Public Relations: The best press release is no press release. Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company. Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company. Journalists don’t have a monopoly on news. Is it logical? MORE >>

While your company likely has a primary value proposition, your landing page may not be the best place for it. Tweet I just arrived at the Pre- Optimization Summit workshop in Denver and caught the end of Dr. Flint McGlaughlin’s Value Proposition Session. In this Landing Page Optimization Workshop , Dr. McGlaughlin, Managing Director, MECLABS, taught the live audience here at the Denver Marriott Tech Center about a simple case study drawn from the MarketingExperiments research library. The goal of the page was to capture a lead. The Control: Here’s a screenshot of the control. MORE >>

What’s the best lead generation tactic? Tweet Imagine this scenario: Boy meets girl. Boy asks girl out. On their first date, boy asks, “Will you marry me?” Girl says no. Boy promptly sends her phone number to the bottom of his list. Six months later, boy calls again. Want to marry me yet?” he asks. Girl rolls her eyes, hangs up and blocks his number. fully realize this is a silly scenario, but it’s really not unlike what sales professionals do when they call prospects every few months to “touch base” and ask “whether they’re ready to buy yet.”. This is what lead nurturing is all about. MORE >>

found so many definitions, and I’d like to ask for your support to point my attention to the best definition you’ve in mind. With my best regards. The best place to start is with a universal lead definition. Tweet Dear Daniel, First of all, happy new year! thank you so much for your complete and interesting feedback. It has been very useful for me. Just one thing: may you give me some objective parameters to define a lead as qualified? Felix Mathew, marketing director, Rome, Italy. Lead qualification is …. First, let’s start with a basic definition. Hand raiser. MORE >>

After all, distributing the wrong content on social media could be embarrassing at best and disastrous at worst. It truly was a sharing of best practices,” says Johnson. Our Social Sellers made it clear who they were, and that they wanted to share information and have a real-life conversation about best practices.”. They’d thank us and say, ‘I’m not the right guy, here’s the name and phone number of the best person you should be talking to,’” says Johnson. If you hear about a merger, acquisition or IPO in the news, chances are IntraLinks was involved. Company name. MORE >>