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Content Marketing Best Practices from Joe Pulizzi

Avitage

Interview Outline To wet your appetite I’ll provide a brief outline of the highlights, including specific quotes: Definition of Content Marketing Why Content Marketing Key mistakes “I think that overall it’s we’re very used to thinking like marketing people, which is we want to sell.

Practices 120
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Best Practice B2B Resource Center as a Hub for Relevant Content Delivery & Lead Nurturing

Avitage

We saw an opportunity to develop a best practice framework for B2B web site resource centers by examining existing resource centers from best in class companies such as Marketo, HubSpot and Eloqua; online publishers such as newspaper web sites; and other sites that manage large volumes of content (e.g. recipe sites).

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Video — the second best way to create for content marketing

Avitage

Blogs have emerged as the best way to create for content marketing. Content marketing is fundamentally about creating buyer relevant, education oriented content, that supports the buying team as they progress through a buying journey. They are foundational to this endeavor. We know from blog work this content must be created consistently.

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Change Selling Behavior — Really?

Avitage

For example, the Best Buy tablet or cell phone sales person has a different job, customer, and required competency set than the enterprise rep selling complex IT products and solutions, or the rep introducing business transformation solutions. Sales Enablement Behavior Sales sales best practices'

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Change Selling Behavior — Really?

Avitage

Sales Enablement Behavior Sales sales best practices' Core conclusion: rather than try to change behaviors, select, enable and incent desired behaviors. The topic of selling […] The post Change Selling Behavior — Really? appeared first on Avitage.

Practices 120
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Marketing and Sales Content – Differences That Matter

Avitage

It is axiomatic that you must diagnose problems correctly to understand and apply the best remedies. This statistic and underlying research doesn’t address the impact of missing sales content that was never created! Symptomatic of a Broader Content Problem?

Content 220
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Knowledge Delivered

Avitage

This works best when organizations incorporate the right knowledge, learning, communication support, and high-value content into daily activities and operating systems. The challenge is how best to do this. To be a useful and usable asset knowledge must be delivered — when, where and in the right context.

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