| | | B2B Marketing Blog | |  Best | 8 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING BLOG DECEMBER 11, 2009 Was Social Media Your Weakest Link in 2009? With 2009 quickly coming to a close, it’s a perfect time for marketing professionals to evaluate this past year and see where they can best focus their efforts in 2010. If we’re only as strong as our weakest link, shouldn’t we find that faulty link fast and bring it up to par? What was a weak link in your marketing program? wouldn’t be surprised if a lot of B2B companies felt they didn’t invest as much time or energy as they would have liked to in social media. I came across an interesting post from ReadWriteWeb that predicts how social media will continue to evolve in 2010. | B2B MARKETING BLOG NOVEMBER 8, 2009 Where has all the credibility gone? Just because technology lets anyone write and distribute content in minutes doesn’t mean that doing so is in anyone’s best interest. . Just because technology lets anyone write and distribute content in minutes doesn’t mean that doing so is in anyone’s best interest. You used to be able to tell “hard” news by its source. If the Wall Street Journal said it, it must be right. The National Inquirer, not so much. The Internet changed all that. Credible newspapers and magazines are shrinking, and the online versions haven’t taken up the slack. How does this affect B2B marketing? | | | | | |
| B2B MARKETING BLOG JANUARY 19, 2012 Tips for Managing Negative Comments in Social Media First and foremost, having a social media crisis plan in place and being prepared is the best way to minimize negative press when such a situation arises. crisis plan will be vital if there is any type of scandal, tragedy or wrong-doing on your end. Each crisis plan is different, but it’s definitely not | B2B MARKETING BLOG NOVEMBER 6, 2009 Why some businesses are slow to adopt social media When you’re faced with tight marketing budgets, as many small/medium businesses are, social media campaigns supported by traditional PR is a marketing best buy. A new study by research company BIA/Kelsey shows that less than one-third of small- and medium-sized business are planning to use social media during the next year. Just 32 percent plan to include social networking sites such as Facebook or Linked In, and 31 percent plan to include links or ads placed on social sites or blogs. Considering the very low investment costs and high ROI, I find this quite surprising. | B2B MARKETING BLOG OCTOBER 7, 2009  Google Wave: Tsunami or Just Good, Fun Surf? One of the best descriptions I’ve come across was on Wall Street Journal’s Digits blog: “Wave, which Google previewed in May, is a new way for businesses and consumers to collaborate. There continues to be a lot of chatter on the social media front about Google Wave , which was opened up to a meager 100,000 thousand users last week via private invitations. But the verdict is still out. | B2B MARKETING BLOG JANUARY 11, 2013 New Edutainment options for B2B websites (part 2) Along with videos and animations, Product Selection Wizards provide a faster and more engaging way for customers to find the product best suited to their needs. Last month I promised to showcase an interactive tool that works really well on a website to engage management. KRONOS is the world’s leading producer of titanium dioxide, a [.]. Interactive Marketing Sales | | | | | | | |
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B2B MARKETING BLOG | SUNDAY, OCTOBER 4, 2009 Crowd Control
If those were the best, I’m afraid to see the others. Word processing software doesn’t make you a best-selling author, and having the latest creative apps and internet tools don’t qualify you to create a good ad, video, web site or any other kind of campaign. Since James Suroweiski’s The Wisdom of Crowds hit the street a few years ago, the idea of crowdsourcing has taken off in the marketing world. Many companies have tried to glean low-cost creative using this technique. They Why not get the collective ideas of a large, random group? said Garfield. What a relief! MORE >> -
B2B MARKETING BLOG | MONDAY, AUGUST 10, 2009 From the (former) Editor’s Desk: The editorial calendar
ll do my best to answer it in another post. Not many public relations and marketing executives have had the luxury of knowing what exactly goes on behind the gilded doors of editorial. As someone who spent the first part of her career climbing up the editorial ranks of a trade journal, I’d thought I’d dish a little dirt. Being an editor isn’t glamorous work. Only a select few sit behind mahogany desks sipping designer cappuccinos while penning their memoirs. Add to that the day-to-day tasks of interviewing, writing, editing and fielding phone calls, and an editor’s work is rarely done. MORE >>
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