Biznology

Trending Sources

Your team is the best content source for search

Biznology

Actually, forget the tech and the gear, what you need is curiosity, time, attention, interest, and the trust of your staff that you’ll put them in their best possible light across all channels and media. The post Your team is the best content source for search appeared first on Biznology. So, don’t duck your staff when your aim is to win at search. Admit it. Jimmy Fallon?)

10 secrets to research the best SEO keywords

Biznology

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. In order to determine the best SEO keywords for your online strategy, take a more in-depth look at what makes effective keywords. The post 10 secrets to research the best SEO keywords appeared first on Biznology. SEO is a puzzle to some. Don’t Fight the Competition.

The best automagical Twitter following tools for your business

Biznology

The post The best automagical Twitter following tools for your business appeared first on Biznology. Now, we’re on to automating Twitter following, following-back, and unfollowing. More on that later. They call it the SocialOomph Follow-Back & Auto-DM service, though I never recommend doing any auto DMs on Twitter. Schedule as many updates as you want. ManageFlitter. Fastfollowerz.

Influencer marketing tools of the trade

Biznology

Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. personally love the invoicing and invoice tracking tool built in and one of my best partners uses Harvest and he makes me a lot of money ( follow the money ). We’re off to the races! OK, now on to tools.

Trade 86

Content Methodology: A Best Practices Report

Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.

Earned media influencer marketing demands your awesome

Biznology

And if you want to earn those yesses, you need to make sure your brand, your client, your products, and you do your very best to make sure you’re not pushing widgets, that you’re not trying to trade in commodities. I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned That’s cool. Well, you can.

15 best Big Data companies and why they stand out

Biznology

Here are the 15 best Big Data Companies and why they stand out according to sources that rank them highly. Best Big Data companies with the biggest revenue . It’s safe to say that 2015 was SQream’s best year yet. Best Big Data companies to watch . Do these best Big Data companies help you see how to make data an asset at your company? source: McKinsey ). PALANTIR.

10 essentials missing from your business website

Biznology

To get the best mobile friendly website available, try a responsive web design that responds and fits the screen size of any device. Yoast SEO lets you know whether your on-page SEO is going to be effective with ratings from red to, orange, yellow, and green, with green being the best. You want a business website that sells. Better Comments Setup. Contact, Order, or Request Form.

Influencer outreach is more PR than marketing or advertising

Biznology

Much along those lines, earned media is still the best policy. The best brands have teams of ambassadors who are very happy to not only tweet or blog once on your behalf but become a happy part of your volunteer ambassador squad or even, if they’re luck, a sponsored team. Ask for too much money (to make ’em go away, though they often pay). Payola, baby! Like this post?

Audience Lab is a secret weapon for political advertisers

Biznology

Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst. This is game-changing. Why war? The less the gun lobby knows the better the chances that they won’t  be able to mount a counter-offensive.

The state of the blogger outreach union ten years on

Biznology

Now, 100 pounds and sore knees later, I started RNNR to track my runs, my time sweating and kickboxing at 9Round , swinging kettlebells, on the Concept2 indoor rower, and hopefully to share the journey I am taking to get back into runner and rower shape.  I am doing my best but it’s a hobby right now so, you know what? I stared my first blogger outreach agency back in 2006. Groan.

Study: How Much of Your Content Marketing Is Effective?

idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. All rights reserved. content. 68% 16.7%

3 predictions for online marketing in 2016

Biznology

And, guess what? A lot of it’s free, some of it’s cheap, and a lot of the best solutions make more sense then ever. All the best keyword strings have already been taken. Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! There’s more! It’s amazing stuff. Happy 2016.

Promotional products: making them effective branding tools for your business

Biznology

They periodically survey recipients of promotional merchandise to evaluate their effectiveness and see what works best. However, as far as the best way to ensure the most success with branding and making a memorable impact, these are the three keys to go by when choosing a promotional product. Promotional products have really stood the test of time in the marketing world.

