10 Ways To Put Old Blog Posts To Good Use
APRIL 11, 2012
We re-share our best material on Twitter and Facebook on a regular monthly schedule. New and old readers are often eager to explore what you consider your best work. Write best-of posts. similar idea to the featured post widget, best-of posts give you another way to highlight your world class content. How much traffic do your best archived posts bring in?
B2B And A Resistance To Video Marketing
MARCH 26, 2012
Short videos are best. Conventional wisdom says that you would use every tool at your disposal to reach potential business prospects. That’s not always the case, however. B2B companies have long resisted video as a means of marketing, but that medium is gradually becoming more accepted. Video Optimization Seems Daunting. The more familiar you are, the easier it is.
B2B Social Media FAQ: How Much Should We Budget?
APRIL 16, 2012
Another daily activity, best done in real time. Best done on a weekly or monthly basis. A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? There is obviously no single answer, but this post will lay out ideas and guidelines to help you assess what social spend is right for your business. Minimum Budgeting Requirements.
Are You Ready for B2B Mobile Marketing?
APRIL 23, 2012
And you don’t have to go too far down the alphabet to find a negative demonstration in Best Buy. Mobile computing is not only a challenge for consumer brands. B2B buyer behavior is changing thanks to the proliferation of smart phones and tablets, which means B2B marketers have a lot more to think about. In 2011, the number of mobile-connected tablets tripled to 34 million. Advertising.
Content Methodology: A Best Practices Report
Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.
Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
JULY 7, 2010
Experimentation Is The New Best Practice 6. That is content – read marketing material of any kind – that is created and crafted in a way that is makes a personal connection and demonstrates a real life understanding of the people to whom the company is trying to market. This is such an important step for any type of B2B marketing today. Here goes: What is a buyer persona? Right?
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
Experimentation Is The New Best Practice 6. In order to stay up to date with frequent changes and plan your marketing strategy accordingly, you should utilize B2B marketing analytics. But with the ever-expanding mix of tools and measurements, what are some of the more important trends to look at? Here are 6 hot trends to consider when planning your analytics strategy: 1. Social media?
6 Tips for Understanding the B2B Business Decision-Making Process.
APRIL 28, 2010
Provide white papers, case studies, tips, and best practice content, tailored to the contact’s specific pain points and position in the buying cycle. Experimentation Is The New Best Practice 6. The marketer’s goal is to get buyers into and moving through the purchase funnel of awareness, interest, evaluation, acquisition, and loyalty. The buyer isn’t spending their own money. Why buy?
Exclusive Interview With SAP's Director Of Social Media - Michael.
AUGUST 24, 2010
Finally, we created a world-class community in the SAP Community Network to enable our customers to network, share best practices and grow as people and professionals. Experimentation Is The New Best Practice 6. One of the ways we are delivering on that vision is through interviews with B2B marketers. Enjoy the read. Michael: The growth of social media has not gone unnoticed at SAP.
Study: How Much of Your Content Marketing Is Effective?
idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. All rights reserved. content. 68% 16.7%
7 Reasons You Can’t Afford to Ignore Lead Nurturing
JANUARY 12, 2012
You should plan the timing of your emails based on your typical sales cycle, and experiment with different times to see what resonates best with your audience. As a marketer, your most important job is to generate leads for your business. But what good are those leads if they’re not managed properly? These 7 statistics show that if you’re not taking advantage of lead nurturing , you’re losing customers and revenue, and very quickly. 1. Only 25% of leads are legitimate and should go to sales. 50% are qualified but not ready to buy. Source: Gleanster Research). Source: Market2Lead).
3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers
MARCH 28, 2012
Saying your great and your product will change a prospects world is easy…having someone else validate your claims is the best antidote to an unconnected buyer. Lets face it, as consumers we prefer to buy the best product from the best company…not the team that finished second or didn’t even place. In the uber-connected and ultra-competitive world we live in today, you have to differentiate your product, your company and your people from others looking to knock you off your game. Building that differentiation is difficult, especially when you offer a commodity-based product.
