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All your best content may now be considered fake news

Biznology

While they still share their content as promiscuously as possible across social media, they’re really just doing this to expand the brand as best they can. The post All your best content may now be considered fake news appeared first on Biznology. It’s time for you to really invest in your own personal or professional social platforms. The real bloodbath started in 2009.

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My Best Biznology Blog Posts of 2016

Biznology

My options were either doing a best of , “here’s what you might have missed,” list of articles, which I have chosen to do; or, I could very well have done a deep prediction of what’s going to be hot in 2017. My Best Biznology Blog Posts of 2016. Your team is the best content source for search. All your best content may now be considered fake news.

11 inspiring case studies of digital transformation

Biznology

Glassdoor used its data for labor market research in the US; a portfolio of Fortune’s “Best Companies to Work For” companies outperformed the S&P 500 by 84.2%, while a similar portfolio of Glassdoor’s “Best Places to Work” outperformed the overall market by 115.6%. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ). Need some examples?

What am I supposed to do with all this data?

Biznology

Use it as best as you can. Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too. It’s almost comical how much data and insights are available to marketers today. So how do you sift through the noise? How do you prioritize what’s most important to your marketing or overall business goals? Tough to do! Analyst reports.

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Six Key Steps to Successful Marketing Automation Adoption

With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

Why aren’t we challenging the common social media best practice that the majority of the content you share should not be your own and challenge experts like David Meerman Scott (best-selling author with more than 250,000 books sold worldwide, keynote sales and marketing speaker) who believes that only 10% of the content you share in social media circles should be your own? 

10 secrets to research the best SEO keywords

Biznology

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. In order to determine the best SEO keywords for your online strategy, take a more in-depth look at what makes effective keywords. The post 10 secrets to research the best SEO keywords appeared first on Biznology. SEO is a puzzle to some. Don’t Fight the Competition.

Cybersecurity in a hyper-connected smart city

Biznology

In order to achieve the best experience and outcome in an hyper-connected environment we have to make sure that flaws don’t exist and the connected devices, vehicles, or buildings are secure from any threat. In our days we read more stories than ever about the current size of the IoT field. Smart cities are a constant developing concept. Nowadays, we are in a much better position.

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The best salesman ever?

Biznology

Because one of the problems was that the programmers were not delivering the features clients needed, I asked to tag along on a few client calls, and the company sent me with their best salesman. In fact, they told me that this was the best salesman that they had ever worked with, and that he was responsible for most of the company’s revenue, selling client after client.

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B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

The best automagical Twitter following tools for your business

Biznology

The post The best automagical Twitter following tools for your business appeared first on Biznology. Now, we’re on to automating Twitter following, following-back, and unfollowing. More on that later. They call it the SocialOomph Follow-Back & Auto-DM service, though I never recommend doing any auto DMs on Twitter. Schedule as many updates as you want. ManageFlitter. Fastfollowerz.

10 Marketing trends to watch for 2017

Biznology

It is the best form of user-generated content. After spending the time and effort to develop the best content, it can often be lost and never seen when you post it across social channels expecting organic content to go viral. As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year.

Now is the time to fix your LinkedIn profile—here’s why

Biznology

If you’re not putting yourself forward in the best possible light, providing relevant details, and allowing potential new clients to get to know you before committing to a phone call, you’re putting yourself at a great disadvantage. Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? An inaccurate profile. He’s been there nearly two years. No picture.

Biznology’s best info on influencer marketing

Biznology

I am going to take advantage of the fact that every one of my favorite TV shows are on holiday to indulge in a “best of” Biznology blog post myself. ” Well, my boss, Mike Moran , called it in yesterday in his inspired post,  Biznology’s best info on content marketing. The post Biznology’s best info on influencer marketing appeared first on Biznology. Enjoy !

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Are LinkedIn Groups experiencing a crisis?

Biznology

On the other hand, the best LinkedIn groups discovered how to moderate discussions, minimize spam, and foster on-topic discussions among members. The LinkedIn groups user interface would benefit from a makeover, but LinkedIn groups can still be one of the best places to actively prospect, connect with like-minded professionals, and learn from industry thought leaders. are worthless.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Biznology

She and her husband and business partner, Steve Crescenzo, founded Crescenzo Communications more than 20 years ago and together they have energized the communication industry with their proven tactics and strategies to combine research and strategy with creativity and best-practice  communications. Episode 64 of the #FIR podcast is up. https://traffic.libsyn.com/fir/forimmed-64.mp3.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

David Meerman Scott (best-selling author with more than 250,000 books sold worldwide, keynote sales and marketing speaker) believes that only 10% of the content you share in social media circles (including LinkedIn) should be your own. Click here to read the post on the Biznology.com blog. Keep reading my most controversial and provocative article yet to see what I mean…. Like this post?

7 key roles in digital marketing

Biznology

In the lively discussion that followed, the best question was about talent. As the content portfolio matures, the team focuses more on improving what it already has, creating new pathways through their best content, and promoting it in new ways. On the web, the best designs are the ones that produce the biggest business results. Content strategist. You read that right. Analyst.

Micro-influencer marketing is the new long tail

Biznology

Could Micro-Influencers Be Your Best Bet for Paid Marketing? I have been doing long-tail blogger outreach since 2006. Ten years later, I am still at it in earnest. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. The rise of ‘micro-influencers’ on Instagram. Ayre via Facebook.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Engage: how best to connect? Outreach: how best to pitch? Google Search  is the best tool to get a feel. Waiting for class. So, today your speaker is  Chris Abraham :  Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspiration. My Personal Digital PR Philosophy. Find people where they live (and meet them there even if it’s a forum or message board ).

