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10 Ways To Put Old Blog Posts To Good Use

B2Bbloggers

We re-share our best material on Twitter and Facebook on a regular monthly schedule. New and old readers are often eager to explore what you consider your best work. Write best-of posts. similar idea to the featured post widget, best-of posts give you another way to highlight your world class content. How much traffic do your best archived posts bring in?

B2B And A Resistance To Video Marketing

B2Bbloggers

Short videos are best. Conventional wisdom says that you would use every tool at your disposal to reach potential business prospects. That’s not always the case, however. B2B companies have long resisted video as a means of marketing, but that medium is gradually becoming more accepted. Video Optimization Seems Daunting. The more familiar you are, the easier it is.

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B2B Social Media FAQ: How Much Should We Budget?

B2Bbloggers

Another daily activity, best done in real time. Best done on a weekly or monthly basis. A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? There is obviously no single answer, but this post will lay out ideas and guidelines to help you assess what social spend is right for your business. Minimum Budgeting Requirements.

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Are You Ready for B2B Mobile Marketing?

B2Bbloggers

And you don’t have to go too far down the alphabet to find a negative demonstration in Best Buy. Mobile computing is not only a challenge for consumer brands. B2B buyer behavior is changing thanks to the proliferation of smart phones and tablets, which means B2B marketers have a lot more to think about. In 2011, the number of mobile-connected tablets tripled to 34 million. Advertising.

Content Methodology: A Best Practices Report

Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.

25 Awesome B2B Blogging Tips

B2Bbloggers

Have a plan : In order to offer the best content, it’s important to plan ahead. Be scannable: Most Web users will skim information on blogs, so one of the best things you can do to appeal to them is make your content scannable. Keep your content fresh and current to gain the best SEO advantage! Below, here are 25 quick ideas for making your B2B blog succeed! Overall Guidelines.

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5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 5 Best Practices for B2B Corporate Blogging October 25th, 2010 | By Roy Russo Standing out from the millions of blogs online can be a difficult task for marketers. Or Does It? 5.

Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.

B2Bbloggers

Experimentation Is The New Best Practice 6. That is content – read marketing material of any kind – that is created and crafted in a way that is makes a personal connection and demonstrates a real life understanding of the people to whom the company is trying to market. This is such an important step for any type of B2B marketing today. Here goes: What is a buyer persona? Right?

7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.

B2Bbloggers

Experimentation Is The New Best Practice 6. In order to stay up to date with frequent changes and plan your marketing strategy accordingly, you should utilize B2B marketing analytics. But with the ever-expanding mix of tools and measurements, what are some of the more important trends to look at? Here are 6 hot trends to consider when planning your analytics strategy: 1. Social media?

6 Tips for Understanding the B2B Business Decision-Making Process.

B2Bbloggers

Provide white papers, case studies, tips, and best practice content, tailored to the contact’s specific pain points and position in the buying cycle. Experimentation Is The New Best Practice 6. The marketer’s goal is to get buyers into and moving through the purchase funnel of awareness, interest, evaluation, acquisition, and loyalty. The buyer isn’t spending their own money. Why buy?

Exclusive Interview With SAP's Director Of Social Media - Michael.

B2Bbloggers

Finally, we created a world-class community in the SAP Community Network to enable our customers to network, share best practices and grow as people and professionals. Experimentation Is The New Best Practice 6. One of the ways we are delivering on that vision is through interviews with B2B marketers. Enjoy the read. Michael: The growth of social media has not gone unnoticed at SAP.

Study: How Much of Your Content Marketing Is Effective?

idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. All rights reserved. content. 68% 16.7%

7 Reasons You Can’t Afford to Ignore Lead Nurturing

B2Bbloggers

You should plan the timing of your emails based on your typical sales cycle, and experiment with different times to see what resonates best with your audience.  As a marketer, your most important job is to generate leads for your business.  But what good are those leads if they’re not managed properly?  These 7 statistics show that if you’re not taking advantage of lead nurturing , you’re losing customers and revenue, and very quickly. 1. Only 25% of leads are legitimate and should go to sales.  50% are qualified but not ready to buy. Source: Gleanster Research). Source: Market2Lead).

3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers

B2Bbloggers

Saying your great and your product will change a prospects world is easy…having someone else validate your claims is the best antidote to an unconnected buyer. Lets face it, as consumers we prefer to buy the best product from the best company…not the team that finished second or didn’t even place. In the uber-connected and ultra-competitive world we live in today, you have to differentiate your product, your company and your people from others looking to knock you off your game. Building that differentiation is difficult, especially when you offer a commodity-based product.

