B2B Memes

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Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger. Paul Conley. In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. He is, as he puts it, “hypersensitive to how new technology opens up opportunities in old worlds.” He Schaefer.

Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

They use it to find what CAD software is best, and to share projects they’ve just finished, and even press coverage they’ve received. Again, I try my best to keep RD+B to straight reporting. Maureen Alley: Never tweet what you wouldn't say in person. Though it’s true that the trade press in general is decidedly behind the curve in this respect, there are notable exceptions.

Journalism, Professionalism, and the Turing Test

B2B Memes

but rather Is this my best, most honest, and most personally true assessment of those facts? What’s the way forward for journalists? Doubling down on the traditional ideals of objectivity and impartiality? Embracing the subjective, personality-driven approach of social media? Or is there some uncertain, ill-defined middle way? But this, he says, is a “very, very dangerous” approach.

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Do B2B Editors Get Twitter?

B2B Memes

While this analysis suggests that many editors may not be making the best use of Twitter, it doesn’t necessarily mean they are not effective at social media in general. As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? Curatorial. Editor.

Six Key Steps to Successful Marketing Automation Adoption

With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.

Should You Edit Guest Posts? 5 Tips for Better Copy

B2B Memes

But you owe it to guest bloggers to show off their work in the best possible light by cleaning up obvious writing goofs. There’s wide agreement in the blogging world about the benefits of guest posts, both for the guest blogger and the blog owner. There seems to be less consensus, however, about the logical next question: If you use guest posts, should you edit them? In a way, I’m asking a trick question. As I explain below, the moment you accept an article, you’ve already started to edit it. Not to finish the job would do a disservice both to your guest blogger and to yourself. Tidy up.

Curation: Add Value and Pass It Along

B2B Memes

The best recent example, perhaps, comes from Kashmir Hill’s Forbes.com   story last February  recapping Charles Duhigg’s New York Times article on consumer marketing and data mining. Among all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation. Is summarizing and linking to another person’s article an honorable act or a form of theft? How can you distinguish between good curation and bad curation? Let me begin to answer those questions by summarizing and linking to Rex Hammock’s post last week on this very issue.

Should You Publish? A Tale of Two Melvilles

B2B Memes

These filters are reinforced on a larger scale by devices like best-seller lists  or books such as Andrew Keen’s The Cult of the Amateur , which either by effect or intent try to set limits on what is worth writing, publishing, or reading. Not Herman. Is what you write worth publishing? Once upon a time, that wasn’t your choice to make. But here’s the problem. You may think you know.

Writing for the Web: The Human Algorithm and Zero-Sum SEO

B2B Memes

Bouchard argues that the “solution for not getting pummeled every time Google changes its algorithm is to focus on providing the best possible relevancy to users.” You ” The best strategy for bringing your content to the attention of your target readers, he suggests, is to make it clean, clear, and useful. Do you write for the Penguin, or the human? That’s good SEO advice.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Hear a Buzzword? Demand a Definition

B2B Memes

If it puts an end to the conversation, that’s probably for the best. Content marketing. Native advertising. Engagement. These, my friends, are the buzzwords du jour. And there seem to be as many definitions OF them as there are letters IN them. Though she hasn’t yet narrowed them down to my satisfaction, that’s all right. Ask for a definition.

Breaking News: People Who Like Print, Like Print

B2B Memes

In most of our magazine surveys, we asked our readers to rate us in comparison with our competitors.  We always found that our publications were generally liked the best and read the most frequently. Just because you like something doesn’t mean it’s not dead. The findings are from Readex Research , and are based on a series of media usage surveys conducted over the last year or so.

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Rethinking the Article as the Basic Unit of Journalism

B2B Memes

In it, Tinworth summarizes a point made by presenter Matt Wells of the Guardian : “Matt thinks that liveblogs are one of the best ways of covering stories that don’t have a clear beginning, middle and end. But they are not the only or necessarily the best way to help people understand the world. A spate of recent blog posts have, independently it seems, questioned the traditional preeminence of the article as the basic unit of journalism. The first of these, chronologically, is a liveblogged review by Adam Tinworth of a News:Rewired conference session on liveblogging.

Three Common Failures in Online News: Are You At Fault?

B2B Memes

For a better-informed handle on whether your content is best of show, try a “Like-Item Analysis.” For most B2B publishers, electronically delivered news content is becoming an increasingly important part of their output. The potential rewards are substantial. In theory, any B2B e-news package consistently delivering relevant, high-enterprise, fast-paced, exclusive content should dominate its competitive space. The studies focused on B2B e-news from well-known trade publishers and included totally staff-written content as well as mixes of aggregated and staff-written material.

Desktop Saturday

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wasn’t thrilled with any of the photos I took, despite the best efforts of my trusty, if graying, Nikon D70. Mesquite Dunes, Death Valley, CA. I don’t claim to be much good at photography, but it’s one of my more diverting hobbies. In fact, there were so many other photographers there, that it was a challenge to frame any shot without one in it. No related posts.