7 Factors To Consider Before You Follow Someone On Twitter
JUNE 9, 2010
Experimentation Is The New Best Practice 6. and “What should I look for when doing so?” There are a couple of schools of thought on the answer and it ties directly to what your goals are with your account. Some focus on growing the follower number as high as possible as quickly as possible. For me, I take a combined approach – find and follow as many people, brands, associations etc. Right?
50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.
JANUARY 5, 2011
What do your best customers have in common? Sometimes the best thing to do is part ways. Experimentation Is The New Best Practice 6. We’ve had to make difficult decisions; cut back on expenses, let good people go from jobs we knew they needed. There is no denying that times have been difficult. In the face of all of that though, a commitment to both personal and professional development has never been more important. Here’s a list of 50 ways to make 2011 rock for you and your company. Put customers at the center of every decision. Return to core messaging. Read a lot.
Staffing and Launching Your Content Marketing Program
from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.
How To Keep Your Blog From Undermining Your Brand
APRIL 4, 2012
With your blog as with any other marketing strategy, take the time to consider what it will communicate and how best to strengthen your message. Your brand is about much more than your logo or your name—It’s the complete look and feel of all of your media efforts across platforms and mediums. It’s what defines you to customers. It’s who you are. It Looks Different than Your Website.
B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
JUNE 10, 2010
Experimentation Is The New Best Practice 6. The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. Early on you saw the potential power of social media through direct engagement with customers – and now you’re tasked with setting the social strategy and direction for your company.
Measuring the Value of Digital Marketing [#B2Bchat Recap]
MAY 3, 2010
Which components of your digital marketing campaigns are delivering the best results? Experimentation Is The New Best Practice 6. Do we make strategic decisions based on real, actionable data? With the firehose of data that is available to marketers now-a-days, it’s becoming increasingly difficult to find the information that truly matters. Search (PPC and SEO). These
Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.
AUGUST 4, 2010
Common wisdom suggests that: publishing conversational posts engaging with your audience cross-promoting on all the relevant social media channels having a professional blog theme and working with keywords and search engine optimization will give you the best shot at success. So What’s the Best Approach for B2B blog success? Experimentation Is The New Best Practice 6.
5 New B2B Sales and Marketing Strategies
your best people are working blind.”. challenging at best. 5 New B2B Sales and Marketing. Strategies. Overground. 2. The traditional B2B sales and marketing model is typically depicted in the shape. of a funnel; flow starts with marketing and then transitions to sales. Pretty. standard, right? Well, the model has shifted with the customer now in control and. disconnect. Consistent.
Three Views On The Future Of The CMO
NOVEMBER 17, 2010
The CMO’s role is to open the door to collaboration and work together with your sales counterpart to determine the next best moves to optimize revenue growth. 3. Experimentation Is The New Best Practice 6. Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. They are born digital natives. Sign up. Or Does It? 5.
7 Steps For Dealing With Negative Blog Reviews And Comments.
JUNE 12, 2010
So, when you’re monitoring turns up negative content about you, before you move to step three, pause at step two long enough to get a smile on your face (picture the author of negativity as your converted best friend enjoying your favorite beverage with you this Saturday. Experimentation Is The New Best Practice 6. someone in your office gasps. Go ahead and engage. Or Does It? 5.
7 Social Media And Content Marketing Articles You May Have Missed
OCTOBER 13, 2010
The poll question I submitted last week was: Which statement best describes your business’ current approach to social media? Experimentation Is The New Best Practice 6. Over the past several months, I’ve contributed to a number social media and content marketing blogs around the web. Here’s a round up in case you missed them. The must Do’s are focused on Tweeting.
Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
MAY 26, 2010
Why travel time presents the best opportunity to reach senior executives Without exception, every marketing and sales leader is looking for that doorway to reach key decision-makers in customer organizations. Experimentation Is The New Best Practice 6. Think Mobile. Well let’s start with their perception of time and their need to stay connected. Enter the humble mobile device. Agree?