7 Factors To Consider Before You Follow Someone On Twitter

B2Bbloggers

Experimentation Is The New Best Practice 6. and “What should I look for when doing so?” There are a couple of schools of thought on the answer and it ties directly to what your goals are with your account. Some focus on growing the follower number as high as possible as quickly as possible. For me, I take a combined approach – find and follow as many people, brands, associations etc. Right?

50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.

B2Bbloggers

What do your best customers have in common? Sometimes the best thing to do is part ways. Experimentation Is The New Best Practice 6. We’ve had to make difficult decisions; cut back on expenses, let good people go from jobs we knew they needed. There is no denying that times have been difficult. In the face of all of that though, a commitment to both personal and professional development has never been more important. Here’s a list of 50 ways to make 2011 rock for you and your company. Put customers at the center of every decision. Return to core messaging. Read a lot.

Staffing and Launching Your Content Marketing Program

from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.

How To Keep Your Blog From Undermining Your Brand

B2Bbloggers

With your blog as with any other marketing strategy, take the time to consider what it will communicate and how best to strengthen your message. Your brand is about much more than your logo or your name—It’s the complete look and feel of all of your media efforts across platforms and mediums. It’s what defines you to customers. It’s who you are. It Looks Different than Your Website.

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.

B2Bbloggers

Experimentation Is The New Best Practice 6. The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. Early on you saw the potential power of social media through direct engagement with customers – and now you’re tasked with setting the social strategy and direction for your company.

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Measuring the Value of Digital Marketing [#B2Bchat Recap]

B2Bbloggers

Which components of your digital marketing campaigns are delivering the best results? Experimentation Is The New Best Practice 6. Do we make strategic decisions based on real, actionable data? With the firehose of data that is available to marketers now-a-days, it’s becoming increasingly difficult to find the information that truly matters. Search (PPC and SEO). These

Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.

B2Bbloggers

Common wisdom suggests that: publishing conversational posts engaging with your audience cross-promoting on all the relevant social media channels having a professional blog theme and working with keywords and search engine optimization will give you the best shot at success. So What’s the Best Approach for B2B blog success? Experimentation Is The New Best Practice 6.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.

Three Views On The Future Of The CMO

B2Bbloggers

The CMO’s role is to open the door to collaboration and work together with your sales counterpart to determine the next best moves to optimize revenue growth. 3. Experimentation Is The New Best Practice 6. Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. They are born digital natives. Sign up. Or Does It? 5.

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7 Steps For Dealing With Negative Blog Reviews And Comments.

B2Bbloggers

So, when you’re monitoring turns up negative content about you, before you move to step three, pause at step two long enough to get a smile on your face (picture the author of negativity as your converted best friend enjoying your favorite beverage with you this Saturday. Experimentation Is The New Best Practice 6. someone in your office gasps. Go ahead and engage. Or Does It? 5.

7 Social Media And Content Marketing Articles You May Have Missed

B2Bbloggers

The poll question I submitted last week was:  Which statement best describes your business’ current approach to social media? Experimentation Is The New Best Practice 6. Over the past several months, I’ve contributed to a number  social media and content marketing blogs around the web. Here’s a round up in case you missed them. The must Do’s are focused on Tweeting.

Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.

B2Bbloggers

Why travel time presents the best opportunity to reach senior executives Without exception, every marketing and sales leader is looking for that doorway to reach key decision-makers in customer organizations. Experimentation Is The New Best Practice 6. Think Mobile. Well let’s start with their perception of time and their need to stay connected. Enter the humble mobile device. Agree?

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. brands.

Top Four Ways to Convert Social Networkers into Customers

B2Bbloggers

The best companies have always thought this way,” says Walters, “but social media amplifies this old-school marketing tactic.”  The best old-school marketing technique you can remember when engaging in social media marketing is that social media is not about products, it’s about your customers. So you have thousands of followers on Twitter, hundreds of Facebook “Likes,” and millions of views on your YouTube channel. What’s the secret to turning all your social networkers into cash-buying customers you ask? What’s the magic pill you ask? It’s easy. Nobody cares about your product.

