| | | B2B Internet Marketing Strategies | |  Best | 5 articles |
| Page 1 of 1 | Previous | Next | B2B INTERNET MARKETING STRATEGIES AUGUST 2, 2011 Best Buy’s Powerful Cloud API Marketing Strategy So naturally Best Buy—with retail customers who are very media and technology savvy—has pushed the boundaries of how to drive retail sales using powerful cloud API marketing strategies. In the long term, Best Buy’s cloud API vision is to give consumers the power to buy products quickly and easily regardless of how or where they prefer to buy—on their smart phones, their tablets, their PCs, or their local Best Buy store. To realize their vision, Best Buy started working a couple years ago with Mashery to tap Mashery’s cloud API expertise and technology. Steve Bendt. | B2B INTERNET MARKETING STRATEGIES MARCH 22, 2011 Stop Crossing the Chasm! Start Growing the Long Tail! How do you know which strategy is best for your products? Google Grew the Long Tail Instead of Crossing the Chasm… Google is perhaps the best example today of a company achieving great success growing the long tail rather than crossing the chasm. It’s time to question and even throw out many of the strategies in Geoffrey Moore’s iconic book, Crossing the Chasm. It’s been 20 years since Moore wrote the first edition, and it has become a staple of every Silicon Valley bookshelf ever since. Quick Primer on Crossing the Chasm. Stop & Think before Crossing the Chasm. | | | | | |
| B2B INTERNET MARKETING STRATEGIES OCTOBER 13, 2010 Cloud Marketing Triggering an Application Land Rush We let the social media companies do what they do best while we do what we do best. As software and Internet companies boost revenues with cloud marketing , they’re effectively triggering a land rush of new and innovative applications that would not have been economically viable any other way. Entirely new companies are springing up to grab their share of entirely new markets by building their core products on top of cloud marketers’ platforms. The advantages of building a product on top of another company’s cloud marketing platform can be quite compelling. Simon Stanlake. | B2B INTERNET MARKETING STRATEGIES JUNE 8, 2010 High Growth Product Strategy Using Stack Integration Or, more like a vertical integration strategy, your best product strategy may instead be to expand by offering products higher or lower in the technology stack. Corporate strategists have long looked to horizontal and vertical integration as tried-and-true expansion strategies. Horizontal integration is just a fancy way of saying that you plan to buy out your competitors to expand your market share. And vertical integration just means you plan to buy out companies that are upstream or downstream from you in your supply chain. Hardware: Any tech you can touch. Higher sales volume. | B2B INTERNET MARKETING STRATEGIES JUNE 8, 2010 High Growth Product Strategy Using Stack Integration Or, more like a vertical integration strategy, your best product strategy may instead be to expand by offering products higher or lower in the technology stack. Corporate strategists have long looked to horizontal and vertical integration as tried-and-true expansion strategies. Horizontal integration is just a fancy way of saying that you plan to buy out your competitors to expand your market share. And vertical integration just means you plan to buy out companies that are upstream or downstream from you in your supply chain. Hardware: Any tech you can touch. Higher sales volume. | |
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