it’s a forum or message board ).

It’s normal to be bad before you’re good


used to be a photographer and, to be honest, real shooters use the best cameras and lenses they can easily afford. For the price of your degree, you can have all the best cameras, mics, websites, laptops, sound gear, mixing boards, and everything you could ever need — at least in 2016, where both new consumer tech and used professional tech are accessible today. Like this post?

Earned media influencer marketing demands your awesome


And if you want to earn those yesses, you need to make sure your brand, your client, your products, and you do your very best to make sure you’re not pushing widgets, that you’re not trying to trade in commodities. I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned That’s cool. Well, you can.

10 essentials missing from your business website


To get the best mobile friendly website available, try a responsive web design that responds and fits the screen size of any device. Yoast SEO lets you know whether your on-page SEO is going to be effective with ratings from red to, orange, yellow, and green, with green being the best. You want a business website that sells. Better Comments Setup. Contact, Order, or Request Form.

Study: How Much of Your Content Marketing Is Effective?

idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. All rights reserved. content. 68% 16.7%

Why don’t more marketers use keyword research?


Most people take their best guess, build content based on these guesses, and adjust their content and related parts of their keyword databases over time. I recently had the privilege to sit in on FIR B2B episode 45 : a podcast by Paul Gillin and David Strom. When my wife heard it, she said they sound like the “Click and Clack of tech.” All kinds of data living together. Like this post?

How even social media & social selling experts are getting LinkedIn wrong – Part 2


Dave Kerpen , best-selling author of Likeable Media ,  says that offering content other than blog content without collecting email addresses is the biggest lead gen mistake sales and marketing leaders are making! In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Where’s Judy’s story?

Influencer outreach is more PR than marketing or advertising


Much along those lines, earned media is still the best policy. The best brands have teams of ambassadors who are very happy to not only tweet or blog once on your behalf but become a happy part of your volunteer ambassador squad or even, if they’re luck, a sponsored team. Ask for too much money (to make ’em go away, though they often pay). Payola, baby! Like this post?

Influencer marketing tools of the trade


Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. personally love the invoicing and invoice tracking tool built in and one of my best partners uses Harvest and he makes me a lot of money ( follow the money ). We’re off to the races! OK, now on to tools.

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7 tips for effective press releases


If you pretend like your news is the biggest and best thing ever, the readers and target audience will see right through that and choose to ignore it. Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around.

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Staffing and Launching Your Content Marketing Program

from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.

I’m an influencer, pay me more!


Frank says, “We are transforming organizations to have a deeper understanding of Customer and Employees and helping them find the best ways to engage these key constituents.”. Heidi is a founding blogger for Cision Blog and frequently speaks at industry conferences and events on best practices in social media, communications, content marketing and the changing media landscape.

Audience Lab is a secret weapon for political advertisers


Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst. This is game-changing. Why war? The less the gun lobby knows the better the chances that they won’t  be able to mount a counter-offensive.

Earned media influencer outreach is alive and well


Skinny and Company coconut oil is the best product in the market, bar none. Bloggers actually went out of their way to compliment us: “I am super impressed by your media site – honestly, I think it’s one of the best I’ve ever seen, which will make my job easy!” The Skinny & Co. Including videos, photos, and logos. That will be SUPER helpful.”

Visitors hate online ghost towns more than spammy auto posts


No, that’s only the second most-hated thing in corporate social media branding. The biggest reason why this happens is never because anyone’s too busy. Know why I know this? In all three cases, it comes down to a lack of passion, a lack of vision, or a lack of a win. It’s like building a new reef: sinking an old fishing trawler is only step one. There will be growth in the spring!

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.

15 best Big Data companies and why they stand out


Here are the 15 best Big Data Companies and why they stand out according to sources that rank them highly. Best Big Data companies with the biggest revenue . It’s safe to say that 2015 was SQream’s best year yet. Best Big Data companies to watch . Do these best Big Data companies help you see how to make data an asset at your company? source: McKinsey ). PALANTIR.

3 predictions for online marketing in 2016


And, guess what? A lot of it’s free, some of it’s cheap, and a lot of the best solutions make more sense then ever. All the best keyword strings have already been taken. Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! There’s more! It’s amazing stuff. Happy 2016.

