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All your best content may now be considered fake news

Biznology

While they still share their content as promiscuously as possible across social media, they’re really just doing this to expand the brand as best they can. The post All your best content may now be considered fake news appeared first on Biznology. It’s time for you to really invest in your own personal or professional social platforms. The real bloodbath started in 2009.

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Your team is the best content source for search

Biznology

Actually, forget the tech and the gear, what you need is curiosity, time, attention, interest, and the trust of your staff that you’ll put them in their best possible light across all channels and media. The post Your team is the best content source for search appeared first on Biznology. So, don’t duck your staff when your aim is to win at search. Admit it. Jimmy Fallon?)

11 inspiring case studies of digital transformation

Biznology

Glassdoor used its data for labor market research in the US; a portfolio of Fortune’s “Best Companies to Work For” companies outperformed the S&P 500 by 84.2%, while a similar portfolio of Glassdoor’s “Best Places to Work” outperformed the overall market by 115.6%. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ). Need some examples?

My Best Biznology Blog Posts of 2016

Biznology

My options were either doing a best of , “here’s what you might have missed,” list of articles, which I have chosen to do; or, I could very well have done a deep prediction of what’s going to be hot in 2017. My Best Biznology Blog Posts of 2016. Your team is the best content source for search. All your best content may now be considered fake news.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Biznology’s best info on content marketing

Biznology

On the subject of content marketing, Biznology has definitely kept the content flowing. I’m excited to share my best content marketing articles with you. The post Biznology’s best info on content marketing appeared first on Biznology. Why big data and content marketing go together. Your big marketing budget is not as big an advantage anymore. Like this post?

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Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

Why aren’t we challenging the common social media best practice that the majority of the content you share should not be your own and challenge experts like David Meerman Scott (best-selling author with more than 250,000 books sold worldwide, keynote sales and marketing speaker) who believes that only 10% of the content you share in social media circles should be your own? 

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The best salesman ever?

Biznology

Because one of the problems was that the programmers were not delivering the features clients needed, I asked to tag along on a few client calls, and the company sent me with their best salesman. In fact, they told me that this was the best salesman that they had ever worked with, and that he was responsible for most of the company’s revenue, selling client after client.

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The best automagical Twitter following tools for your business

Biznology

The post The best automagical Twitter following tools for your business appeared first on Biznology. Now, we’re on to automating Twitter following, following-back, and unfollowing. More on that later. They call it the SocialOomph Follow-Back & Auto-DM service, though I never recommend doing any auto DMs on Twitter. Schedule as many updates as you want. ManageFlitter. Fastfollowerz.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year

Biznology

Those 1% (who are generally the same people who are in the 1% in the real world), the best-of-breed in Google Search, are the same people that Google, in it’s love of the little guy and it’s passion for egalitarianism and equal access based on an impossibly-low barrier to entry, fights hard to disempower. Why is everyone acting so sneaky all the time? What’s up with that?

Cybersecurity in a hyper-connected smart city

Biznology

In order to achieve the best experience and outcome in an hyper-connected environment we have to make sure that flaws don’t exist and the connected devices, vehicles, or buildings are secure from any threat. In our days we read more stories than ever about the current size of the IoT field. Smart cities are a constant developing concept. Nowadays, we are in a much better position.

10 Marketing trends to watch for 2017

Biznology

It is the best form of user-generated content. After spending the time and effort to develop the best content, it can often be lost and never seen when you post it across social channels expecting organic content to go viral. As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year.

New Year’s resolutions for digital marketers

Biznology

Well, for your customers, because it ensures you’re offering them the best possible experience as “voted” on by their peers. Move quickly and confidently to test your hypotheses around what works best for their needs. Since this is my first Biznology post of the year, it seemed appropriate to think about some New Year’s resolutions for digital marketers as you head into 2017.

Six Key Steps to Successful Marketing Automation Adoption

With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.

Biznology’s best info on influencer marketing

Biznology

I am going to take advantage of the fact that every one of my favorite TV shows are on holiday to indulge in a “best of” Biznology blog post myself. ” Well, my boss, Mike Moran , called it in yesterday in his inspired post,  Biznology’s best info on content marketing. The post Biznology’s best info on influencer marketing appeared first on Biznology. Enjoy !

Gaining an edge over competitors with a knowledge base

Biznology

While there are numerous companies that have knowledge base systems, all are split into three major categories: Knowledge base as SaaS:  This is one of the best solutions for both big and small companies, as this system is completely scalable. If you are looking for a way to stay ahead of your competition, implementing a knowledge base for your business is necessary. Like this post?

Are LinkedIn Groups experiencing a crisis?

Biznology

On the other hand, the best LinkedIn groups discovered how to moderate discussions, minimize spam, and foster on-topic discussions among members. The LinkedIn groups user interface would benefit from a makeover, but LinkedIn groups can still be one of the best places to actively prospect, connect with like-minded professionals, and learn from industry thought leaders. are worthless.

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Biznology

She and her husband and business partner, Steve Crescenzo, founded Crescenzo Communications more than 20 years ago and together they have energized the communication industry with their proven tactics and strategies to combine research and strategy with creativity and best-practice  communications. Episode 64 of the #FIR podcast is up. https://traffic.libsyn.com/fir/forimmed-64.mp3.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

David Meerman Scott (best-selling author with more than 250,000 books sold worldwide, keynote sales and marketing speaker) believes that only 10% of the content you share in social media circles (including LinkedIn) should be your own. Click here to read the post on the Biznology.com blog. Keep reading my most controversial and provocative article yet to see what I mean…. Like this post?

