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B2B Memes

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The Best Formats Are Invisible

B2B Memes

The point of new media is immediacy, direct connection, and that works best when the format recedes into the background of your attention and becomes virtually invisible. The various urges to communicate that constitute what we think of as the magazine will find the transparency that suits them best. Can Webinars Get Hip?

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5 Keys to Effective B2B Content

B2B Memes

If content marketers hope to pick up the mantle of the writers and editors behind these endangered magazines, they will need to study the best and brightest of them (or better yet, hire them). Though there are probably more to be mined, I’ve found five key principles behind the best of the articles I read. Show your passion.

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The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared. However: be your own best reader. You hope for reader reaction as well, of course (why else publish it?) but you don’t need it.

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The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared. However: be your own best reader. You hope for reader reaction as well, of course (why else publish it?) but you don’t need it.

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Writing for the Web: The Human Algorithm and Zero-Sum SEO

B2B Memes

Bouchard argues that the “solution for not getting pummeled every time Google changes its algorithm is to focus on providing the best possible relevancy to users.” ” The best strategy for bringing your content to the attention of your target readers, he suggests, is to make it clean, clear, and useful.

SEO 100
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Blogging Strategies: Post in Haste, Promote at Leisure

B2B Memes

A 2008 study looked at the best times and days to publish content. The best times to post were between 1 pm–3 pm (after lunch) or 5 pm–7 pm PST (after work). Here’s The Best and Worst Times to Post It.&#. She continued: Photo by MotleyPixel. Outside of weekends, Mondays were the worst days.

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Hear a Buzzword? Demand a Definition

B2B Memes

If it puts an end to the conversation, that’s probably for the best. So the next time someone uses the term in conversation with you, don’t let it pass unremarked. Ask for a definition. Related posts: Journalists as Buzzword Killers. New Editorial Rules Nod to Content Marketing. Treat Your Readers As Your Peers.

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