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Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger. Paul Conley. In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. He is, as he puts it, “hypersensitive to how new technology opens up opportunities in old worlds.” He Schaefer.

Journalism, Professionalism, and the Turing Test

B2B Memes

but rather Is this my best, most honest, and most personally true assessment of those facts? What’s the way forward for journalists? Doubling down on the traditional ideals of objectivity and impartiality? Embracing the subjective, personality-driven approach of social media? Or is there some uncertain, ill-defined middle way? But this, he says, is a “very, very dangerous” approach.

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Infographic skills: No longer optional for journalists

B2B Memes

Used well, it can give information an appeal and interactivity that even the best prose cannot match. First, a confession: My first reason for writing this post is so I can embed a really cool infographic about Google on my blog. But the fact that I want to do it reflects the power and beauty of infographics. It encourages your readers to dwell on data they would otherwise skim over.

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Rethinking the Article as the Basic Unit of Journalism

B2B Memes

In it, Tinworth summarizes a point made by presenter Matt Wells of the Guardian : “Matt thinks that liveblogs are one of the best ways of covering stories that don’t have a clear beginning, middle and end. But they are not the only or necessarily the best way to help people understand the world. A spate of recent blog posts have, independently it seems, questioned the traditional preeminence of the article as the basic unit of journalism. The first of these, chronologically, is a liveblogged review by Adam Tinworth of a News:Rewired conference session on liveblogging.

Content Methodology: A Best Practices Report

Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. Content. Definition II.

Should You Edit Guest Posts? 5 Tips for Better Copy

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But you owe it to guest bloggers to show off their work in the best possible light by cleaning up obvious writing goofs. There’s wide agreement in the blogging world about the benefits of guest posts, both for the guest blogger and the blog owner. There seems to be less consensus, however, about the logical next question: If you use guest posts, should you edit them? In a way, I’m asking a trick question. As I explain below, the moment you accept an article, you’ve already started to edit it. Not to finish the job would do a disservice both to your guest blogger and to yourself. Tidy up.

Do B2B Editors Get Twitter?

B2B Memes

While this analysis suggests that many editors may not be making the best use of Twitter, it doesn’t necessarily mean they are not effective at social media in general. As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? Curatorial. Editor.

“Content Is Power”: Q & A with Mark W. Schaefer

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couldn’t have known it at the time, but my journalism education was the best possible preparation for new-media marketing. I’m relieved to say that my questions were intelligent enough to prompt some further thoughts from Mark. Mark W. Schaefer. couple of years ago when I started B2B Memes  it was my plan to focus exclusively on trade publishing. Our goals were fundamentally different.

30 Lessons from 30 Blog Posts in 30 Days

B2B Memes

The best comment I had this month essentially accused me —in a nice way—of idiocy. Twenty-nine days ago, I set out to write a post a day for this blog. Somehow, despite a couple of late nights, I managed to achieve my goal. My less-than-helpful blogging companion. Moreover, I discovered that my writing was none the worse for the time limits and daily quota I imposed on myself. think so.

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Study: How Much of Your Content Marketing Is Effective?

idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. All rights reserved. content. 68% 16.7%

Curation: Add Value and Pass It Along

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The best recent example, perhaps, comes from Kashmir Hill’s Forbes.com   story last February  recapping Charles Duhigg’s New York Times article on consumer marketing and data mining. Among all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation. Is summarizing and linking to another person’s article an honorable act or a form of theft? How can you distinguish between good curation and bad curation? Let me begin to answer those questions by summarizing and linking to Rex Hammock’s post last week on this very issue.

Should You Publish? A Tale of Two Melvilles

B2B Memes

These filters are reinforced on a larger scale by devices like best-seller lists  or books such as Andrew Keen’s The Cult of the Amateur , which either by effect or intent try to set limits on what is worth writing, publishing, or reading. Not Herman. Is what you write worth publishing? Once upon a time, that wasn’t your choice to make. But here’s the problem. You may think you know.