The state of the blogger outreach union ten years on


Now, 100 pounds and sore knees later, I started RNNR to track my runs, my time sweating and kickboxing at 9Round , swinging kettlebells, on the Concept2 indoor rower, and hopefully to share the journey I am taking to get back into runner and rower shape.  I am doing my best but it’s a hobby right now so, you know what? I stared my first blogger outreach agency back in 2006. Groan.

Janet Thaeler & Maryanne Conlin on Influencer Marketing


Becoming an influencer ourselves is the best thing that we all have ever done. Yesterday I had a lovely chat with two fellow influencer marketers,  Maryanne Conlin and  Janet Thaeler. Both conversations were quite different but both really reassured me that my practice at and the articles that I am writing for you here are on target. Maryanne Conlin. Indeed! Janet Thaeler.

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. brands.

Tools I use to amplify social campaigns


SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself. What is it called when you stoke your followers into a dance frenzy?

What’s the killer app in B2B marketing? Face-to-face events


Put the event to its best use—meaning a place to have efficient and productive interactions. I was teaching B2B digital marketing in Buenos Aires this month, and found some of my students to be dismayed by one data point that came up again and again in the course: of all tactics in the B2B marketing toolkit, the most valued, the most used, and the most effective is face-to-face events.

The challenge of authenticity


The most successful writers through history were the best at telling the story as clearly and simply as possible, and otherwise getting out of the way. How to write content that is both outside-In and authentic to your brand. In my last post  I promised several follow-up posts delving deeper into the three insights. still want to do that, but not this time. Like this post?

The best of Biznology on digital marketing for online shopping


The post The best of Biznology on digital marketing for online shopping appeared first on Biznology. Life, liberty, and online shopping! Over the years Biznology has helped you step up your digital marketing for eCommerce, with are some of my most popular articles below: When good behavioral retargeting goes bad. eCommerce innovation, and it’s not from Amazon. Like this post?

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce

How to select the perfect B2B data vendor


Get pricing on the model that best suits your needs. Most B2B marketers rely on customer data from third party suppliers. But how do you choose among the myriad data providers out there? Just To get started, you need to identify your business and marketing objectives.  Let’s look at this process in detail. Here are some examples. Data needs for acquisition. Criteria for vendor evaluation.

Promotional products: making them effective branding tools for your business


They periodically survey recipients of promotional merchandise to evaluate their effectiveness and see what works best. However, as far as the best way to ensure the most success with branding and making a memorable impact, these are the three keys to go by when choosing a promotional product. Promotional products have really stood the test of time in the marketing world.

Search success hinges on site speed


That $4.99/month site is fine most of the time; however, if you’ve just came out with a best-selling book and your publicist plans to get you onto a bunch of radio interviews, on TV, and maybe a couple of national broadcasts, you will need to be concerned with sudden spikes in visits and visitors. So, Google monitors how swiftly your site responds to search pass-offs. Good luck!

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Your competitors are doing SEO


Cathedrals historically have taken a hundred years to construct, enough time for even the best stone mason’s work to demand some repair. Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. So, too, is your corporate, resource, journalistic, or ecommerce website. Their competitors. It’s

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B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

My PocketCHIP is a portable Linux box


Oh, and the PocketCHIP also has integrated Wi-Fi so I can figure out the best way to make Internet connectivity essential to the device. Before I was an influencer marketer, before I was a social media strategist, and even before I dominated search with SEO and online reputation management (ORM), I was a geek. Then I saw that a company called Next Thing Co. But, oh, the PocketCHIP!

Social media marketing isn’t a popularity contest


These segments will allow you to engage differently, as well as better, while also funneling followers into the direction where you can deliver the best and most relevant offers or ads to them. Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Like this post?

Remember to market to your own influencer network


Included in the campaign is probably the  best social media news release  (SMNR) we’ve ever built as well: I really love influencer marketing. Too much. So much, in fact, that I often forget to do the sales and business development work required to keep Gerris Corp moving forward. An army runs on its stomach and a company runs on its revenue. What Is Contactually?

How to be a Google+ success


mean, I did my best. It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. If you want to succeed, you need to forget about your friends and your family. Leave them behind. Goodbye ! It’s where you can find better. Definitely FB. Just kidding.

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Content Marketing Playbook: Strategy and Roadmap

approach delivers the best results: Target a primary and. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. conference.