Paid online influencer marketing is fully mainstream

Biznology

After we discussed all the sundry social media platforms, overlooking Pinterest completely, all roads led back to how to best break through all the noise online, in order to get the sort of attention that used to be as simple as throwing money at Google ‘s, Twitter ‘s, and Facebook ‘s ad networks. Outside of influencer marketing , offering free branded tools really works.

7 key roles in digital marketing

Biznology

In the lively discussion that followed, the best question was about talent. As the content portfolio matures, the team focuses more on improving what it already has, creating new pathways through their best content, and promoting it in new ways. On the web, the best designs are the ones that produce the biggest business results. Content strategist. You read that right. Analyst.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Engage: how best to connect? Outreach: how best to pitch? Google Search  is the best tool to get a feel. Waiting for class. So, today your speaker is  Chris Abraham :  Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspiration. My Personal Digital PR Philosophy. Find people where they live (and meet them there even if it’s a forum or message board ).

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Now is the time to fix your LinkedIn profile—here’s why

Biznology

If you’re not putting yourself forward in the best possible light, providing relevant details, and allowing potential new clients to get to know you before committing to a phone call, you’re putting yourself at a great disadvantage. Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? An inaccurate profile. He’s been there nearly two years. No picture.

Analyze your target’s buying process, for greater marketing efficiency

Biznology

Your marketing investments will become much more efficient, being applied to their best use. B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. This means that you lay out your prospect’s buying process, stage by stage, and then develop a selling process that maps to it. Voila! Let’s look at how this works.

Micro-influencer marketing is the new long tail

Biznology

Could Micro-Influencers Be Your Best Bet for Paid Marketing? I have been doing long-tail blogger outreach since 2006. Ten years later, I am still at it in earnest. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. The rise of ‘micro-influencers’ on Instagram. Ayre via Facebook.

Content marketing data: It’s not geeky and it’s not boring

Biznology

If you include the metrics you used to determine why it’s your best page, I’ll send you a quick report on factors you may not be considering.). Data gets a bad rap. Too often when we think of data, our eyes glaze over as we envision people with pocket protectors lecturing us on, say, the advantages of Bayesian inference in statistical analysis. In other words, all day.). Like this post?

Buy domain names for all your pages, products, and services

Biznology

Google loves any and all traffic, but Google is at best skeptical and at worst punitive when it comes for page and domain redirects. Infomercials and commercials have become smart. They’ve always given viewers unique promo codes 800-numbers, and “tell the operator you saw us on WXYZ.” It’s short and dedicated to the one page. Same thing with Skinny Coconut Oil.

Increasing customer engagement with videos just got easier

Biznology

For example, if people are visiting your website to research a solution, wouldn’t it make sense to have your best people answer the questions they are most likely to ask — and in a user-friendly video format? Increasing customer engagement with video is not the same as upping the level of charm in the video. It’s getting the customer involved. This is unbelievably easy to do.

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Earned media influencer marketing demands your awesome

Biznology

And if you want to earn those yesses, you need to make sure your brand, your client, your products, and you do your very best to make sure you’re not pushing widgets, that you’re not trying to trade in commodities. I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned That’s cool. Well, you can.

10 essentials missing from your business website

Biznology

To get the best mobile friendly website available, try a responsive web design that responds and fits the screen size of any device. Yoast SEO lets you know whether your on-page SEO is going to be effective with ratings from red to, orange, yellow, and green, with green being the best. You want a business website that sells. Better Comments Setup. Contact, Order, or Request Form.

What content to blog for Google search success

Biznology

While learning how to write content to best support your marketing goals, the golden ticket is what to write, week-after-week, that will drive people organically, over time, more and more, to your website. Staff/Team/Partners:  one of the best sources of a rich biosphere of content and diverse keywords comes from your staff. What to Write? It’s diabolically simple. You heard me.

10 Reasons why branding is even more important for start-ups

Biznology

There are so many traditional and digital options to choose from, but it is best to use vehicles and content that can communicate emotions well and are engaging, such as storytelling. Entrepreneurs are generally obsessed with a new product idea. Now Forget It. Invariably they don’t know how to go beyond the boundaries of their current business model to re-ignite sales. Like this post?

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5 tips to help you make business decisions that get results

Biznology

When it comes to the myriad of decisions to make, it can be stressful to feel the pressure of making the best decision to ensure your business has a profitable existence. Push your anxiety aside and take a look at these 5 secrets to making the best business decisions. What actions do you take to ensure you make the best decisions for your small business? Become results-driven.

Exploit the hours employees spend on social media

Biznology

For all of those suckers who are still paying salaries to seat-warmers, it’s time for you to learn how best to exploit these cheaters and ne’er–do–well in support of you and your bottom line instead of mine. Despite employers’ best efforts to discourage the social distraction, people continue to log in. So, this is sort of a clever bait-and-switch. Like this post?

Influencer outreach is more PR than marketing or advertising

Biznology

Much along those lines, earned media is still the best policy. The best brands have teams of ambassadors who are very happy to not only tweet or blog once on your behalf but become a happy part of your volunteer ambassador squad or even, if they’re luck, a sponsored team. Ask for too much money (to make ’em go away, though they often pay). Payola, baby! Like this post?

It’s normal to be bad before you’re good

Biznology

used to be a photographer and, to be honest, real shooters use the best cameras and lenses they can easily afford. For the price of your degree, you can have all the best cameras, mics, websites, laptops, sound gear, mixing boards, and everything you could ever need — at least in 2016, where both new consumer tech and used professional tech are accessible today. Like this post?