5 Secrets Behind A Strong B2B Content Marketing Strategy

B2Bbloggers

In B2B social media, the best results come with great content. Getting to know each of your channels and what type of information is best consumed there will help achieve maximum results for each piece of content you produce. The best way to achieve this is to give them something they can utilize – information that resonates with their personal goals, motivates action, entertains, endures and help advances (their) business transactions. The best information will remain undiscovered if it lacks a certain level of entertainment. Don’t be a bore. Make it personal.

B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.

B2Bbloggers

More information on mobile apps for B2B: BEST PRACTICE: Seven rules for developing iPhone apps  – James Hepton shares practical advice for developing B2B mobile apps. Experimentation Is The New Best Practice 6. reasing brand engagement. A more powerful use of B2B apps is to enable greater personal productivity and connectivity.  Most likely, the answer is yes. Thanks!

Experimentation Is The New Best Practice

B2Bbloggers

Experimentation Is The New Best Practice If I had a penny for every time over the past year that I have been asked for b2b social media and content marketing best practices … well, you know the saying. Instead of following best practices, create them. If you seeking b2b marketing best practices in 2011, you are not seizing the moment. Source: Wikipedia. Sign up.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Content Marketers: How to Think and Act Like a Publisher

B2Bbloggers

Experimentation Is The New Best Practice 6. But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. So how do you begin to find or create the content you will need to succeed? These posts are for marketers interested in learning how publishers think and act. Sound familiar?

Metrics That Matter in B2B Marketing [#B2Bchat]

B2Bbloggers

How do you best communicate metrics internally? Experimentation Is The New Best Practice 6. That has become the marketer’s mantra since modern analytics tools have made it easier than ever to measure almost every aspect of our businesses. But is a comprehensive measurement strategy the key to success? Absolutely not. It’s only a start. Which medium do you use? How often? Q.

How to Produce and Promote Webinars Successfully [#B2Bchat Recap]

B2Bbloggers

What is the best way to follow up after a webinar? Experimentation Is The New Best Practice 6. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. What are innovative ideas of promoting webinars? Offer a short video preview.

What The Japanese Can Teach Us About First Impressions.

B2Bbloggers

Experimentation Is The New Best Practice 6. When you hand someone your calling card, they will take it gently with two hands, and then place it neatly inside of a special protective card holder.  And if you ask them to see your business card two weeks later, they will pull it out in mint condition with the corners still crisp. B2Bbloggers.com is an online magazine for B2B marketers.

Content Marketing Playbook: Strategy and Roadmap

approach delivers the best results: Target a primary and. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. conference.

Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.

B2Bbloggers

Some are best reached online. What ways do print and online advertising work best together? lewiswebs: Integrated approach with consistent message and branding is best @eeegeee: As mentioned before, direction to website & also print ads can have promotions and benefits (as well as special online promos) @NathanRKing: Print can work brand awareness, digital can help close the sale.

Will Your B2B Campaign Win With Pinning?

B2Bbloggers

Best of all, Pinterest is free and is available anywhere, anytime, using mobile devices. For creative marketers and small business owners out there looking for ways to spice up their B2B relationships, the increasingly popular social media tool Pinterest is worth a second look. Here are a few things to consider before setting up an account: Ideas for the Basic Board. The “Pintential”.

5 Ways To Use Data Insight In Marketing Strategies

B2Bbloggers

Knowing what new technologies are out there to automate these complex processes and making sure they are updated as soon as cutting edge products appear is the best way to cut time, human and financial resources as well as stay ahead of competition. Today many changes are taking place in content marketing. Information is power, and according to the latest research, the companies that use this wisdom to run their business, are flourishing. Online marketing is also experiencing huge shifts in relevance with content and data coming to the forefront of industry forces. Keep data up-to-date.

Building Your Content Brand In The Content Marketing Arms Race

B2Bbloggers

Link to the best blogs, websites, articles, videos and books. Get the best writers you can afford. Experimentation Is The New Best Practice 6. We’ve used it to promote our own services (the B2B Content Marketing Workbook has clocked up over 1,000 downloads to date) and we’ve used it to help just about every one of our clients jump out of their crowded markets. Two choices.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

5 Ways Marketing Automation Can Funnel Better Leads to Sales

B2Bbloggers

Experimentation Is The New Best Practice 6. By design, it’s a software program to help better align marketing and sales to improve efficiency by automating repetitive tasks based on specific criteria about leads, opportunities and prospects. But it doesn’t stop there, marketing automation software offers a number of benefits to help funnel better leads. 1. Or Does It? 5.