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B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

Shakespeare Was an Aggregating Social-Media Pirate

B2B Memes

” A useful reminder, perhaps, that the best aggregators improve the things they borrow. Aargh? In yesterday’s Los Angeles Times , theater critic Charles McNulty wrote a marvelous column inspired by his objections to the Roland Emmerich movie, Anonymous. Nothing McNulty tells us would surprise even a casual student of Shakespeare. But the accusation would be false. As

Be Yourself. Just Not Your Real Self: Scripps’ Muddled Social Media Policy

B2B Memes

The distinctions Scripps wants to draw get even more muddled when the policy gets into best practices. If you need any confirmation that legacy publishers just don’t get social media, give the new social media policy from E.W. Scripps a glance. As summarized by Jay Rosen, the message Scripps is sending to its employees is. “Be afraid. Be very, very afraid. Got it? Now go out there and kick some social media ass.”. In effect, it drains the life out of both. But Scripps talks not about corporate or branded accounts, but about  professional ones. I.e., a stiff.

What B2B Publishers Can Learn About Content from Circa

B2B Memes

Analysis and reporting are still important, but are best practiced selectively. In any case, even with the best writers, one publication cannot come close to meeting the information needs of its readers. So aggregation—sharing the best and most relevant content from other sources than your own—should therefore be part of any trade publication’s mission. Here’s why.

The Best Formats Are Invisible

B2B Memes

The point of new media is immediacy, direct connection, and that works best when the format recedes into the background of your attention and becomes virtually invisible. The various urges to communicate that constitute what we think of as the magazine will find the transparency that suits them best. MUD day 18: It’s a new dawn and I’ve awakened with my usual optimism and generosity of spirit restored. Today I see things a bit differently. Magazines aren’t dying , they’re simply transmigrating. This is one reason for Twitter’s success.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

NaNoWriMo, Social Media, and Measurability

B2B Memes

What started out in 1999 as a casual contest among 21 Bay Area writers has turned into a world-wide event that’s led to several best sellers and many thousands of novels that might never have otherwise been finished. Month of “Um” Days (hereafter MUD) day 2: If April is the cruelest month, as the great Tom Eliot once observed , November must be the lamest.

A Lament for Borders Bookstores

B2B Memes

Crown made its ultimately short-lived business out of heavy discounting best-sellers, hardly a cultural benefit. Sure, the best independents always outshone these chains, but both they and the chains did honorable duty. The news last week that Borders was declaring bankruptcy and closing some 200 stores was hardly surprising but was still, to me at least, a shock.

Selling and Journalism

B2B Memes

” There’s nothing particularly new or revolutionary about this sentiment, and I might have let it pass if not for something I came across last night. I’ve been reading the autobiography of the late novelist Mark Harris , Best Father Ever Invented. I’m sure there were at least a few journalists who took offense at  Gap marketing chief Seth Farbman telling an audience earlier this week that marketers are more honest than journalists. Is it what the public wants?” Journalism has always been about selling things.

Attribution and Linking Are Essential to Transparency

B2B Memes

If you want to see some examples of this shortcoming, you only need to read through a few stories from the leading publication for the magazine industry, Folio: In an article entitled “Editors Share Best Practices for Twitter,” for instance, you might expect at least a link to each of the Twitter pages for the four editors profiled , if not also links to their magazines. MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. The first is the thorny issue of press releases.

Does Danger Lurk in the Language of Social Media?

B2B Memes

Replying to a journalism student who had written to ask how he had built his personal brand, Weingarten offered a scathing but eloquently funny response: “The best way to build a brand is to take a three-foot length of malleable iron and get one end red-hot. Proponents of new media probably can’t change that language, but they can do the next best thing: constantly and consistently define its key terms. No writer can become good at the craft without being sensitive to language. But in other contexts, that vocational advantage can be a liability. They may be on to something.

The Decline of the Single Editorial Voice

B2B Memes

Through editorial control, the best magazines found a way to blend their many constituent parts into a single, distinct voice. Later today, Keith Olbermann will make a statement on Twitter about, presumably, the circumstances of his departure from MSNBC.  Though that’s a small thing in itself, says ReadWriteWeb’s Marshall Kirkpatrick , it’s a reflection of a huge shift in media. After citing other examples of how social media allows individual voices to flourish outside of traditional mass-media outlets, Kirkpatrick writes that. New-Media Models Social Media control journalism old-medi

Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

The idea is best understood by reading Quartz news editor Gideon Lichfield’s slightly nerdy but persuasive rationale for abandoning the beat.  As he explains, “Today almost every news outlet is organized around fixed beats: ‘financial markets,’ ‘real estate,’ ‘technology’, and so on.”. Gideon Lichfield. In fact, for the B2B world in particular, it is a crucial concept.

