They measure the real market success (or failure) of B2B marketing campaigns, they support the argument for following best marketing practices, and they give marketers real insight into the cost and potential value of various marketing approaches. Tags: B2B Direct Mail Marketing B2B Email Marketing B2B Marketing Best Practices Integrated Marketing Lead Handling and Nurturing B2B Direct Marketing B2B Integrated Marketing direct marketing math Increase Marketing Response Lead Generation Best Practices Marketing Best Practices Nurturing Testing like numbers. MORE >>

B2B Marketing Best Practices Lead Generation Best Practices Marketing Best PracticesIt’s a sad piece of history we are remembering this week with the 100th anniversary of the sinking of the RMS Titanic on April 15, 1912. When there are public tragedies, there’s an immediate call for who or what to blame. In the case of the Titanic, however, there was only one cause — human [.]. MORE >>

Virtually all of today’s B2B marketing advice involves the benchmarks, best practices and how-tos for demand generation, nurturing, social media and content. Four B2B best practices for late buy-cycle marketing is a post from: B2BMarketingSmarts. B2B Content B2B Marketing Best Practices B2B Marketing Messaging Sales and Marketing B2B Direct Marketing Deep buy-cycle Late buy-cycleThese four topics are all vital parts of the process of making a B2B sale. But there comes a point when B2B marketers have to directly sell the features and benefits of their [.] MORE >>

As you can see, this blog is focused on B2B marketing  best practices – the techniques and tactics that have been tested and proven to generate greater business  marketing results and success. There are, however, barriers between the marketing department and its ability to use these best practices — and they are all human. In a direct A/B split, send the “best practices&# approach to 50% or more of the target market and the other option to 50% or less of the target. Barrier #1: CEO. Barrier #2: Product Manager. It’s a big and important job. MORE >>

B2B Marketing Best Practices B2B Marketing Creative B2B Marketing Messaging Uncategorized Business CommunicationsBeing recognized by Gartner on one of their Magic Quadrants is the dream of most technology firms today. However, if a B2B marketer sees his or her favorite marketing copy phrase on the “Richards’ Quadrant,&# they should run and hide. Regardless of the education-level of one’s audience, effective marketing communication requires the use of clear, common words that everyone easily understands. Reading B2B marketing messages should be easy, not hard work. MORE >>