Visitors hate online ghost towns more than spammy auto posts

Biznology

No, that’s only the second most-hated thing in corporate social media branding. The biggest reason why this happens is never because anyone’s too busy. Know why I know this? In all three cases, it comes down to a lack of passion, a lack of vision, or a lack of a win. It’s like building a new reef: sinking an old fishing trawler is only step one. There will be growth in the spring!

Online 106

Influencer marketing should not be about collecting influencers

Biznology

If you’re in healthcare PR, you can spend every day cultivating your influencers into a virtual rolodex of best friends. Before I start, please attend my free webinar on March 22,  Do-It-Yourself Influencer Marketing. The worst thing about the internet has been the commodification of friendship. They flit about the room like bumblebees collecting business cards in lieu of pollen.

Staffing and Launching Your Content Marketing Program

from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.

Act casual, and write your website content

Biznology

You talk to your boss completely differently than you would talk to your best friend. SOURCES: Human’s are the Best Pattern-Recognition Machines. Do things get awkward when people visit your website? Time to make a switch in tone or voice. Just act casual , and write your website content. Your look, text, and message should resonate with your audience. Who are you talking to, anyway?

Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire

Biznology

Unlike Crowdfire and SocialOomph, ManageFlitter has found the best Twitter TOS loophole: Remote Action Management. I’ve said it many times before: if you want your Twitter profile to be strong and if you want to develop both influence and clout, you’ll need to prune your Twitter following as rigorously as you would a prize Bonsai. ManageFlitter. Simple. Sneaky is sexy. Crowdfire.

Tools I use to amplify social campaigns

Biznology

SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself. What is it called when you stoke your followers into a dance frenzy?

New York’s happiest B2B database marketer

Biznology

Your sales team can be your best data provider, but you need to provide them an easy way to update information, and you need to give them a reason to care. Speaking at a BMA conference in New York recently, I posed a question to the audience: “Are any of you happy with your marketing data?” To my surprise, two hands shot up. It’s out of date. It’s incomplete. Too many duplicates….

Content Marketing 2016: Staffing, Measurement, and Effectiveness

latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.

You never get a second chance to make a first impression

Biznology

That said, even with the best MAS in the world, it really does come down to harnessing your inner Conor Lynch. No matter how automagical your marketing automation software is and no matter how responsive, mobile-ready, and activation-optimized your website is, it really comes down to your first real human connection. Conor Lynch of CrossFit South Arlington had me at hello. Cheers, Chris.

Six strategies behind the trend in B2B client conferences

Biznology

Conference programming serves as a valuable source of new content for various uses throughout the year. “We advise our clients that the best B2B campaigns are centrally themed and extend over time.  We practice what we preach, by using the Summit as the launch event for a year’s communications,” says Gillespie. AppNexus has its Summit, going on three years now. This got me wondering.

The challenge of authenticity

Biznology

The most successful writers through history were the best at telling the story as clearly and simply as possible, and otherwise getting out of the way. How to write content that is both outside-In and authentic to your brand. In my last post  I promised several follow-up posts delving deeper into the three insights. still want to do that, but not this time. Like this post?

Use Instagram as the starting point to promote your business online

Biznology

But what Instagram is really best at is getting people to take pictures of their events and getting them online immediately instead of what usually happens which is never ever seeing any photos as all because they generally never ever leave the data card wedged deep inside the big fancy digital SLR they bring to these events. Why use Instagram as a starting point? Now it’s your turn!

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. brands.

Social media marketing isn’t a popularity contest

Biznology

These segments will allow you to engage differently, as well as better, while also funneling followers into the direction where you can deliver the best and most relevant offers or ads to them. Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Like this post?

Google “mobilegeddon” starts today — are you prepared?

Biznology

Want the best bang for your template/theme buck? Back on Feb 3, 2015, I told you  why you need a mobile-native website today  — now, it’s more like you need a mobile-native website today ! Literally. If your site isn’t mobile-native today, April 21, 2015, you might lose a little under 50% of all of your search traffic. Starting today. You might have a couple hours left.