Definitive Guide to Planning a New Content Initiative
That’s the best. THE DEFINITIVE GUIDE 18 Never Run Out of Ideas: Exercises & Best Practices Start With a Good Base When starting a new content initiative, we always recommend that marketers brainstorm. Marketing Institute, said it best… “Our goal is to create the least amount of content. to plan and produce effective content for their respective companies. In that time, we’ve.
Top Four Ways to Convert Social Networkers into Customers
MAY 7, 2012
The best companies have always thought this way,” says Walters, “but social media amplifies this old-school marketing tactic.” The best old-school marketing technique you can remember when engaging in social media marketing is that social media is not about products, it’s about your customers. So you have thousands of followers on Twitter, hundreds of Facebook “Likes,” and millions of views on your YouTube channel. What’s the secret to turning all your social networkers into cash-buying customers you ask? What’s the magic pill you ask? It’s easy. Nobody cares about your product.
5 Secrets Behind A Strong B2B Content Marketing Strategy
JUNE 26, 2012
In B2B social media, the best results come with great content. Getting to know each of your channels and what type of information is best consumed there will help achieve maximum results for each piece of content you produce. The best way to achieve this is to give them something they can utilize – information that resonates with their personal goals, motivates action, entertains, endures and help advances (their) business transactions. The best information will remain undiscovered if it lacks a certain level of entertainment. Don’t be a bore. Make it personal.
B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.
MAY 11, 2010
More information on mobile apps for B2B: BEST PRACTICE: Seven rules for developing iPhone apps – James Hepton shares practical advice for developing B2B mobile apps. Experimentation Is The New Best Practice 6. reasing brand engagement. A more powerful use of B2B apps is to enable greater personal productivity and connectivity. Most likely, the answer is yes. Thanks!
Content Marketers: How to Think and Act Like a Publisher
JULY 22, 2010
Experimentation Is The New Best Practice 6. But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. So how do you begin to find or create the content you will need to succeed? These posts are for marketers interested in learning how publishers think and act. Sound familiar?
Content Marketing 2016: Staffing, Measurement, and Effectiveness
latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.
Experimentation Is The New Best Practice
NOVEMBER 19, 2010
Experimentation Is The New Best Practice If I had a penny for every time over the past year that I have been asked for b2b social media and content marketing best practices … well, you know the saying. Instead of following best practices, create them. If you seeking b2b marketing best practices in 2011, you are not seizing the moment. Source: Wikipedia. Sign up.
Metrics That Matter in B2B Marketing [#B2Bchat]
AUGUST 26, 2010
How do you best communicate metrics internally? Experimentation Is The New Best Practice 6. That has become the marketer’s mantra since modern analytics tools have made it easier than ever to measure almost every aspect of our businesses. But is a comprehensive measurement strategy the key to success? Absolutely not. It’s only a start. Which medium do you use? How often? Q.
How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
JUNE 22, 2010
What is the best way to follow up after a webinar? Experimentation Is The New Best Practice 6. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. What are innovative ideas of promoting webinars? Offer a short video preview.
What The Japanese Can Teach Us About First Impressions.
JULY 28, 2010
Experimentation Is The New Best Practice 6. When you hand someone your calling card, they will take it gently with two hands, and then place it neatly inside of a special protective card holder. And if you ask them to see your business card two weeks later, they will pull it out in mint condition with the corners still crisp. B2Bbloggers.com is an online magazine for B2B marketers.
Evangelizing a Content Marketing Program
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. brands.
Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.
JUNE 4, 2010
Some are best reached online. What ways do print and online advertising work best together? lewiswebs: Integrated approach with consistent message and branding is best @eeegeee: As mentioned before, direction to website & also print ads can have promotions and benefits (as well as special online promos) @NathanRKing: Print can work brand awareness, digital can help close the sale.