Writing for the Web: The Human Algorithm and Zero-Sum SEO

B2B Memes

Bouchard argues that the “solution for not getting pummeled every time Google changes its algorithm is to focus on providing the best possible relevancy to users.” You ” The best strategy for bringing your content to the attention of your target readers, he suggests, is to make it clean, clear, and useful. Do you write for the Penguin, or the human? That’s good SEO advice.

Hear a Buzzword? Demand a Definition

B2B Memes

If it puts an end to the conversation, that’s probably for the best. Content marketing. Native advertising. Engagement. These, my friends, are the buzzwords du jour. And there seem to be as many definitions OF them as there are letters IN them. Though she hasn’t yet narrowed them down to my satisfaction, that’s all right. Ask for a definition.

Staffing and Launching Your Content Marketing Program

from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results. All rights reserved. So was I.

Three Common Failures in Online News: Are You At Fault?

B2B Memes

For a better-informed handle on whether your content is best of show, try a “Like-Item Analysis.” For most B2B publishers, electronically delivered news content is becoming an increasingly important part of their output. The potential rewards are substantial. In theory, any B2B e-news package consistently delivering relevant, high-enterprise, fast-paced, exclusive content should dominate its competitive space. The studies focused on B2B e-news from well-known trade publishers and included totally staff-written content as well as mixes of aggregated and staff-written material.

Desktop Saturday

B2B Memes

wasn’t thrilled with any of the photos I took, despite the best efforts of my trusty, if graying, Nikon D70. Mesquite Dunes, Death Valley, CA. I don’t claim to be much good at photography, but it’s one of my more diverting hobbies. In fact, there were so many other photographers there, that it was a challenge to frame any shot without one in it. No related posts.

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Shakespeare Was an Aggregating Social-Media Pirate

B2B Memes

” A useful reminder, perhaps, that the best aggregators improve the things they borrow. Aargh? In yesterday’s Los Angeles Times , theater critic Charles McNulty wrote a marvelous column inspired by his objections to the Roland Emmerich movie, Anonymous. Nothing McNulty tells us would surprise even a casual student of Shakespeare. But the accusation would be false. As

Be Yourself. Just Not Your Real Self: Scripps’ Muddled Social Media Policy

B2B Memes

The distinctions Scripps wants to draw get even more muddled when the policy gets into best practices. If you need any confirmation that legacy publishers just don’t get social media, give the new social media policy from E.W. Scripps a glance. As summarized by Jay Rosen, the message Scripps is sending to its employees is. “Be afraid. Be very, very afraid. Got it? Now go out there and kick some social media ass.”. In effect, it drains the life out of both. But Scripps talks not about corporate or branded accounts, but about  professional ones. I.e., a stiff.

5 New B2B Sales and Marketing Strategies

your best people are working blind.”. challenging at best. 5 New B2B Sales and Marketing. Strategies. Overground. 2. The traditional B2B sales and marketing model is typically depicted in the shape. of a funnel; flow starts with marketing and then transitions to sales. Pretty. standard, right? Well, the model has shifted with the customer now in control and. disconnect. Consistent.

The Best Formats Are Invisible

B2B Memes

The point of new media is immediacy, direct connection, and that works best when the format recedes into the background of your attention and becomes virtually invisible. The various urges to communicate that constitute what we think of as the magazine will find the transparency that suits them best. MUD day 18: It’s a new dawn and I’ve awakened with my usual optimism and generosity of spirit restored. Today I see things a bit differently. Magazines aren’t dying , they’re simply transmigrating. This is one reason for Twitter’s success.

What B2B Publishers Can Learn About Content from Circa

B2B Memes

Analysis and reporting are still important, but are best practiced selectively. In any case, even with the best writers, one publication cannot come close to meeting the information needs of its readers. So aggregation—sharing the best and most relevant content from other sources than your own—should therefore be part of any trade publication’s mission. Here’s why.

NaNoWriMo, Social Media, and Measurability

B2B Memes

What started out in 1999 as a casual contest among 21 Bay Area writers has turned into a world-wide event that’s led to several best sellers and many thousands of novels that might never have otherwise been finished. Month of “Um” Days (hereafter MUD) day 2: If April is the cruelest month, as the great Tom Eliot once observed , November must be the lamest.