Google 105

Search success hinges on site speed

Biznology

That $4.99/month site is fine most of the time; however, if you’ve just came out with a best-selling book and your publicist plans to get you onto a bunch of radio interviews, on TV, and maybe a couple of national broadcasts, you will need to be concerned with sudden spikes in visits and visitors. So, Google monitors how swiftly your site responds to search pass-offs. Good luck!

Search 114

Yes, keyphrase research is still important

Biznology

Subscribe to my weekly newsletter — it’s where I share all my best strategies, tips and insider secrets. Have you heard that you can toss keyphrase research out the window and “write naturally” for Google? Here’s the problem. Following this advice means you’ll lose out on valuable traffic. Here’s Here’s why. We mentioned the phrase 100 times.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Your competitors are doing SEO

Biznology

Cathedrals historically have taken a hundred years to construct, enough time for even the best stone mason’s work to demand some repair. Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. So, too, is your corporate, resource, journalistic, or ecommerce website. Their competitors. It’s

SEO 114

The fitness gear and tech that will make me strong and skinny in 2016

Biznology

Best Buy Button cell Fitbit Global Positioning System IFTTT IPhone MicrosoftOK, I am not so naïve  as to assume that all the fitness apps we have have strapped to our wrists, clipped to our shirts, and filling up our iPhones and Androids — but it’s not far from the truth. Then, there’s the obvious next step: accountability. fake it ’til I make it. My lumbago!

GPS 66

How to be a Google+ success

Biznology

mean, I did my best. It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. If you want to succeed, you need to forget about your friends and your family. Leave them behind. Goodbye ! It’s where you can find better. Definitely FB. Just kidding.

Google 123

Google is a lying liar that lies

Biznology

Google might very well be a lying liar that lies but it really does care about the best customer service experience humanly possible. I’m going to get a lot of blowback for this. The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. You still need to write for robots  – Google is smart. Do it! Do it! Do it!

Google 119

Content Marketing Playbook: Strategy and Roadmap

approach delivers the best results: Target a primary and. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. conference.

Why aren’t you already cross-posting on LinkedIn?

Biznology

Presumably, Google might be smart enough to sort out which virtually identical post is ground zero, but Google’s kind of a dick and will always cede ownership of any piece to the most popular platform that gets the most attention through social sharing, views, likes, and engagement, so it’s a mystery (Google’s all about serving the best interest of the folks who search, not ours).

Essential SEO advice directly from Google

Biznology

promise that they’re not only still germane to Google’s best practices in 2014 but they’re more important than ever. This news directly from Google is old news for those of us in the SEO game. For those of you who read all about this four long years ago, print out the list and pin it up to the wall. Function follows form? Perfect pages make perfect sites. No more.

Google 101

Audienti merges SEO, Advertising, and Influencer Engagement services

Biznology

I have had access to Audienti for a couple years now, back when it was called OMAlab. If you have a brand site you want to turn into Google catnip, Audienti’s for you. The service not only stalks all of your online profiles, including social, but helps you identify and creep all of your competitors, too. That’s then, this is now.  . That’s all well and good. Like this post?

10 content marketing articles you missed

Biznology

The beginning of the year is often a best of time in the blogging world. Best Of Content Marketing Aeroméxico California Caribbean Cartagena Colombia Galleon Juan Manuel Santos Latin America San Jose twitter United StatesSo, this week, we’re doing the equivalent of putting on a movie in class. Enjoy, my Tigers! New Year, new thinking in content marketing. Like this post?

SEM 61

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Best practices for social media shilling

Biznology

The Best Book Reviews Money Can Buy. What do you think the best small-caliber ammunition is? Photo credit: calmenda. venerable tradition in public relations is the grass-roots campaign. Get a solid issue behind you and get out the vote! Get people to chime in their support and try to get some attention. Maybe even circulate a petition. Grass roots started to seem so 20th century.