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Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

The idea is best understood by reading Quartz news editor Gideon Lichfield’s slightly nerdy but persuasive rationale for abandoning the beat.  As he explains, “Today almost every news outlet is organized around fixed beats: ‘financial markets,’ ‘real estate,’ ‘technology’, and so on.”. Gideon Lichfield. In fact, for the B2B world in particular, it is a crucial concept.

The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

In it, he confessed to humiliation as an author: I’ve spent many evenings tapping away at the keyboard, as the ideas flowed in a fast and furious pace. I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared. However: be your own best reader.

The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

In it, he confessed to humiliation as an author: I’ve spent many evenings tapping away at the keyboard, as the ideas flowed in a fast and furious pace. I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared. However: be your own best reader.

Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

Hundreds of hours of work goes into building our content sets to ensure that the very best information is sorted and categorized. Rory Brown. It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. They expect to unveil the first in a series of niche B2B sites later this month. Neil Thackray.

5 Keys to Effective B2B Content

B2B Memes

If content marketers hope to pick up the mantle of the writers and editors behind these endangered magazines, they will need to study the best and brightest of them (or better yet, hire them). Though there are probably more to be mined, I’ve found five key principles behind the best of the articles I read. Photo by Brenda Starr. Why the surprise? Passion is good (see point 5).

Three Ways to Turbocharge Your New-Media Career

B2B Memes

If you worry too much about how to use new media, or what platform is best, or how to make the most of it, you may never move forward. MUD day 9: For anyone involved in communications, coming to accept new media is only half the battle. The next, much harder fight, is in leaping into and mastering the ways of new media. There are probably an infinite number of effective approaches to doing so, but, based on my recent reading and on my experience this month as a blogger, I’d start with these three: 1. Be Gutsy. You might just be wasting your time, or worse, risking your job. 2.

Why Aggregation Is Not Distasteful

B2B Memes

Except perhaps among library scientists, they were never best sellers, but neither were they distasteful. What is it about aggregation that riles so many journalists? understand the competitive motives behind the objections of legacy publishers like Rupert Murdoch and the New York Times. They don’t like the idea of anyone “harvesting revenue that might otherwise be directed to the originators of the material,” as Times editor Bill Keller wrote. But But why should individual writers, who have much to gain from the exposure aggregation can provide, find it offensive?

Journalists, Content Marketing, and Tough Questions

B2B Memes

Not all journalists can claim that talent, but the best can, and it’s what makes journalism shine. If not yet a B2B meme , recommending the use of journalists for content marketing is at the very least a growing trend. Well-known influencers like  David Meerman Scott , Valeria Maltoni , and Joe Pulizzi have all made the case that journalistic skills like telling stories, doing research, and understanding audiences are critical to effective content creation. But one journalistic skill rarely mentioned is the ability both to ask and to answer tough questions.

The Cooks Source Copyright Outrage: Not the Norm

B2B Memes

The best strategy for dealing with copying is to accept that it will happen and stay ahead of everyone else by continuing to put out valuable and unique content. One of the hottest Internet memes last week was the story of how blogger Monica Gaudio complained to a print magazine, Cooks Source , that it had used her work without permission and got told that, really, she should be grateful to have it stolen. The incident was covered well by TechDirt , Wired , and many others.). It happens a lot, clearly more than you are aware of, especially on college campuses, and the workplace. If only.

Do Personal Passions Make You a Better B2B Blogger?

B2B Memes

On his We Grow Media blog , Dan Blank puts it this way: I find that my best work comes from observing the world outside of the topic I write about. Blank doesn’t explain how he identifies his “best” work. It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications. But for lots of B2B bloggers, the logical connection is less important than the personal one. But Little Bunny Foo-Foo?

Journalists as Buzzword Killers

B2B Memes

A post today from Josh Gordon on words to avoid in content marketing gets to the heart of what content marketers must do: think like journalists. In his post,  he reports on an effort by PR strategist Adam Sherk to enumerate the frequency of 98 marketing buzzwords in current press releases.  As Sherk acknowledges, he is building upon a list David Meerman Scott compiled last year of “ top gobbledygook phrases used in 2008.”. Here are the top 12 offenders: leader. leading. unique. great. solution. largest. innovative. innovator. award winning. exclusive. But one way or another, it must be done.

We’ve Got Algorithms. Who Needs Editors?

B2B Memes

In her interview with him last week on All Things D, Kara Swisher noted that while some see computational journalism as a “‘democratizing’ of the news, others are more concerned about relying on algorithms to determine the best coverage and the implications for a society guided by its own searches.”. In an article published last weekend on Mashable, Sarah Kessler asked the question, “ Can Robots Run the News? ” It’s an important question not just for journalists, but for anyone who creates or curates content on the Web. That’s a rhetorical question. But they do care.