Although a better targeted marketing list will almost always deliver better response rates and higher conversions, getting that list dialed-out isn't something you can do overnight. And while developing a truly targeted list does require a bit of effort and careful planning, it doesn’t have to be quite as daunting MORE >>

Is a campaign the best way of getting your database up-to-speed the best route? A metric caught my attention in a HubSpot blog post I came across today ( The Email Campaign you Need to Clean Your List & Re-Engage Subscribers ). According to the post, 25% of your marketing database will erode over the course of a given year. Here at ReachForce we’ve found that number to be closer to 30%, but either way it’s a huge number of contacts that negatively impact your marketing campaigns on countless levels. like it. The need for such a program is well documented. So what do you think? MORE >>

would guess the real count was triple that – or 10% of the marketers in that room, fronting a combined investment by the industry of north of $30 million dollars – and these folks have no control or insight into the very best customers of their businesses – and neither do the business owners. ” “I’m your best sales person, I refuse to put up with all these database rules.” 'I just had the pleasure of speaking to a crowd of nearly 300 B2B marketers on the topic of “Tips and Tricks to a Great Set of Lead Data.” million. MORE >>

In fact, while I was getting my thoughts together for this blog post, 4 tweets related to content marketing popped up…content marketing and SEO, content marketing predictions for 2011, content marketing best practices, and the list goes on. Content Marketing continues to be all the rage.  Since content marketing is such MORE >>

Register to join our upcoming virtual event, Good to Great , to discover how your company can leverage a combination of community best practices, plus the latest technologies, to drive revenue. What makes some marketing teams good and others great? In this free half day event, hear over 30 experts discuss: Optimizing Your Top of Funnel Activities. Improving and Expanding Your Online Advertising Efforts. Aligning Sales and Marketing Teams. Integrating and Measuring Social Media. Join ReachForce on Wednesday, November 14, 2012 from 8AM – 2PM Pacific Standard Time. Lead Nurturing MORE >>