Gaining an edge over competitors with a knowledge base

Biznology

While there are numerous companies that have knowledge base systems, all are split into three major categories: Knowledge base as SaaS:  This is one of the best solutions for both big and small companies, as this system is completely scalable. If you are looking for a way to stay ahead of your competition, implementing a knowledge base for your business is necessary. Like this post?

Analyze your target’s buying process, for greater marketing efficiency

Biznology

Your marketing investments will become much more efficient, being applied to their best use. B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. This means that you lay out your prospect’s buying process, stage by stage, and then develop a selling process that maps to it. Voila! Let’s look at how this works.

Increasing customer engagement with videos just got easier

Biznology

For example, if people are visiting your website to research a solution, wouldn’t it make sense to have your best people answer the questions they are most likely to ask — and in a user-friendly video format? Increasing customer engagement with video is not the same as upping the level of charm in the video. It’s getting the customer involved. This is unbelievably easy to do.

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What content to blog for Google search success

Biznology

While learning how to write content to best support your marketing goals, the golden ticket is what to write, week-after-week, that will drive people organically, over time, more and more, to your website. Staff/Team/Partners:  one of the best sources of a rich biosphere of content and diverse keywords comes from your staff. What to Write? It’s diabolically simple. You heard me.

Content marketing data: It’s not geeky and it’s not boring

Biznology

If you include the metrics you used to determine why it’s your best page, I’ll send you a quick report on factors you may not be considering.). Data gets a bad rap. Too often when we think of data, our eyes glaze over as we envision people with pocket protectors lecturing us on, say, the advantages of Bayesian inference in statistical analysis. In other words, all day.). Like this post?

Exploit the hours employees spend on social media

Biznology

For all of those suckers who are still paying salaries to seat-warmers, it’s time for you to learn how best to exploit these cheaters and ne’er–do–well in support of you and your bottom line instead of mine. Despite employers’ best efforts to discourage the social distraction, people continue to log in. So, this is sort of a clever bait-and-switch. Like this post?

Earned media influencer marketing demands your awesome

Biznology

And if you want to earn those yesses, you need to make sure your brand, your client, your products, and you do your very best to make sure you’re not pushing widgets, that you’re not trying to trade in commodities. I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned That’s cool. Well, you can.

10 essentials missing from your business website

Biznology

To get the best mobile friendly website available, try a responsive web design that responds and fits the screen size of any device. Yoast SEO lets you know whether your on-page SEO is going to be effective with ratings from red to, orange, yellow, and green, with green being the best. You want a business website that sells. Better Comments Setup. Contact, Order, or Request Form.

Influencer outreach is more PR than marketing or advertising

Biznology

Much along those lines, earned media is still the best policy. The best brands have teams of ambassadors who are very happy to not only tweet or blog once on your behalf but become a happy part of your volunteer ambassador squad or even, if they’re luck, a sponsored team. Ask for too much money (to make ’em go away, though they often pay). Payola, baby! Like this post?

It’s normal to be bad before you’re good

Biznology

used to be a photographer and, to be honest, real shooters use the best cameras and lenses they can easily afford. For the price of your degree, you can have all the best cameras, mics, websites, laptops, sound gear, mixing boards, and everything you could ever need — at least in 2016, where both new consumer tech and used professional tech are accessible today. Like this post?

10 Reasons why branding is even more important for start-ups

Biznology

There are so many traditional and digital options to choose from, but it is best to use vehicles and content that can communicate emotions well and are engaging, such as storytelling. Entrepreneurs are generally obsessed with a new product idea. Now Forget It. Invariably they don’t know how to go beyond the boundaries of their current business model to re-ignite sales. Like this post?

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Visitors hate online ghost towns more than spammy auto posts

Biznology

No, that’s only the second most-hated thing in corporate social media branding. The biggest reason why this happens is never because anyone’s too busy. Know why I know this? In all three cases, it comes down to a lack of passion, a lack of vision, or a lack of a win. It’s like building a new reef: sinking an old fishing trawler is only step one. There will be growth in the spring!

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Why don’t more marketers use keyword research?

Biznology

Most people take their best guess, build content based on these guesses, and adjust their content and related parts of their keyword databases over time. I recently had the privilege to sit in on FIR B2B episode 45 : a podcast by Paul Gillin and David Strom. When my wife heard it, she said they sound like the “Click and Clack of tech.” All kinds of data living together. Like this post?

Cognitive content strategy

Biznology

For your most common queries, the feedback loop is the best approach because you likely have multiple pages that could satisfy the user intent of the query. Managers of large sites must balance search AI with navigation IA. My job involves building content systems and platforms for the world’s largest private digital publisher— IBM. That’s what this article is about.

Audience Lab is a secret weapon for political advertisers

Biznology

Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst. This is game-changing. Why war? The less the gun lobby knows the better the chances that they won’t  be able to mount a counter-offensive.

3 predictions for online marketing in 2016

Biznology

And, guess what? A lot of it’s free, some of it’s cheap, and a lot of the best solutions make more sense then ever. All the best keyword strings have already been taken. Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! There’s more! It’s amazing stuff. Happy 2016.

Influencer marketing tools of the trade

Biznology

Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. personally love the invoicing and invoice tracking tool built in and one of my best partners uses Harvest and he makes me a lot of money ( follow the money ). We’re off to the races! OK, now on to tools.

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Promotional products: making them effective branding tools for your business

Biznology

They periodically survey recipients of promotional merchandise to evaluate their effectiveness and see what works best. However, as far as the best way to ensure the most success with branding and making a memorable impact, these are the three keys to go by when choosing a promotional product. Promotional products have really stood the test of time in the marketing world.