You should plan the timing of your emails based on your typical sales cycle, and experiment with different times to see what resonates best with your audience.  As a marketer, your most important job is to generate leads for your business.  But what good are those leads if they’re not managed properly?  These 7 statistics show that if you’re not taking advantage of lead nurturing , you’re losing customers and revenue, and very quickly. Only 25% of leads are legitimate and should go to sales.  50% are qualified but not ready to buy. Source: Gleanster Research). Source: InsideSales.com). MORE >>

We re-share our best material on Twitter and Facebook on a regular monthly schedule. New and old readers are often eager to explore what you consider your best work. Write best-of posts. similar idea to the featured post widget, best-of posts give you another way to highlight your world class content. The difference here is, best-of posts can be pushed out through social sharing, whereas widgets are for people already on your site. How much traffic do your best archived posts bring in? Publish an e-book. downfall of blogs is the content is scattered. MORE >>

Provide white papers, case studies, tips, and best practice content, tailored to the contact’s specific pain points and position in the buying cycle. Experimentation Is The New Best Practice 6. content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale. The marketer’s goal is to get buyers into and moving through the purchase funnel of awareness, interest, evaluation, acquisition, and loyalty. The buyer isn’t spending their own money. MORE >>

In B2B social media, the best results come with great content. Getting to know each of your channels and what type of information is best consumed there will help achieve maximum results for each piece of content you produce. The best way to achieve this is to give them something they can utilize – information that resonates with their personal goals, motivates action, entertains, endures and help advances (their) business transactions. The best information will remain undiscovered if it lacks a certain level of entertainment. Don’t be a bore. Make it personal. MORE >>

Experimentation Is The New Best Practice 6. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Where In The World Is B2B Social Media ROI? September 9th, 2010 | By Jeremy Victor Is this a familiar scene? Are you spending a lot of time talking about B2B social media and content marketing, only not acting because you can’t find ROI ? By the time it does (if ever), it will be too late. Way too late. Start small. Pick a goal and go. MORE >>