A Lament for Borders Bookstores

B2B Memes

Crown made its ultimately short-lived business out of heavy discounting best-sellers, hardly a cultural benefit. Sure, the best independents always outshone these chains, but both they and the chains did honorable duty. The news last week that Borders was declaring bankruptcy and closing some 200 stores was hardly surprising but was still, to me at least, a shock.

Definitive Guide to Planning a New Content Initiative

That’s the best. THE DEFINITIVE GUIDE 18 Never Run Out of Ideas: Exercises & Best Practices Start With a Good Base When starting a new content initiative, we always recommend that marketers brainstorm. Marketing Institute, said it best… “Our goal is to create the least amount of content. to plan and produce effective content for their respective companies. In that time, we’ve.

Selling and Journalism

B2B Memes

” There’s nothing particularly new or revolutionary about this sentiment, and I might have let it pass if not for something I came across last night. I’ve been reading the autobiography of the late novelist Mark Harris , Best Father Ever Invented. I’m sure there were at least a few journalists who took offense at  Gap marketing chief Seth Farbman telling an audience earlier this week that marketers are more honest than journalists. Is it what the public wants?” Journalism has always been about selling things.

Attribution and Linking Are Essential to Transparency

B2B Memes

If you want to see some examples of this shortcoming, you only need to read through a few stories from the leading publication for the magazine industry, Folio: In an article entitled “Editors Share Best Practices for Twitter,” for instance, you might expect at least a link to each of the Twitter pages for the four editors profiled , if not also links to their magazines. MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. The first is the thorny issue of press releases.

Does Danger Lurk in the Language of Social Media?

B2B Memes

Replying to a journalism student who had written to ask how he had built his personal brand, Weingarten offered a scathing but eloquently funny response: “The best way to build a brand is to take a three-foot length of malleable iron and get one end red-hot. Proponents of new media probably can’t change that language, but they can do the next best thing: constantly and consistently define its key terms. No writer can become good at the craft without being sensitive to language. But in other contexts, that vocational advantage can be a liability. They may be on to something.

The Decline of the Single Editorial Voice

B2B Memes

Through editorial control, the best magazines found a way to blend their many constituent parts into a single, distinct voice. Later today, Keith Olbermann will make a statement on Twitter about, presumably, the circumstances of his departure from MSNBC.  Though that’s a small thing in itself, says ReadWriteWeb’s Marshall Kirkpatrick , it’s a reflection of a huge shift in media. After citing other examples of how social media allows individual voices to flourish outside of traditional mass-media outlets, Kirkpatrick writes that. New-Media Models Social Media control journalism old-medi

Content Marketing 2016: Staffing, Measurement, and Effectiveness

latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.

Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

The idea is best understood by reading Quartz news editor Gideon Lichfield’s slightly nerdy but persuasive rationale for abandoning the beat.  As he explains, “Today almost every news outlet is organized around fixed beats: ‘financial markets,’ ‘real estate,’ ‘technology’, and so on.”. Gideon Lichfield. In fact, for the B2B world in particular, it is a crucial concept.

Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

The idea is best understood by reading Quartz news editor Gideon Lichfield’s slightly nerdy but persuasive rationale for abandoning the beat.  As he explains, “Today almost every news outlet is organized around fixed beats: ‘financial markets,’ ‘real estate,’ ‘technology’, and so on.”. Gideon Lichfield. In fact, for the B2B world in particular, it is a crucial concept.

The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

In it, he confessed to humiliation as an author: I’ve spent many evenings tapping away at the keyboard, as the ideas flowed in a fast and furious pace. I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared. However: be your own best reader.

The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

In it, he confessed to humiliation as an author: I’ve spent many evenings tapping away at the keyboard, as the ideas flowed in a fast and furious pace. I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared. However: be your own best reader.

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. brands.

Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

Hundreds of hours of work goes into building our content sets to ensure that the very best information is sorted and categorized. Rory Brown. It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. They expect to unveil the first in a series of niche B2B sites later this month. Neil Thackray.